{"id":"https://openalex.org/W2912308487","doi":"https://doi.org/10.36782/jemi.v1i2.1802","title":"Efektivitas Sponsorship Dalam Meningkatkan Brand Awareness PT. Sentra Timur Residence di Universitas Bakrie (Studi Kasus: Event Maroon Festival 2017)","display_name":"Efektivitas Sponsorship Dalam Meningkatkan Brand Awareness PT. Sentra Timur Residence di Universitas Bakrie (Studi Kasus: Event Maroon Festival 2017)","publication_year":2018,"publication_date":"2018-09-08","ids":{"openalex":"https://openalex.org/W2912308487","doi":"https://doi.org/10.36782/jemi.v1i2.1802","mag":"2912308487"},"language":"id","primary_location":{"id":"mag:2912308487","doi":"https://doi.org/10.36782/jemi.v1i2.1802","is_oa":false,"landing_page_url":"http://journal.bakrie.ac.id/index.php/JEMI/article/view/1802","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5067532141","display_name":"Holila Hatta","orcid":"https://orcid.org/0000-0002-1096-7122","observed_orcids":["https://orcid.org/0000-0002-1096-7122"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Holila Hatta","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5091354494","display_name":"Arvito Muhammad","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Arvito Muhammad","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"1","issue":"2","first_page":"92","last_page":"99"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.6029999852180481,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.6029999852180481,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.3767000138759613,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.010999999940395355,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/sponsorship","display_name":"sponsorship","score":0.7269999980926514},{"id":"https://openalex.org/keywords/brand-awareness","display_name":"brand awareness","score":0.9980000257492065},{"id":"https://openalex.org/keywords/campus-events","display_name":"campus events","score":0.5630000233650208},{"id":"https://openalex.org/keywords/event-sponsorship","display_name":"event sponsorship","score":0.5299999713897705}],"concepts":[{"id":"https://openalex.org/C71081332","wikidata":"https://www.wikidata.org/wiki/Q25393814","display_name":"Maroon","level":2,"score":0.7474761009216309},{"id":"https://openalex.org/C2776269092","wikidata":"https://www.wikidata.org/wiki/Q1611074","display_name":"Residence","level":2,"score":0.6990381479263306},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4543120861053467},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.3527638018131256},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.32130175828933716},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.28176793456077576},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.19568276405334473},{"id":"https://openalex.org/C153349607","wikidata":"https://www.wikidata.org/wiki/Q36649","display_name":"Visual arts","level":1,"score":0.12254378199577332},{"id":"https://openalex.org/C149923435","wikidata":"https://www.wikidata.org/wiki/Q37732","display_name":"Demography","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:2912308487","doi":"https://doi.org/10.36782/jemi.v1i2.1802","is_oa":false,"landing_page_url":"http://journal.bakrie.ac.id/index.php/JEMI/article/view/1802","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2912249986","https://openalex.org/W2884048785","https://openalex.org/W4387603657","https://openalex.org/W2784705809","https://openalex.org/W4214932289","https://openalex.org/W7084673120","https://openalex.org/W7220664280","https://openalex.org/W1889737207","https://openalex.org/W2770618825","https://openalex.org/W6996700331"],"abstract_inverted_index":{"This":[0],"research":[1,59],"aims":[2],"to":[3],"examine":[4],"how":[5],"the\u00a0":[6],"sponsorship":[7,62,72],"issued":[8],"by":[9,52],"PT.":[10],"Sentra":[11,24],"Timur":[12,25],"Residence":[13,26],"at":[14],"Maroon":[15,39],"Festival":[16,40],"2017":[17,41],"event":[18,42],"in":[19],"improving":[20],"brand":[21,67,75],"awareness":[22,76],"of":[23,38,57],"on":[27,66],"Bakrie":[28],"University":[29],"community.":[30],"The":[31,55,69],"quantitative":[32],"approach":[33],"and":[34,50,74],"survey":[35],"103":[36],"visitors":[37],"as":[43],"samples":[44],"collected":[45],"using":[46],"convenience":[47],"sampling":[48],"technique,":[49],"analysed":[51],"testing":[53],"hyphothesis.":[54],"result":[56],"this":[58],"indicates":[60],"that":[61],"has":[63],"significant":[64],"affect":[65],"awareness.":[68],"relationship":[70],"between":[71],"variables":[73],"is":[77],"very":[78],"strong.":[79]},"counts_by_year":[],"updated_date":"2026-10-12T09:40:04.860316","created_date":"2019-02-21T00:00:00"}