{"id":"https://openalex.org/W2911993059","doi":null,"title":"\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0643\u0623\u062f\u0627\u0629 \u062a\u0645\u064a\u0632 \u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u062d\u062f\u064a\u062b\u0629 \u0641\u064a \u0638\u0644 \u0645\u0646\u062d\u0649 \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0648\u0627\u0644\u062a\u0648\u062c\u0647 \u0627\u0644\u0631\u0642\u0645\u064a \u0644\u0644\u0627\u0642\u062a\u0635\u0627\u062f","display_name":"\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0643\u0623\u062f\u0627\u0629 \u062a\u0645\u064a\u0632 \u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u062d\u062f\u064a\u062b\u0629 \u0641\u064a \u0638\u0644 \u0645\u0646\u062d\u0649 \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0648\u0627\u0644\u062a\u0648\u062c\u0647 \u0627\u0644\u0631\u0642\u0645\u064a \u0644\u0644\u0627\u0642\u062a\u0635\u0627\u062f","publication_year":2015,"publication_date":"2015-03-15","ids":{"openalex":"https://openalex.org/W2911993059","mag":"2911993059"},"language":"ar","primary_location":{"id":"mag:2911993059","doi":null,"is_oa":false,"landing_page_url":"https://www.asjp.cerist.dz/en/article/22838","pdf_url":null,"source":{"id":"https://openalex.org/S4306537416","display_name":"\u0645\u062c\u0644\u0629 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0648\u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"\u0645\u062c\u0644\u0629 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0648\u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629","raw_type":null},"volume":null,"type":"article","indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5014530791","display_name":"\u0645\u062e\u062a\u0627\u0631 \u0645\u0639\u0632\u0648\u0632","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210145508","display_name":"University Mohamed Boudiaf of M'sila","ror":"https://ror.org/055rz8d64","country_code":"DZ","type":"education","lineage":["https://openalex.org/I4210145508"]}],"countries":["DZ"],"is_corresponding":false,"raw_author_name":"\u0645\u0639\u0632\u0648\u0632 \u0645\u062e\u062a\u0627\u0631","raw_affiliation_strings":["\u062c\u0627\u0645\u0639\u0629 \u0627\u0644\u0645\u0633\u064a\u0644\u0629"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"\u062c\u0627\u0645\u0639\u0629 \u0627\u0644\u0645\u0633\u064a\u0644\u0629","institution_ids":["https://openalex.org/I4210145508"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5022541992","display_name":"\u0628\u0646 \u0645\u0648\u0633\u0649 \u0645\u062d\u0645\u062f","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"\u0628\u0646 \u0645\u0648\u0633\u0649 \u0645\u062d\u0645\u062f","raw_affiliation_strings":["\u062c\u0627\u0645\u0639\u0629 \u0627\u0644\u062c\u0644\u0641\u0629"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"\u062c\u0627\u0645\u0639\u0629 \u0627\u0644\u062c\u0644\u0641\u0629","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.49577483,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"1","issue":"1","first_page":"44","last_page":"66"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9096999764442444,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9096999764442444,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.06069999933242798,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.01899999938905239,"subfield":{"id":"https://openalex.org/subfields/3317","display_name":"Demography"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":0.8479999899864197},{"id":"https://openalex.org/keywords/competitive-advantage","display_name":"competitive advantage","score":0.5879999995231628},{"id":"https://openalex.org/keywords/e-commerce","display_name":"e-commerce","score":0.7990000247955322},{"id":"https://openalex.org/keywords/digital-economy","display_name":"digital economy","score":0.9279999732971191},{"id":"https://openalex.org/keywords/modern-business","display_name":"modern business","score":0.421999990940094}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.32434743642807007}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:2911993059","doi":null,"is_oa":false,"landing_page_url":"https://www.asjp.cerist.dz/en/article/22838","pdf_url":null,"source":{"id":"https://openalex.org/S4306537416","display_name":"\u0645\u062c\u0644\u0629 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0648\u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"\u0645\u062c\u0644\u0629 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0648\u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4412181104","https://openalex.org/W2571334674","https://openalex.org/W4386193236","https://openalex.org/W2948126168","https://openalex.org/W3153638463","https://openalex.org/W2948473473","https://openalex.org/W3171275994","https://openalex.org/W6903773897","https://openalex.org/W2739168259","https://openalex.org/W4299436869"],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2026-10-12T09:40:04.860316","created_date":"2019-02-21T00:00:00"}
