{"id":"https://openalex.org/W2911278145","doi":null,"title":"\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0642\u0627\u0626\u0645 \u0628\u0627\u0644\u0625\u0634\u0647\u0627\u0631 \u0627\u0644\u062a\u062c\u0627\u0631\u064a \u0641\u064a \u062e\u0644\u0642 \u0627\u0644\u0642\u0627\u0628\u0644\u064a\u0629 \u0644\u062f\u0649 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643- \u0631\u0624\u064a\u0629 \u0627\u0633\u062a\u0634\u0631\u0627\u0641\u064a\u0629 \u0641\u064a \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0635\u062d\u064a\u062d \u0644\u0644\u0631\u0633\u0627\u0644\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629-","display_name":"\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0642\u0627\u0626\u0645 \u0628\u0627\u0644\u0625\u0634\u0647\u0627\u0631 \u0627\u0644\u062a\u062c\u0627\u0631\u064a \u0641\u064a \u062e\u0644\u0642 \u0627\u0644\u0642\u0627\u0628\u0644\u064a\u0629 \u0644\u062f\u0649 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643- \u0631\u0624\u064a\u0629 \u0627\u0633\u062a\u0634\u0631\u0627\u0641\u064a\u0629 \u0641\u064a \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0635\u062d\u064a\u062d \u0644\u0644\u0631\u0633\u0627\u0644\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629-","publication_year":2016,"publication_date":"2016-03-01","ids":{"openalex":"https://openalex.org/W2911278145","mag":"2911278145"},"language":"ar","primary_location":{"id":"mag:2911278145","doi":null,"is_oa":false,"landing_page_url":"https://www.asjp.cerist.dz/en/article/70288","pdf_url":null,"source":{"id":"https://openalex.org/S4306537538","display_name":"\u0645\u062c\u0644\u0629 \u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0648\u0627\u0644\u0628\u062d\u0648\u062b \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"\u0645\u062c\u0644\u0629 \u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0648\u0627\u0644\u0628\u062d\u0648\u062b \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629","raw_type":null},"volume":null,"type":"article","indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5072849995","display_name":"\u0627\u0633\u0639\u064a\u062f\u0627\u0646\u064a \u0633\u0644\u0627\u0645\u064a","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210145508","display_name":"University Mohamed Boudiaf of M'sila","ror":"https://ror.org/055rz8d64","country_code":"DZ","type":"education","lineage":["https://openalex.org/I4210145508"]}],"countries":["DZ"],"is_corresponding":true,"raw_author_name":"\u0627\u0633\u0639\u064a\u062f\u0627\u0646\u064a \u0633\u0644\u0627\u0645\u064a","raw_affiliation_strings":["\u062c\u0627\u0645\u0639\u0629 \u0645\u062d\u0645\u062f \u0628\u0648\u0636\u064a\u0627\u0641- \u0627\u0644\u0645\u0633\u064a\u0644\u0629/ \u0627\u0644\u062c\u0632\u0627\u0626\u0631"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"\u062c\u0627\u0645\u0639\u0629 \u0645\u062d\u0645\u062f \u0628\u0648\u0636\u064a\u0627\u0641- \u0627\u0644\u0645\u0633\u064a\u0644\u0629/ \u0627\u0644\u062c\u0632\u0627\u0626\u0631","institution_ids":["https://openalex.org/I4210145508"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5072849995"],"corresponding_institution_ids":["https://openalex.org/I4210145508"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.48645066,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"4","issue":"1","first_page":"73","last_page":"83"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9667999744415283,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9667999744415283,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.019300000742077827,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.0026000000070780516,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/advertising-strategy","display_name":"advertising strategy","score":0.527999997138977},{"id":"https://openalex.org/keywords/advertising-message-design","display_name":"advertising message design","score":0.5659999847412109},{"id":"https://openalex.org/keywords/consumer-receptivity","display_name":"consumer receptivity","score":0.8009999990463257},{"id":"https://openalex.org/keywords/advertising-copywriting","display_name":"advertising copywriting","score":0.5640000104904175},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.35499998927116394}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.31356486678123474}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:2911278145","doi":null,"is_oa":false,"landing_page_url":"https://www.asjp.cerist.dz/en/article/70288","pdf_url":null,"source":{"id":"https://openalex.org/S4306537538","display_name":"\u0645\u062c\u0644\u0629 \u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0648\u0627\u0644\u0628\u062d\u0648\u062b \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"\u0645\u062c\u0644\u0629 \u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0648\u0627\u0644\u0628\u062d\u0648\u062b \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2914579714","https://openalex.org/W7118633567","https://openalex.org/W4411314381","https://openalex.org/W4410937559","https://openalex.org/W6884995821","https://openalex.org/W2968829331","https://openalex.org/W3033707678","https://openalex.org/W4414938136","https://openalex.org/W4403068820","https://openalex.org/W2572297832"],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2025-10-10T17:16:08.811792","created_date":"2019-02-21T00:00:00"}