{"id":"https://openalex.org/W2911190066","doi":"https://doi.org/10.18276/miz.2018.52-14","title":"Marketing Research-Benefits from the Results Compared with Internal Constraints of Economic Entities and Environments of their Activities","display_name":"Marketing Research-Benefits from the Results Compared with Internal Constraints of Economic Entities and Environments of their Activities","publication_year":2018,"publication_date":"2018-01-01","ids":{"openalex":"https://openalex.org/W2911190066","doi":"https://doi.org/10.18276/miz.2018.52-14","mag":"2911190066"},"language":"en","primary_location":{"id":"doi:10.18276/miz.2018.52-14","doi":"https://doi.org/10.18276/miz.2018.52-14","is_oa":true,"landing_page_url":"https://doi.org/10.18276/miz.2018.52-14","pdf_url":null,"source":{"id":"https://openalex.org/S4210185150","display_name":"Marketing i Zarz\u0105dzanie","issn_l":"2450-775X","issn":["2450-775X","2543-5574"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["ddh"],"host_organization":"https://openalex.org/P4310317306","host_organization_name":"University of Szczecin","host_organization_lineage":["https://openalex.org/P4310317306"],"host_organization_lineage_names":["University of Szczecin"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Marketing i Zarz\u0105dzanie","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://doi.org/10.18276/miz.2018.52-14","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5061984823","display_name":"Dariusz Oczachowski","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I269685040","display_name":"Koszalin University of Technology","ror":"https://ror.org/00x6dk626","country_code":"PL","type":"education","lineage":["https://openalex.org/I269685040"]}],"countries":["PL"],"is_corresponding":true,"raw_author_name":"Dariusz Oczachowski","raw_affiliation_strings":["Politechnika Koszali\u0144ska, Wydzia\u0142 Nauk Ekonomicznych"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Politechnika Koszali\u0144ska, Wydzia\u0142 Nauk Ekonomicznych","institution_ids":["https://openalex.org/I269685040"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5061984823"],"corresponding_institution_ids":["https://openalex.org/I269685040"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"52","issue":null,"first_page":"147","last_page":"155"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11530","display_name":"Business and Management Studies","score":0.3052000105381012,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11530","display_name":"Business and Management Studies","score":0.3052000105381012,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.21719999611377716,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13204","display_name":"Competitive and Knowledge Intelligence","score":0.20999999344348907,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/market-research","display_name":"market analysis","score":0.9449999928474426},{"id":"https://openalex.org/keywords/internal-constraints","display_name":"internal constraints","score":0.5189999938011169},{"id":"https://openalex.org/keywords/small-organizations","display_name":"small organizations","score":0.5239999890327454},{"id":"https://openalex.org/keywords/organizational-culture","display_name":"organizational culture","score":0.6869999766349792}],"concepts":[{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.47736024856567383},{"id":"https://openalex.org/C27206212","wikidata":"https://www.wikidata.org/wiki/Q34178","display_name":"Theology","level":1,"score":0.44276803731918335},{"id":"https://openalex.org/C2986160967","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business management","level":2,"score":0.4253940284252167},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.32542675733566284},{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.3159469962120056},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.2590540647506714},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.2408141791820526}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.18276/miz.2018.52-14","doi":"https://doi.org/10.18276/miz.2018.52-14","is_oa":true,"landing_page_url":"https://doi.org/10.18276/miz.2018.52-14","pdf_url":null,"source":{"id":"https://openalex.org/S4210185150","display_name":"Marketing i Zarz\u0105dzanie","issn_l":"2450-775X","issn":["2450-775X","2543-5574"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["ddh"],"host_organization":"https://openalex.org/P4310317306","host_organization_name":"University of Szczecin","host_organization_lineage":["https://openalex.org/P4310317306"],"host_organization_lineage_names":["University of Szczecin"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Marketing i Zarz\u0105dzanie","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.18276/miz.2018.52-14","doi":"https://doi.org/10.18276/miz.2018.52-14","is_oa":true,"landing_page_url":"https://doi.org/10.18276/miz.2018.52-14","pdf_url":null,"source":{"id":"https://openalex.org/S4210185150","display_name":"Marketing i Zarz\u0105dzanie","issn_l":"2450-775X","issn":["2450-775X","2543-5574"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["ddh"],"host_organization":"https://openalex.org/P4310317306","host_organization_name":"University of Szczecin","host_organization_lineage":["https://openalex.org/P4310317306"],"host_organization_lineage_names":["University of Szczecin"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Marketing i Zarz\u0105dzanie","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2605881696","https://openalex.org/W6990207709","https://openalex.org/W2175171473","https://openalex.org/W6988147096","https://openalex.org/W760731767","https://openalex.org/W762538490","https://openalex.org/W144055139","https://openalex.org/W2790211209","https://openalex.org/W2552358127","https://openalex.org/W1000606561"],"abstract_inverted_index":{"Badania":[0],"marketingowe":[1],"podlegaj\u0105":[2],"zmianom":[3],"wraz":[4],"ze":[5,93],"zmianami":[6],"w":[7,9,25,40,42,55,60,87],"spo\u0142ecze\u0144stwie,":[8],"kt\u00f3rym":[10],"s\u0105":[11],"prowadzone.":[12],"Zmieniaj\u0105":[13],"si\u0119":[14,34,52,91],"tak\u017ce":[15,54],"rezultaty":[16],"tych":[17],"bada\u0144,":[18],"cz\u0119sto":[19],"bardziej":[20],"na":[21,35],"niekorzy\u015b\u0107":[22],"ni\u017c":[23],"korzy\u015b\u0107,":[24],"odniesieniu":[26],"do":[27,66,78],"kosztu":[28],"ich":[29],"przeprowadzenia.":[30],"W":[31],"artykule":[32],"skupiono":[33],"tym":[36],"w\u0142a\u015bnie":[37],"problemie.":[38],"Zaproponowano":[39],"nim,":[41],"formie":[43],"wst\u0119pnej":[44],"i":[45,85,96],"nierozwini\u0119tej,":[46],"podj\u0119cie":[47],"pewnych":[48],"\u015brodk\u00f3w":[49],"zaradczych":[50],"daj\u0105cych":[51],"wykorzysta\u0107":[53],"niewielkich":[56],"podmiotach,":[57],"czyli":[58],"wykorzystanie":[59],"szerokim":[61],"zakresie":[62],",,niebadawczego\u201d":[63],"personelu":[64],"organizacji":[65],"prowadzenia":[67],"bada\u0144":[68],"(na":[69],"mniej":[70],"wymagaj\u0105cych":[71],"etapach)":[72],"oraz":[73],"wykreowanie":[74],"kultury":[75],"poznawczej":[76],"niezb\u0119dnej":[77],"takiego":[79],"wykorzystania":[80],"personelu.":[81],"Na":[82],"potrzeby":[83],"artyku\u0142u":[84],"przeprowadzonego":[86],"nim":[88],"wywodu":[89],"pos\u0142u\u017cono":[90],"informacjami":[92],"\u017ar\u00f3de\u0142":[94],"wt\u00f3rnych":[95],"r\u00f3\u017cnych":[97],"obszar\u00f3w":[98],"wiedzy":[99],"spo\u0142ecznej,":[100],"co":[101],"czyni":[102],"opracowanie":[103],"\u015bci\u015ble":[104],"teoretyczne.":[105]},"counts_by_year":[],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2019-01-25T00:00:00"}
