{"id":"https://openalex.org/W2910948211","doi":"https://doi.org/10.1108/ebr-02-2017-0033","title":"Brand avoidance \u2013 a services perspective","display_name":"Brand avoidance \u2013 a services perspective","publication_year":2019,"publication_date":"2019-01-16","ids":{"openalex":"https://openalex.org/W2910948211","doi":"https://doi.org/10.1108/ebr-02-2017-0033","mag":"2910948211"},"language":"en","primary_location":{"id":"doi:10.1108/ebr-02-2017-0033","doi":"https://doi.org/10.1108/ebr-02-2017-0033","is_oa":false,"landing_page_url":"https://doi.org/10.1108/ebr-02-2017-0033","pdf_url":null,"source":{"id":"https://openalex.org/S94775995","display_name":"European Business Review","issn_l":"0955-534X","issn":["0955-534X","1758-7107"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","fnege-3","jufo-1","norway-1","poland-100","russia-white-list-1"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"European Business Review","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-43776","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5026952238","display_name":"Adele D. Berndt","orcid":"https://orcid.org/0000-0002-6633-632X","observed_orcids":["https://orcid.org/0000-0002-6633-632X"]},"institutions":[{"id":"https://openalex.org/I69552723","display_name":"University of Pretoria","ror":"https://ror.org/00g0p6g84","country_code":"ZA","type":"education","lineage":["https://openalex.org/I69552723"]},{"id":"https://openalex.org/I94616838","display_name":"J\u00f6nk\u00f6ping University","ror":"https://ror.org/03t54am93","country_code":"SE","type":"education","lineage":["https://openalex.org/I94616838"]}],"countries":["SE","ZA"],"is_corresponding":false,"raw_author_name":"Adele Berndt","raw_affiliation_strings":["J\u00f6nk\u00f6ping International Business School, J\u00f6nk\u00f6ping, Sweden and Gordon Institute of Business Science, University of Pretoria, Johannesburg, South Africa"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"J\u00f6nk\u00f6ping International Business School, J\u00f6nk\u00f6ping, Sweden and Gordon Institute of Business Science, University of Pretoria, Johannesburg, South Africa","institution_ids":["https://openalex.org/I69552723","https://openalex.org/I94616838"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5086911724","display_name":"Daniel Johannes Petzer","orcid":"https://orcid.org/0000-0003-2049-6472","observed_orcids":["https://orcid.org/0000-0003-2049-6472"]},"institutions":[{"id":"https://openalex.org/I69552723","display_name":"University of Pretoria","ror":"https://ror.org/00g0p6g84","country_code":"ZA","type":"education","lineage":["https://openalex.org/I69552723"]}],"countries":["ZA"],"is_corresponding":false,"raw_author_name":"Daniel J. Petzer","raw_affiliation_strings":["Gordon Institute of Business Science, University of Pretoria, Johannesburg, South Africa"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Gordon Institute of Business Science, University of Pretoria, Johannesburg, South Africa","institution_ids":["https://openalex.org/I69552723"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5062343815","display_name":"Pierre G. Mostert","orcid":"https://orcid.org/0000-0002-4046-3312","observed_orcids":["https://orcid.org/0000-0002-4046-3312"]},"institutions":[{"id":"https://openalex.org/I69552723","display_name":"University of Pretoria","ror":"https://ror.org/00g0p6g84","country_code":"ZA","type":"education","lineage":["https://openalex.org/I69552723"]}],"countries":["ZA"],"is_corresponding":false,"raw_author_name":"Pierre Mostert","raw_affiliation_strings":["Department of Marketing Management, University of Pretoria, South Africa"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Marketing Management, University of Pretoria, South Africa","institution_ids":["https://openalex.org/I69552723"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":2.6241,"has_fulltext":false,"cited_by_count":24,"citation_normalized_percentile":{"value":0.91027002,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":99},"biblio":{"volume":"31","issue":"2","first_page":"179","last_page":"196"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.8579000234603882,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.8579000234603882,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.07850000262260437,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.04569999873638153,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-avoidance","display_name":"brand avoidance","score":1.0},{"id":"https://openalex.org/keywords/service-brands","display_name":"service brands","score":0.9919999837875366},{"id":"https://openalex.org/keywords/service-providers","display_name":"service providers","score":0.6340000033378601},{"id":"https://openalex.org/keywords/advertising-avoidance","display_name":"advertising avoidance","score":0.9020000100135803},{"id":"https://openalex.org/keywords/communication-avoidance","display_name":"communication avoidance","score":0.9929999709129333},{"id":"https://openalex.org/keywords/brand-management","display_name":"brand management","score":0.48500001430511475},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.5870000123977661}],"concepts":[{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.5838696956634521},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5693235397338867},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.5547512769699097},{"id":"https://openalex.org/C205971072","wikidata":"https://www.wikidata.org/wiki/Q513100","display_name":"Brand equity","level":2,"score":0.5259473323822021},{"id":"https://openalex.org/C85973986","wikidata":"https://www.wikidata.org/wiki/Q1091731","display_name":"Exploratory research","level":2,"score":0.523625910282135},{"id":"https://openalex.org/C2776950860","wikidata":"https://www.wikidata.org/wiki/Q2914681","display_name":"Originality","level":3,"score":0.5134173631668091},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5051367878913879},{"id":"https://openalex.org/C119469879","wikidata":"https://www.wikidata.org/wiki/Q15514847","display_name":"Uncertainty avoidance","level":4,"score":0.49967360496520996},{"id":"https://openalex.org/C23219732","wikidata":"https://www.wikidata.org/wiki/Q7247800","display_name":"Product type","level":2,"score":0.49531856179237366},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.491115540266037},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.4706909954547882},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.4616042971611023},{"id":"https://openalex.org/C12713177","wikidata":"https://www.wikidata.org/wiki/Q1900281","display_name":"Perspective (graphical)","level":2,"score":0.4400899410247803},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.3349267244338989},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.15628322958946228},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.15558147430419922},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.07450670003890991},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.06022822856903076},{"id":"https://openalex.org/C96420161","wikidata":"https://www.wikidata.org/wiki/Q237789","display_name":"Collectivism","level":3,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C11012388","wikidata":"https://www.wikidata.org/wiki/Q170658","display_name":"Creativity","level":2,"score":0.0},{"id":"https://openalex.org/C19165224","wikidata":"https://www.wikidata.org/wiki/Q23404","display_name":"Anthropology","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C17022365","wikidata":"https://www.wikidata.org/wiki/Q171995","display_name":"Individualism","level":2,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.1108/ebr-02-2017-0033","doi":"https://doi.org/10.1108/ebr-02-2017-0033","is_oa":false,"landing_page_url":"https://doi.org/10.1108/ebr-02-2017-0033","pdf_url":null,"source":{"id":"https://openalex.org/S94775995","display_name":"European Business Review","issn_l":"0955-534X","issn":["0955-534X","1758-7107"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","fnege-3","jufo-1","norway-1","poland-100","russia-white-list-1"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"European Business Review","raw_type":"journal-article"},{"id":"pmh:oai:DiVA.org:hj-43776","doi":null,"is_oa":true,"landing_page_url":"http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-43776","pdf_url":null,"source":{"id":"https://openalex.org/S4306401559","display_name":"KTH Publication Database DiVA (KTH Royal Institute of Technology)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I86987016","host_organization_name":"KTH Royal Institute of Technology","host_organization_lineage":["https://openalex.org/I86987016"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:repository.up.ac.za:2263/70638","doi":null,"is_oa":false,"landing_page_url":"http://hdl.handle.net/2263/70638","pdf_url":null,"source":{"id":"https://openalex.org/S4306401870","display_name":"UpSpace Institutional Repository (University of Pretoria)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I69552723","host_organization_name":"University of Pretoria","host_organization_lineage":["https://openalex.org/I69552723"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Postprint Article"}],"best_oa_location":{"id":"pmh:oai:DiVA.org:hj-43776","doi":null,"is_oa":true,"landing_page_url":"http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-43776","pdf_url":null,"source":{"id":"https://openalex.org/S4306401559","display_name":"KTH Publication Database DiVA (KTH Royal Institute of Technology)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I86987016","host_organization_name":"KTH Royal Institute of Technology","host_organization_lineage":["https://openalex.org/I86987016"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":89,"referenced_works":["https://openalex.org/W44111261","https://openalex.org/W827401161","https://openalex.org/W919187098","https://openalex.org/W1507596508","https://openalex.org/W1575714269","https://openalex.org/W1578557252","https://openalex.org/W1595651942","https://openalex.org/W1964924375","https://openalex.org/W1969732895","https://openalex.org/W1971980179","https://openalex.org/W1972599191","https://openalex.org/W1973199627","https://openalex.org/W1974802372","https://openalex.org/W1975134480","https://openalex.org/W1975972323","https://openalex.org/W1976543439","https://openalex.org/W1979907230","https://openalex.org/W1980225821","https://openalex.org/W1982284187","https://openalex.org/W1984570729","https://openalex.org/W1985968063","https://openalex.org/W1988741493","https://openalex.org/W1989699674","https://openalex.org/W1994354735","https://openalex.org/W1995561053","https://openalex.org/W1995742860","https://openalex.org/W2000122121","https://openalex.org/W2000378613","https://openalex.org/W2000964535","https://openalex.org/W2004452297","https://openalex.org/W2017994899","https://openalex.org/W2020360347","https://openalex.org/W2020750583","https://openalex.org/W2023464248","https://openalex.org/W2028219856","https://openalex.org/W2029758834","https://openalex.org/W2032719187","https://openalex.org/W2037501792","https://openalex.org/W2040364271","https://openalex.org/W2041815189","https://openalex.org/W2042413269","https://openalex.org/W2043180325","https://openalex.org/W2043947871","https://openalex.org/W2045269804","https://openalex.org/W2047562908","https://openalex.org/W2048062276","https://openalex.org/W2051237938","https://openalex.org/W2052440509","https://openalex.org/W2066243839","https://openalex.org/W2070437453","https://openalex.org/W2076389556","https://openalex.org/W2078492393","https://openalex.org/W2084735543","https://openalex.org/W2106523508","https://openalex.org/W2106802306","https://openalex.org/W2110321813","https://openalex.org/W2110584108","https://openalex.org/W2112472109","https://openalex.org/W2113880421","https://openalex.org/W2118401512","https://openalex.org/W2122509472","https://openalex.org/W2125785987","https://openalex.org/W2126840412","https://openalex.org/W2130711665","https://openalex.org/W2134409414","https://openalex.org/W2135526934","https://openalex.org/W2141028828","https://openalex.org/W2142325887","https://openalex.org/W2147028152","https://openalex.org/W2147149573","https://openalex.org/W2149142441","https://openalex.org/W2156116542","https://openalex.org/W2157496882","https://openalex.org/W2158003809","https://openalex.org/W2168512241","https://openalex.org/W2169278438","https://openalex.org/W2171955215","https://openalex.org/W2181024084","https://openalex.org/W2281806710","https://openalex.org/W2284289865","https://openalex.org/W2323139590","https://openalex.org/W2335736081","https://openalex.org/W2411721804","https://openalex.org/W2418230759","https://openalex.org/W3125849761","https://openalex.org/W4230534066","https://openalex.org/W4244134295","https://openalex.org/W4246039210","https://openalex.org/W4255798239"],"related_works":["https://openalex.org/W2595656202","https://openalex.org/W4231236846","https://openalex.org/W2908190818","https://openalex.org/W2796471051","https://openalex.org/W2624614974","https://openalex.org/W2783508870","https://openalex.org/W2955615292","https://openalex.org/W2157496882","https://openalex.org/W2763253762","https://openalex.org/W949409104"],"abstract_inverted_index":{"Purpose":[0],"The":[1,60,106,157,203],"purpose":[2,55],"of":[3,13,22,36,40,56,66,98,115,118,130,153,164,168,175,178,193,212],"this":[4],"paper":[5,187],"is":[6,182],"to":[7,31,52,94,111,147],"gain":[8],"insight":[9],"into":[10],"brand":[11,23,67,119,131,155,180,194,222],"avoidance":[12,24,90,96,120,132,181,195,223],"service":[14,32,81,122,142,154,179,226],"brands":[15],"and":[16,47,171,196],"explore":[17],"whether":[18],"the":[19,37,41,43,54,57,85,99,113,116,127,150,165,169,190,200,209],"different":[20,128,151],"types":[21,65,117,129,152,192],"identified":[25,70,78,134],"in":[26,71,138,161,199,224],"a":[27,109,139,172,225],"product":[28,74],"context":[29],"apply":[30],"providers.":[33],"Design/methodology/approach":[34],"Because":[35],"exploratory":[38,166],"nature":[39,167],"study,":[42,170],"critical":[44],"incident":[45],"method":[46],"semi-structured":[48],"interviews":[49],"were":[50,104],"used":[51],"achieve":[53],"study.":[58],"Findings":[59],"findings":[61,86,158],"suggest":[62],"that":[63,88,103,208],"five":[64],"avoidance,":[68],"as":[69,79],"studies":[72],"involving":[73],"brands,":[75],"can":[76],"be":[77,92,218],"impacting":[80],"brands.":[82,123],"In":[83],"addition,":[84],"show":[87],"advertising":[89],"should":[91,144,217],"expanded":[93],"communication":[95,101],"because":[97,163],"multifarious":[100],"influences":[102],"identified.":[105],"study":[107,204],"proposes":[108],"framework":[110],"deepen":[112],"understanding":[114],"affecting":[121],"Research":[124],"limitations/implications":[125],"Since":[126],"previously":[133],"are":[135,159],"also":[136],"evident":[137],"services":[140,201],"environment,":[141],"providers":[143],"develop":[145],"strategies":[146],"deal":[148],"with":[149],"avoidance.":[156],"broad":[160],"scope":[162],"detailed":[173],"analysis":[174],"each":[176],"type":[177],"still":[183],"required.":[184],"Originality/value":[185],"This":[186],"focuses":[188],"on":[189],"various":[191],"their":[197],"manifestation":[198],"context.":[202,227],"contributes":[205],"by":[206],"showing":[207],"broader":[210],"concept":[211],"communication,":[213],"not":[214],"only":[215],"advertising,":[216],"considered":[219],"when":[220],"studying":[221]},"counts_by_year":[{"year":2026,"cited_by_count":3},{"year":2025,"cited_by_count":3},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":8},{"year":2022,"cited_by_count":7},{"year":2021,"cited_by_count":1}],"updated_date":"2026-10-27T15:51:10.671819","created_date":"2019-01-25T00:00:00"}