{"id":"https://openalex.org/W2910127784","doi":"https://doi.org/10.21043/iqtishadia.v11i2.3728","title":"The Role of Sharia Marketing in Increasing Customer Loyalty (An Empirical Study of BMT in Kudus Regency)","display_name":"The Role of Sharia Marketing in Increasing Customer Loyalty (An Empirical Study of BMT in Kudus Regency)","publication_year":2018,"publication_date":"2018-09-27","ids":{"openalex":"https://openalex.org/W2910127784","doi":"https://doi.org/10.21043/iqtishadia.v11i2.3728","mag":"2910127784"},"language":"en","primary_location":{"id":"doi:10.21043/iqtishadia.v11i2.3728","doi":"https://doi.org/10.21043/iqtishadia.v11i2.3728","is_oa":true,"landing_page_url":"https://doi.org/10.21043/iqtishadia.v11i2.3728","pdf_url":"http://journal.stainkudus.ac.id/index.php/IQTISHADIA/article/download/3728/pdf_1","source":{"id":"https://openalex.org/S4210172510","display_name":"IQTISHADIA Jurnal Kajian Ekonomi dan Bisnis Islam","issn_l":"1979-0724","issn":["1979-0724","2502-3993"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":"https://openalex.org/P4310314935","host_organization_name":"Sekolah Tinggi Agama Islam Negeri (STAIN) Kudus","host_organization_lineage":["https://openalex.org/P4310314935"],"host_organization_lineage_names":["Sekolah Tinggi Agama Islam Negeri (STAIN) Kudus"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IQTISHADIA","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"http://journal.stainkudus.ac.id/index.php/IQTISHADIA/article/download/3728/pdf_1","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5047870508","display_name":"Anita Rahmawaty","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210150796","display_name":"IAIN Kudus","ror":"https://ror.org/05vhdrp61","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210150796"]}],"countries":["ID"],"is_corresponding":true,"raw_author_name":"Anita Rahmawaty","raw_affiliation_strings":["IAIN Kudus"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"IAIN Kudus","institution_ids":["https://openalex.org/I4210150796"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5047870508"],"corresponding_institution_ids":["https://openalex.org/I4210150796"],"apc_list":null,"apc_paid":null,"fwci":3.7927,"has_fulltext":true,"cited_by_count":12,"citation_normalized_percentile":{"value":0.93604345,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":97},"biblio":{"volume":"11","issue":"2","first_page":"285","last_page":"285"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11365","display_name":"Islamic Finance and Banking Studies","score":0.5849999785423279,"subfield":{"id":"https://openalex.org/subfields/1402","display_name":"Accounting"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11365","display_name":"Islamic Finance and Banking Studies","score":0.5849999785423279,"subfield":{"id":"https://openalex.org/subfields/1402","display_name":"Accounting"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.27709999680519104,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12651","display_name":"Halal products and consumer behavior","score":0.10830000042915344,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/sharia-marketing","display_name":"sharia marketing","score":0.9229999780654907},{"id":"https://openalex.org/keywords/customer-loyalty","display_name":"customer loyalty","score":0.972000002861023},{"id":"https://openalex.org/keywords/customer-satisfaction","display_name":"customer satisfaction","score":0.8999999761581421},{"id":"https://openalex.org/keywords/service-quality","display_name":"service quality","score":0.996999979019165},{"id":"https://openalex.org/keywords/baitul-maal-wat-tamwil","display_name":"Baitul Maal wat Tamwil","score":0.8690000176429749},{"id":"https://openalex.org/keywords/islamic-microfinance","display_name":"Islamic microfinance","score":0.7559999823570251},{"id":"https://openalex.org/keywords/kudus-regency","display_name":"Kudus Regency","score":0.8790000081062317}],"concepts":[{"id":"https://openalex.org/C162118431","wikidata":"https://www.wikidata.org/wiki/Q4672604","display_name":"Accidental sampling","level":3,"score":0.7158126831054688},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6762447953224182},{"id":"https://openalex.org/C146897074","wikidata":"https://www.wikidata.org/wiki/Q1932925","display_name":"Loyalty business model","level":4,"score":0.6652395725250244},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6275507211685181},{"id":"https://openalex.org/C191511416","wikidata":"https://www.wikidata.org/wiki/Q999278","display_name":"Customer satisfaction","level":2,"score":0.6271697282791138},{"id":"https://openalex.org/C168702047","wikidata":"https://www.wikidata.org/wiki/Q482752","display_name":"Sharia","level":3,"score":0.5661555528640747},{"id":"https://openalex.org/C2776967331","wikidata":"https://www.wikidata.org/wiki/Q1132131","display_name":"Loyalty","level":2,"score":0.5646487474441528},{"id":"https://openalex.org/C140781008","wikidata":"https://www.wikidata.org/wiki/Q1221081","display_name":"Service quality","level":3,"score":0.5561491250991821},{"id":"https://openalex.org/C82793941","wikidata":"https://www.wikidata.org/wiki/Q1046024","display_name":"Path analysis (statistics)","level":2,"score":0.5352981686592102},{"id":"https://openalex.org/C100363876","wikidata":"https://www.wikidata.org/wiki/Q690661","display_name":"Nonprobability sampling","level":3,"score":0.4467947781085968},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.44355571269989014},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.4392824172973633},{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.373557984828949},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.37105315923690796},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3587292432785034},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.18571561574935913},{"id":"https://openalex.org/C4445939","wikidata":"https://www.wikidata.org/wiki/Q432","display_name":"Islam","level":2,"score":0.1530228853225708},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.1456703543663025},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.1333204209804535},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.13068687915802002},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.08180847764015198},{"id":"https://openalex.org/C99454951","wikidata":"https://www.wikidata.org/wiki/Q932068","display_name":"Environmental health","level":1,"score":0.05980652570724487},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C2908647359","wikidata":"https://www.wikidata.org/wiki/Q2625603","display_name":"Population","level":2,"score":0.0},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.21043/iqtishadia.v11i2.3728","doi":"https://doi.org/10.21043/iqtishadia.v11i2.3728","is_oa":true,"landing_page_url":"https://doi.org/10.21043/iqtishadia.v11i2.3728","pdf_url":"http://journal.stainkudus.ac.id/index.php/IQTISHADIA/article/download/3728/pdf_1","source":{"id":"https://openalex.org/S4210172510","display_name":"IQTISHADIA Jurnal Kajian Ekonomi dan Bisnis Islam","issn_l":"1979-0724","issn":["1979-0724","2502-3993"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":"https://openalex.org/P4310314935","host_organization_name":"Sekolah Tinggi Agama Islam Negeri (STAIN) Kudus","host_organization_lineage":["https://openalex.org/P4310314935"],"host_organization_lineage_names":["Sekolah Tinggi Agama Islam Negeri (STAIN) Kudus"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IQTISHADIA","raw_type":"journal-article"},{"id":"pmh:oai:journal.iainkudus.ac.id:article/3728","doi":null,"is_oa":true,"landing_page_url":"https://journal.uinsuku.ac.id/index.php/IQTISHADIA/article/view/3728","pdf_url":"https://journal.uinsuku.ac.id/index.php/IQTISHADIA/article/download/3728/pdf_1","source":{"id":"https://openalex.org/S4210172510","display_name":"IQTISHADIA Jurnal Kajian Ekonomi dan Bisnis Islam","issn_l":"1979-0724","issn":["1979-0724","2502-3993"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":"https://openalex.org/P4310314935","host_organization_name":"Sekolah Tinggi Agama Islam Negeri (STAIN) Kudus","host_organization_lineage":["https://openalex.org/P4310314935"],"host_organization_lineage_names":["Sekolah Tinggi Agama Islam Negeri (STAIN) Kudus"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"10.21043/iqtishadia.v11i2","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:doaj.org/article:861e1e56c4414451830576dfb11aafc7","doi":null,"is_oa":true,"landing_page_url":"https://doaj.org/article/861e1e56c4414451830576dfb11aafc7","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Iqtishadia, Vol 11, Iss 2, Pp 285-306 (2018)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.21043/iqtishadia.v11i2.3728","doi":"https://doi.org/10.21043/iqtishadia.v11i2.3728","is_oa":true,"landing_page_url":"https://doi.org/10.21043/iqtishadia.v11i2.3728","pdf_url":"http://journal.stainkudus.ac.id/index.php/IQTISHADIA/article/download/3728/pdf_1","source":{"id":"https://openalex.org/S4210172510","display_name":"IQTISHADIA Jurnal Kajian Ekonomi dan Bisnis Islam","issn_l":"1979-0724","issn":["1979-0724","2502-3993"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":"https://openalex.org/P4310314935","host_organization_name":"Sekolah Tinggi Agama Islam Negeri (STAIN) Kudus","host_organization_lineage":["https://openalex.org/P4310314935"],"host_organization_lineage_names":["Sekolah Tinggi Agama Islam Negeri (STAIN) Kudus"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IQTISHADIA","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2910127784.pdf","grobid_xml":"https://content.openalex.org/works/W2910127784.grobid-xml"},"referenced_works_count":14,"referenced_works":["https://openalex.org/W388963555","https://openalex.org/W1648026989","https://openalex.org/W1908842767","https://openalex.org/W1939198735","https://openalex.org/W2004292554","https://openalex.org/W2092785184","https://openalex.org/W2105607870","https://openalex.org/W2242085849","https://openalex.org/W2338046219","https://openalex.org/W2349860623","https://openalex.org/W2418433045","https://openalex.org/W2553288545","https://openalex.org/W2805078417","https://openalex.org/W6705746842"],"related_works":["https://openalex.org/W4393348701","https://openalex.org/W4416188798","https://openalex.org/W7215588649","https://openalex.org/W4402016176","https://openalex.org/W7117467018","https://openalex.org/W7216298186","https://openalex.org/W7216030878","https://openalex.org/W2992511351","https://openalex.org/W3128263963","https://openalex.org/W4404321078"],"abstract_inverted_index":{"This":[0,25],"research":[1,30,37,64],"strives":[2],"to":[3],"empirically":[4],"examine":[5],"and":[6,13,20,74,86,98,110,116,123],"analyze":[7],"the":[8,55],"influence":[9,76,88,100,112,125],"of":[10],"syariah":[11],"marketing":[12,70,94],"service":[14,81,105],"quality":[15,82,106],"on":[16,77,89,101,113,126],"BMT":[17,43],"customer":[18,78,90,102,114,118,127],"loyalty":[19],"satisfaction":[21,119],"in":[22],"Kudus":[23,46],"Regency.":[24],"study":[26],"was":[27],"a":[28,33,59,72,84,96,108,121],"survey":[29],"that":[31],"used":[32,58],"quantitative":[34],"approach.":[35],"The":[36,63],"data":[38,56],"were":[39],"obtained":[40],"from":[41],"250":[42],"customers":[44],"within":[45],"Regency":[47],"by":[48],"using":[49],"an":[50],"accidental":[51],"sampling":[52],"technique.":[53,62],"Meanwhile,":[54],"analysis":[57,61],"path":[60],"findings":[65],"revealed":[66],"that:":[67],"first,":[68],"sharia":[69,93],"has":[71,83,95,107,120],"positive":[73,85,97,109,122],"significant":[75,87,99,111,124],"satisfaction;":[79,91],"second,":[80],"third,":[92],"loyalty;":[103,115],"fourth,":[104],"fifth,":[117],"loyalty.":[128]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":3},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":4},{"year":2019,"cited_by_count":1}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2019-01-25T00:00:00"}