{"id":"https://openalex.org/W2910100657","doi":"https://doi.org/10.30998/sosioekons.v10i3.2902","title":"Pengaruh Kualitas Produk dan Brand Image terhadap Minat Beli Motor Matik","display_name":"Pengaruh Kualitas Produk dan Brand Image terhadap Minat Beli Motor Matik","publication_year":2018,"publication_date":"2018-12-22","ids":{"openalex":"https://openalex.org/W2910100657","doi":"https://doi.org/10.30998/sosioekons.v10i3.2902","mag":"2910100657"},"language":"id","primary_location":{"id":"doi:10.30998/sosioekons.v10i3.2902","doi":"https://doi.org/10.30998/sosioekons.v10i3.2902","is_oa":true,"landing_page_url":"https://doi.org/10.30998/sosioekons.v10i3.2902","pdf_url":"https://journal.lppmunindra.ac.id/index.php/sosio_ekons/article/download/2902/2281","source":{"id":"https://openalex.org/S4210217265","display_name":"Sosio e-kons","issn_l":"2085-2266","issn":["2085-2266","2502-5449"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315078","host_organization_name":"Indraprasta PGRI University","host_organization_lineage":["https://openalex.org/P4310315078"],"host_organization_lineage_names":["Indraprasta PGRI University"],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Sosio e-kons","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://journal.lppmunindra.ac.id/index.php/sosio_ekons/article/download/2902/2281","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5041929643","display_name":"Didi Zainuddin","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I3132561136","display_name":"Universitas Indraprasta PGRI","ror":"https://ror.org/043zbev87","country_code":"ID","type":"education","lineage":["https://openalex.org/I3132561136"]}],"countries":["ID"],"is_corresponding":true,"raw_author_name":"Didi Zainuddin","raw_affiliation_strings":["Universitas Indraprasta PGRI"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Indraprasta PGRI","institution_ids":["https://openalex.org/I3132561136"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5041929643"],"corresponding_institution_ids":["https://openalex.org/I3132561136"],"apc_list":null,"apc_paid":null,"fwci":1.055,"has_fulltext":true,"cited_by_count":28,"citation_normalized_percentile":{"value":0.85929627,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":99},"biblio":{"volume":"10","issue":"3","first_page":"220","last_page":"220"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/product-quality","display_name":"product quality","score":0.9779999852180481},{"id":"https://openalex.org/keywords/brand-image","display_name":"brand image","score":1.0},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":0.9269999861717224},{"id":"https://openalex.org/keywords/automatic-motorcycles","display_name":"automatic motorcycles","score":0.9639999866485596},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.7820000052452087},{"id":"https://openalex.org/keywords/motorcycle-buyers","display_name":"motorcycle buyers","score":0.5979999899864197}],"concepts":[{"id":"https://openalex.org/C2984367651","wikidata":"https://www.wikidata.org/wiki/Q431289","display_name":"Brand image","level":2,"score":0.5391132831573486},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.40521496534347534},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3674662113189697}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.30998/sosioekons.v10i3.2902","doi":"https://doi.org/10.30998/sosioekons.v10i3.2902","is_oa":true,"landing_page_url":"https://doi.org/10.30998/sosioekons.v10i3.2902","pdf_url":"https://journal.lppmunindra.ac.id/index.php/sosio_ekons/article/download/2902/2281","source":{"id":"https://openalex.org/S4210217265","display_name":"Sosio e-kons","issn_l":"2085-2266","issn":["2085-2266","2502-5449"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315078","host_organization_name":"Indraprasta PGRI University","host_organization_lineage":["https://openalex.org/P4310315078"],"host_organization_lineage_names":["Indraprasta PGRI University"],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Sosio e-kons","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.30998/sosioekons.v10i3.2902","doi":"https://doi.org/10.30998/sosioekons.v10i3.2902","is_oa":true,"landing_page_url":"https://doi.org/10.30998/sosioekons.v10i3.2902","pdf_url":"https://journal.lppmunindra.ac.id/index.php/sosio_ekons/article/download/2902/2281","source":{"id":"https://openalex.org/S4210217265","display_name":"Sosio e-kons","issn_l":"2085-2266","issn":["2085-2266","2502-5449"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310315078","host_organization_name":"Indraprasta PGRI University","host_organization_lineage":["https://openalex.org/P4310315078"],"host_organization_lineage_names":["Indraprasta PGRI University"],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Sosio e-kons","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2910100657.pdf","grobid_xml":"https://content.openalex.org/works/W2910100657.grobid-xml"},"referenced_works_count":2,"referenced_works":["https://openalex.org/W1592080430","https://openalex.org/W4317396523"],"related_works":["https://openalex.org/W4392456238","https://openalex.org/W2790653082","https://openalex.org/W2618562132","https://openalex.org/W7061115604","https://openalex.org/W2232800588","https://openalex.org/W2551752231","https://openalex.org/W2270532105","https://openalex.org/W2797413226","https://openalex.org/W7217098732","https://openalex.org/W2794690854"],"abstract_inverted_index":{"ABSTRAK":[0],"Penelitian":[1],"ini":[2,31],"bertujuan":[3],"untuk":[4],"mengetahui":[5],"seberapa":[6],"besar":[7],"keinginan":[8],"konsumen":[9,85],"terhadap":[10,86],"minat":[11,66,68,83,104,117],"beli":[12,67,84,105,118],"motor":[13,47,87],"matik":[14],"sehingga":[15],"perlu":[16],"dilakukan":[17],"pengujian":[18,92],"berdasarkan":[19,90],"beberapa":[20],"variabel":[21,23,79],"yaitu":[22,71,76],"kualitas":[24,61,111],"produk":[25,112],"dan":[26],"brand":[27,96,162,236],"image,":[28,163],"adapun":[29],"penelitian":[30,53],"menggunakan":[32],"metode":[33],"kualitatif":[34],"dimana":[35],"data":[36,172],"yang":[37,41,54,81,99],"didapat":[38,55],"melalui":[39],"pertanyaan":[40],"disebarkan":[42],"kepada":[43,65,103,116],"masyarakat":[44],"pengguna":[45],"sepeda":[46],"sebanyak":[48],"65":[49,183],"responden.":[50],"Adapun":[51],"hasil":[52,91],"menunjukan":[56],"bahwa":[57],"adanya":[58,78],"pengaruh":[59],"antara":[60],"produk,":[62],"Brand":[63,125,197,262],"Image":[64,198],"secara":[69,93,106],"simultan":[70],"82.5%":[72,206],"sedangkan":[73,110],"selisihnya":[74],"17.5%":[75],"menggambarkan":[77],"lain":[80],"menyebabkan":[82],"matik.":[88],"Dan":[89],"parsial":[94,107],"hanya":[95],"image":[97,237],"saja":[98],"memiliki":[100],"hubungan":[101],"langsung":[102],"sebesar":[108],"23%":[109,247],"tidak":[113],"berpengaruh":[114],"signifikan":[115],"konsumen.":[119],"Kata":[120],"kunci":[121],":":[122,259],"Kualitas":[123],"Produk,":[124],"Image,":[126,263],"Minat":[127],"Beli":[128],"ABSTRACT":[129],"This":[130],"research":[131,166],"is":[132,191,205,210],"aimed":[133],"to":[134,141,150,177,199,242,265],"find":[135],"out":[136],"how":[137],"much":[138,181],"consumers":[139],"want":[140],"buy":[142],"an":[143,192],"automatic":[144,225],"motorbike":[145],"so":[146],"that":[147,189,219],"it":[148],"needs":[149],"be":[151],"tested":[152],"based":[153,228],"on":[154,229],"several":[155],"variables,":[156],"namely":[157],"product":[158,195,249],"quality":[159,250],"variables":[160,218],"and":[161],"while":[164,207,248],"this":[165],"uses":[167],"qualitative":[168],"methods":[169],"where":[170],"the":[171,208,214,230],"obtained":[173,187],"through":[174],"questions":[175],"distributed":[176],"motorcycle":[178],"users":[179],"as":[180,182],"respondent.":[184],"The":[185],"results":[186,231],"show":[188],"there":[190],"influence":[193,254],"between":[194],"quality,":[196],"interest":[200,223,244],"in":[201,224],"buying":[202,222,243,256],"simultaneously,":[203],"which":[204,212],"difference":[209],"17.5%,":[211],"illustrates":[213],"existence":[215],"of":[216,232],"other":[217],"cause":[220],"consumer":[221,255],"motors.":[226],"And":[227],"partial":[233],"testing":[234],"only":[235],"has":[238],"a":[239],"direct":[240],"relationship":[241],"partially":[245],"by":[246],"does":[251],"not":[252],"significantly":[253],"interest.":[257],"Keywords":[258],"Product":[260],"Quality,":[261],"Interest":[264],"Buy":[266]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":3},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":9},{"year":2022,"cited_by_count":10},{"year":2021,"cited_by_count":2},{"year":2020,"cited_by_count":1}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2019-01-25T00:00:00"}
