{"id":"https://openalex.org/W290965677","doi":"https://doi.org/10.21512/bbr.v4i2.1393","title":"Pengaruh Bauran Promosi terhadap Peningkatan Penjualan Kamar di Hotel Benua Bandung","display_name":"Pengaruh Bauran Promosi terhadap Peningkatan Penjualan Kamar di Hotel Benua Bandung","publication_year":2013,"publication_date":"2013-11-29","ids":{"openalex":"https://openalex.org/W290965677","doi":"https://doi.org/10.21512/bbr.v4i2.1393","mag":"290965677"},"language":"en","primary_location":{"id":"doi:10.21512/bbr.v4i2.1393","doi":"https://doi.org/10.21512/bbr.v4i2.1393","is_oa":true,"landing_page_url":"https://doi.org/10.21512/bbr.v4i2.1393","pdf_url":"https://journal.binus.ac.id/index.php/BBR/article/download/1393/1252","source":{"id":"https://openalex.org/S4210184768","display_name":"Binus Business Review","issn_l":"2087-1228","issn":["2087-1228","2476-9053"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":"https://openalex.org/P4310314957","host_organization_name":"Bina Nusantara University","host_organization_lineage":["https://openalex.org/P4310314957"],"host_organization_lineage_names":["Bina Nusantara University"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Binus Business Review","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://journal.binus.ac.id/index.php/BBR/article/download/1393/1252","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5043005835","display_name":"Dani Rahadian","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I166073570","display_name":"Binus University","ror":"https://ror.org/03zmf4s77","country_code":"ID","type":"education","lineage":["https://openalex.org/I166073570"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Dani Rahadian","raw_affiliation_strings":["Bina Nusantara University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Bina Nusantara University","institution_ids":["https://openalex.org/I166073570"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5052477653","display_name":"Adithya Pratomo","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I166073570","display_name":"Binus University","ror":"https://ror.org/03zmf4s77","country_code":"ID","type":"education","lineage":["https://openalex.org/I166073570"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Adithya Pratomo","raw_affiliation_strings":["Bina Nusantara University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Bina Nusantara University","institution_ids":["https://openalex.org/I166073570"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I166073570"],"apc_list":{"value":2000000,"currency":"IDR","value_usd":131},"apc_paid":{"value":2000000,"currency":"IDR","value_usd":131},"fwci":0.0,"has_fulltext":true,"cited_by_count":13,"citation_normalized_percentile":{"value":0.07156186,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":98},"biblio":{"volume":"4","issue":"2","first_page":"776","last_page":"790"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.774399995803833,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.774399995803833,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.19009999930858612,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10055","display_name":"Diverse Aspects of Tourism Research","score":0.0044999998062849045,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/promotional-mix","display_name":"promotion mix","score":0.9919999837875366},{"id":"https://openalex.org/keywords/hotel-room-sales","display_name":"hotel room sales","score":0.9160000085830688},{"id":"https://openalex.org/keywords/hotel-marketing","display_name":"hotel marketing","score":0.6290000081062317},{"id":"https://openalex.org/keywords/promotional-costs","display_name":"promotion costs","score":0.8230000138282776},{"id":"https://openalex.org/keywords/sales-growth","display_name":"sales growth","score":0.49799999594688416}],"concepts":[{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.7824146747589111},{"id":"https://openalex.org/C2781402841","wikidata":"https://www.wikidata.org/wiki/Q1259790","display_name":"Sales promotion","level":3,"score":0.7544584274291992},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6945635080337524},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.38186880946159363},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3470269441604614},{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.332069456577301},{"id":"https://openalex.org/C139749660","wikidata":"https://www.wikidata.org/wiki/Q5657855","display_name":"Sales management","level":2,"score":0.09255316853523254},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.061197251081466675},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.21512/bbr.v4i2.1393","doi":"https://doi.org/10.21512/bbr.v4i2.1393","is_oa":true,"landing_page_url":"https://doi.org/10.21512/bbr.v4i2.1393","pdf_url":"https://journal.binus.ac.id/index.php/BBR/article/download/1393/1252","source":{"id":"https://openalex.org/S4210184768","display_name":"Binus Business Review","issn_l":"2087-1228","issn":["2087-1228","2476-9053"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":"https://openalex.org/P4310314957","host_organization_name":"Bina Nusantara University","host_organization_lineage":["https://openalex.org/P4310314957"],"host_organization_lineage_names":["Bina Nusantara University"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Binus Business Review","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:2e2346aa62b14b8c814bac25209acf30","doi":null,"is_oa":true,"landing_page_url":"https://doaj.org/article/2e2346aa62b14b8c814bac25209acf30","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Binus Business Review, Vol 4, Iss 2, Pp 776-790 (2013)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.21512/bbr.v4i2.1393","doi":"https://doi.org/10.21512/bbr.v4i2.1393","is_oa":true,"landing_page_url":"https://doi.org/10.21512/bbr.v4i2.1393","pdf_url":"https://journal.binus.ac.id/index.php/BBR/article/download/1393/1252","source":{"id":"https://openalex.org/S4210184768","display_name":"Binus Business Review","issn_l":"2087-1228","issn":["2087-1228","2476-9053"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":"https://openalex.org/P4310314957","host_organization_name":"Bina Nusantara University","host_organization_lineage":["https://openalex.org/P4310314957"],"host_organization_lineage_names":["Bina Nusantara University"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Binus Business Review","raw_type":"journal-article"},"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"id":"https://metadata.un.org/sdg/8","display_name":"Decent work and economic growth","score":0.4000000059604645}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W290965677.pdf","grobid_xml":"https://content.openalex.org/works/W290965677.grobid-xml"},"referenced_works_count":6,"referenced_works":["https://openalex.org/W2530837935","https://openalex.org/W2553023225","https://openalex.org/W2594915948","https://openalex.org/W2601143297","https://openalex.org/W2996257993","https://openalex.org/W4285719527"],"related_works":["https://openalex.org/W2564711349","https://openalex.org/W3003480204","https://openalex.org/W3009501729","https://openalex.org/W4377078968","https://openalex.org/W2954440152","https://openalex.org/W4392314760","https://openalex.org/W7051656069","https://openalex.org/W3121358214","https://openalex.org/W3001773360","https://openalex.org/W7215975714"],"abstract_inverted_index":{"The":[0,24,100],"purpose":[1],"of":[2,11,17,26,44,67,69,106,112],"this":[3,27],"research":[4,28,61],"is":[5],"to":[6,31],"find":[7],"out":[8],"the":[9,15,37,42,65,81,91,110],"influence":[10,43,105],"promotion":[12,45,58,71,107],"mix":[13,46,108],"on":[14,47,64,97,109],"increase":[16,111],"room":[18,48,74,113],"sale":[19],"at":[20,76,115],"Hotel":[21,77,116],"Benua":[22,78,117],"Bandung.":[23,118],"results":[25],"are":[29],"expected":[30],"be":[32],"used":[33],"as":[34,50,52],"consideration":[35],"by":[36,89],"hotel":[38],"manager":[39],"in":[40,57],"determining":[41],"sale,":[49],"well":[51],"using":[53,93],"some":[54],"other":[55],"variables":[56],"mix.":[59],"This":[60],"was":[62],"based":[63],"use":[66],"data":[68],"all":[70],"costs":[72],"and":[73],"sales":[75,114],"Bandung":[79],"during":[80],"past":[82],"five":[83],"years.":[84],"Data":[85],"were":[86],"then":[87],"processed":[88],"calculating":[90],"percentage":[92],"basic":[94],"regression":[95],"method":[96],"SPSS":[98],"program.":[99],"findings":[101],"proved":[102],"a":[103],"positive":[104]},"counts_by_year":[{"year":2022,"cited_by_count":5},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":2},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":2},{"year":2017,"cited_by_count":1}],"updated_date":"2026-09-05T08:02:43.246662","created_date":"2016-06-24T00:00:00"}
