{"id":"https://openalex.org/W2909048870","doi":"https://doi.org/10.32611/jgcc.2018.12.37.109","title":"The Effects of V-Commerce Experience Traits on Service Attachment and Continuous Usage: Focused on UGC Social Commerce Xiaohongshu","display_name":"The Effects of V-Commerce Experience Traits on Service Attachment and Continuous Usage: Focused on UGC Social Commerce Xiaohongshu","publication_year":2018,"publication_date":"2018-12-31","ids":{"openalex":"https://openalex.org/W2909048870","doi":"https://doi.org/10.32611/jgcc.2018.12.37.109","mag":"2909048870"},"language":"en","primary_location":{"id":"doi:10.32611/jgcc.2018.12.37.109","doi":"https://doi.org/10.32611/jgcc.2018.12.37.109","is_oa":false,"landing_page_url":"https://doi.org/10.32611/jgcc.2018.12.37.109","pdf_url":null,"source":{"id":"https://openalex.org/S4306495991","display_name":"\uae00\ub85c\ubc8c\ubb38\ud654\ucf58\ud150\uce20","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Academic Association of Global Cultural Contents","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5113469721","display_name":"Sangyun Han","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Sangyun Han","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5054210468","display_name":"Younggun Yu","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Younggun Yu","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5060325805","display_name":"Kyu Tae Kwak","orcid":"https://orcid.org/0000-0001-6932-3527","observed_orcids":["https://orcid.org/0000-0001-6932-3527"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Kyu Tae Kwak","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.17788235,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":93},"biblio":{"volume":"37","issue":null,"first_page":"109","last_page":"129"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.7217000126838684,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.7217000126838684,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.21170000731945038,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.04479999840259552,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/user-generated-content","display_name":"user-generated content","score":0.8259999752044678},{"id":"https://openalex.org/keywords/social-commerce","display_name":"social commerce","score":0.9679999947547913},{"id":"https://openalex.org/keywords/xiaohongshu","display_name":"Xiaohongshu","score":0.968999981880188},{"id":"https://openalex.org/keywords/continuous-usage-intention","display_name":"continuous usage intention","score":0.7940000295639038},{"id":"https://openalex.org/keywords/perceived-usefulness","display_name":"perceived usefulness","score":0.9430000185966492},{"id":"https://openalex.org/keywords/enjoyment","display_name":"enjoyment","score":0.718999981880188},{"id":"https://openalex.org/keywords/social-viewing","display_name":"social viewing","score":0.7070000171661377},{"id":"https://openalex.org/keywords/content-diversity","display_name":"content diversity","score":0.9940000176429749},{"id":"https://openalex.org/keywords/ease-of-use","display_name":"ease of use","score":0.8650000095367432},{"id":"https://openalex.org/keywords/post-acceptance-model","display_name":"post-acceptance model","score":0.7620000243186951},{"id":"https://openalex.org/keywords/consumer-motives","display_name":"consumer motivation","score":0.7170000076293945}],"concepts":[{"id":"https://openalex.org/C2987325470","wikidata":"https://www.wikidata.org/wiki/Q327627","display_name":"Social commerce","level":3,"score":0.7560094594955444},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5915927886962891},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.48167526721954346},{"id":"https://openalex.org/C91306197","wikidata":"https://www.wikidata.org/wiki/Q45767","display_name":"Competition (biology)","level":2,"score":0.4815821647644043},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.4652109444141388},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.45044413208961487},{"id":"https://openalex.org/C120936955","wikidata":"https://www.wikidata.org/wiki/Q2155640","display_name":"Empirical research","level":2,"score":0.44698524475097656},{"id":"https://openalex.org/C2781316041","wikidata":"https://www.wikidata.org/wiki/Q1230584","display_name":"Diversity (politics)","level":2,"score":0.42025476694107056},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.36377227306365967},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.3226377069950104},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.10244879126548767},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.09192806482315063},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.06954270601272583},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C19165224","wikidata":"https://www.wikidata.org/wiki/Q23404","display_name":"Anthropology","level":1,"score":0.0},{"id":"https://openalex.org/C18903297","wikidata":"https://www.wikidata.org/wiki/Q7150","display_name":"Ecology","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.32611/jgcc.2018.12.37.109","doi":"https://doi.org/10.32611/jgcc.2018.12.37.109","is_oa":false,"landing_page_url":"https://doi.org/10.32611/jgcc.2018.12.37.109","pdf_url":null,"source":{"id":"https://openalex.org/S4306495991","display_name":"\uae00\ub85c\ubc8c\ubb38\ud654\ucf58\ud150\uce20","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Academic Association of Global Cultural Contents","raw_type":"journal-article"},{"id":"mag:3197346191","doi":null,"is_oa":false,"landing_page_url":"http://dspace.kci.go.kr/handle/kci/339750?show=full","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W3197346191","https://openalex.org/W7016519840","https://openalex.org/W4220766285","https://openalex.org/W4414765145","https://openalex.org/W2000517373","https://openalex.org/W4408784907","https://openalex.org/W2134414483","https://openalex.org/W4280493783","https://openalex.org/W1813516925","https://openalex.org/W2473136901"],"abstract_inverted_index":{"\ub3d9\uc601\uc0c1":[0],"\ucf58\ud150\uce20,":[1],"\ud2b9\ud788":[2],"UGC\ub97c":[3],"\ud65c\uc6a9\ud55c":[4],"V\ucee4\uba38\uc2a4\uac00":[5],"\ucd5c\uadfc":[6],"\uc18c\uc15c":[7,79],"\ucee4\uba38\uc2a4":[8,80],"\uc0b0\uc5c5":[9],"\ub0b4\uc5d0\uc11c":[10],"\uc804\ub7b5\uc801":[11],"\uc6b0\uc704":[12],"\ud655\ubcf4":[13],"\uc218\ub2e8\uc758":[14],"\ud558\ub098\ub85c":[15],"\uac01\uad11\ubc1b\uace0":[16],"\uc788\ub2e4.":[17],"\uc774\uc5d0":[18],"\ubcf8":[19],"\uc5f0\uad6c\ub294":[20],"UGC\uae30\ubc18":[21],"V\ucee4\uba38\uc2a4":[22,69],"\uc11c\ube44\uc2a4\ub85c":[23],"\ud2b9\ud654\ub41c":[24],"\uc911\uad6d\uc758":[25],"\u2018\uc0e4\uc624\ud64d\uc288\u2019":[26],"\uc774\uc6a9\uc790":[27],"244\uba85\uc744":[28],"\ub300\uc0c1\uc73c\ub85c":[29],"\uc124\ubb38\uc870\uc0ac\ub97c":[30],"\uc2e4\uc2dc\ud574,":[31],"V\ucee4\uba38\uc2a4\uc758":[32],"\uc11c\ube44\uc2a4":[33,39,57,67],"\uc774\uc6a9\uacbd\ud5d8":[34,37],"\ud2b9\uc131\uc744":[35],"\uc720\ud615\ud654\ud558\uace0":[36],"\ud2b9\uc131\uc774":[38],"\uc560\ud638\ub3c4":[40],"\ubc0f":[41,83],"\uc9c0\uc18d\uc774\uc6a9":[42],"\uc758\ub3c4\uc5d0":[43],"\ubbf8\uce58\ub294":[44,61,73],"\uc601\ud5a5\uad00\uacc4\ub97c":[45],"\ud655\uc778\ud558\uc600\ub2e4.":[46],"\ubd84\uc11d\uacb0\uacfc":[47],"\uc9c0\uac01\ub41c":[48,65],"\uc720\uc6a9\uc131,":[49],"\uc990\uac70\uc6c0,":[50],"\uc0ac\ud68c\uc801":[51],"\uc2dc\uccad,":[52],"\ucf58\ud150\uce20":[53],"\ub2e4\uc591\uc131,":[54],"\uc774\uc6a9":[55],"\ud3b8\uc758\uc131\uc774":[56],"\uc560\ud638\ub3c4\uc5d0":[58],"\uae0d\uc815\uc801":[59],"\uc601\ud5a5\uc744":[60,72],"\uac83\uc73c\ub85c":[62,74],"\ud655\uc778\ub418\uc5c8\ub2e4.":[63],"\ub354\ubd88\uc5b4":[64],"\uc720\uc6a9\uc131\uacfc":[66],"\uc560\ud638\ub3c4\uac00":[68],"\uc9c0\uc18d\uc774\uc6a9\uc758\ub3c4\uc5d0":[70],"\uae0d\uc815\uc801\uc778":[71],"\ub098\ud0c0\ub0ac\ub2e4.":[75],"\uc774\ub7ec\ud55c":[76],"\uacb0\uacfc\ub294":[77],"\ud5a5\ud6c4":[78],"\uae30\uc5c5\ub4e4\uc758":[81],"\ub9c8\ucf00\ud305":[82],"\ube44\uc988\ub2c8\uc2a4":[84],"\ubaa8\ub378":[85],"\uac1c\ubc1c\uc5d0\uc11c":[86],"\ucc29\uc548\ud574\uc57c":[87],"\ud560":[88],"\uc694\uc18c\uac00":[89],"\ubb34\uc5c7\uc778\uc9c0\ub97c":[90],"\uc2dc\uc0ac\uc810\uc73c\ub85c":[91],"\uc81c\uc2dc\ud574\uc900\ub2e4.As":[92],"the":[93,98,104],"level":[94],"of":[95,106,133,144,156,170],"competition":[96],"within":[97],"social":[99,139,190,198],"commerce":[100,140,199],"industry":[101],"has":[102,109],"increased,":[103],"use":[105,157,189],"video":[107],"contents":[108,152],"been":[110],"spreaded":[111],"for":[112],"acquiring":[113],"strategic":[114],"competitiveness.":[115],"Drawing":[116],"on":[117,161,175],"V-commerce":[118],"and":[119,154,167],"post":[120],"acceptance":[121],"model(PAM),":[122],"we":[123],"conducted":[124],"an":[125],"empirical":[126],"study":[127],"using":[128],"a":[129],"SEM":[130,145],"with":[131],"survey":[132],"244":[134],"users":[135],"in":[136],"chinese":[137],"UGC":[138],"Xiaohongshu.":[141],"The":[142],"results":[143],"analysis":[146],"shows":[147],"that":[148],"perceived":[149,165],"usefulness,":[150],"enjoyment,":[151],"diversity":[153],"ease":[155],"have":[158,172],"positively":[159,173],"affects":[160,174],"service":[162,168],"attachment.":[163],"And":[164],"usefulness":[166],"attachment":[169],"user":[171],"intention":[176],"to":[177],"use.":[178],"Our":[179],"findings":[180],"not":[181],"only":[182],"identify":[183],"some":[184],"motivation":[185],"factors":[186],"why":[187],"consumers":[188],"commerce,":[191],"but":[192],"also":[193],"help":[194],"firms":[195],"develop":[196],"better":[197],"strategy.":[200]},"counts_by_year":[{"year":2023,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2019-01-25T00:00:00"}