{"id":"https://openalex.org/W2908670202","doi":"https://doi.org/10.24843/ejmunud.2018.v07.i12.p20","title":"PERAN BRAND IMAGE MEMEDIASI PENGARUH KREDIBILITAS CELEBRITY ENDORSER TERHADAP NIAT BELI","display_name":"PERAN BRAND IMAGE MEMEDIASI PENGARUH KREDIBILITAS CELEBRITY ENDORSER TERHADAP NIAT BELI","publication_year":2018,"publication_date":"2018-08-08","ids":{"openalex":"https://openalex.org/W2908670202","doi":"https://doi.org/10.24843/ejmunud.2018.v07.i12.p20","mag":"2908670202"},"language":"id","primary_location":{"id":"doi:10.24843/ejmunud.2018.v07.i12.p20","doi":"https://doi.org/10.24843/ejmunud.2018.v07.i12.p20","is_oa":true,"landing_page_url":"https://doi.org/10.24843/ejmunud.2018.v07.i12.p20","pdf_url":"https://ojs.unud.ac.id/index.php/Manajemen/article/download/40911/26897","source":{"id":"https://openalex.org/S4210191680","display_name":"E-Jurnal Manajemen Universitas Udayana","issn_l":"2302-8912","issn":["2302-8912"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310314998","host_organization_name":"Udayana University","host_organization_lineage":["https://openalex.org/P4310314998"],"host_organization_lineage_names":["Udayana University"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"E-Jurnal Manajemen Universitas Udayana","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://ojs.unud.ac.id/index.php/Manajemen/article/download/40911/26897","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5029193072","display_name":"Nyoman Yasinta Windyastari","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I126826664","display_name":"Udayana University","ror":"https://ror.org/035qsg823","country_code":"ID","type":"education","lineage":["https://openalex.org/I126826664"]}],"countries":["ID"],"is_corresponding":true,"raw_author_name":"Nyoman Yasinta Windyastari","raw_affiliation_strings":[",","Fakultas Ekonomi dan Bisnis Universitas Udayana (Unud), Bali, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":",","institution_ids":[]},{"raw_affiliation_string":"Fakultas Ekonomi dan Bisnis Universitas Udayana (Unud), Bali, Indonesia","institution_ids":["https://openalex.org/I126826664"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5042148723","display_name":"Eka Sulistyawati","orcid":"https://orcid.org/0000-0002-9328-9696","observed_orcids":["https://orcid.org/0000-0002-9328-9696"]},"institutions":[{"id":"https://openalex.org/I126826664","display_name":"Udayana University","ror":"https://ror.org/035qsg823","country_code":"ID","type":"education","lineage":["https://openalex.org/I126826664"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Eka Sulistyawati","raw_affiliation_strings":["Universitas Udayana"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Udayana","institution_ids":["https://openalex.org/I126826664"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5029193072"],"corresponding_institution_ids":["https://openalex.org/I126826664"],"apc_list":{"value":750000,"currency":"IDR","value_usd":49},"apc_paid":{"value":750000,"currency":"IDR","value_usd":49},"fwci":0.3517,"has_fulltext":true,"cited_by_count":6,"citation_normalized_percentile":{"value":0.76770006,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":96},"biblio":{"volume":"7","issue":"12","first_page":"6932","last_page":"6932"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9721999764442444,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9721999764442444,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior","score":0.013799999840557575,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.00430000014603138,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-image","display_name":"brand image","score":0.8759999871253967},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":0.9950000047683716},{"id":"https://openalex.org/keywords/mediating-effect","display_name":"mediating effect","score":0.6460000276565552},{"id":"https://openalex.org/keywords/cosmetics","display_name":"cosmetics","score":0.578000009059906},{"id":"https://openalex.org/keywords/wardah-cosmetics","display_name":"Wardah cosmetics","score":0.9179999828338623},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.7720000147819519},{"id":"https://openalex.org/keywords/denpasar","display_name":"Denpasar","score":0.8650000095367432}],"concepts":[{"id":"https://openalex.org/C2984367651","wikidata":"https://www.wikidata.org/wiki/Q431289","display_name":"Brand image","level":2,"score":0.5117297172546387},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.48074913024902344},{"id":"https://openalex.org/C2992496598","wikidata":"https://www.wikidata.org/wiki/Q2350449","display_name":"Marketing communication","level":2,"score":0.4436176121234894},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.38815590739250183},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.16137701272964478}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.24843/ejmunud.2018.v07.i12.p20","doi":"https://doi.org/10.24843/ejmunud.2018.v07.i12.p20","is_oa":true,"landing_page_url":"https://doi.org/10.24843/ejmunud.2018.v07.i12.p20","pdf_url":"https://ojs.unud.ac.id/index.php/Manajemen/article/download/40911/26897","source":{"id":"https://openalex.org/S4210191680","display_name":"E-Jurnal Manajemen Universitas Udayana","issn_l":"2302-8912","issn":["2302-8912"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310314998","host_organization_name":"Udayana University","host_organization_lineage":["https://openalex.org/P4310314998"],"host_organization_lineage_names":["Udayana University"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"E-Jurnal Manajemen Universitas Udayana","raw_type":"journal-article"},{"id":"pmh:oai:neliti.com:399741","doi":null,"is_oa":true,"landing_page_url":"https://www.neliti.com/publications/399741/peran-brand-image-memediasi-pengaruh-kredibilitas-celebrity-endorser-terhadap-ni","pdf_url":"https://media.neliti.com/media/publications/399741-peran-brand-image-memediasi-pengaruh-kre-96560463.pdf","source":{"id":"https://openalex.org/S7407055263","display_name":"Neliti","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"E-Jurnal Manajemen Universitas Udayana","raw_type":"Journal:eArticle"},{"id":"pmh:oai:doaj.org/article:2d2f12b315d34f35883ee94b7999f208","doi":null,"is_oa":false,"landing_page_url":"https://doaj.org/article/2d2f12b315d34f35883ee94b7999f208","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"E-Jurnal Manajemen, Vol 7, Iss 12, Pp 6932-6960 (2018)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.24843/ejmunud.2018.v07.i12.p20","doi":"https://doi.org/10.24843/ejmunud.2018.v07.i12.p20","is_oa":true,"landing_page_url":"https://doi.org/10.24843/ejmunud.2018.v07.i12.p20","pdf_url":"https://ojs.unud.ac.id/index.php/Manajemen/article/download/40911/26897","source":{"id":"https://openalex.org/S4210191680","display_name":"E-Jurnal Manajemen Universitas Udayana","issn_l":"2302-8912","issn":["2302-8912"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310314998","host_organization_name":"Udayana University","host_organization_lineage":["https://openalex.org/P4310314998"],"host_organization_lineage_names":["Udayana University"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"E-Jurnal Manajemen Universitas Udayana","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2908670202.pdf","grobid_xml":"https://content.openalex.org/works/W2908670202.grobid-xml"},"referenced_works_count":23,"referenced_works":["https://openalex.org/W306783999","https://openalex.org/W793339449","https://openalex.org/W1480100463","https://openalex.org/W1485768003","https://openalex.org/W1503082665","https://openalex.org/W1549208307","https://openalex.org/W1572680973","https://openalex.org/W1686277101","https://openalex.org/W1747908754","https://openalex.org/W1872468364","https://openalex.org/W2009995293","https://openalex.org/W2026363882","https://openalex.org/W2162118734","https://openalex.org/W2318358854","https://openalex.org/W2320315385","https://openalex.org/W2339426907","https://openalex.org/W2802463629","https://openalex.org/W2809272781","https://openalex.org/W2894583547","https://openalex.org/W3132148326","https://openalex.org/W3168598643","https://openalex.org/W3210740138","https://openalex.org/W6796883497"],"related_works":["https://openalex.org/W2975515313","https://openalex.org/W2555146485","https://openalex.org/W2111613959","https://openalex.org/W4408009268","https://openalex.org/W2536507992","https://openalex.org/W4387234620","https://openalex.org/W3160728755","https://openalex.org/W2969518919","https://openalex.org/W4388874868","https://openalex.org/W4401622785"],"abstract_inverted_index":{"Semakin":[0],"pesat":[1],"dan":[2,24,85,97,106,116],"ketatnya":[3],"persaingan":[4],"bisnis":[5],"yang":[6,26,77],"dibarengi":[7],"dengan":[8,60,65],"semakin":[9],"selektifnya":[10],"konsumen":[11],"dalam":[12,21],"pemilihan":[13],"kosmetika":[14],"untuk":[15,36],"digunakan,":[16],"menyebabkan":[17],"adanya":[18],"tuntutan":[19],"perusahaan":[20],"pemberian":[22],"informasi":[23],"image":[25,47,103,122],"positif":[27,96,105,115],"sehingga":[28],"dapat":[29],"menarik":[30],"pelanggan":[31],"potensial.":[32],"Penelitian":[33,54],"ini":[34,55],"bertujuan":[35],"menguji":[37],"pengaruh":[38,124],"kredibilitas":[39,92,125,138],"celebrity":[40,93,112,126,139],"endorser":[41,94,113,127],"terhadap":[42,99,108,118,128],"niat":[43,109,119,129,143],"beli":[44,130],"melalui":[45,71],"brand":[46,100,141],"produk":[48],"kosmetik":[49,131],"wardah":[50,132],"di":[51,57,133],"Kota":[52,58,134],"Denpasar.":[53,135],"dilakukan":[56],"Denpasar":[59],"melibatkan":[61],"100":[62],"orang":[63],"responden":[64],"metode":[66],"purposive":[67],"sampling.":[68],"Data":[69],"dikumpulkan":[70],"penyebaran":[72],"kuesioner.":[73],"Teknik":[74],"analisis":[75,81],"data":[76],"digunakan":[78],"adalah":[79],"teknik":[80],"jalur":[82],"(path":[83],"analysis)":[84],"uji":[86],"sobel.":[87],"Hasil":[88],"penelitian":[89],"menemukan":[90],"bahwa":[91],"berpengaruh":[95,104,114],"signifikan":[98,107,117],"image.":[101],"Brand":[102,121],"beli.":[110,120,144],"Kredibilitas":[111],"memediasi":[123],"Kata":[136],"kunci:":[137],"endorser,":[140],"image,":[142]},"counts_by_year":[{"year":2024,"cited_by_count":3},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2020,"cited_by_count":1}],"updated_date":"2026-09-26T08:19:03.415552","created_date":"2019-01-25T00:00:00"}