{"id":"https://openalex.org/W2907907806","doi":null,"title":"The Influence of Brand Experience on Switching Costs - Focus on Golf Equipment Industry","display_name":"The Influence of Brand Experience on Switching Costs - Focus on Golf Equipment Industry","publication_year":2015,"publication_date":"2015-01-01","ids":{"openalex":"https://openalex.org/W2907907806","mag":"2907907806"},"language":"en","primary_location":{"id":"pmh:oai:s-space.snu.ac.kr:10371/127364","doi":null,"is_oa":false,"landing_page_url":"https://hdl.handle.net/10371/127364","pdf_url":null,"source":{"id":"https://openalex.org/S4306401345","display_name":"Seoul National University Open Repository (Seoul National University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I139264467","host_organization_name":"Seoul National University","host_organization_lineage":["https://openalex.org/I139264467"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Thesis"},"volume":null,"type":"dissertation","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":null,"display_name":"\uc815\ubbf8\ub839","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"\uc815\ubbf8\ub839","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9682999849319458,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9682999849319458,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.02800000086426735,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.0020000000949949026,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-experience","display_name":"brand experience","score":1.0},{"id":"https://openalex.org/keywords/switching-costs","display_name":"switching costs","score":0.9909999966621399},{"id":"https://openalex.org/keywords/brand-switching","display_name":"brand switching","score":0.7279999852180481},{"id":"https://openalex.org/keywords/golf-equipment","display_name":"golf equipment","score":0.8240000009536743},{"id":"https://openalex.org/keywords/golf-clubs","display_name":"golf clubs","score":0.6639999747276306},{"id":"https://openalex.org/keywords/customer-retention","display_name":"customer retention","score":0.6420000195503235},{"id":"https://openalex.org/keywords/brand-loyalty","display_name":"brand loyalty","score":0.6069999933242798},{"id":"https://openalex.org/keywords/sports-marketing","display_name":"sports marketing","score":0.6859999895095825}],"concepts":[{"id":"https://openalex.org/C192209626","wikidata":"https://www.wikidata.org/wiki/Q190909","display_name":"Focus (optics)","level":2,"score":0.6181692481040955},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.562324583530426},{"id":"https://openalex.org/C2992420184","wikidata":"https://www.wikidata.org/wiki/Q984142","display_name":"Brand experience","level":4,"score":0.5076349973678589},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.501492977142334},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5009956359863281},{"id":"https://openalex.org/C21547014","wikidata":"https://www.wikidata.org/wiki/Q1423657","display_name":"Operations management","level":1,"score":0.36833202838897705},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.339114248752594},{"id":"https://openalex.org/C19351080","wikidata":"https://www.wikidata.org/wiki/Q1395034","display_name":"New product development","level":2,"score":0.07566830515861511},{"id":"https://openalex.org/C545102676","wikidata":"https://www.wikidata.org/wiki/Q1780667","display_name":"Product management","level":3,"score":0.048427850008010864},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0},{"id":"https://openalex.org/C120665830","wikidata":"https://www.wikidata.org/wiki/Q14620","display_name":"Optics","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:s-space.snu.ac.kr:10371/127364","doi":null,"is_oa":false,"landing_page_url":"https://hdl.handle.net/10371/127364","pdf_url":null,"source":{"id":"https://openalex.org/S4306401345","display_name":"Seoul National University Open Repository (Seoul National University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I139264467","host_organization_name":"Seoul National University","host_organization_lineage":["https://openalex.org/I139264467"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Thesis"},{"id":"mag:2907907806","doi":null,"is_oa":false,"landing_page_url":"https://s-space.snu.ac.kr/bitstream/10371/127364/1/000000056846.pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":96,"referenced_works":["https://openalex.org/W162819227","https://openalex.org/W1483180551","https://openalex.org/W1487792987","https://openalex.org/W1534134546","https://openalex.org/W1549830233","https://openalex.org/W1574682103","https://openalex.org/W1594610956","https://openalex.org/W1754470784","https://openalex.org/W1780123175","https://openalex.org/W1964362969","https://openalex.org/W1965574139","https://openalex.org/W1967558666","https://openalex.org/W1968001861","https://openalex.org/W1970953922","https://openalex.org/W1976307125","https://openalex.org/W1977880816","https://openalex.org/W1978816387","https://openalex.org/W1978817606","https://openalex.org/W1979181151","https://openalex.org/W1980355260","https://openalex.org/W1987364024","https://openalex.org/W1988447536","https://openalex.org/W1988770145","https://openalex.org/W1992749846","https://openalex.org/W1993726700","https://openalex.org/W1995026436","https://openalex.org/W1998184208","https://openalex.org/W2000995195","https://openalex.org/W2003825788","https://openalex.org/W2004065021","https://openalex.org/W2005419708","https://openalex.org/W2014049963","https://openalex.org/W2014818400","https://openalex.org/W2015443460","https://openalex.org/W2015864932","https://openalex.org/W2017732813","https://openalex.org/W2023803291","https://openalex.org/W2025618885","https://openalex.org/W2029723879","https://openalex.org/W2030896530","https://openalex.org/W2036437125","https://openalex.org/W2042134810","https://openalex.org/W2042353493","https://openalex.org/W2042867215","https://openalex.org/W2044023852","https://openalex.org/W2047562908","https://openalex.org/W2050347192","https://openalex.org/W2054682703","https://openalex.org/W2057023890","https://openalex.org/W2057250675","https://openalex.org/W2059812771","https://openalex.org/W2060482351","https://openalex.org/W2060536897","https://openalex.org/W2061503235","https://openalex.org/W2062709194","https://openalex.org/W2064062304","https://openalex.org/W2064625385","https://openalex.org/W2064928605","https://openalex.org/W2070039288","https://openalex.org/W2074223669","https://openalex.org/W2075602284","https://openalex.org/W2076733806","https://openalex.org/W2077640793","https://openalex.org/W2080509404","https://openalex.org/W2084428916","https://openalex.org/W2089712218","https://openalex.org/W2090696200","https://openalex.org/W2094260684","https://openalex.org/W2096125626","https://openalex.org/W2100113315","https://openalex.org/W2100151003","https://openalex.org/W2102467277","https://openalex.org/W2108860923","https://openalex.org/W2109390866","https://openalex.org/W2116245404","https://openalex.org/W2116600072","https://openalex.org/W2121967685","https://openalex.org/W2122917238","https://openalex.org/W2132921518","https://openalex.org/W2143226346","https://openalex.org/W2144336601","https://openalex.org/W2147981878","https://openalex.org/W2152607984","https://openalex.org/W2154047954","https://openalex.org/W2158666863","https://openalex.org/W2159105921","https://openalex.org/W2168525817","https://openalex.org/W2170430750","https://openalex.org/W2308408152","https://openalex.org/W2314333710","https://openalex.org/W2315755053","https://openalex.org/W2326448563","https://openalex.org/W2740182096","https://openalex.org/W2924191189","https://openalex.org/W3121958491","https://openalex.org/W3122407922"],"related_works":["https://openalex.org/W7047880156","https://openalex.org/W3155590306","https://openalex.org/W3027648699","https://openalex.org/W2588831680","https://openalex.org/W2321220399","https://openalex.org/W2618552306","https://openalex.org/W3009225614","https://openalex.org/W3000998061","https://openalex.org/W2984853702","https://openalex.org/W3094516584"],"abstract_inverted_index":{"and":[0,8,15,48,55,144,207],"to":[1,5,11,62,118,124,182,195,208,212,229],"provide":[2],"valuable":[3],"insights":[4],"sport":[6],"academia":[7],"marketing":[9],"practice":[10],"further":[12],"retain":[13],"customers":[14,210],"increase":[16],"profits.\\nThis":[17],"study":[18,32,42,70,151],"carried":[19],"out":[20,234],"an":[21,77],"online":[22],"survey":[23],"obtaining":[24],"386":[25],"valid":[26],"samples.":[27],"The":[28],"participants":[29],"of":[30,53,68,89,94,112,136,169,180,202,245],"the":[31,41,64,92,98,101,125,133,150,165,167,176,178,189,198,215,236],"were":[33,96],"all":[34],"golf":[35,38,224],"players":[36,107],"owning":[37],"clubs.":[39],"Thereafter,":[40],"conducted":[43],"data":[44],"analysis":[45,52,58],"for":[46],"descriptive":[47],"reliability":[49],"analysis,":[50],"multivariate":[51],"covariance,":[54],"Bonferroni":[56],"post-hoc":[57],"using":[59,217],"SPSS":[60],"20.0":[61],"analyze":[63],"data.":[65],"\\nThe":[66],"results":[67,104],"this":[69,193],"clearly":[71],"indicated":[72],"that":[73,106,200],"brand":[74,90,113,137,204,225,232],"experience":[75,114,138,146],"had":[76,86,109,115],"actual":[78],"influence":[79],"on":[80,139,159],"switching":[81,95,129,140,145,160,174,181],"costs.":[82,161],"For":[83],"golfers":[84,142,171],"who":[85,108],"higher":[87,166],"levels":[88,111],"experience,":[91,175],"cost":[93,179],"also":[97,239],"highest.":[99],"On":[100],"other":[102,163,183],"hand,":[103],"revealed":[105],"lower":[110,177],"a":[116,156,170,203,241],"tendency":[117],"change":[119],"brands":[120],"more":[121],"easily":[122],"due":[123],"smaller":[126],"costs":[127],"when":[128],"brands.":[130,184],"To":[131],"measure":[132],"absolute":[134],"effect":[135,158],"costs,":[141],"expertise":[143,172],"was":[147],"controlled":[148],"in":[149,192,220],"since":[152],"both":[153],"factors":[154],"have":[155],"negative":[157],"In":[162],"words,":[164],"level":[168],"or":[173],"\\nSport":[185],"managers":[186],"can":[187,205],"utilize":[188],"information":[190],"provided":[191],"research":[194],"better":[196],"understand":[197],"impact":[199],"experiences":[201],"generate,":[206],"make":[209,230],"not":[211,227],"deter":[213],"from":[214,235],"current":[216],"brand.":[218],"This":[219],"turn,":[221],"will":[222],"help":[223],"companies":[226],"only":[228],"their":[231],"stand":[233],"others,":[237],"but":[238],"create":[240],"long":[242],"lasting":[243],"segment":[244],"customers.":[246]},"counts_by_year":[],"updated_date":"2026-11-09T13:22:03.289127","created_date":"2019-01-11T00:00:00"}