{"id":"https://openalex.org/W2907874417","doi":"https://doi.org/10.20491/isarder.2018.576","title":"Fortune 500 T\u00fcrkiye de Yer Alan Lojistik \u0130\u015fletmelerinin Sosyal Medya Kullan\u0131m\u0131n\u0131n Analizi ve De\u011ferlendirilmesi - Analysis and Evaluation of the Social Media Usage of the Logistics Companies Listed in Fortune 500 Turkey","display_name":"Fortune 500 T\u00fcrkiye de Yer Alan Lojistik \u0130\u015fletmelerinin Sosyal Medya Kullan\u0131m\u0131n\u0131n Analizi ve De\u011ferlendirilmesi - Analysis and Evaluation of the Social Media Usage of the Logistics Companies Listed in Fortune 500 Turkey","publication_year":2018,"publication_date":"2018-12-30","ids":{"openalex":"https://openalex.org/W2907874417","doi":"https://doi.org/10.20491/isarder.2018.576","mag":"2907874417"},"language":"tr","primary_location":{"id":"doi:10.20491/isarder.2018.576","doi":"https://doi.org/10.20491/isarder.2018.576","is_oa":true,"landing_page_url":"https://doi.org/10.20491/isarder.2018.576","pdf_url":"https://doi.org/10.20491/isarder.2018.576","source":{"id":"https://openalex.org/S2764689644","display_name":"Journal of Business Research - Turk","issn_l":"1309-0712","issn":["1309-0712"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["tr-dizin"],"host_organization":"https://openalex.org/P4310318316","host_organization_name":"Isarder","host_organization_lineage":["https://openalex.org/P4310318316"],"host_organization_lineage_names":["Isarder"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Business Research - Turk","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://doi.org/10.20491/isarder.2018.576","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5046747697","display_name":"Burcu Ad\u0131g\u00fczel Mercang\u00f6z","orcid":"https://orcid.org/0000-0003-2250-1052","observed_orcids":["https://orcid.org/0000-0003-2250-1052"]},"institutions":[{"id":"https://openalex.org/I67581229","display_name":"Istanbul University","ror":"https://ror.org/03a5qrr21","country_code":"TR","type":"education","lineage":["https://openalex.org/I67581229"]}],"countries":["TR"],"is_corresponding":true,"raw_author_name":"Burcu Ad\u0131g\u00fczel Mercang\u00f6z","raw_affiliation_strings":["edilen sonu\u00e7lara g\u00f6re; i\u015fletmelerin","\u0130stanbul University Faculty of Transportation &Logistics Avc\u0131lar, \u0130stanbul, Turkey orcid.org","\u0130stanbul \u00dcniversitesi Ula\u015ft\u0131rma ve Lojistik Fak\u00fcltesi Avc\u0131lar, \u0130stanbul, T\u00fcrkiye orcid.org"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"edilen sonu\u00e7lara g\u00f6re; i\u015fletmelerin","institution_ids":[]},{"raw_affiliation_string":"\u0130stanbul University Faculty of Transportation &Logistics Avc\u0131lar, \u0130stanbul, Turkey orcid.org","institution_ids":["https://openalex.org/I67581229"]},{"raw_affiliation_string":"\u0130stanbul \u00dcniversitesi Ula\u015ft\u0131rma ve Lojistik Fak\u00fcltesi Avc\u0131lar, \u0130stanbul, T\u00fcrkiye orcid.org","institution_ids":["https://openalex.org/I67581229"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5049637317","display_name":"Burcu \u00d6zge \u00d6zaslan \u00c7al\u0131\u015fkan","orcid":"https://orcid.org/0000-0002-3276-5089","observed_orcids":["https://orcid.org/0000-0002-3276-5089"]},"institutions":[{"id":"https://openalex.org/I67581229","display_name":"Istanbul University","ror":"https://ror.org/03a5qrr21","country_code":"TR","type":"education","lineage":["https://openalex.org/I67581229"]}],"countries":["TR"],"is_corresponding":false,"raw_author_name":"Burcu \u00d6zge \u00d6zaslan \u00c7al\u0131\u015fkan","raw_affiliation_strings":["edilen sonu\u00e7lara g\u00f6re; i\u015fletmelerin","\u0130stanbul University Faculty of Transportation &Logistics Avc\u0131lar, \u0130stanbul, Turkey orcid.org","\u0130stanbul \u00dcniversitesi Ula\u015ft\u0131rma ve Lojistik Fak\u00fcltesi Avc\u0131lar, \u0130stanbul, T\u00fcrkiye orcid.org"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"edilen sonu\u00e7lara g\u00f6re; i\u015fletmelerin","institution_ids":[]},{"raw_affiliation_string":"\u0130stanbul University Faculty of Transportation &Logistics Avc\u0131lar, \u0130stanbul, Turkey orcid.org","institution_ids":["https://openalex.org/I67581229"]},{"raw_affiliation_string":"\u0130stanbul \u00dcniversitesi Ula\u015ft\u0131rma ve Lojistik Fak\u00fcltesi Avc\u0131lar, \u0130stanbul, T\u00fcrkiye orcid.org","institution_ids":["https://openalex.org/I67581229"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5001104376","display_name":"Bahad\u0131r Fatih Y\u0131ld\u0131r\u0131m","orcid":"https://orcid.org/0000-0002-0475-741X","observed_orcids":["https://orcid.org/0000-0002-0475-741X"]},"institutions":[{"id":"https://openalex.org/I67581229","display_name":"Istanbul University","ror":"https://ror.org/03a5qrr21","country_code":"TR","type":"education","lineage":["https://openalex.org/I67581229"]}],"countries":["TR"],"is_corresponding":false,"raw_author_name":"Bahad\u0131r Fatih Y\u0131ld\u0131r\u0131m","raw_affiliation_strings":["edilen sonu\u00e7lara g\u00f6re; i\u015fletmelerin","\u0130stanbul University Faculty of Transportation &Logistics Avc\u0131lar, \u0130stanbul, Turkey orcid.org","\u0130stanbul \u00dcniversitesi Ula\u015ft\u0131rma ve Lojistik Fak\u00fcltesi Avc\u0131lar, \u0130stanbul, T\u00fcrkiye orcid.org"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"edilen sonu\u00e7lara g\u00f6re; i\u015fletmelerin","institution_ids":[]},{"raw_affiliation_string":"\u0130stanbul University Faculty of Transportation &Logistics Avc\u0131lar, \u0130stanbul, Turkey orcid.org","institution_ids":["https://openalex.org/I67581229"]},{"raw_affiliation_string":"\u0130stanbul \u00dcniversitesi Ula\u015ft\u0131rma ve Lojistik Fak\u00fcltesi Avc\u0131lar, \u0130stanbul, T\u00fcrkiye orcid.org","institution_ids":["https://openalex.org/I67581229"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5046747697"],"corresponding_institution_ids":["https://openalex.org/I67581229"],"apc_list":{"value":150,"currency":"USD","value_usd":150},"apc_paid":{"value":150,"currency":"USD","value_usd":150},"fwci":0.3517,"has_fulltext":true,"cited_by_count":4,"citation_normalized_percentile":{"value":0.76684602,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":96},"biblio":{"volume":"10","issue":"4","first_page":"1321","last_page":"1341"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9854000210762024,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9854000210762024,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10050","display_name":"Multi-Criteria Decision Making","score":0.002899999963119626,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11121","display_name":"Public Relations and Crisis Communication","score":0.002099999925121665,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-media-use","display_name":"social media use","score":0.8880000114440918},{"id":"https://openalex.org/keywords/logistics-companies","display_name":"logistics companies","score":0.9660000205039978},{"id":"https://openalex.org/keywords/fortune-500-companies","display_name":"Fortune 500 companies","score":0.8669999837875366},{"id":"https://openalex.org/keywords/twitter","display_name":"Twitter","score":0.8629999756813049},{"id":"https://openalex.org/keywords/facebook","display_name":"Facebook","score":0.9700000286102295},{"id":"https://openalex.org/keywords/instagram","display_name":"Instagram","score":1.0},{"id":"https://openalex.org/keywords/youtube","display_name":"YouTube","score":1.0},{"id":"https://openalex.org/keywords/official-websites","display_name":"official websites","score":0.8309999704360962},{"id":"https://openalex.org/keywords/multi-criteria-decision-making","display_name":"multi-criteria decision making","score":0.8169999718666077},{"id":"https://openalex.org/keywords/fuzzy-analytic-hierarchy-process","display_name":"fuzzy analytic hierarchy process","score":0.9020000100135803},{"id":"https://openalex.org/keywords/grey-relational-analysis","display_name":"grey relational analysis","score":0.8299999833106995}],"concepts":[{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.8304591178894043},{"id":"https://openalex.org/C87345402","wikidata":"https://www.wikidata.org/wiki/Q485202","display_name":"Analytic hierarchy process","level":2,"score":0.6247982382774353},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.5140789747238159},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.48654380440711975},{"id":"https://openalex.org/C189430467","wikidata":"https://www.wikidata.org/wiki/Q7293293","display_name":"Ranking (information retrieval)","level":2,"score":0.435651570558548},{"id":"https://openalex.org/C2781121862","wikidata":"https://www.wikidata.org/wiki/Q256","display_name":"Turkish","level":2,"score":0.4217471778392792},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.40522828698158264},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3554060161113739},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.3141327500343323},{"id":"https://openalex.org/C42475967","wikidata":"https://www.wikidata.org/wiki/Q194292","display_name":"Operations research","level":1,"score":0.2283056676387787},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.19801780581474304},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.13929173350334167},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.09275996685028076},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.0},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0}],"mesh":[],"locations_count":4,"locations":[{"id":"doi:10.20491/isarder.2018.576","doi":"https://doi.org/10.20491/isarder.2018.576","is_oa":true,"landing_page_url":"https://doi.org/10.20491/isarder.2018.576","pdf_url":"https://doi.org/10.20491/isarder.2018.576","source":{"id":"https://openalex.org/S2764689644","display_name":"Journal of Business Research - Turk","issn_l":"1309-0712","issn":["1309-0712"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["tr-dizin"],"host_organization":"https://openalex.org/P4310318316","host_organization_name":"Isarder","host_organization_lineage":["https://openalex.org/P4310318316"],"host_organization_lineage_names":["Isarder"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Business Research - Turk","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:34b9a5d7d3b04337bf76940ab03e611a","doi":null,"is_oa":false,"landing_page_url":"https://doaj.org/article/34b9a5d7d3b04337bf76940ab03e611a","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"\u0130\u015fletme Ara\u015ft\u0131rmalar\u0131 Dergisi, Vol 10, Iss 4 (2021)","raw_type":"article"},{"id":"pmh:oai:doaj.org/article:7e70974689034fc1b56925e0ba13792c","doi":null,"is_oa":true,"landing_page_url":"https://doaj.org/article/7e70974689034fc1b56925e0ba13792c","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"\u0130\u015fletme Ara\u015ft\u0131rmalar\u0131 Dergisi, Vol 10, Iss 4, Pp 1321-1341 (2018)","raw_type":"article"},{"id":"pmh:oai:doaj.org/article:7f95580085c148aea5c0d8c4702c09b9","doi":null,"is_oa":true,"landing_page_url":"https://doaj.org/article/7f95580085c148aea5c0d8c4702c09b9","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"\u0130\u015fletme Ara\u015ft\u0131rmalar\u0131 Dergisi, Vol 10, Iss 4 (2021)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.20491/isarder.2018.576","doi":"https://doi.org/10.20491/isarder.2018.576","is_oa":true,"landing_page_url":"https://doi.org/10.20491/isarder.2018.576","pdf_url":"https://doi.org/10.20491/isarder.2018.576","source":{"id":"https://openalex.org/S2764689644","display_name":"Journal of Business Research - Turk","issn_l":"1309-0712","issn":["1309-0712"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["tr-dizin"],"host_organization":"https://openalex.org/P4310318316","host_organization_name":"Isarder","host_organization_lineage":["https://openalex.org/P4310318316"],"host_organization_lineage_names":["Isarder"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Business Research - Turk","raw_type":"journal-article"},"sustainable_development_goals":[{"display_name":"Industry, innovation and infrastructure","score":0.4943999946117401,"id":"https://metadata.un.org/sdg/9"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2907874417.pdf","grobid_xml":"https://content.openalex.org/works/W2907874417.grobid-xml"},"referenced_works_count":15,"referenced_works":["https://openalex.org/W72397345","https://openalex.org/W1577818368","https://openalex.org/W1977993961","https://openalex.org/W1985749074","https://openalex.org/W2018051118","https://openalex.org/W2019591674","https://openalex.org/W2029467006","https://openalex.org/W2055539196","https://openalex.org/W2059536960","https://openalex.org/W2067153618","https://openalex.org/W2092266314","https://openalex.org/W2105543408","https://openalex.org/W2953694933","https://openalex.org/W3004495132","https://openalex.org/W6988071705"],"related_works":["https://openalex.org/W4390182165","https://openalex.org/W4289375515","https://openalex.org/W2903733556","https://openalex.org/W4403190131","https://openalex.org/W7038915071","https://openalex.org/W7222319237","https://openalex.org/W4414493174","https://openalex.org/W3013507302","https://openalex.org/W2509564409","https://openalex.org/W2376548199"],"abstract_inverted_index":{"Ya\u015fam\u0131n":[0],"her":[1,14],"alan\u0131nda":[2],"yer":[3],"bulan":[4],"teknoloji":[5],"g\u00fcn\u00fcm\u00fczde":[6],"kalabal\u0131klar\u0131n":[7],"bulu\u015ftu\u011fu":[8],"bir\u00e7ok":[9],"sanal":[10],"platforma":[11],"arac\u0131l\u0131k":[12],"etmektedir.Rekabetin":[13],"alanda":[15],"yo\u011fun":[16],"olarak":[17,24,69],"ya\u015fand\u0131\u011f\u0131":[18],"\u00e7evre":[19],"ko\u015fullar\u0131nda,":[20],"sosyal":[21,44,60,71,93,119,137],"medya":[22,45,61,72,94,120,138],"ara\u00e7lar\u0131":[23,46],"ifade":[25],"edilen":[26,133],"bu":[27,90],"platformlar":[28],"i\u015fletmelerin":[29,66,81,136],"yeni":[30],"f\u0131rsatlar":[31],"yaratmalar\u0131nda":[32],"aktif":[33],"rol":[34],"oynamaktad\u0131r.B\u00fcy\u00fck":[35],"kitlelere":[36],"ula\u015fabilme":[37],"ve":[38,78,89,146],"interaktif":[39,68],"ileti\u015fim":[40],"kurabilme":[41],"olana\u011f\u0131":[42],"yaratan":[43],"t\u00fcm":[47],"i\u015fletme":[48],"payda\u015flar\u0131n\u0131":[49],"bir":[50,101],"araya":[51],"getirmektedir.Bu":[52],"ara\u015ft\u0131rman\u0131n":[53],"amac\u0131;":[54],"T\u00fcrkiye'nin":[55],"\u00f6nde":[56],"gelen":[57],"lojistik":[58,91],"i\u015fletmelerinin":[59,92],"kullan\u0131m":[62],"d\u00fczeylerini":[63],"belirlemektir.Bu":[64],"do\u011frultuda,":[65],"kullan\u0131c\u0131larla":[67],"kar\u015f\u0131la\u015fabilecekleri":[70],"platformlar\u0131":[73],"olan":[74],"Twitter,":[75],"Facebook,":[76],"Instagram":[77],"YouTube":[79],"ile":[80,131],"resmi":[82],"web":[83],"sayfalar\u0131":[84,149],"alt":[85],"kriterler":[86],"baz\u0131nda":[87],"incelenmi\u015f":[88],"performans":[95],"de\u011ferlendirmesi":[96],"yap\u0131lm\u0131\u015ft\u0131r.Bu":[97],"ba\u011flamda":[98],"\u00e7al\u0131\u015fmada":[99],"melez":[100],"\u00c7ok":[102],"Kriterli":[103],"Karar":[104],"Verme":[105],"y\u00f6ntemi":[106,130],"\u00f6nerisinde":[107],"bulunulmu\u015ftur.Kriterlerin":[108],"\u00f6nem":[109],"dereceleri":[110],"belirlemek":[111],"\u00fczere":[112,123],"Bulan\u0131k":[113],"Analitik":[114],"Hiyerar\u015fi":[115],"Prosesi":[116],"y\u00f6nteminden,":[117],"alternatiflerin":[118],"performans\u0131n\u0131":[121],"de\u011ferlendirmek":[122],"Gri":[124],"\u0130li\u015fkisel":[125],"Analiz":[126],"y\u00f6nteminden":[127],"faydalan\u0131lm\u0131\u015ft\u0131r.Bulan\u0131k":[128],"AHP":[129],"elde":[132],"sonu\u00e7lara":[134],"g\u00f6re;":[135],"performans\u0131na":[139],"en":[140],"\u00e7ok":[141],"etki":[142],"eden":[143],"kriterlerin":[144],"Twitter":[145],"Resmi":[147],"Web":[148],"oldu\u011fu":[150]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2023,"cited_by_count":1},{"year":2019,"cited_by_count":1}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2019-01-11T00:00:00"}