{"id":"https://openalex.org/W2906041483","doi":"https://doi.org/10.24843/ejmunud.2018.v07.i09.p20","title":"MEMBANGUN NIAT BELI IPHONE MELALUI EWOM DAN BRAND IMAGE","display_name":"MEMBANGUN NIAT BELI IPHONE MELALUI EWOM DAN BRAND IMAGE","publication_year":2018,"publication_date":"2018-07-24","ids":{"openalex":"https://openalex.org/W2906041483","doi":"https://doi.org/10.24843/ejmunud.2018.v07.i09.p20","mag":"2906041483"},"language":"id","primary_location":{"id":"doi:10.24843/ejmunud.2018.v07.i09.p20","doi":"https://doi.org/10.24843/ejmunud.2018.v07.i09.p20","is_oa":true,"landing_page_url":"https://doi.org/10.24843/ejmunud.2018.v07.i09.p20","pdf_url":"https://ojs.unud.ac.id/index.php/Manajemen/article/download/39785/25458","source":{"id":"https://openalex.org/S4210191680","display_name":"E-Jurnal Manajemen Universitas Udayana","issn_l":"2302-8912","issn":["2302-8912"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310314998","host_organization_name":"Udayana University","host_organization_lineage":["https://openalex.org/P4310314998"],"host_organization_lineage_names":["Udayana University"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"E-Jurnal Manajemen Universitas Udayana","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://ojs.unud.ac.id/index.php/Manajemen/article/download/39785/25458","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5111477114","display_name":"Rizky Darmawan","orcid":"https://orcid.org/0000-0002-3413-8724","observed_orcids":["https://orcid.org/0000-0002-3413-8724"]},"institutions":[{"id":"https://openalex.org/I126826664","display_name":"Udayana University","ror":"https://ror.org/035qsg823","country_code":"ID","type":"education","lineage":["https://openalex.org/I126826664"]}],"countries":["ID"],"is_corresponding":true,"raw_author_name":"Rizky Darmawan","raw_affiliation_strings":["Universitas Udayana","PENDAHULUAN Kemajuan teknologi di era global ini membuat konsumen memperoleh","adalah warga Kota Denpasar"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Udayana","institution_ids":["https://openalex.org/I126826664"]},{"raw_affiliation_string":"PENDAHULUAN Kemajuan teknologi di era global ini membuat konsumen memperoleh","institution_ids":[]},{"raw_affiliation_string":"adalah warga Kota Denpasar","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5056085579","display_name":"I Nyoman Nurcaya","orcid":"https://orcid.org/0000-0002-4678-9399","observed_orcids":["https://orcid.org/0000-0002-4678-9399"]},"institutions":[{"id":"https://openalex.org/I126826664","display_name":"Udayana University","ror":"https://ror.org/035qsg823","country_code":"ID","type":"education","lineage":["https://openalex.org/I126826664"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"I Nyoman Nurcaya","raw_affiliation_strings":["Universitas Udayana","Fakultas Ekonomi dan Bisnis Universitas Udayana (Unud), Bali, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Udayana","institution_ids":["https://openalex.org/I126826664"]},{"raw_affiliation_string":"Fakultas Ekonomi dan Bisnis Universitas Udayana (Unud), Bali, Indonesia","institution_ids":["https://openalex.org/I126826664"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5111477114"],"corresponding_institution_ids":["https://openalex.org/I126826664"],"apc_list":{"value":750000,"currency":"IDR","value_usd":49},"apc_paid":{"value":750000,"currency":"IDR","value_usd":49},"fwci":1.7889,"has_fulltext":true,"cited_by_count":8,"citation_normalized_percentile":{"value":0.90009563,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":"7","issue":"9","first_page":"5168","last_page":"5168"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.6431000232696533,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.6431000232696533,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.3483999967575073,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.0026000000070780516,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/word-of-mouth","display_name":"word of mouth","score":0.6190000176429749},{"id":"https://openalex.org/keywords/brand-image","display_name":"brand image","score":0.9290000200271606},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":0.9959999918937683},{"id":"https://openalex.org/keywords/iphone","display_name":"iPhone","score":0.8809999823570251},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.7419999837875366},{"id":"https://openalex.org/keywords/mediating-effect","display_name":"mediating effect","score":0.6940000057220459},{"id":"https://openalex.org/keywords/smartphone-consumers","display_name":"smartphone consumers","score":0.34700000286102295}],"concepts":[{"id":"https://openalex.org/C2984367651","wikidata":"https://www.wikidata.org/wiki/Q431289","display_name":"Brand image","level":2,"score":0.6922599077224731},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4703393578529358},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.4413778781890869},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.22922399640083313}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.24843/ejmunud.2018.v07.i09.p20","doi":"https://doi.org/10.24843/ejmunud.2018.v07.i09.p20","is_oa":true,"landing_page_url":"https://doi.org/10.24843/ejmunud.2018.v07.i09.p20","pdf_url":"https://ojs.unud.ac.id/index.php/Manajemen/article/download/39785/25458","source":{"id":"https://openalex.org/S4210191680","display_name":"E-Jurnal Manajemen Universitas Udayana","issn_l":"2302-8912","issn":["2302-8912"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310314998","host_organization_name":"Udayana University","host_organization_lineage":["https://openalex.org/P4310314998"],"host_organization_lineage_names":["Udayana University"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"E-Jurnal Manajemen Universitas Udayana","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:8b4f07406e5e422eb04547612ce3859c","doi":null,"is_oa":false,"landing_page_url":"https://doaj.org/article/8b4f07406e5e422eb04547612ce3859c","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"E-Jurnal Manajemen, Vol 7, Iss 9, Pp 5168-5196 (2018)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.24843/ejmunud.2018.v07.i09.p20","doi":"https://doi.org/10.24843/ejmunud.2018.v07.i09.p20","is_oa":true,"landing_page_url":"https://doi.org/10.24843/ejmunud.2018.v07.i09.p20","pdf_url":"https://ojs.unud.ac.id/index.php/Manajemen/article/download/39785/25458","source":{"id":"https://openalex.org/S4210191680","display_name":"E-Jurnal Manajemen Universitas Udayana","issn_l":"2302-8912","issn":["2302-8912"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310314998","host_organization_name":"Udayana University","host_organization_lineage":["https://openalex.org/P4310314998"],"host_organization_lineage_names":["Udayana University"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"E-Jurnal Manajemen Universitas Udayana","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2906041483.pdf","grobid_xml":"https://content.openalex.org/works/W2906041483.grobid-xml"},"referenced_works_count":16,"referenced_works":["https://openalex.org/W9756168","https://openalex.org/W1510924512","https://openalex.org/W1806162214","https://openalex.org/W1989827614","https://openalex.org/W2003571854","https://openalex.org/W2048108092","https://openalex.org/W2148397884","https://openalex.org/W2233562978","https://openalex.org/W2244666385","https://openalex.org/W2403986675","https://openalex.org/W2590136938","https://openalex.org/W2624811240","https://openalex.org/W2902966142","https://openalex.org/W3167226983","https://openalex.org/W3168076267","https://openalex.org/W3203864178"],"related_works":["https://openalex.org/W6986403662","https://openalex.org/W4392000607","https://openalex.org/W7033216375","https://openalex.org/W7217673739","https://openalex.org/W2349566896","https://openalex.org/W7127039273","https://openalex.org/W2596542644","https://openalex.org/W4404243490","https://openalex.org/W3217542530","https://openalex.org/W3048869077"],"abstract_inverted_index":{"ABSTRAK":[0],"Niat":[1],"beli":[2,40,51,150,162],"merupakan":[3],"niat":[4,33,39,50,115,120,133,149,161],"seseorang":[5],"dalam":[6,45,55,69],"suatu":[7],"proses":[8],"pembelian,":[9],"apakah":[10],"orang":[11],"tersebut":[12,136],"berniat":[13,63],"membeli":[14,64],"produk":[15,52,65,153],"atau":[16,91],"tidak.":[17],"Tujuan":[18],"dari":[19],"penelitian":[20,56,70,98],"ini":[21,57,71,99],"adalah":[22,58],"untuk":[23],"mengetahui":[24],"pengaruh":[25,30,35,130],"EWOM":[26,31,48,109,113,131,139],"terhadap":[27,32,38,152],"brand":[28,36,43,111,117,144,158],"image,":[29,112,159],"beli,":[34,116],"image":[37,44,118,123,145],"serta":[41,146],"peran":[42],"memediasi":[46],"hubungan":[47,103],"dengan":[49,110,114,119,132],"Iphone.":[53,66,154],"Populasi":[54],"warga":[59],"Kota":[60],"Denpasar":[61],"yang":[62,78,85,104,140],"Penentuan":[67],"sampel":[68,77],"memakai":[72],"teknik":[73,88],"purposive":[74],"sampling.":[75],"Jumlah":[76],"diambil":[79],"sebanyak":[80],"110":[81],"orang.":[82],"Teknik":[83],"analisis":[84,89],"dipakai":[86],"yaitu":[87],"jalur":[90],"path":[92],"analysis":[93],"dan":[94,106],"Uji":[95],"Sobel.":[96],"Temuan":[97],"menunjukkan":[100],"bahwa":[101,138],"terdapat":[102],"positif":[105,141],"signifikan":[107],"antara":[108,129],"beli.":[121,134],"Brand":[122],"dapat":[124,142],"berperan":[125],"sebagai":[126],"variabel":[127],"mediasi":[128],"Hasil":[135],"menandakan":[137],"meningkatkan":[143,148],"mampu":[147],"konsumen":[151],"Kata":[155],"Kunci":[156],":":[157],"EWOM,":[160]},"counts_by_year":[{"year":2023,"cited_by_count":3},{"year":2022,"cited_by_count":1},{"year":2019,"cited_by_count":4}],"updated_date":"2026-09-26T08:19:03.415552","created_date":"2019-01-01T00:00:00"}