{"id":"https://openalex.org/W2905740975","doi":"https://doi.org/10.1177/1750481318817621","title":"The pragmatic-semiotic construction of male identities in contemporary advertising of male grooming products","display_name":"The pragmatic-semiotic construction of male identities in contemporary advertising of male grooming products","publication_year":2018,"publication_date":"2018-12-23","ids":{"openalex":"https://openalex.org/W2905740975","doi":"https://doi.org/10.1177/1750481318817621","mag":"2905740975"},"language":"en","primary_location":{"id":"doi:10.1177/1750481318817621","doi":"https://doi.org/10.1177/1750481318817621","is_oa":false,"landing_page_url":"https://doi.org/10.1177/1750481318817621","pdf_url":null,"source":{"id":"https://openalex.org/S206512355","display_name":"Discourse & Communication","issn_l":"1750-4813","issn":["1750-4813","1750-4821"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","jufo-2","norway-1","poland-70","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Discourse & Communication","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"http://hdl.handle.net/10251/157210","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5079808543","display_name":"Mar\u00eda Milagros del Saz Rubio","orcid":"https://orcid.org/0000-0002-7535-2903","observed_orcids":["https://orcid.org/0000-0002-7535-2903"]},"institutions":[{"id":"https://openalex.org/I60053951","display_name":"Universitat Polit\u00e8cnica de Val\u00e8ncia","ror":"https://ror.org/01460j859","country_code":"ES","type":"education","lineage":["https://openalex.org/I60053951"]}],"countries":["ES"],"is_corresponding":true,"raw_author_name":"M\u00aa Milagros Del Saz-Rubio","raw_affiliation_strings":["Universitat Polit\u00e8cnica de Val\u00e8ncia, Spain"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitat Polit\u00e8cnica de Val\u00e8ncia, Spain","institution_ids":["https://openalex.org/I60053951"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5079808543"],"corresponding_institution_ids":["https://openalex.org/I60053951"],"apc_list":{"value":3650,"currency":"USD","value_usd":3650},"apc_paid":null,"fwci":1.3995,"has_fulltext":false,"cited_by_count":14,"citation_normalized_percentile":{"value":0.85958825,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":93,"max":98},"biblio":{"volume":"13","issue":"2","first_page":"192","last_page":"227"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12908","display_name":"Media, Gender, and Advertising","score":0.9839000105857849,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12908","display_name":"Media, Gender, and Advertising","score":0.9839000105857849,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12119","display_name":"Linguistics and Discourse Analysis","score":0.005499999970197678,"subfield":{"id":"https://openalex.org/subfields/1211","display_name":"Philosophy"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13173","display_name":"Gender Studies in Language","score":0.003599999938160181,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/masculine-identity","display_name":"male identity","score":0.8629999756813049},{"id":"https://openalex.org/keywords/masculinity","display_name":"masculinity","score":0.46000000834465027},{"id":"https://openalex.org/keywords/gender-stereotypes","display_name":"gender stereotypes","score":0.8830000162124634},{"id":"https://openalex.org/keywords/implicit-assumptions","display_name":"implicit assumptions","score":0.5379999876022339},{"id":"https://openalex.org/keywords/multimodal-discourse","display_name":"multimodal discourse","score":0.46799999475479126},{"id":"https://openalex.org/keywords/television-advertising","display_name":"television advertising","score":0.3919999897480011},{"id":"https://openalex.org/keywords/sexual-power","display_name":"sexual power","score":0.4569999873638153},{"id":"https://openalex.org/keywords/masculinity-discourse","display_name":"masculine discourse","score":0.4009999930858612}],"concepts":[{"id":"https://openalex.org/C139997677","wikidata":"https://www.wikidata.org/wiki/Q60195","display_name":"Semiotics","level":2,"score":0.7381296753883362},{"id":"https://openalex.org/C177264268","wikidata":"https://www.wikidata.org/wiki/Q1514741","display_name":"Set (abstract data type)","level":2,"score":0.6509911417961121},{"id":"https://openalex.org/C163258240","wikidata":"https://www.wikidata.org/wiki/Q25342","display_name":"Power (physics)","level":2,"score":0.5765778422355652},{"id":"https://openalex.org/C74196892","wikidata":"https://www.wikidata.org/wiki/Q7781188","display_name":"Thematic analysis","level":3,"score":0.5434170365333557},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5205260515213013},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.5014786720275879},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.4580894708633423},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.430105984210968},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3880537748336792},{"id":"https://openalex.org/C107993555","wikidata":"https://www.wikidata.org/wiki/Q1662673","display_name":"Gender studies","level":1,"score":0.38362419605255127},{"id":"https://openalex.org/C190248442","wikidata":"https://www.wikidata.org/wiki/Q839486","display_name":"Qualitative research","level":2,"score":0.33023449778556824},{"id":"https://openalex.org/C107038049","wikidata":"https://www.wikidata.org/wiki/Q35986","display_name":"Aesthetics","level":1,"score":0.32172590494155884},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.2754143476486206},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.11647900938987732},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.09640124440193176},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.0},{"id":"https://openalex.org/C62520636","wikidata":"https://www.wikidata.org/wiki/Q944","display_name":"Quantum mechanics","level":1,"score":0.0},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1177/1750481318817621","doi":"https://doi.org/10.1177/1750481318817621","is_oa":false,"landing_page_url":"https://doi.org/10.1177/1750481318817621","pdf_url":null,"source":{"id":"https://openalex.org/S206512355","display_name":"Discourse & Communication","issn_l":"1750-4813","issn":["1750-4813","1750-4821"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","jufo-2","norway-1","poland-70","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Discourse & Communication","raw_type":"journal-article"},{"id":"pmh:oai:riunet.upv.es:10251/157210","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/10251/157210","pdf_url":null,"source":{"id":"https://openalex.org/S4306400639","display_name":"RiuNet (Universitat Polit\u00e8cnica de Val\u00e8ncia)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I60053951","host_organization_name":"Universitat Polit\u00e8cnica de Val\u00e8ncia","host_organization_lineage":["https://openalex.org/I60053951"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"pmh:oai:riunet.upv.es:10251/157210","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/10251/157210","pdf_url":null,"source":{"id":"https://openalex.org/S4306400639","display_name":"RiuNet (Universitat Polit\u00e8cnica de Val\u00e8ncia)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I60053951","host_organization_name":"Universitat Polit\u00e8cnica de Val\u00e8ncia","host_organization_lineage":["https://openalex.org/I60053951"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":96,"referenced_works":["https://openalex.org/W84621824","https://openalex.org/W98391896","https://openalex.org/W146117928","https://openalex.org/W199005194","https://openalex.org/W564835718","https://openalex.org/W597954587","https://openalex.org/W603803414","https://openalex.org/W604433654","https://openalex.org/W614550005","https://openalex.org/W618086694","https://openalex.org/W619984332","https://openalex.org/W632363596","https://openalex.org/W644978046","https://openalex.org/W1483074234","https://openalex.org/W1483616402","https://openalex.org/W1512376203","https://openalex.org/W1520387187","https://openalex.org/W1520944543","https://openalex.org/W1542594967","https://openalex.org/W1556070052","https://openalex.org/W1574005990","https://openalex.org/W1584652558","https://openalex.org/W1593534687","https://openalex.org/W1938697226","https://openalex.org/W1963917017","https://openalex.org/W1969722583","https://openalex.org/W1970647968","https://openalex.org/W1971052907","https://openalex.org/W1971288757","https://openalex.org/W1973772241","https://openalex.org/W1977074025","https://openalex.org/W1979217577","https://openalex.org/W1980440196","https://openalex.org/W1988491420","https://openalex.org/W1988796750","https://openalex.org/W1989527530","https://openalex.org/W1991665886","https://openalex.org/W1992842034","https://openalex.org/W2002578096","https://openalex.org/W2008814226","https://openalex.org/W2010129813","https://openalex.org/W2012185454","https://openalex.org/W2017067943","https://openalex.org/W2027271470","https://openalex.org/W2032277297","https://openalex.org/W2036050038","https://openalex.org/W2036194314","https://openalex.org/W2038813702","https://openalex.org/W2042722443","https://openalex.org/W2046810102","https://openalex.org/W2055738904","https://openalex.org/W2059340733","https://openalex.org/W2063238117","https://openalex.org/W2072349460","https://openalex.org/W2076780267","https://openalex.org/W2082082625","https://openalex.org/W2084296977","https://openalex.org/W2088826819","https://openalex.org/W2090457033","https://openalex.org/W2095509133","https://openalex.org/W2109783889","https://openalex.org/W2113339242","https://openalex.org/W2113616385","https://openalex.org/W2116855272","https://openalex.org/W2119024972","https://openalex.org/W2120035575","https://openalex.org/W2120771092","https://openalex.org/W2129749811","https://openalex.org/W2157125822","https://openalex.org/W2164482226","https://openalex.org/W2169121017","https://openalex.org/W2171151088","https://openalex.org/W2179534364","https://openalex.org/W2297995002","https://openalex.org/W2347145847","https://openalex.org/W2478135658","https://openalex.org/W2482651201","https://openalex.org/W2495789662","https://openalex.org/W2504395178","https://openalex.org/W2533242062","https://openalex.org/W2739172988","https://openalex.org/W2805235779","https://openalex.org/W2889476064","https://openalex.org/W2902225836","https://openalex.org/W3003625661","https://openalex.org/W3022149050","https://openalex.org/W3208330627","https://openalex.org/W4230448979","https://openalex.org/W4231312308","https://openalex.org/W4231758593","https://openalex.org/W4240719208","https://openalex.org/W4244809407","https://openalex.org/W4245292249","https://openalex.org/W4300780184","https://openalex.org/W4301452385","https://openalex.org/W4388063876"],"related_works":["https://openalex.org/W2937227376","https://openalex.org/W2340412177","https://openalex.org/W4319827904","https://openalex.org/W174317544","https://openalex.org/W2948315044","https://openalex.org/W2196462643","https://openalex.org/W4253238204","https://openalex.org/W34724686","https://openalex.org/W7020851905","https://openalex.org/W7220489007"],"abstract_inverted_index":{"This":[0],"article":[1],"aims":[2],"to":[3,87,96,102,116,164],"unveil":[4],"how":[5],"male":[6,14,33,52,130],"identities":[7],"are":[8,59,94,109],"constructed":[9],"in":[10,35,133,176],"a":[11,19,25,48,89,155,171],"corpus":[12],"of":[13,24,27,40,50,83,112,124,159],"toiletry":[15],"TV":[16],"ads":[17,74,153],"through":[18],"pragmatic":[20],"and":[21,54,67,80,118,141],"multimodal":[22],"analysis":[23],"set":[26],"implicit":[28],"assumptions":[29,42],"conveyed":[30],"about":[31],"the":[32,36,105,122,125,152,168],"participants":[34],"ads.":[37],"The":[38],"validity":[39],"these":[41,73],"is":[43],"first":[44],"empirically":[45],"tested":[46],"with":[47,121,149],"group":[49],"10":[51],"informants":[53],"then":[55],"those":[56],"implied":[57],"meanings":[58],"bundled":[60],"into":[61,166],"thematic":[62],"cores":[63],"for":[64],"their":[65,113,139,145],"qualitative":[66],"quantitative":[68],"description.":[69],"Findings":[70],"reveal":[71],"that":[72],"still":[75],"rely":[76],"on":[77],"stereotypical":[78],"constructs":[79],"traditional":[81,134],"discourses":[82],"what":[84],"it":[85,104],"takes":[86],"be":[88],"man.":[90],"For":[91],"example,":[92],"men":[93],"invited":[95],"consume":[97],"grooming":[98],"products":[99],"but":[100],"reminded":[101,111],"do":[103],"men\u2019s":[106],"way.":[107],"Men":[108],"also":[110],"sexual":[114],"power":[115],"seduce":[117],"attract":[119],"women":[120],"aid":[123],"product.":[126],"Likewise,":[127],"by":[128],"portraying":[129],"ad":[131],"personae":[132],"manly":[135],"activities":[136],"while":[137],"emphasizing":[138],"toughness":[140],"body":[142],"strength,":[143],"or":[144],"resourcefulness":[146],"when":[147],"faced":[148],"challenging":[150],"situations,":[151],"portray":[154],"rather":[156],"skewed":[157],"view":[158],"contemporary":[160,177],"men,":[161],"which":[162],"fails":[163],"take":[165],"account":[167],"myriad":[169],"roles":[170],"modern":[172],"man":[173],"can":[174],"play":[175],"societies.":[178]},"counts_by_year":[{"year":2024,"cited_by_count":4},{"year":2023,"cited_by_count":5},{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":3}],"updated_date":"2026-10-14T16:39:01.820549","created_date":"2019-01-01T00:00:00"}