{"id":"https://openalex.org/W2905480787","doi":"https://doi.org/10.23857/dc.v4i4.828","title":"El marketing sensorial y su influencia en el comportamiento de compra de los consumidores de la ciudad de Manta, Ecuador","display_name":"El marketing sensorial y su influencia en el comportamiento de compra de los consumidores de la ciudad de Manta, Ecuador","publication_year":2018,"publication_date":"2018-10-01","ids":{"openalex":"https://openalex.org/W2905480787","doi":"https://doi.org/10.23857/dc.v4i4.828","mag":"2905480787"},"language":"es","primary_location":{"id":"doi:10.23857/dc.v4i4.828","doi":"https://doi.org/10.23857/dc.v4i4.828","is_oa":true,"landing_page_url":"https://doi.org/10.23857/dc.v4i4.828","pdf_url":"https://dominiodelasciencias.com/ojs/index.php/es/article/download/828/pdf","source":{"id":"https://openalex.org/S2739368911","display_name":"Dominio de las Ciencias","issn_l":"2477-8818","issn":["2477-8818"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["erih-plus"],"host_organization":"https://openalex.org/P4310318818","host_organization_name":"Manta Polo de Capacitaci\u00f3n; Investigaci\u00f3n y Publicaci\u00f3n (POCAIP)","host_organization_lineage":["https://openalex.org/P4310318818"],"host_organization_lineage_names":["Manta Polo de Capacitaci\u00f3n; Investigaci\u00f3n y Publicaci\u00f3n (POCAIP)"],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Dominio de las Ciencias","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://dominiodelasciencias.com/ojs/index.php/es/article/download/828/pdf","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5022256609","display_name":"Xiomara Madelaine Palma P\u00e9rez","orcid":"https://orcid.org/0000-0002-6254-2644","observed_orcids":["https://orcid.org/0000-0002-6254-2644"]},"institutions":[{"id":"https://openalex.org/I4210106404","display_name":"Universidad Laica Eloy Alfaro de Manab\u00ed","ror":"https://ror.org/01m8gvd94","country_code":"EC","type":"education","lineage":["https://openalex.org/I4210106404"]}],"countries":["EC"],"is_corresponding":false,"raw_author_name":"Xiomara M. Palma-P\u00e9rez","raw_affiliation_strings":["Universidad Laica Eloy Alfaro de Manab\u00ed, Manta"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universidad Laica Eloy Alfaro de Manab\u00ed, Manta","institution_ids":["https://openalex.org/I4210106404"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5030871272","display_name":"Rossanna Kimena Arteaga Flores","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210106404","display_name":"Universidad Laica Eloy Alfaro de Manab\u00ed","ror":"https://ror.org/01m8gvd94","country_code":"EC","type":"education","lineage":["https://openalex.org/I4210106404"]}],"countries":["EC"],"is_corresponding":false,"raw_author_name":"Rossanna K. Arteaga-Flores","raw_affiliation_strings":["Universidad Laica Eloy Alfaro de Manab\u00ed, Manta"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universidad Laica Eloy Alfaro de Manab\u00ed, Manta","institution_ids":["https://openalex.org/I4210106404"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5108670979","display_name":"Johnny Edison Ponce-Andrade","orcid":"https://orcid.org/0000-0003-0215-8824","observed_orcids":["https://orcid.org/0000-0003-0215-8824"]},"institutions":[{"id":"https://openalex.org/I4210106404","display_name":"Universidad Laica Eloy Alfaro de Manab\u00ed","ror":"https://ror.org/01m8gvd94","country_code":"EC","type":"education","lineage":["https://openalex.org/I4210106404"]}],"countries":["EC"],"is_corresponding":false,"raw_author_name":"Johnny E. Ponce-Andrade","raw_affiliation_strings":["Universidad Laica Eloy Alfaro de Manab\u00ed, Manta"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universidad Laica Eloy Alfaro de Manab\u00ed, Manta","institution_ids":["https://openalex.org/I4210106404"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5085271072","display_name":"Tomistocles D. Loor-Ch\u00e1vez","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210106404","display_name":"Universidad Laica Eloy Alfaro de Manab\u00ed","ror":"https://ror.org/01m8gvd94","country_code":"EC","type":"education","lineage":["https://openalex.org/I4210106404"]}],"countries":["EC"],"is_corresponding":false,"raw_author_name":"Tomistocles D. Loor-Ch\u00e1vez","raw_affiliation_strings":["Universidad Laica Eloy Alfaro de Manab\u00ed, Manta"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universidad Laica Eloy Alfaro de Manab\u00ed, Manta","institution_ids":["https://openalex.org/I4210106404"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5075123329","display_name":"Jos\u00e9 Calixto Calder\u00f3n Bail\u00f3n","orcid":"https://orcid.org/0000-0002-7935-8333","observed_orcids":["https://orcid.org/0000-0002-7935-8333"]},"institutions":[{"id":"https://openalex.org/I4210106404","display_name":"Universidad Laica Eloy Alfaro de Manab\u00ed","ror":"https://ror.org/01m8gvd94","country_code":"EC","type":"education","lineage":["https://openalex.org/I4210106404"]}],"countries":["EC"],"is_corresponding":false,"raw_author_name":"Jos\u00e9 C. Calder\u00f3n-Bail\u00f3n","raw_affiliation_strings":["Universidad Laica Eloy Alfaro de Manab\u00ed, Manta"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universidad Laica Eloy Alfaro de Manab\u00ed, Manta","institution_ids":["https://openalex.org/I4210106404"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5054121055","display_name":"Pericles Ram\u00f3n Mej\u00eda\u2010V\u00e1squez","orcid":"https://orcid.org/0000-0001-8661-3702","observed_orcids":["https://orcid.org/0000-0001-8661-3702"]},"institutions":[{"id":"https://openalex.org/I4210106404","display_name":"Universidad Laica Eloy Alfaro de Manab\u00ed","ror":"https://ror.org/01m8gvd94","country_code":"EC","type":"education","lineage":["https://openalex.org/I4210106404"]}],"countries":["EC"],"is_corresponding":false,"raw_author_name":"Pericles R. Mej\u00eda-V\u00e1squez","raw_affiliation_strings":["Universidad Laica Eloy Alfaro de Manab\u00ed, Manta"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universidad Laica Eloy Alfaro de Manab\u00ed, Manta","institution_ids":["https://openalex.org/I4210106404"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4210106404"],"apc_list":null,"apc_paid":null,"fwci":0.3505,"has_fulltext":true,"cited_by_count":11,"citation_normalized_percentile":{"value":0.72291573,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":87,"max":96},"biblio":{"volume":"4","issue":"4","first_page":"145","last_page":"145"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.9990000128746033,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.9990000128746033,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.0007999999797903001,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/sensory-marketing","display_name":"sensory marketing","score":1.0},{"id":"https://openalex.org/keywords/consumer-purchase-behavior","display_name":"consumer purchase behavior","score":0.7310000061988831},{"id":"https://openalex.org/keywords/sensory-stimuli","display_name":"sensory stimuli","score":0.7120000123977661},{"id":"https://openalex.org/keywords/branding","display_name":"branding","score":0.6539999842643738},{"id":"https://openalex.org/keywords/point-of-sale","display_name":"point of sale","score":0.671999990940094},{"id":"https://openalex.org/keywords/emotional-connection-with-customers","display_name":"emotional connection with customers","score":0.7059999704360962},{"id":"https://openalex.org/keywords/manta-ecuador","display_name":"Manta, Ecuador","score":0.7509999871253967}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.5767822265625},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.3779197335243225},{"id":"https://openalex.org/C58640448","wikidata":"https://www.wikidata.org/wiki/Q42515","display_name":"Cartography","level":1,"score":0.35292649269104004},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3320334851741791},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.3053240180015564},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.2558846175670624}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.23857/dc.v4i4.828","doi":"https://doi.org/10.23857/dc.v4i4.828","is_oa":true,"landing_page_url":"https://doi.org/10.23857/dc.v4i4.828","pdf_url":"https://dominiodelasciencias.com/ojs/index.php/es/article/download/828/pdf","source":{"id":"https://openalex.org/S2739368911","display_name":"Dominio de las Ciencias","issn_l":"2477-8818","issn":["2477-8818"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["erih-plus"],"host_organization":"https://openalex.org/P4310318818","host_organization_name":"Manta Polo de Capacitaci\u00f3n; Investigaci\u00f3n y Publicaci\u00f3n (POCAIP)","host_organization_lineage":["https://openalex.org/P4310318818"],"host_organization_lineage_names":["Manta Polo de Capacitaci\u00f3n; Investigaci\u00f3n y Publicaci\u00f3n (POCAIP)"],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Dominio de las Ciencias","raw_type":"journal-article"},{"id":"pmh:oai:dialnet.unirioja.es:ART0001294460","doi":null,"is_oa":false,"landing_page_url":"https://dialnet.unirioja.es/servlet/oaiart?codigo=6657245","pdf_url":null,"source":{"id":"https://openalex.org/S4306401293","display_name":"Dialnet (Universidad de la Rioja)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I168974976","host_organization_name":"Universidad de La Rioja","host_organization_lineage":["https://openalex.org/I168974976"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Dominio de las Ciencias, ISSN 2477-8818, Vol. 4, N\u00ba. 4, 2018, pags. 145-158","raw_type":"text (article)"},{"id":"pmh:oai:doaj.org/article:d667c7726629495ab5f9c216cc1dce19","doi":null,"is_oa":false,"landing_page_url":"https://doaj.org/article/d667c7726629495ab5f9c216cc1dce19","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Dominio de las Ciencias, Vol 4, Iss 4, Pp 145-158 (2018)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.23857/dc.v4i4.828","doi":"https://doi.org/10.23857/dc.v4i4.828","is_oa":true,"landing_page_url":"https://doi.org/10.23857/dc.v4i4.828","pdf_url":"https://dominiodelasciencias.com/ojs/index.php/es/article/download/828/pdf","source":{"id":"https://openalex.org/S2739368911","display_name":"Dominio de las Ciencias","issn_l":"2477-8818","issn":["2477-8818"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["erih-plus"],"host_organization":"https://openalex.org/P4310318818","host_organization_name":"Manta Polo de Capacitaci\u00f3n; Investigaci\u00f3n y Publicaci\u00f3n (POCAIP)","host_organization_lineage":["https://openalex.org/P4310318818"],"host_organization_lineage_names":["Manta Polo de Capacitaci\u00f3n; Investigaci\u00f3n y Publicaci\u00f3n (POCAIP)"],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Dominio de las Ciencias","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2905480787.pdf","grobid_xml":"https://content.openalex.org/works/W2905480787.grobid-xml"},"referenced_works_count":3,"referenced_works":["https://openalex.org/W2168371322","https://openalex.org/W2466973964","https://openalex.org/W4312213265"],"related_works":["https://openalex.org/W7221196462","https://openalex.org/W7220367595","https://openalex.org/W7046992704","https://openalex.org/W7002164056","https://openalex.org/W7015038251","https://openalex.org/W7218031996","https://openalex.org/W4393956108","https://openalex.org/W7009631293","https://openalex.org/W4416114747","https://openalex.org/W3197221171"],"abstract_inverted_index":{"El":[0],"marketing":[1,76,82,187],"a":[2,13,26,35,52,57,84,90,106,122,163],"lo":[3,181],"largo":[4],"de":[5,20,23,30,38,40,87,103,110,118,146,152,161,166,178,193,195,198,201],"los":[6,49,91,94,164,196],"a\u00f1os":[7],"ha":[8],"ido":[9],"evolucionando":[10],"para":[11],"adaptarse":[12],"las":[14,69,176],"nuevas":[15],"exigencias":[16],"del":[17,81,108,129],"siglo":[18],"XXI,":[19],"la":[21,36,85,111,144,199],"necesidad":[22],"hacer":[24],"frente":[25],"un":[27,139],"nuevo":[28],"tipo":[29],"consumidor":[31],"se":[32,159,183],"da":[33],"paso":[34],"creaci\u00f3n":[37],"experiencias":[39],"compra":[41,119,194],"que":[42,53,125,185],"permitan":[43],"establecer":[44],"una":[45,79,135,171],"conexi\u00f3n":[46],"emocional":[47],"con":[48,138],"clientes,":[50],"debido":[51],"el":[54,75,101,116,127,150,155,186,191],"cerebro":[55],"tiende":[56],"tener":[58],"recuerdos":[59],"m\u00e1s":[60],"estables":[61],"y":[62,169],"duraderos":[63],"cuando":[64],"estos":[65],"son":[66],"propiciados":[67],"desde":[68],"emociones.":[70],"En":[71],"este":[72],"sentido":[73],"surge":[74],"sensorial":[77,188],"como":[78,105],"tendencia":[80],"destinada":[83],"aplicaci\u00f3n":[86],"est\u00edmulos":[88],"orientados":[89],"cinco":[92],"sentidos,":[93],"cuales":[95],"pueden":[96],"ser":[97],"implementados":[98],"tanto":[99],"en":[100,154,190],"punto":[102],"venta":[104],"trav\u00e9s":[107],"branding":[109],"marca.":[112],"Por":[113],"su":[114],"parte,":[115],"comportamiento":[117,192],"hace":[120],"referencia":[121],"diversas":[123],"caracter\u00edsticas":[124],"determinan":[126],"accionar":[128],"consumidor.":[130],"La":[131],"presente":[132],"investigaci\u00f3n":[133],"utiliz\u00f3":[134],"metodolog\u00eda":[136],"cuali-cuantitativa":[137],"dise\u00f1o":[140],"descriptivo":[141],"correlacional,":[142],"mediante":[143],"herramienta":[145],"encuesta":[147],"estructurada.":[148],"Mediante":[149],"procesamiento":[151],"datos":[153],"programa":[156],"estad\u00edstico":[157],"SPSS,":[158],"determin\u00f3":[160],"acuerdo":[162],"coeficientes":[165],"Kendall,":[167],"Pearson":[168],"Spearman":[170],"correlaci\u00f3n":[172],"positiva":[173],"alta":[174],"entre":[175],"variables":[177],"estudio,":[179],"por":[180],"cual":[182],"concluy\u00f3":[184],"influye":[189],"consumidores":[197],"ciudad":[200],"Manta.":[202]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":3},{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":1}],"updated_date":"2026-11-10T11:39:43.021295","created_date":"2018-12-22T00:00:00"}
