{"id":"https://openalex.org/W2905001099","doi":"https://doi.org/10.1108/qmr-02-2017-0059","title":"Consumer engagement on social media: insights from a virtual brand community","display_name":"Consumer engagement on social media: insights from a virtual brand community","publication_year":2018,"publication_date":"2018-12-18","ids":{"openalex":"https://openalex.org/W2905001099","doi":"https://doi.org/10.1108/qmr-02-2017-0059","mag":"2905001099"},"language":"en","primary_location":{"id":"doi:10.1108/qmr-02-2017-0059","doi":"https://doi.org/10.1108/qmr-02-2017-0059","is_oa":false,"landing_page_url":"https://doi.org/10.1108/qmr-02-2017-0059","pdf_url":null,"source":{"id":"https://openalex.org/S139289085","display_name":"Qualitative Market Research An International Journal","issn_l":"1352-2752","issn":["1352-2752","1758-7646"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","fnege-4","jufo-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Qualitative Market Research: An International Journal","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5045991481","display_name":"Vitor Lima","orcid":"https://orcid.org/0000-0001-6750-1641","observed_orcids":["https://orcid.org/0000-0001-6750-1641"]},"institutions":[{"id":"https://openalex.org/I44202434","display_name":"Funda\u00e7\u00e3o Getulio Vargas","ror":"https://ror.org/01evzkn27","country_code":"BR","type":"education","lineage":["https://openalex.org/I44202434"]}],"countries":["BR"],"is_corresponding":false,"raw_author_name":"Vitor Moura Lima","raw_affiliation_strings":["Department of Marketing, Fundacao Getulio Vargas, Rio de Janeiro, Brazil"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Marketing, Fundacao Getulio Vargas, Rio de Janeiro, Brazil","institution_ids":["https://openalex.org/I44202434"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5040275234","display_name":"H\u00e9lio Arthur Reis Irigaray","orcid":"https://orcid.org/0000-0001-9580-7859","observed_orcids":["https://orcid.org/0000-0001-9580-7859"]},"institutions":[{"id":"https://openalex.org/I44202434","display_name":"Funda\u00e7\u00e3o Getulio Vargas","ror":"https://ror.org/01evzkn27","country_code":"BR","type":"education","lineage":["https://openalex.org/I44202434"]}],"countries":["BR"],"is_corresponding":false,"raw_author_name":"H\u00e9lio Arthur Reis Irigaray","raw_affiliation_strings":["Department of Marketing, Fundacao Getulio Vargas, Rio de Janeiro, Brazil"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Marketing, Fundacao Getulio Vargas, Rio de Janeiro, Brazil","institution_ids":["https://openalex.org/I44202434"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5046330613","display_name":"Carlos Eduardo Louren\u00e7o","orcid":"https://orcid.org/0000-0002-9278-8282","observed_orcids":["https://orcid.org/0000-0002-9278-8282"]},"institutions":[{"id":"https://openalex.org/I4400600936","display_name":"Escola de Administra\u00e7\u00e3o de Empresas de S\u00e3o Paulo","ror":"https://ror.org/02c0rrp38","country_code":"BR","type":"education","lineage":["https://openalex.org/I4400600936","https://openalex.org/I44202434"]},{"id":"https://openalex.org/I44202434","display_name":"Funda\u00e7\u00e3o Getulio Vargas","ror":"https://ror.org/01evzkn27","country_code":"BR","type":"education","lineage":["https://openalex.org/I44202434"]}],"countries":["BR"],"is_corresponding":false,"raw_author_name":"Carlos Lourenco","raw_affiliation_strings":["Department of Marketing, Fundacao Getulio Vargas Escola de Administracao de Empresas de Sao Paulo, Sao Paulo, Brazil"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Marketing, Fundacao Getulio Vargas Escola de Administracao de Empresas de Sao Paulo, Sao Paulo, Brazil","institution_ids":["https://openalex.org/I4400600936","https://openalex.org/I44202434"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":7.266,"has_fulltext":false,"cited_by_count":66,"citation_normalized_percentile":{"value":0.96223356,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":97,"max":99},"biblio":{"volume":"22","issue":"1","first_page":"14","last_page":"32"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9984999895095825,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9984999895095825,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.0010999999940395355,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/customer-engagement","display_name":"customer engagement","score":1.0},{"id":"https://openalex.org/keywords/online-brand-communities","display_name":"online brand communities","score":0.843999981880188},{"id":"https://openalex.org/keywords/social-media","display_name":"social media","score":0.7559999823570251},{"id":"https://openalex.org/keywords/facebook-page","display_name":"Facebook page","score":0.9139999747276306},{"id":"https://openalex.org/keywords/l-oreal-paris","display_name":"L'Or\u00e9al Paris","score":0.8009999990463257},{"id":"https://openalex.org/keywords/cosmetic-brands","display_name":"cosmetics brands","score":0.5580000281333923},{"id":"https://openalex.org/keywords/consumer-brand-relationships","display_name":"consumer-brand relationships","score":0.8140000104904175},{"id":"https://openalex.org/keywords/netnography","display_name":"netnography","score":0.6949999928474426},{"id":"https://openalex.org/keywords/brand-value","display_name":"brand value","score":0.6019999980926514},{"id":"https://openalex.org/keywords/competitive-advantage","display_name":"competitive advantage","score":0.7139999866485596}],"concepts":[{"id":"https://openalex.org/C2775834023","wikidata":"https://www.wikidata.org/wiki/Q2989307","display_name":"Brand community","level":3,"score":0.7848494648933411},{"id":"https://openalex.org/C2776950860","wikidata":"https://www.wikidata.org/wiki/Q2914681","display_name":"Originality","level":3,"score":0.6583406925201416},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.6088162064552307},{"id":"https://openalex.org/C2776892586","wikidata":"https://www.wikidata.org/wiki/Q4956571","display_name":"Brand engagement","level":3,"score":0.5959503054618835},{"id":"https://openalex.org/C2777756574","wikidata":"https://www.wikidata.org/wiki/Q210980","display_name":"Virtual community","level":3,"score":0.5231336951255798},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.4859867990016937},{"id":"https://openalex.org/C14224292","wikidata":"https://www.wikidata.org/wiki/Q13600188","display_name":"Conceptual framework","level":2,"score":0.44960951805114746},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.43190380930900574},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.4257374405860901},{"id":"https://openalex.org/C153206804","wikidata":"https://www.wikidata.org/wiki/Q3083754","display_name":"Netnography","level":3,"score":0.41777825355529785},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.39039573073387146},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.36266958713531494},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.3112027645111084},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.29760628938674927},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.19030854105949402},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.1659209430217743},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.1430824100971222},{"id":"https://openalex.org/C11012388","wikidata":"https://www.wikidata.org/wiki/Q170658","display_name":"Creativity","level":2,"score":0.1270882785320282},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.0},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/qmr-02-2017-0059","doi":"https://doi.org/10.1108/qmr-02-2017-0059","is_oa":false,"landing_page_url":"https://doi.org/10.1108/qmr-02-2017-0059","pdf_url":null,"source":{"id":"https://openalex.org/S139289085","display_name":"Qualitative Market Research An International Journal","issn_l":"1352-2752","issn":["1352-2752","1758-7646"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","fnege-4","jufo-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Qualitative Market Research: An International Journal","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":78,"referenced_works":["https://openalex.org/W172797803","https://openalex.org/W372580650","https://openalex.org/W651007577","https://openalex.org/W1510762207","https://openalex.org/W1543001562","https://openalex.org/W1545560518","https://openalex.org/W1550947584","https://openalex.org/W1556808170","https://openalex.org/W1570174062","https://openalex.org/W1588510254","https://openalex.org/W1614465413","https://openalex.org/W1799750435","https://openalex.org/W1964038838","https://openalex.org/W1976748235","https://openalex.org/W1979081691","https://openalex.org/W1986719200","https://openalex.org/W1987525872","https://openalex.org/W1994143423","https://openalex.org/W1997254581","https://openalex.org/W2003429563","https://openalex.org/W2014818400","https://openalex.org/W2016813894","https://openalex.org/W2016833986","https://openalex.org/W2025601570","https://openalex.org/W2033161512","https://openalex.org/W2035490198","https://openalex.org/W2035649396","https://openalex.org/W2040148252","https://openalex.org/W2040332982","https://openalex.org/W2040716619","https://openalex.org/W2045721947","https://openalex.org/W2046344967","https://openalex.org/W2046998708","https://openalex.org/W2059918681","https://openalex.org/W2061289966","https://openalex.org/W2066106849","https://openalex.org/W2071293832","https://openalex.org/W2075338797","https://openalex.org/W2086157089","https://openalex.org/W2106449805","https://openalex.org/W2107361737","https://openalex.org/W2112156594","https://openalex.org/W2122910380","https://openalex.org/W2131305585","https://openalex.org/W2132652356","https://openalex.org/W2132663861","https://openalex.org/W2133085133","https://openalex.org/W2134104271","https://openalex.org/W2134838115","https://openalex.org/W2150605459","https://openalex.org/W2153674408","https://openalex.org/W2160709242","https://openalex.org/W2184943477","https://openalex.org/W2282302156","https://openalex.org/W2289589061","https://openalex.org/W2298703489","https://openalex.org/W2422895071","https://openalex.org/W2488294982","https://openalex.org/W2516294264","https://openalex.org/W2520903847","https://openalex.org/W2523777593","https://openalex.org/W2527730690","https://openalex.org/W2529218593","https://openalex.org/W2547560935","https://openalex.org/W2600570527","https://openalex.org/W2603964188","https://openalex.org/W2608300131","https://openalex.org/W2757209552","https://openalex.org/W2766739850","https://openalex.org/W2771487487","https://openalex.org/W2774565065","https://openalex.org/W2787581729","https://openalex.org/W2790150630","https://openalex.org/W2793424528","https://openalex.org/W2808333075","https://openalex.org/W3121544282","https://openalex.org/W4211068185","https://openalex.org/W4256377563"],"related_works":["https://openalex.org/W647583360","https://openalex.org/W7119372734","https://openalex.org/W2086157089","https://openalex.org/W1996639252","https://openalex.org/W2593601385","https://openalex.org/W6991009988","https://openalex.org/W2139128015","https://openalex.org/W1586552689","https://openalex.org/W2603964188","https://openalex.org/W2514041007"],"abstract_inverted_index":{"Purpose":[0],"Based":[1],"on":[2,113,130],"the":[3,23,26,30,45,78,87,92,95,114,162,175,189,192,213,217],"conceptual":[4,79],"model":[5,80,165],"of":[6,25,32,47,62,77,81,133,166,177,191],"consumer":[7,82,221],"engagement":[8,193,222],"in":[9,29,86,223],"a":[10,33,57,108,134,199,224],"virtual":[11,49],"brand":[12,203],"community,":[13],"this":[14,19],"study":[15,171,210],"aims":[16],"to":[17,122,148,173,201,212],"investigate":[18],"phenomenon":[20],"and":[21,44,75,116,119,187,195,205,230],"gauges":[22],"validity":[24],"model\u2019s":[27],"assumptions":[28],"context":[31,115,150,227],"Facebook":[34,139],"fan":[35],"page.":[36,140],"Design/methodology/approach":[37],"The":[38,60,72,126,170],"interactions":[39,64],"between":[40],"L\u2019Or\u00e9al":[41],"Paris":[42],"Brazil":[43],"members":[46],"its":[48,196],"community":[50],"were":[51,65,89,128],"collected":[52],"for":[53],"three":[54],"months":[55],"using":[56,67],"netnographic":[58],"approach.":[59],"data":[61],"these":[63,142],"evaluated":[66],"content":[68],"analysis":[69],"techniques.":[70],"Findings":[71],"dimensions,":[73],"processes":[74,121],"sub-processes":[76],"engagement,":[83,105],"as":[84,198],"proposed":[85],"literature,":[88],"confirmed.":[90],"Furthermore,":[91],"results":[93],"reinforce":[94],"perspective":[96],"that":[97],"simple":[98],"participation":[99],"or":[100],"involvement":[101],"does":[102],"not":[103,145],"presume":[104],"which":[106],"reflects":[107],"complex":[109],"psychological":[110],"state":[111],"dependent":[112],"requiring":[117],"previous":[118],"subsequent":[120],"manifest.":[123],"Research":[124],"limitations/implications":[125],"findings":[127,143],"based":[129],"an":[131],"examination":[132],"high-end":[135,149],"beauty":[136],"product":[137,158],"brand\u2019s":[138],"Nevertheless,":[141],"are":[144],"necessarily":[146],"limited":[147],"consumers.":[151],"Larger":[152],"scale":[153],"research":[154],"(i.e.":[155],"involving":[156],"wider":[157],"categories)":[159],"could":[160],"endorse":[161],"underlying":[163],"theoretical":[164],"engagement.":[167],"Practical":[168],"implications":[169],"contributes":[172,211],"understanding":[174],"dynamics":[176,190],"how":[178],"brands":[179],"build":[180],"relationships":[181],"with":[182,228],"consumers":[183],"through":[184],"social":[185,225],"media":[186,226],"confirms":[188],"concept":[194],"role":[197],"tool":[200],"increase":[202],"value":[204],"competitive":[206],"advantage.":[207],"Originality/value":[208],"This":[209],"field":[214],"by":[215],"bridging":[216],"knowledge":[218],"gap":[219],"concerning":[220],"practical":[229],"empirical":[231],"evidence.":[232]},"counts_by_year":[{"year":2026,"cited_by_count":6},{"year":2025,"cited_by_count":5},{"year":2024,"cited_by_count":10},{"year":2023,"cited_by_count":11},{"year":2022,"cited_by_count":13},{"year":2021,"cited_by_count":10},{"year":2020,"cited_by_count":7},{"year":2019,"cited_by_count":4}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2018-12-22T00:00:00"}
