{"id":"https://openalex.org/W2904041900","doi":"https://doi.org/10.20527/mc.v3i2.5450","title":"HUBUNGAN ANTARA KOMUNIKASI TELEMARKETING ASURANSI DENGAN SIKAP CALON PELANGGAN TERHADAP TELEMARKETER [Relations Between Insurance Telemarketing Communication and Potential Customer\u2019s Attitude Towards Telemarketers]","display_name":"HUBUNGAN ANTARA KOMUNIKASI TELEMARKETING ASURANSI DENGAN SIKAP CALON PELANGGAN TERHADAP TELEMARKETER [Relations Between Insurance Telemarketing Communication and Potential Customer\u2019s Attitude Towards Telemarketers]","publication_year":2018,"publication_date":"2018-10-13","ids":{"openalex":"https://openalex.org/W2904041900","doi":"https://doi.org/10.20527/mc.v3i2.5450","mag":"2904041900"},"language":"en","primary_location":{"id":"mag:2904041900","doi":"https://doi.org/10.20527/mc.v3i2.5450","is_oa":false,"landing_page_url":"https://ppjp.ulm.ac.id/journal/index.php/MC/article/download/5450/4601","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5072961793","display_name":"Rut Rismanta Silalahi","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210158908","display_name":"Universitas Pembangunan Nasional Veteran Jakarta","ror":"https://ror.org/05b4za178","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210158908"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Rut Rismanta Silalahi","raw_affiliation_strings":["Program Studi Ilmu Komunikasi, Universitas Pembangunan Nasional Veteran Jakarta"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Program Studi Ilmu Komunikasi, Universitas Pembangunan Nasional Veteran Jakarta","institution_ids":["https://openalex.org/I4210158908"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5027502714","display_name":"Witanti Prihatiningsih","orcid":"https://orcid.org/0000-0001-5611-884X","observed_orcids":["https://orcid.org/0000-0001-5611-884X"]},"institutions":[{"id":"https://openalex.org/I4210158908","display_name":"Universitas Pembangunan Nasional Veteran Jakarta","ror":"https://ror.org/05b4za178","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210158908"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Witanti Prihatiningsih","raw_affiliation_strings":["Program Studi Ilmu Komunikasi, Universitas Pembangunan Nasional Veteran Jakarta"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Program Studi Ilmu Komunikasi, Universitas Pembangunan Nasional Veteran Jakarta","institution_ids":["https://openalex.org/I4210158908"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5013089952","display_name":"Ratu Laura M P B","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210158908","display_name":"Universitas Pembangunan Nasional Veteran Jakarta","ror":"https://ror.org/05b4za178","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210158908"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Ratu Laura M P B","raw_affiliation_strings":["Program Studi Ilmu Komunikasi, Universitas Pembangunan Nasional Veteran Jakarta"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Program Studi Ilmu Komunikasi, Universitas Pembangunan Nasional Veteran Jakarta","institution_ids":["https://openalex.org/I4210158908"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4210158908"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":93},"biblio":{"volume":"3","issue":"2","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9365000128746033,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9365000128746033,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.032499998807907104,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.018400000408291817,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/source-credibility","display_name":"source credibility","score":0.6800000071525574},{"id":"https://openalex.org/keywords/message-content","display_name":"message content","score":0.847000002861023},{"id":"https://openalex.org/keywords/potential-customers","display_name":"potential customers","score":0.5960000157356262}],"concepts":[{"id":"https://openalex.org/C2781310500","wikidata":"https://www.wikidata.org/wiki/Q1231428","display_name":"Persuasion","level":2,"score":0.726561427116394},{"id":"https://openalex.org/C106399304","wikidata":"https://www.wikidata.org/wiki/Q868123","display_name":"Snowball sampling","level":2,"score":0.5766262412071228},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.49906229972839355},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.45845144987106323},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4253033399581909},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4129769802093506},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.3228246867656708},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.08139467239379883},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.07149416208267212}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:2904041900","doi":"https://doi.org/10.20527/mc.v3i2.5450","is_oa":false,"landing_page_url":"https://ppjp.ulm.ac.id/journal/index.php/MC/article/download/5450/4601","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4402142033","https://openalex.org/W3133867067","https://openalex.org/W876395492","https://openalex.org/W3116980836","https://openalex.org/W33160546","https://openalex.org/W4312748029","https://openalex.org/W4408241028","https://openalex.org/W7110583312","https://openalex.org/W2914450147","https://openalex.org/W4388616566"],"abstract_inverted_index":{"ABSTRACT":[0],"Telemarketing":[14,198],"of":[15,58,89,103,111,158,175,182,204],"insurance":[16,77,123,153],"products":[17],"is":[18,25,73,115,162],"used":[19,128],"by":[20,122,170],"many":[21],"companies":[22],"because":[23],"it":[24],"considered":[26],"as":[27,98,106],"simple,":[28],"inexpensive":[29],"and":[30,63,80,101,132,139,149,155,172],"effective":[31],"way":[32],"to":[33,52,68],"reach":[34],"more":[35],"customer.":[36],"However,":[37],"the":[38,104,143,156,173],"potential":[39,81,116,159,176],"customer":[40,117],"may":[41,49],"have":[42],"different":[43],"attitudes":[44,174],"toward":[45],"this":[46,112],"method.":[47],"They":[48],"be":[50],"happy":[51],"receive":[53],"such":[54],"calls,":[55],"but":[56,178],"some":[57],"them":[59],"might":[60],"feel":[61],"annoyed":[62],"inconvenienced.":[64],"This":[65],"study":[66],"aims":[67],"find":[69],"out":[70],"whether":[71],"there":[72],"a":[74,147,164],"relation":[75,151,166],"between":[76,152,167],"telemarketing":[78],"communication":[79],"customer's":[82],"attitude":[83,157],"towards":[84],"telemarketers.":[85],"Using":[86],"Instrumental":[87,202],"Model":[88,203],"Persuasion,":[90],"we":[91,145],"took":[92],"two":[93],"factors":[94],"into":[95],"account:":[96],"telemarketer":[97],"source":[99],"factor":[100],"content":[102],"call":[105],"message":[107],"factor.":[108],"The":[109],"population":[110],"quantitative":[113],"research":[114],"who":[118],"had":[119],"been":[120],"called":[121],"telemarketers":[124,154,171],"in":[125],"Jakarta.":[126],"We":[127],"snowball":[129],"sampling":[130],"technique":[131],"collected":[133],"data":[134],"through":[135],"observation,":[136],"questionnaire,":[137],"interview":[138],"literature":[140],"study.":[141],"As":[142],"result,":[144],"found":[146],"significant":[148,165],"strong":[150],"customers.":[160],"There":[161],"also":[163],"messages":[168],"delivered":[169],"customers,":[177],"with":[179],"weak":[180],"coefficient":[181],"closeness":[183],".":[185,207],"Keywords:":[192],"Communication,":[199],"Telemarketer,":[200],"Attitudes,":[201],"Persuasion":[205]},"counts_by_year":[{"year":2025,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2018-12-22T00:00:00"}
