{"id":"https://openalex.org/W2903559939","doi":"https://doi.org/10.13140/rg.2.2.17332.10883","title":"ORGANIZATION OF MARKETING ACTIVITIES ON THE INTRAPRENEURSHIP","display_name":"ORGANIZATION OF MARKETING ACTIVITIES ON THE INTRAPRENEURSHIP","publication_year":2018,"publication_date":"2018-01-01","ids":{"openalex":"https://openalex.org/W2903559939","doi":"https://doi.org/10.13140/rg.2.2.17332.10883","mag":"2903559939"},"language":"en","primary_location":{"id":"pmh:oai:real.mtak.hu:87958","doi":null,"is_oa":false,"landing_page_url":"http://real.mtak.hu/87958/1/organization_of_marketing_activities_on_the_intrapreneurship.pdf","pdf_url":"http://real.mtak.hu/87958/1/organization_of_marketing_activities_on_the_intrapreneurship.pdf","source":{"id":"https://openalex.org/S4306400081","display_name":"Repository of the Academy's Library (Library of the Hungarian Academy of Sciences)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210140733","host_organization_name":"Library and Information Centre of the Hungarian Academy of Sciences","host_organization_lineage":["https://openalex.org/I4210140733"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":"","raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"article","indexed_in":["datacite"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://repository.kpi.kharkov.ua/bitstreams/0d88d41d-6bd7-4109-bcbb-88960cb8f941/download","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5008888277","display_name":"\u041f\u0435\u0442\u0440\u043e \u041f\u0435\u0440\u0435\u0440\u0432\u0430","orcid":"https://orcid.org/0000-0002-6256-9329","observed_orcids":["https://orcid.org/0000-0002-6256-9329"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Pererva, Petro","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5053525199","display_name":"Szabolcs Nagy","orcid":"https://orcid.org/0000-0002-1886-0848","observed_orcids":["https://orcid.org/0000-0002-1886-0848"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Nagy, Szabolcs","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5021866905","display_name":"Mariya V. Maslak","orcid":"https://orcid.org/0000-0002-3322-740X","observed_orcids":["https://orcid.org/0000-0002-3322-740X"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Maslak, Mariya","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":5.3759,"has_fulltext":true,"cited_by_count":25,"citation_normalized_percentile":{"value":0.95251338,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":94,"max":99},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9345999956130981,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9345999956130981,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11726","display_name":"Organizational Management and Innovation","score":0.023000000044703484,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10058","display_name":"Entrepreneurship Studies and Influences","score":0.008799999952316284,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/corporate-entrepreneurship","display_name":"corporate entrepreneurship","score":0.9990000128746033},{"id":"https://openalex.org/keywords/marketing-activity-organization","display_name":"marketing activity organization","score":0.8619999885559082},{"id":"https://openalex.org/keywords/organizational-mechanisms","display_name":"organizational mechanisms","score":0.9079999923706055},{"id":"https://openalex.org/keywords/strategic-management","display_name":"strategic management","score":0.7950000166893005},{"id":"https://openalex.org/keywords/entrepreneurship","display_name":"entrepreneurship","score":0.6690000295639038},{"id":"https://openalex.org/keywords/marketing-programs","display_name":"marketing programs","score":0.7419999837875366},{"id":"https://openalex.org/keywords/communication-effectiveness","display_name":"communication effectiveness","score":0.781000018119812},{"id":"https://openalex.org/keywords/information-transfer","display_name":"information transmission","score":0.5870000123977661},{"id":"https://openalex.org/keywords/consumer-influence","display_name":"consumer influence","score":0.5619999766349792}],"concepts":[{"id":"https://openalex.org/C2781408873","wikidata":"https://www.wikidata.org/wiki/Q1701300","display_name":"Intrapreneurship","level":3,"score":0.7464092969894409},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6926488876342773},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5693862438201904},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.3556475043296814},{"id":"https://openalex.org/C84309077","wikidata":"https://www.wikidata.org/wiki/Q3908516","display_name":"Entrepreneurship","level":2,"score":0.24951186776161194},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.12635785341262817},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0}],"mesh":[],"locations_count":4,"locations":[{"id":"pmh:oai:real.mtak.hu:87958","doi":null,"is_oa":false,"landing_page_url":"http://real.mtak.hu/87958/1/organization_of_marketing_activities_on_the_intrapreneurship.pdf","pdf_url":"http://real.mtak.hu/87958/1/organization_of_marketing_activities_on_the_intrapreneurship.pdf","source":{"id":"https://openalex.org/S4306400081","display_name":"Repository of the Academy's Library (Library of the Hungarian Academy of Sciences)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210140733","host_organization_name":"Library and Information Centre of the Hungarian Academy of Sciences","host_organization_lineage":["https://openalex.org/I4210140733"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":"","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:repository.kpi.kharkov.ua:KhPI-Press/39437","doi":null,"is_oa":true,"landing_page_url":"https://repository.kpi.kharkov.ua/handle/KhPI-Press/39437","pdf_url":"https://repository.kpi.kharkov.ua/bitstreams/0d88d41d-6bd7-4109-bcbb-88960cb8f941/download","source":{"id":"https://openalex.org/S4306400269","display_name":"eNTUKhPIIR Repository (Kharkiv Polytechnic Institute)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67256668","host_organization_name":"National Technical University \"Kharkiv Polytechnic Institute\"","host_organization_lineage":["https://openalex.org/I67256668"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Article"},{"id":"doi:10.13140/rg.2.2.17332.10883","doi":"https://doi.org/10.13140/rg.2.2.17332.10883","is_oa":false,"landing_page_url":"https://doi.org/10.13140/rg.2.2.17332.10883","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article-journal"},{"id":"mag:2903559939","doi":null,"is_oa":false,"landing_page_url":"http://repository.kpi.kharkov.ua/bitstream/KhPI-Press/39437/1/MIND_JOURNAL_2018_5_Pererva_Organization_of_marketing.pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":{"id":"pmh:oai:repository.kpi.kharkov.ua:KhPI-Press/39437","doi":null,"is_oa":true,"landing_page_url":"https://repository.kpi.kharkov.ua/handle/KhPI-Press/39437","pdf_url":"https://repository.kpi.kharkov.ua/bitstreams/0d88d41d-6bd7-4109-bcbb-88960cb8f941/download","source":{"id":"https://openalex.org/S4306400269","display_name":"eNTUKhPIIR Repository (Kharkiv Polytechnic Institute)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67256668","host_organization_name":"National Technical University \"Kharkiv Polytechnic Institute\"","host_organization_lineage":["https://openalex.org/I67256668"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2903559939.pdf","grobid_xml":"https://content.openalex.org/works/W2903559939.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W426054842","https://openalex.org/W6911258842","https://openalex.org/W2283250757","https://openalex.org/W187664842","https://openalex.org/W2605247763","https://openalex.org/W7001352059","https://openalex.org/W1480477881","https://openalex.org/W434755719","https://openalex.org/W7082531024","https://openalex.org/W2474835249"],"abstract_inverted_index":{"The":[0],"article":[1],"deals":[2],"with":[3],"the":[4,8,27,41,47,53,59,65,105,120,123,131,136,145,170,185],"theoretical":[5,48],"study":[6],"of":[7,10,29,40,43,52,61,67,86,95,102,104,111,126,133,138,158,163],"category":[9],"\"intrapreneurship\"":[11],"(internal":[12],"business).":[13],"It":[14,34,55],"is":[15,20,35,56,69,76,91,117,135],"proved":[16],"that":[17,58,122],"internal":[18],"business":[19],"conducted":[21],"in":[22,26,78,80,89,144,184],"two":[23],"main":[24],"directions:":[25],"field":[28],"strategic":[30],"management":[31],"and":[32,49,100,108,114,156,161,169],"entrepreneurship.":[33],"proposed":[36],"to":[37,119,142,165,175],"conduct":[38],"research":[39],"organization":[42,60,103],"marketing":[44,62,87,112,128],"activities":[45,129],"using":[46],"methodological":[50],"provisions":[51],"intrapreneurship.":[54],"determined":[57],"activity":[63,88],"on":[64,130,173],"basis":[66,132],"intrapreneurship":[68,134,164],"a":[70],"rather":[71],"complex":[72],"production-technological":[73],"system,":[74],"which":[75],"implemented":[77],"practice":[79],"specific":[81],"organizational":[82],"mechanisms.":[83],"Organizational":[84],"mechanism":[85],"general":[90],"an":[92,139],"interconnected":[93],"set":[94],"economic":[96],"relations,":[97],"principles,":[98],"methods":[99],"forms":[101],"creation,":[106],"implementation":[107,110],"practical":[109],"programs":[113],"projects.":[115],"Attention":[116],"drawn":[118],"fact":[121],"communicative":[124],"effectiveness":[125],"organizing":[127],"result":[137],"adequate":[140],"response":[141],"changes":[143,183],"external":[146],"environment,":[147],"reflects":[148],"increased":[149],"opportunities":[150],"for":[151,177],"reception,":[152],"understanding,":[153],"assimilation,":[154],"use":[155],"transfer":[157],"information,":[159],"willingness":[160],"ability":[162],"contact":[166],"potential":[167],"consumers":[168],"public,":[171],"influence":[172],"them,":[174],"push":[176],"appropriate":[178],"actions,":[179],"taking":[180],"into":[181],"account":[182],"macro":[186],"level.":[187]},"counts_by_year":[{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":8},{"year":2022,"cited_by_count":3},{"year":2021,"cited_by_count":4},{"year":2020,"cited_by_count":4},{"year":2019,"cited_by_count":4}],"updated_date":"2026-10-28T10:33:24.094632","created_date":"2018-12-11T00:00:00"}
