{"id":"https://openalex.org/W2903497306","doi":"https://doi.org/10.26533/eksis.v10i1.51","title":"PENGARUH HARGA DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN SECARA ONLINE (STUDI KASUS PADA HARAPAN MAULINA HIJAB JOMBANG)","display_name":"PENGARUH HARGA DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN SECARA ONLINE (STUDI KASUS PADA HARAPAN MAULINA HIJAB JOMBANG)","publication_year":2015,"publication_date":"2015-04-01","ids":{"openalex":"https://openalex.org/W2903497306","doi":"https://doi.org/10.26533/eksis.v10i1.51","mag":"2903497306"},"language":"en","primary_location":{"id":"doi:10.26533/eksis.v10i1.51","doi":"https://doi.org/10.26533/eksis.v10i1.51","is_oa":true,"landing_page_url":"https://doi.org/10.26533/eksis.v10i1.51","pdf_url":null,"source":{"id":"https://openalex.org/S4210169933","display_name":"Eksis Jurnal Riset Ekonomi dan Bisnis","issn_l":"1907-7513","issn":["1907-7513","2549-6018"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405274718","host_organization_name":"Institut Teknologi dan Bisnis PGRI Dewantara Jombang","host_organization_lineage":["https://openalex.org/I4405274718"],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Eksis: Jurnal Riset Ekonomi dan Bisnis","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://doi.org/10.26533/eksis.v10i1.51","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":null,"display_name":"Ratna Dwi Jayanti","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Ratna Dwi Jayanti","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.643,"has_fulltext":false,"cited_by_count":30,"citation_normalized_percentile":{"value":0.86381339,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":99},"biblio":{"volume":"10","issue":"1","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.00019999999494757503,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/price","display_name":"price","score":0.8489999771118164},{"id":"https://openalex.org/keywords/consumer-trust","display_name":"consumer trust","score":0.8640000224113464},{"id":"https://openalex.org/keywords/online-purchasing-decisions","display_name":"online purchase decision","score":0.9729999899864197},{"id":"https://openalex.org/keywords/e-commerce","display_name":"e-commerce","score":0.9850000143051147},{"id":"https://openalex.org/keywords/online-sales","display_name":"online sales","score":0.49000000953674316},{"id":"https://openalex.org/keywords/hijab-retail","display_name":"hijab retail","score":0.6190000176429749},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.5929999947547913},{"id":"https://openalex.org/keywords/product-quality-perception","display_name":"perceived product quality","score":0.5429999828338623}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.48688259720802307},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.46092838048934937},{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.4512998163700104},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4019995629787445},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.20088785886764526}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.26533/eksis.v10i1.51","doi":"https://doi.org/10.26533/eksis.v10i1.51","is_oa":true,"landing_page_url":"https://doi.org/10.26533/eksis.v10i1.51","pdf_url":null,"source":{"id":"https://openalex.org/S4210169933","display_name":"Eksis Jurnal Riset Ekonomi dan Bisnis","issn_l":"1907-7513","issn":["1907-7513","2549-6018"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405274718","host_organization_name":"Institut Teknologi dan Bisnis PGRI Dewantara Jombang","host_organization_lineage":["https://openalex.org/I4405274718"],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Eksis: Jurnal Riset Ekonomi dan Bisnis","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:0fd1e616189c4964b63ddada55ede03c","doi":null,"is_oa":true,"landing_page_url":"https://doaj.org/article/0fd1e616189c4964b63ddada55ede03c","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Eksis: Jurnal Riset Ekonomi dan Bisnis, Vol 10, Iss 1 (2015)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.26533/eksis.v10i1.51","doi":"https://doi.org/10.26533/eksis.v10i1.51","is_oa":true,"landing_page_url":"https://doi.org/10.26533/eksis.v10i1.51","pdf_url":null,"source":{"id":"https://openalex.org/S4210169933","display_name":"Eksis Jurnal Riset Ekonomi dan Bisnis","issn_l":"1907-7513","issn":["1907-7513","2549-6018"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405274718","host_organization_name":"Institut Teknologi dan Bisnis PGRI Dewantara Jombang","host_organization_lineage":["https://openalex.org/I4405274718"],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Eksis: Jurnal Riset Ekonomi dan Bisnis","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2808011251","https://openalex.org/W3111280146","https://openalex.org/W1429518254","https://openalex.org/W1566010118","https://openalex.org/W3107354956","https://openalex.org/W3098699587","https://openalex.org/W2910592048","https://openalex.org/W2778538043","https://openalex.org/W3173014309","https://openalex.org/W4405201658"],"abstract_inverted_index":{"AbstractIn":[0],"digital":[1,136],"era":[2,135],"now,":[3],"the":[4,9,19,45,82,99,103,115,118,124],"use":[5],"of":[6,15,21,47,58,117],"internet":[7,139],"in":[8,18],"business":[10,16],"has":[11],"entered":[12],"all":[13],"lines":[14],"included":[17],"marketing":[20],"goods":[22,119],"or":[23,27],"services.":[24],"Online":[25,54,131],"sales":[26],"which":[28],"is":[29,60,86,121],"known":[30],"as":[31],"E-commerce,":[32],"also":[33],"used":[34,68],"by":[35],"Maulina":[36,95,110,164,219,234],"Hijab":[37,96,111,165,220,235],"Jombang.":[38,97,166,221],"This":[39,106],"research":[40,59],"aims":[41],"to":[42,123],"analyze":[43],"deeper":[44],"Influence":[46],"Price":[48],"(X1)":[49,85,176,210],"and":[50,75],"Trust":[51,178],"(X2)":[52,102,179,225],"toward":[53],"purchasing":[55],"Decision.":[56],"Type":[57],"explanatory":[61,187],"involving":[62],"90":[63,189],"respondents.":[64],"The":[65,78],"analytical":[66],"methods":[67],"were":[69],"multiple":[70],"linear":[71],"regression,":[72],"t-":[73],"test":[74],"F-":[76],"test.":[77],"result":[79],"showed":[80],"that":[81,108,114],"price":[83,125],"factor":[84,101],"not":[87],"dominant":[88,104],"influenced":[89],"on":[90,94],"online":[91,154,217,253],"purchase":[92],"decisions":[93],"While":[98],"\u201ctrust\u201d":[100],"influenced.":[105],"shows":[107],"consumers":[109],"already":[112],"believe":[113],"quality":[116],"sold":[120],"equivalent":[122],"offered.":[126],"Keywords:":[127],"Influence,":[128],"Price,":[129],"Confidence,":[130,252],"Purchase":[132],"Decision":[133],"AbstrakDi":[134],"sekarang,":[137],"penggunaan":[138],"dalam":[140,148,173],"bisnis":[141,146],"telah":[142],"memasuki":[143],"semua":[144],"lini":[145],"termasuk":[147],"pemasaran":[149],"barang":[150,240],"atau":[151,155],"jasa.":[152],"penjualan":[153],"yang":[156,193,226,241,247],"dikenal":[157],"sebagai":[158],"E-":[159],"commerce,":[160],"juga":[161],"digunakan":[162,194],"oleh":[163],"Penelitian":[167],"ini":[168,230],"bertujuan":[169],"untuk":[170],"menganalisis":[171],"lebih":[172],"Pengaruh":[174],"Harga":[175],"dan":[177,201],"terhadap":[180,214],"Keputusan":[181,254],"pembelian":[182,216],"online.":[183],"Jenis":[184],"penelitian":[185,205],"adalah":[186,195],"melibatkan":[188],"responden.":[190],"metode":[191],"analisis":[192],"regresi":[196],"linier":[197],"berganda,":[198],"uji":[199,202],"t":[200],"F.":[203],"Hasil":[204],"menunjukkan":[206,231],"bahwa":[207,232,238],"faktor":[208,224],"harga":[209,246],"tidak":[211],"dominan":[212,227],"dipengaruhi":[213],"keputusan":[215],"di":[218],"Sementara":[222],"\"kepercayaan\"":[223],"dipengaruhi.":[228],"Hal":[229],"konsumen":[233],"sudah":[236],"percaya":[237],"kualitas":[239],"dijual":[242],"setara":[243],"den":[244],"gan":[245],"ditawarkan.Kata":[248],"kunci:":[249],"Pengaruh,":[250],"Harga,":[251],"Pembelian":[255]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":3},{"year":2023,"cited_by_count":6},{"year":2022,"cited_by_count":10},{"year":2021,"cited_by_count":6},{"year":2020,"cited_by_count":3},{"year":2018,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2018-12-11T00:00:00"}