{"id":"https://openalex.org/W2902522284","doi":"https://doi.org/10.1007/978-3-319-98273-1_10","title":"Retail Promotional Communication: The Comparative Effectiveness of Print Versus Online","display_name":"Retail Promotional Communication: The Comparative Effectiveness of Print Versus Online","publication_year":2018,"publication_date":"2018-12-04","ids":{"openalex":"https://openalex.org/W2902522284","doi":"https://doi.org/10.1007/978-3-319-98273-1_10","mag":"2902522284"},"language":"en","primary_location":{"id":"doi:10.1007/978-3-319-98273-1_10","doi":"https://doi.org/10.1007/978-3-319-98273-1_10","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-319-98273-1_10","pdf_url":null,"source":{"id":"https://openalex.org/S4306463937","display_name":"Springer eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319965","host_organization_name":"Springer Nature","host_organization_lineage":["https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Nature"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Exploring Omnichannel Retailing","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W2902533653","display_name":"Exploring Omnichannel Retailing"},"type":"book-chapter","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5087174731","display_name":"Cristina Ziliani","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I124601658","display_name":"University of Parma","ror":"https://ror.org/02k7wn190","country_code":"IT","type":"education","lineage":["https://openalex.org/I124601658"]}],"countries":["IT"],"is_corresponding":true,"raw_author_name":"Cristina Ziliani","raw_affiliation_strings":["Department of Economics and Management, University of Parma, Parma, Italy"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Economics and Management, University of Parma, Parma, Italy","institution_ids":["https://openalex.org/I124601658"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5040262557","display_name":"Marco Ieva","orcid":"https://orcid.org/0000-0002-4506-5639","observed_orcids":["https://orcid.org/0000-0002-4506-5639"]},"institutions":[{"id":"https://openalex.org/I124601658","display_name":"University of Parma","ror":"https://ror.org/02k7wn190","country_code":"IT","type":"education","lineage":["https://openalex.org/I124601658"]}],"countries":["IT"],"is_corresponding":false,"raw_author_name":"Marco Ieva","raw_affiliation_strings":["Department of Economics and Management, University of Parma, Parma, Italy"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Economics and Management, University of Parma, Parma, Italy","institution_ids":["https://openalex.org/I124601658"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5060141728","display_name":"Juan Carlos G\u00e1zquez\u2010Abad","orcid":"https://orcid.org/0000-0002-9181-2850","observed_orcids":["https://orcid.org/0000-0002-9181-2850"]},"institutions":[{"id":"https://openalex.org/I52354020","display_name":"University of Almer\u00eda","ror":"https://ror.org/003d3xx08","country_code":"ES","type":"education","lineage":["https://openalex.org/I52354020"]}],"countries":["ES"],"is_corresponding":false,"raw_author_name":"Juan Carlos G\u00e1zquez-Abad","raw_affiliation_strings":["Faculty of Business and Economics, Department of Economics and Business, Agrifood Campus of International Excellence ceiA3, University of Almer\u00eda, Almer\u00eda, Spain"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Business and Economics, Department of Economics and Business, Agrifood Campus of International Excellence ceiA3, University of Almer\u00eda, Almer\u00eda, Spain","institution_ids":["https://openalex.org/I52354020"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5004935987","display_name":"Ida D\u2019Attoma","orcid":"https://orcid.org/0000-0002-2305-8454","observed_orcids":["https://orcid.org/0000-0002-2305-8454"]},"institutions":[{"id":"https://openalex.org/I9360294","display_name":"University of Bologna","ror":"https://ror.org/01111rn36","country_code":"IT","type":"education","lineage":["https://openalex.org/I9360294"]}],"countries":["IT"],"is_corresponding":false,"raw_author_name":"Ida D\u2019Attoma","raw_affiliation_strings":["Department of Statistical Sciences, University of Bologna, Bologna, Italy"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Statistical Sciences, University of Bologna, Bologna, Italy","institution_ids":["https://openalex.org/I9360294"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5087174731"],"corresponding_institution_ids":["https://openalex.org/I124601658"],"apc_list":null,"apc_paid":null,"fwci":4.6921,"has_fulltext":false,"cited_by_count":6,"citation_normalized_percentile":{"value":0.94737797,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":95},"biblio":{"volume":null,"issue":null,"first_page":"225","last_page":"249"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.7685999870300293,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.7685999870300293,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.19599999487400055,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.01889999955892563,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/consumer-response","display_name":"consumer response","score":0.6340000033378601},{"id":"https://openalex.org/keywords/digital-wallets","display_name":"digital wallets","score":0.7770000100135803},{"id":"https://openalex.org/keywords/mobile-commerce","display_name":"mobile commerce","score":0.5569999814033508},{"id":"https://openalex.org/keywords/field-experiments","display_name":"field experiments","score":0.5479999780654907}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6474143266677856},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5354801416397095}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1007/978-3-319-98273-1_10","doi":"https://doi.org/10.1007/978-3-319-98273-1_10","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-319-98273-1_10","pdf_url":null,"source":{"id":"https://openalex.org/S4306463937","display_name":"Springer eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319965","host_organization_name":"Springer Nature","host_organization_lineage":["https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Nature"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Exploring Omnichannel Retailing","raw_type":"book-chapter"},{"id":"pmh:oai:cris.unibo.it:11585/651928","doi":null,"is_oa":false,"landing_page_url":"http://hdl.handle.net/11585/651928","pdf_url":null,"source":{"id":"https://openalex.org/S4306402579","display_name":"Archivio istituzionale della ricerca (Alma Mater Studiorum Universit\u00e0 di Bologna)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210117483","host_organization_name":"Istituto di Ematologia di Bologna","host_organization_lineage":["https://openalex.org/I4210117483"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"info:eu-repo/semantics/bookPart"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":69,"referenced_works":["https://openalex.org/W21750084","https://openalex.org/W173137536","https://openalex.org/W188361862","https://openalex.org/W333764539","https://openalex.org/W1485901305","https://openalex.org/W1526681875","https://openalex.org/W1527890930","https://openalex.org/W1552242696","https://openalex.org/W1554067589","https://openalex.org/W1576790623","https://openalex.org/W1730782591","https://openalex.org/W1971524216","https://openalex.org/W1972368946","https://openalex.org/W1981304903","https://openalex.org/W1984398875","https://openalex.org/W1991335971","https://openalex.org/W1995464326","https://openalex.org/W1995852456","https://openalex.org/W1998284588","https://openalex.org/W2002855231","https://openalex.org/W2004400415","https://openalex.org/W2009132471","https://openalex.org/W2011744324","https://openalex.org/W2011745216","https://openalex.org/W2015046768","https://openalex.org/W2017098507","https://openalex.org/W2017356504","https://openalex.org/W2021662020","https://openalex.org/W2041164780","https://openalex.org/W2053433688","https://openalex.org/W2053809219","https://openalex.org/W2054109710","https://openalex.org/W2054432800","https://openalex.org/W2065882304","https://openalex.org/W2073627829","https://openalex.org/W2083515807","https://openalex.org/W2096905790","https://openalex.org/W2099907817","https://openalex.org/W2102626394","https://openalex.org/W2109111261","https://openalex.org/W2109377995","https://openalex.org/W2110470729","https://openalex.org/W2110638361","https://openalex.org/W2117141808","https://openalex.org/W2128665694","https://openalex.org/W2131263450","https://openalex.org/W2132534623","https://openalex.org/W2133782991","https://openalex.org/W2139030835","https://openalex.org/W2140778623","https://openalex.org/W2142579736","https://openalex.org/W2151261059","https://openalex.org/W2156818561","https://openalex.org/W2158685692","https://openalex.org/W2163550632","https://openalex.org/W2166355918","https://openalex.org/W2309879649","https://openalex.org/W2327199198","https://openalex.org/W2479531384","https://openalex.org/W2525731081","https://openalex.org/W2612166593","https://openalex.org/W2908187012","https://openalex.org/W2995575468","https://openalex.org/W3121281002","https://openalex.org/W4229626909","https://openalex.org/W4300017304","https://openalex.org/W4412071777","https://openalex.org/W6793089846","https://openalex.org/W7042675494"],"related_works":["https://openalex.org/W7014268407","https://openalex.org/W2513971677","https://openalex.org/W4403586741","https://openalex.org/W4414783727","https://openalex.org/W2011745216","https://openalex.org/W7001012423","https://openalex.org/W1972368946","https://openalex.org/W1526681875","https://openalex.org/W4390987477","https://openalex.org/W4321225532"],"abstract_inverted_index":null,"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2020,"cited_by_count":2},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2018-12-11T00:00:00"}