{"id":"https://openalex.org/W2901643206","doi":"https://doi.org/10.1145/3278252.3278276","title":"The Impact of Instagram \"Call-to-Action\" Buttons on Customers' Impulse Buying","display_name":"The Impact of Instagram \"Call-to-Action\" Buttons on Customers' Impulse Buying","publication_year":2018,"publication_date":"2018-09-20","ids":{"openalex":"https://openalex.org/W2901643206","doi":"https://doi.org/10.1145/3278252.3278276","mag":"2901643206"},"language":"en","primary_location":{"id":"doi:10.1145/3278252.3278276","doi":"https://doi.org/10.1145/3278252.3278276","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3278252.3278276","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 2nd International Conference on Business and Information Management","raw_type":"proceedings-article"},"volume":null,"type":"conference-paper","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5091225454","display_name":"Regina Carla Handayani","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I29617571","display_name":"University of Indonesia","ror":"https://ror.org/0116zj450","country_code":"ID","type":"education","lineage":["https://openalex.org/I29617571"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Regina C. Handayani","raw_affiliation_strings":["Universitas Indonesia, Depok, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Indonesia, Depok, Indonesia","institution_ids":["https://openalex.org/I29617571"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5028024234","display_name":"Betty Purwandari","orcid":"https://orcid.org/0000-0003-0409-3745","observed_orcids":["https://orcid.org/0000-0003-0409-3745"]},"institutions":[{"id":"https://openalex.org/I29617571","display_name":"University of Indonesia","ror":"https://ror.org/0116zj450","country_code":"ID","type":"education","lineage":["https://openalex.org/I29617571"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Betty Purwandari","raw_affiliation_strings":["Universitas Indonesia, Depok, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Indonesia, Depok, Indonesia","institution_ids":["https://openalex.org/I29617571"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5057966386","display_name":"Iis Solichah","orcid":"https://orcid.org/0000-0002-7289-7588","observed_orcids":["https://orcid.org/0000-0002-7289-7588"]},"institutions":[{"id":"https://openalex.org/I29617571","display_name":"University of Indonesia","ror":"https://ror.org/0116zj450","country_code":"ID","type":"education","lineage":["https://openalex.org/I29617571"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Iis Solichah","raw_affiliation_strings":["Universitas Indonesia, Depok, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Indonesia, Depok, Indonesia","institution_ids":["https://openalex.org/I29617571"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5077213980","display_name":"Pudy Prima","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I29617571","display_name":"University of Indonesia","ror":"https://ror.org/0116zj450","country_code":"ID","type":"education","lineage":["https://openalex.org/I29617571"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Pudy Prima","raw_affiliation_strings":["Universitas Indonesia, Depok, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Indonesia, Depok, Indonesia","institution_ids":["https://openalex.org/I29617571"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I29617571"],"apc_list":null,"apc_paid":null,"fwci":6.6449,"has_fulltext":false,"cited_by_count":42,"citation_normalized_percentile":{"value":0.96744291,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":93,"max":100},"biblio":{"volume":null,"issue":null,"first_page":"50","last_page":"56"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.8906000256538391,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.8906000256538391,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.07280000299215317,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.023099999874830246,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/instagram","display_name":"Instagram","score":0.9509999752044678},{"id":"https://openalex.org/keywords/impulse-buying","display_name":"impulse buying","score":0.9990000128746033},{"id":"https://openalex.org/keywords/social-commerce","display_name":"social commerce","score":0.9779999852180481},{"id":"https://openalex.org/keywords/e-commerce","display_name":"e-commerce","score":0.7110000252723694},{"id":"https://openalex.org/keywords/stimulus-organism-response-model","display_name":"stimulus-organism-response model","score":0.949999988079071},{"id":"https://openalex.org/keywords/perceived-enjoyment","display_name":"perceived enjoyment","score":0.9210000038146973},{"id":"https://openalex.org/keywords/indonesian-consumers","display_name":"Indonesian consumers","score":0.6959999799728394}],"concepts":[{"id":"https://openalex.org/C2987325470","wikidata":"https://www.wikidata.org/wiki/Q327627","display_name":"Social commerce","level":3,"score":0.6895212531089783},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6342179179191589},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.6207084655761719},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5717577338218689},{"id":"https://openalex.org/C70836080","wikidata":"https://www.wikidata.org/wiki/Q837940","display_name":"Impulse (physics)","level":2,"score":0.43401965498924255},{"id":"https://openalex.org/C78597825","wikidata":"https://www.wikidata.org/wiki/Q484847","display_name":"E-commerce","level":2,"score":0.4141082465648651},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.2918343245983124},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.10886043310165405},{"id":"https://openalex.org/C62520636","wikidata":"https://www.wikidata.org/wiki/Q944","display_name":"Quantum mechanics","level":1,"score":0.0},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/3278252.3278276","doi":"https://doi.org/10.1145/3278252.3278276","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3278252.3278276","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 2nd International Conference on Business and Information Management","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":21,"referenced_works":["https://openalex.org/W111481357","https://openalex.org/W1545460766","https://openalex.org/W1548991446","https://openalex.org/W1556973889","https://openalex.org/W1985103963","https://openalex.org/W2010371980","https://openalex.org/W2053359608","https://openalex.org/W2071299695","https://openalex.org/W2073055306","https://openalex.org/W2102497998","https://openalex.org/W2142241724","https://openalex.org/W2231640812","https://openalex.org/W2292281094","https://openalex.org/W2399973241","https://openalex.org/W2481426478","https://openalex.org/W2486169752","https://openalex.org/W2511263165","https://openalex.org/W2559552140","https://openalex.org/W2604350657","https://openalex.org/W2760587567","https://openalex.org/W2765654831"],"related_works":["https://openalex.org/W4399712367","https://openalex.org/W2972677447","https://openalex.org/W4366213305","https://openalex.org/W7220774591","https://openalex.org/W7215723240","https://openalex.org/W7007762138","https://openalex.org/W2987952118","https://openalex.org/W3209924536","https://openalex.org/W7019316419","https://openalex.org/W3048757959"],"abstract_inverted_index":{"High":[0],"penetration":[1],"of":[2,54,69,77,147,153],"social":[3,27,55],"media":[4,28],"in":[5,31],"Indonesia":[6],"gives":[7],"more":[8,43],"opportunities":[9],"for":[10,19,29],"sellers":[11,118],"to":[12,21,41,73,93,139,165],"promote":[13],"their":[14],"products,":[15],"as":[16,18],"well":[17],"consumers":[20,57],"buy.":[22],"Instagram":[23,35],"is":[24,72,150,163],"a":[25,129],"popular":[26],"e-commerce":[30,44],"Indonesia.":[32],"In":[33],"2016":[34],"introduced":[36],"the":[37,49,62,67,75,78,86,125,151,166],"Call-to-Action":[38],"(CTA)":[39],"buttons":[40,80,127],"trigger":[42],"transactions":[45],"on":[46,81,132,158],"Instagram.":[47],"On":[48],"other":[50],"hand,":[51],"impulse":[52,83,155],"buying":[53,84,156],"commerce":[56],"can":[58],"be":[59],"explained":[60],"by":[61,114],"Stimulus-Organism-Response":[63],"(S-O-R)":[64],"model.":[65,88],"Therefore,":[66],"objective":[68],"this":[70,148],"study":[71,149],"investigate":[74],"impact":[76,131],"CTA":[79,126,167],"consumers'":[82,133,141,154],"using":[85,105],"S-O-R":[87],"A":[89],"questionnaire":[90],"was":[91],"administered":[92],"collect":[94],"data":[95,100],"from":[96],"163":[97],"consumers.":[98,121],"The":[99,110,144],"were":[101,112],"analyzed":[102],"and":[103,119],"tested":[104],"Partial":[106],"Least":[107],"Squares":[108],"(PLS).":[109],"results":[111],"validated":[113],"interviews":[115],"with":[116],"3":[117,120],"It":[122],"shows":[123],"that":[124],"have":[128],"positive":[130],"impulsive":[134],"purchase,":[135],"but":[136],"less":[137],"effective":[138],"improve":[140],"perceived":[142],"enjoyment.":[143],"main":[145],"contribution":[146],"understanding":[152],"response":[157],"promotional":[159],"ads":[160],"feature,":[161],"which":[162],"related":[164],"buttons.":[168]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":5},{"year":2024,"cited_by_count":4},{"year":2023,"cited_by_count":19},{"year":2022,"cited_by_count":3},{"year":2021,"cited_by_count":4},{"year":2020,"cited_by_count":3},{"year":2019,"cited_by_count":2}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2018-11-29T00:00:00"}
