{"id":"https://openalex.org/W2901224029","doi":null,"title":"The Role of Personality Traits and Advertisement Characteristics in Social Shopping. An experimental study of personality and Instagram marketing","display_name":"The Role of Personality Traits and Advertisement Characteristics in Social Shopping. An experimental study of personality and Instagram marketing","publication_year":2018,"publication_date":"2018-01-01","ids":{"openalex":"https://openalex.org/W2901224029","mag":"2901224029"},"language":"en","primary_location":{"id":"pmh:oai:aaltodoc.aalto.fi:123456789/33952","doi":null,"is_oa":true,"landing_page_url":"https://aaltodoc.aalto.fi/handle/123456789/33952","pdf_url":"https://aaltodoc.aalto.fi/bitstreams/fa94f90b-1a73-47bf-a84e-86b56ee8998b/download","source":{"id":"https://openalex.org/S4306401662","display_name":"Aaltodoc (Aalto University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I9927081","host_organization_name":"Aalto University","host_organization_lineage":["https://openalex.org/I9927081"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"G1 Kandidaatinty\u00f6"},"volume":null,"type":"dissertation","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://aaltodoc.aalto.fi/bitstreams/fa94f90b-1a73-47bf-a84e-86b56ee8998b/download","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5023708745","display_name":"Anni-Maria Rautio","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Anni-Maria Rautio","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5023708745"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":true,"cited_by_count":2,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9916999936103821,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9916999936103821,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.004000000189989805,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.0020000000949949026,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-shopping","display_name":"social shopping","score":0.7839999794960022},{"id":"https://openalex.org/keywords/big-five-personality-traits","display_name":"Big Five personality traits","score":0.8240000009536743},{"id":"https://openalex.org/keywords/instagram-marketing","display_name":"Instagram marketing","score":0.9049999713897705},{"id":"https://openalex.org/keywords/social-commerce","display_name":"social commerce","score":0.7680000066757202},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":0.9900000095367432},{"id":"https://openalex.org/keywords/social-media-marketing","display_name":"social media marketing","score":0.6840000152587891},{"id":"https://openalex.org/keywords/neuroticism","display_name":"neuroticism","score":0.7419999837875366},{"id":"https://openalex.org/keywords/hashtags","display_name":"hashtags","score":0.5659999847412109},{"id":"https://openalex.org/keywords/brand-trust","display_name":"brand trust","score":0.7269999980926514},{"id":"https://openalex.org/keywords/social-media-likes","display_name":"social media likes","score":0.45500001311302185},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.5389999747276306}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.7524021863937378},{"id":"https://openalex.org/C187288502","wikidata":"https://www.wikidata.org/wiki/Q641118","display_name":"Personality","level":2,"score":0.657920777797699},{"id":"https://openalex.org/C2865642","wikidata":"https://www.wikidata.org/wiki/Q378132","display_name":"Big Five personality traits","level":3,"score":0.5516031980514526},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.5295953154563904},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.4873109757900238},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.42328178882598877},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.3786109983921051},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.36794161796569824},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.2822549343109131},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.1806066930294037},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.16550415754318237},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.09007635712623596}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:aaltodoc.aalto.fi:123456789/33952","doi":null,"is_oa":true,"landing_page_url":"https://aaltodoc.aalto.fi/handle/123456789/33952","pdf_url":"https://aaltodoc.aalto.fi/bitstreams/fa94f90b-1a73-47bf-a84e-86b56ee8998b/download","source":{"id":"https://openalex.org/S4306401662","display_name":"Aaltodoc (Aalto University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I9927081","host_organization_name":"Aalto University","host_organization_lineage":["https://openalex.org/I9927081"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"G1 Kandidaatinty\u00f6"},{"id":"mag:2901224029","doi":null,"is_oa":false,"landing_page_url":"https://aaltodoc.aalto.fi:443/bitstream/123456789/33952/1/bachelor_Rautio_Anni-Maria_2018.pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":{"id":"pmh:oai:aaltodoc.aalto.fi:123456789/33952","doi":null,"is_oa":true,"landing_page_url":"https://aaltodoc.aalto.fi/handle/123456789/33952","pdf_url":"https://aaltodoc.aalto.fi/bitstreams/fa94f90b-1a73-47bf-a84e-86b56ee8998b/download","source":{"id":"https://openalex.org/S4306401662","display_name":"Aaltodoc (Aalto University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I9927081","host_organization_name":"Aalto University","host_organization_lineage":["https://openalex.org/I9927081"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"G1 Kandidaatinty\u00f6"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2901224029.pdf","grobid_xml":"https://content.openalex.org/works/W2901224029.grobid-xml"},"referenced_works_count":24,"referenced_works":["https://openalex.org/W265905420","https://openalex.org/W563329444","https://openalex.org/W1525049476","https://openalex.org/W1970556277","https://openalex.org/W1986684834","https://openalex.org/W1988316526","https://openalex.org/W2004196287","https://openalex.org/W2026963539","https://openalex.org/W2028318746","https://openalex.org/W2028885942","https://openalex.org/W2058818389","https://openalex.org/W2061935394","https://openalex.org/W2073774300","https://openalex.org/W2076365924","https://openalex.org/W2134285962","https://openalex.org/W2162090451","https://openalex.org/W2163975393","https://openalex.org/W2164069833","https://openalex.org/W2168776831","https://openalex.org/W2334264448","https://openalex.org/W2511263165","https://openalex.org/W3123091093","https://openalex.org/W3123281112","https://openalex.org/W4231760770"],"related_works":["https://openalex.org/W4312134980","https://openalex.org/W7015816117","https://openalex.org/W2809340622","https://openalex.org/W6926529315","https://openalex.org/W4200090669","https://openalex.org/W2786700045","https://openalex.org/W4211055139","https://openalex.org/W6907439542","https://openalex.org/W4281727936","https://openalex.org/W7164739735"],"abstract_inverted_index":{"Objectives":[0],"The":[1,20,84,99,143,156],"main":[2],"objective":[3],"of":[4,19,28,39,96,152],"this":[5,32,153],"study":[6,33],"is":[7],"addressing":[8],"a":[9,44,81,110,210],"gap":[10],"in":[11,25,55,77,126],"existing":[12],"research":[13,62,150],"by":[14],"looking":[15],"into":[16],"the":[17,26,59,70,87,94,149,200],"role":[18],"Big":[21,112,157],"Five":[22,113,158],"personality":[23,114,159],"traits":[24,160],"context":[27],"social":[29,64,127,134,169,176],"shopping.":[30],"Second,":[31],"seeks":[34],"to":[35,47,57,79,92,124,147,164,185,193,208],"find":[36],"different":[37],"characteristics":[38],"Instagram":[40,141,180],"advertisements":[41],"that":[42,121],"enhance":[43],"consumers":[45],"likelihood":[46],"purchase.":[48],"Summary":[49],"A":[50],"literature":[51,71],"review":[52],"was":[53,101,145],"constructed":[54,146],"order":[56],"explore":[58],"current":[60],"academic":[61],"about":[63],"shopping":[65,128],"and":[66,86,130,137,181],"personality.":[67],"Based":[68],"on":[69,175,179],"review,":[72],"ten":[73],"hypotheses":[74,85],"were":[75,90,161,183,190,206],"proposed":[76],"addition":[78],"presenting":[80],"conceptual":[82,88],"framework.":[83],"framework":[89],"utilized":[91],"guide":[93],"collection":[95],"primary":[97],"data.":[98],"data":[100],"gathered":[102],"quantitatively":[103],"through":[104],"an":[105,139],"online":[106],"questionnaire":[107,144],"which":[108],"included":[109],"brief":[111],"test":[115],"(Gosling":[116],"et":[117],"al.,":[118],"2003),":[119],"questions":[120],"measured":[122],"intention":[123,132,171,174,196],"participate":[125],"activities":[129],"purchase":[131,173,187,195,213],"via":[133],"media":[135],"networks":[136],"finally":[138],"experimental":[140],"part.":[142],"meet":[148],"objectives":[151],"study.":[154],"Conclusions":[155],"not":[162,191],"found":[163,184,192,207],"have":[165,209],"significant":[166],"relationship":[167],"with":[168,203],"commerce":[170],"or":[172,197],"media.":[177],"Likes":[178],"trust":[182],"indicate":[186],"intention.":[188,214],"Hashtags":[189],"impact":[194],"attitudes":[198],"towards":[199],"brand.":[201],"People":[202],"high":[204,211],"neuroticism":[205],"immediate":[212]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2019,"cited_by_count":1}],"updated_date":"2026-10-12T09:40:04.860316","created_date":"2018-11-29T00:00:00"}