{"id":"https://openalex.org/W2900855083","doi":"https://doi.org/10.18196/jkm.101013","title":"Dinamika dalam Membangun Merek Kolektif pada Usaha Mikro, Kecil, dan Menengah","display_name":"Dinamika dalam Membangun Merek Kolektif pada Usaha Mikro, Kecil, dan Menengah","publication_year":2018,"publication_date":"2018-01-01","ids":{"openalex":"https://openalex.org/W2900855083","doi":"https://doi.org/10.18196/jkm.101013","mag":"2900855083"},"language":"id","primary_location":{"id":"doi:10.18196/jkm.101013","doi":"https://doi.org/10.18196/jkm.101013","is_oa":true,"landing_page_url":"https://doi.org/10.18196/jkm.101013","pdf_url":"http://journal.umy.ac.id/index.php/jkm/article/download/013/3849","source":{"id":"https://openalex.org/S4210194126","display_name":"Komunikator","issn_l":"1979-6765","issn":["1979-6765","2549-9246"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":"https://openalex.org/P4310315188","host_organization_name":"Muhammadiyah University of Yogyakarta","host_organization_lineage":["https://openalex.org/P4310315188"],"host_organization_lineage_names":["Muhammadiyah University of Yogyakarta"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Komunikator","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"http://journal.umy.ac.id/index.php/jkm/article/download/013/3849","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5036293275","display_name":"Dhyah Ayu Retno Widyastuti","orcid":"https://orcid.org/0000-0002-9939-2141","observed_orcids":["https://orcid.org/0000-0002-9939-2141"]},"institutions":[{"id":"https://openalex.org/I4210114028","display_name":"Atma Jaya University Yogyakarta","ror":"https://ror.org/01gmyr425","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210114028"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Dhyah Ayu Retno Widyastuti","raw_affiliation_strings":["Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Atma JAya Yogyakarta"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Atma JAya Yogyakarta","institution_ids":["https://openalex.org/I4210114028"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5015880030","display_name":"Alexander Beny Pramudyanto","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210114028","display_name":"Atma Jaya University Yogyakarta","ror":"https://ror.org/01gmyr425","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210114028"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Alexander Beny Pramudyanto","raw_affiliation_strings":["Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Atma JAya Yogyakarta"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Atma JAya Yogyakarta","institution_ids":["https://openalex.org/I4210114028"]}]},{"author_position":"last","author":{"id":null,"display_name":"R.A. Vita Noor Prima Astuti","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210114028","display_name":"Atma Jaya University Yogyakarta","ror":"https://ror.org/01gmyr425","country_code":"ID","type":"education","lineage":["https://openalex.org/I4210114028"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"R.A. Vita Noor Prima Astuti","raw_affiliation_strings":["Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Atma JAya Yogyakarta"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Atma JAya Yogyakarta","institution_ids":["https://openalex.org/I4210114028"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4210114028"],"apc_list":{"value":1500000,"currency":"IDR","value_usd":98},"apc_paid":{"value":1500000,"currency":"IDR","value_usd":98},"fwci":1.5537,"has_fulltext":true,"cited_by_count":9,"citation_normalized_percentile":{"value":0.89058534,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":97},"biblio":{"volume":"10","issue":"2","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.6161999702453613,"subfield":{"id":"https://openalex.org/subfields/3317","display_name":"Demography"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.6161999702453613,"subfield":{"id":"https://openalex.org/subfields/3317","display_name":"Demography"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.149399995803833,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.0885000005364418,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/collective-brand","display_name":"collective brand","score":0.6309999823570251},{"id":"https://openalex.org/keywords/brand-positioning","display_name":"brand positioning","score":0.8100000023841858},{"id":"https://openalex.org/keywords/micro-small-and-medium-enterprises","display_name":"micro, small and medium enterprises","score":0.9850000143051147},{"id":"https://openalex.org/keywords/msme-clusters","display_name":"MSME clusters","score":0.5860000252723694},{"id":"https://openalex.org/keywords/craft-products","display_name":"craft products","score":0.41600000858306885},{"id":"https://openalex.org/keywords/tourist-villages","display_name":"tourism village","score":0.6179999709129333},{"id":"https://openalex.org/keywords/brand-differentiation","display_name":"brand differentiation","score":0.5529999732971191},{"id":"https://openalex.org/keywords/yogyakarta","display_name":"Yogyakarta","score":0.6990000009536743}],"concepts":[{"id":"https://openalex.org/C18918823","wikidata":"https://www.wikidata.org/wiki/Q49389","display_name":"Tourism","level":2,"score":0.7512845993041992},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.590059220790863},{"id":"https://openalex.org/C2776505523","wikidata":"https://www.wikidata.org/wiki/Q4785468","display_name":"Plan (archaeology)","level":2,"score":0.5685152411460876},{"id":"https://openalex.org/C2778755073","wikidata":"https://www.wikidata.org/wiki/Q10858537","display_name":"Scale (ratio)","level":2,"score":0.5326051115989685},{"id":"https://openalex.org/C182306322","wikidata":"https://www.wikidata.org/wiki/Q1779371","display_name":"Order (exchange)","level":2,"score":0.5181554555892944},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.514987051486969},{"id":"https://openalex.org/C56995899","wikidata":"https://www.wikidata.org/wiki/Q1126687","display_name":"Focus group","level":2,"score":0.505994975566864},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.48444345593452454},{"id":"https://openalex.org/C145912823","wikidata":"https://www.wikidata.org/wiki/Q113558","display_name":"Dynamics (music)","level":2,"score":0.48255985975265503},{"id":"https://openalex.org/C2778320157","wikidata":"https://www.wikidata.org/wiki/Q208034","display_name":"Business plan","level":2,"score":0.45810791850090027},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.2805677056312561},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.24399781227111816},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.2017745077610016},{"id":"https://openalex.org/C58640448","wikidata":"https://www.wikidata.org/wiki/Q42515","display_name":"Cartography","level":1,"score":0.09568959474563599},{"id":"https://openalex.org/C19417346","wikidata":"https://www.wikidata.org/wiki/Q7922","display_name":"Pedagogy","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.18196/jkm.101013","doi":"https://doi.org/10.18196/jkm.101013","is_oa":true,"landing_page_url":"https://doi.org/10.18196/jkm.101013","pdf_url":"http://journal.umy.ac.id/index.php/jkm/article/download/013/3849","source":{"id":"https://openalex.org/S4210194126","display_name":"Komunikator","issn_l":"1979-6765","issn":["1979-6765","2549-9246"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":"https://openalex.org/P4310315188","host_organization_name":"Muhammadiyah University of Yogyakarta","host_organization_lineage":["https://openalex.org/P4310315188"],"host_organization_lineage_names":["Muhammadiyah University of Yogyakarta"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Komunikator","raw_type":"journal-article"},{"id":"pmh:oai:journal.umy.ac.id:article/5112","doi":null,"is_oa":true,"landing_page_url":"https://journal.umy.ac.id/index.php/jkm/article/view/013","pdf_url":"https://journal.umy.ac.id/index.php/jkm/article/download/013/3849","source":{"id":"https://openalex.org/S4210194126","display_name":"Komunikator","issn_l":"1979-6765","issn":["1979-6765","2549-9246"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":"https://openalex.org/P4310315188","host_organization_name":"Muhammadiyah University of Yogyakarta","host_organization_lineage":["https://openalex.org/P4310315188"],"host_organization_lineage_names":["Muhammadiyah University of Yogyakarta"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"1979-6765","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:doaj.org/article:535c41d77f5845cb99a95b38a4da7c1e","doi":null,"is_oa":true,"landing_page_url":"https://doaj.org/article/535c41d77f5845cb99a95b38a4da7c1e","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Komunikator, Vol 10, Iss 2, Pp 150-162 (2018)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.18196/jkm.101013","doi":"https://doi.org/10.18196/jkm.101013","is_oa":true,"landing_page_url":"https://doi.org/10.18196/jkm.101013","pdf_url":"http://journal.umy.ac.id/index.php/jkm/article/download/013/3849","source":{"id":"https://openalex.org/S4210194126","display_name":"Komunikator","issn_l":"1979-6765","issn":["1979-6765","2549-9246"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":"https://openalex.org/P4310315188","host_organization_name":"Muhammadiyah University of Yogyakarta","host_organization_lineage":["https://openalex.org/P4310315188"],"host_organization_lineage_names":["Muhammadiyah University of Yogyakarta"],"type":"journal"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Komunikator","raw_type":"journal-article"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/8","display_name":"Decent work and economic growth","score":0.7257999777793884}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2900855083.pdf","grobid_xml":"https://content.openalex.org/works/W2900855083.grobid-xml"},"referenced_works_count":17,"referenced_works":["https://openalex.org/W1592080430","https://openalex.org/W1607137273","https://openalex.org/W1740479172","https://openalex.org/W1991857593","https://openalex.org/W2109006689","https://openalex.org/W2344401184","https://openalex.org/W2516736393","https://openalex.org/W2577504301","https://openalex.org/W2598921187","https://openalex.org/W2736672847","https://openalex.org/W2793615383","https://openalex.org/W2805059438","https://openalex.org/W4205613994","https://openalex.org/W4221112127","https://openalex.org/W4247951004","https://openalex.org/W4253430600","https://openalex.org/W6773501224"],"related_works":["https://openalex.org/W4413082706","https://openalex.org/W4399046637","https://openalex.org/W7223389349","https://openalex.org/W7218101942","https://openalex.org/W4404027304","https://openalex.org/W7215256005","https://openalex.org/W7216172377","https://openalex.org/W4401796109","https://openalex.org/W4383175861","https://openalex.org/W4402530147"],"abstract_inverted_index":{"The":[0],"development":[1],"of":[2,4,26,99,117,129,154,188,205,210,217,233],"groups":[3],"micro,":[5],"small":[6],"and":[7,66,151],"medium-scale":[8],"enterprises":[9],"(MSMEs)":[10],"has":[11,63],"been":[12,43],"very":[13],"competitive.":[14],"This":[15,90],"condition":[16],"can":[17,157],"be":[18,56,83,158,197],"found":[19],"in":[20,30,72,85,96,147,168,172,199,212,222],"Yogyakarta":[21],"Special":[22],"Region":[23],"(DIY),":[24],"one":[25,59],"them":[27],"is":[28,38,92,123],"MSMEs":[29],"Krebet":[31,73,148],"tourist":[32,74,235],"village.":[33,75,236],"T":[34],"he":[35],"major":[36],"challenge":[37],"that":[39,47,142,195],"there":[40],"have":[41],"already":[42],"several":[44,64],"location":[45],"points":[46,194],"manufacture":[48],"similar":[49],"products;":[50],"therefore,":[51],"the":[52,70,97,100,109,115,118,127,130,145,152,169,178,180,189,200,208,231,234],"crafts":[53],"need":[54],"to":[55,68,82,106,113,125,176,184,229],"distinguished":[57],"from":[58],"another.":[60],"However,":[61],"it":[62],"challenges":[65],"dynamics":[67,116,153,221],"manifest":[69],"plan":[71],"B":[76],"rand":[77],"positioning":[78],"models":[79],"are":[80],"relevant":[81],"applied":[84],"this":[86],"case":[87],"(Keller,":[88],"2013).":[89],"article":[91,201],"a":[93,227],"finding":[94],"explored":[95],"framework":[98],"community":[101],"service":[102],"program.":[103],"In":[104,160,174],"addition":[105],"providing":[107],"assistance,":[108],"authors":[110,181],"were":[111,163],"able":[112],"explore":[114],"target":[119],"group.":[120],"Descriptive":[121],"method":[122],"used":[124],"see":[126],"reality":[128],"methodological":[131],"aspects.":[132],"Data":[133],"collection":[134],"techniques":[135],"conducted":[136],"through":[137,165],"Focus":[138],"Group":[139],"Discussion":[140],"so":[141],"information":[143],"about":[144,207],"conditions":[146],"Tourism":[149],"Village":[150],"its":[155],"villagers":[156],"identified.":[159],"addition,":[161],"observations":[162],"made":[164],"regular":[166],"mentoring":[167],"business":[170,213],"group":[171],"Krebet.":[173],"order":[175],"strengthen":[177],"findings,":[179],"distributed":[182],"questionnaires":[183],"help":[185],"map":[186],"some":[187],"data":[190],"needed.":[191],"Furthermore,":[192],"interesting":[193],"will":[196],"presented":[198],"include":[202],"(1)":[203],"understanding":[204,216],"citizens":[206],"importance":[209],"brands":[211,225],"activities;":[214],"(2)":[215],"collective":[218,224],"brands;":[219],"(3)":[220],"building":[223],"as":[226],"way":[228],"develop":[230],"potential":[232]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":4},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":1}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2018-11-29T00:00:00"}
