{"id":"https://openalex.org/W2900659015","doi":null,"title":"\u0631\u0643\u0627\u0626\u0632 \u0635\u064a\u0627\u063a\u0629 \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0641\u0646\u062f\u0642\u064a\u0629","display_name":"\u0631\u0643\u0627\u0626\u0632 \u0635\u064a\u0627\u063a\u0629 \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0641\u0646\u062f\u0642\u064a\u0629","publication_year":2006,"publication_date":"2006-05-14","ids":{"openalex":"https://openalex.org/W2900659015","mag":"2900659015"},"language":"ar","primary_location":{"id":"pmh:oai:lescahiersducread.cread:article/1040","doi":null,"is_oa":true,"landing_page_url":"https://revue.cread.dz/index.php/les-cahiers-du-cread/article/view/1040","pdf_url":null,"source":{"id":"https://openalex.org/S4212763005","display_name":"les cahiers du cread","issn_l":"1012-0009","issn":["1012-0009","2437-0568"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj","jpps-1"],"host_organization":"https://openalex.org/P4310321518","host_organization_name":"African Journals OnLine","host_organization_lineage":["https://openalex.org/P4310321518"],"host_organization_lineage_names":["African Journals OnLine"],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"1012-0009","raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://revue.cread.dz/index.php/les-cahiers-du-cread/article/view/1040","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5043913438","display_name":"\u064a\u0648\u0633\u0641 \u0623\u062d\u0645\u062f \u0623\u0628\u0648\u0641\u0627\u0631\u0629","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I21215505","display_name":"Al-Quds University","ror":"https://ror.org/04hym7e04","country_code":"PS","type":"education","lineage":["https://openalex.org/I21215505"]}],"countries":["PS"],"is_corresponding":false,"raw_author_name":"\u064a\u0648\u0633\u0641 \u0623\u062d\u0645\u062f \u0623\u0628\u0648\u0641\u0627\u0631\u0629","raw_affiliation_strings":["\u062c\u0627\u0645\u0639\u0629 \u0627\u0644\u0642\u062f\u0633"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"\u062c\u0627\u0645\u0639\u0629 \u0627\u0644\u0642\u062f\u0633","institution_ids":["https://openalex.org/I21215505"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5047582460","display_name":"\u062c\u0627\u0633\u0631 \u062c\u0627\u0633\u0631 \u0639\u0628\u062f \u0627\u0644\u0631\u0632\u0627\u0642 \u0627\u0644\u0646\u0633\u0648\u0631","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"\u062c\u0627\u0633\u0631 \u062c\u0627\u0633\u0631 \u0639\u0628\u062f \u0627\u0644\u0631\u0632\u0627\u0642 \u0627\u0644\u0646\u0633\u0648\u0631","raw_affiliation_strings":["\u0627\u0644\u0628\u0646\u0643 \u0627\u0644\u0645\u0631\u0643\u0632\u064a \u0627\u0644\u0623\u0631\u062f\u0646\u064a"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"\u0627\u0644\u0628\u0646\u0643 \u0627\u0644\u0645\u0631\u0643\u0632\u064a \u0627\u0644\u0623\u0631\u062f\u0646\u064a","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.68258183,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"22","issue":"76","first_page":"3","last_page":"54"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.7764000296592712,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.7764000296592712,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10055","display_name":"Diverse Aspects of Tourism Research","score":0.11879999935626984,"subfield":{"id":"https://openalex.org/subfields/1409","display_name":"Tourism, Leisure and Hospitality Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13137","display_name":"Strategic Planning and Analysis","score":0.0544000007212162,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/hotel-marketing-strategy","display_name":"hotel marketing strategy","score":0.8169999718666077},{"id":"https://openalex.org/keywords/hotel-services","display_name":"hotel services","score":0.6740000247955322},{"id":"https://openalex.org/keywords/competitive-strategy","display_name":"competitive strategy","score":0.5249999761581421},{"id":"https://openalex.org/keywords/environmental-scanning","display_name":"environmental scanning","score":0.8640000224113464},{"id":"https://openalex.org/keywords/marketing-objectives","display_name":"marketing objectives","score":0.7699999809265137},{"id":"https://openalex.org/keywords/service-planning","display_name":"service planning","score":0.781000018119812},{"id":"https://openalex.org/keywords/pricing","display_name":"pricing","score":0.7630000114440918},{"id":"https://openalex.org/keywords/promotion","display_name":"promotion","score":0.7599999904632568},{"id":"https://openalex.org/keywords/distribution","display_name":"distribution","score":0.7990000247955322},{"id":"https://openalex.org/keywords/tourism-industry","display_name":"tourism industry","score":0.6169999837875366}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.29423534870147705}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:lescahiersducread.cread:article/1040","doi":null,"is_oa":true,"landing_page_url":"https://revue.cread.dz/index.php/les-cahiers-du-cread/article/view/1040","pdf_url":null,"source":{"id":"https://openalex.org/S4212763005","display_name":"les cahiers du cread","issn_l":"1012-0009","issn":["1012-0009","2437-0568"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj","jpps-1"],"host_organization":"https://openalex.org/P4310321518","host_organization_name":"African Journals OnLine","host_organization_lineage":["https://openalex.org/P4310321518"],"host_organization_lineage_names":["African Journals OnLine"],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"1012-0009","raw_type":"info:eu-repo/semantics/article"},{"id":"mag:2900659015","doi":null,"is_oa":true,"landing_page_url":"https://www.asjp.cerist.dz/en/article/9551","pdf_url":null,"source":{"id":"https://openalex.org/S4212763005","display_name":"les cahiers du cread","issn_l":"1012-0009","issn":["1012-0009","2437-0568"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj","jpps-1"],"host_organization":"https://openalex.org/P4310321518","host_organization_name":"African Journals OnLine","host_organization_lineage":["https://openalex.org/P4310321518"],"host_organization_lineage_names":["African Journals OnLine"],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":null,"is_accepted":false,"is_published":false,"raw_source_name":"les cahiers du cread","raw_type":null}],"best_oa_location":{"id":"pmh:oai:lescahiersducread.cread:article/1040","doi":null,"is_oa":true,"landing_page_url":"https://revue.cread.dz/index.php/les-cahiers-du-cread/article/view/1040","pdf_url":null,"source":{"id":"https://openalex.org/S4212763005","display_name":"les cahiers du cread","issn_l":"1012-0009","issn":["1012-0009","2437-0568"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj","jpps-1"],"host_organization":"https://openalex.org/P4310321518","host_organization_name":"African Journals OnLine","host_organization_lineage":["https://openalex.org/P4310321518"],"host_organization_lineage_names":["African Journals OnLine"],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"1012-0009","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W3013289298","https://openalex.org/W2955064510","https://openalex.org/W3158934960","https://openalex.org/W4399170016","https://openalex.org/W3092801137","https://openalex.org/W4309588732","https://openalex.org/W2883136938","https://openalex.org/W2766817282","https://openalex.org/W7219544221","https://openalex.org/W2796043830"],"abstract_inverted_index":{"\u062a\u0639\u062f\u0651":[0],"\u0635\u0646\u0627\u0639\u0629":[1,10,12],"\u0627\u0644\u0641\u0646\u0627\u062f\u0642":[2],"\u0623\u062d\u062f":[3,30],"\u0627\u0644\u0635\u0646\u0627\u0639\u0627\u062a":[4],"\u0627\u0644\u0641\u0631\u0639\u064a\u0629":[5],"\u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629":[6,20,53],"\u0648\u0627\u0644\u062d\u064a\u0648\u064a\u0629":[7],"\u0627\u0644\u062a\u064a":[8,54,80],"\u062a\u0624\u0644\u0641":[9],"\u0623\u0643\u0628\u0631":[11],"\u0627\u0644\u0633\u064a\u0627\u062d\u0629\u0625\u0630":[13],"\u0623\u0646\u0647\u0627":[14],"\u062a\u0648\u0641\u0631":[15],"\u0645\u062c\u0645\u0648\u0639\u0629":[16],"\u0645\u0646":[17,42],"\u0627\u0644\u062e\u062f\u0645\u0627\u062a":[18,62,84],"\u0627\u0644\u062a\u0643\u0645\u064a\u0644\u064a\u0629":[19],"\u0627\u0644\u0636\u0631\u0648\u0631\u064a\u0629":[21],"\u0644\u0644\u0636\u064a\u0641/\u0627\u0644\u0633\u0627\u0626\u062d.":[22],"\u0625\u0646":[23],"\u0641\u0627\u0639\u0644\u064a\u0629":[24],"\u0627\u0644\u0648\u0638\u064a\u0641\u0629":[25],"\u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629":[26,78],"\u0644\u0644\u062e\u062f\u0645\u0627\u062a":[27,47],"\u0627\u0644\u0641\u0646\u062f\u0642\u064a\u0629":[28,35,63,85],"\u0647\u064a":[29,67],"\u0639\u0646\u0627\u0635\u0631":[31],"\u0627\u0644\u0646\u062c\u0627\u062d":[32],"\u0627\u0644\u062c\u0648\u0647\u0631\u064a\u0629":[33],"\u0644\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629":[34],"\u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629":[36],"\u0627\u0644\u0639\u0627\u0645\u0629":[37],"\u0644\u0644\u0641\u0646\u062f\u0642.":[38],"\u0648\u0647\u0630\u0647":[39,49,65],"\u0627\u0644\u0641\u0627\u0639\u0644\u064a\u0629":[40],"\u062a\u062a\u062d\u0642\u0642":[41],"\u062e\u0644\u0627\u0644":[43],"\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629":[44,60],"\u062a\u0633\u0648\u064a\u0642\u064a\u0629":[45],"\u0641\u0627\u0639\u0644\u0629":[46],"\u0627\u0644\u0641\u0646\u062f\u0642\u064a\u0629.":[48],"\u0627\u0644\u062f\u0631\u0627\u0633\u0629":[50],"\u062a\u062d\u062f\u062f":[51],"\u0627\u0644\u0631\u0643\u0627\u0626\u0632":[52,66],"\u064a\u0646\u0628\u063a\u064a":[55],"\u0645\u0631\u0627\u0639\u0627\u062a\u0647\u0627":[56],"\u0641\u064a":[57],"\u0639\u0645\u0644\u064a\u0629":[58],"\u0635\u064a\u0627\u063a\u0629":[59],"\u062a\u0633\u0648\u064a\u0642":[61],"\u0627\u0644\u0645\u062a\u0646\u0648\u0639\u0629.":[64],"\u062a\u062d\u062f\u064a\u062f":[68],"\u0627\u0644\u0631\u0633\u0627\u0644\u0629":[69],"\u0648\u0625\u062c\u0631\u0627\u0621":[70],"\u0627\u0644\u0645\u0633\u062d":[71],"\u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644":[72],"\u0627\u0644\u0628\u064a\u0626\u064a":[73],"\u0648\u062a\u062d\u062f\u064a\u062f":[74,76],"\u0627\u0644\u0623\u0647\u062f\u0627\u0641":[75],"\u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629":[77],"\u0627\u0644\u0645\u0644\u0627\u0626\u0645\u0629":[79],"\u062a\u0639\u062a\u0645\u062f":[81],"\u0639\u0644\u0649":[82],"\u062a\u062e\u0637\u064a\u0637":[83],"\u0648\u062a\u0637\u0648\u064a\u0631\u0647\u0627":[86],"\u0648\u062a\u0633\u0639\u064a\u0631\u0647\u0627":[87],"\u0648\u062a\u0631\u0648\u064a\u062c\u0647\u0627":[88],"\u0648\u062a\u0648\u0632\u064a\u0639\u0647\u0627":[89],"\u0628\u0643\u0641\u0627\u0621\u0629":[90],"\u0648\u0641\u0627\u0639\u0644\u064a\u0629.":[91]},"counts_by_year":[],"updated_date":"2026-11-08T12:12:28.789561","created_date":"2018-11-29T00:00:00"}
