{"id":"https://openalex.org/W2900554580","doi":"https://doi.org/10.15294/jeec.v7i2.26193","title":"The Quality of Service and Marketing Strategy to the Satisfaction and its Impact on Customer Loyalty in Mutiara Cahaya Tegal Regency","display_name":"The Quality of Service and Marketing Strategy to the Satisfaction and its Impact on Customer Loyalty in Mutiara Cahaya Tegal Regency","publication_year":2018,"publication_date":"2018-10-01","ids":{"openalex":"https://openalex.org/W2900554580","doi":"https://doi.org/10.15294/jeec.v7i2.26193","mag":"2900554580"},"language":"en","primary_location":{"id":"mag:2900554580","doi":"https://doi.org/10.15294/jeec.v7i2.26193","is_oa":false,"landing_page_url":"http://lib.unnes.ac.id/44306/","pdf_url":null,"source":{"id":"https://openalex.org/S128621090","display_name":"The Journal of Economic Education","issn_l":"0022-0485","issn":["0022-0485","2152-4068"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","erih-plus","jufo-1","norway-1","poland-70","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"The Journal of Economic Education","raw_type":null},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5050843405","display_name":"Ratna Dewi Kholipatun","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Ratna Dewi Kholipatun","raw_affiliation_strings":["SMA Negeri 1 Slawi, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"SMA Negeri 1 Slawi, Indonesia","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5027968568","display_name":"Partono Thomas","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I148158369","display_name":"State University of Semarang","ror":"https://ror.org/02fsk7e17","country_code":"ID","type":"education","lineage":["https://openalex.org/I148158369"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Partono Thomas","raw_affiliation_strings":["Universitas Negeri Semarang,#R##N#Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Negeri Semarang,#R##N#Indonesia","institution_ids":["https://openalex.org/I148158369"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5072463098","display_name":"FE Pendidikan Ekonomi Widiyanto","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I148158369","display_name":"State University of Semarang","ror":"https://ror.org/02fsk7e17","country_code":"ID","type":"education","lineage":["https://openalex.org/I148158369"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"FE Pendidikan Ekonomi Widiyanto","raw_affiliation_strings":["Universitas Negeri Semarang,#R##N#Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universitas Negeri Semarang,#R##N#Indonesia","institution_ids":["https://openalex.org/I148158369"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":93},"biblio":{"volume":"7","issue":"2","first_page":"77","last_page":"83"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.8695999979972839,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.8695999979972839,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.12700000405311584,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.001500000013038516,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/service-quality","display_name":"service quality","score":0.9900000095367432},{"id":"https://openalex.org/keywords/marketing-strategy","display_name":"marketing strategy","score":0.9649999737739563},{"id":"https://openalex.org/keywords/customer-satisfaction","display_name":"customer satisfaction","score":0.9990000128746033},{"id":"https://openalex.org/keywords/customer-loyalty","display_name":"customer loyalty","score":1.0},{"id":"https://openalex.org/keywords/supermarket-retailing","display_name":"supermarket retail","score":0.8889999985694885},{"id":"https://openalex.org/keywords/tegal-regency","display_name":"Tegal Regency","score":0.640999972820282},{"id":"https://openalex.org/keywords/retail-competition","display_name":"retail competition","score":0.39100000262260437}],"concepts":[{"id":"https://openalex.org/C146897074","wikidata":"https://www.wikidata.org/wiki/Q1932925","display_name":"Loyalty business model","level":4,"score":0.7623519897460938},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.7392176985740662},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.7256826162338257},{"id":"https://openalex.org/C140781008","wikidata":"https://www.wikidata.org/wiki/Q1221081","display_name":"Service quality","level":3,"score":0.6415148973464966},{"id":"https://openalex.org/C191511416","wikidata":"https://www.wikidata.org/wiki/Q999278","display_name":"Customer satisfaction","level":2,"score":0.6387981176376343},{"id":"https://openalex.org/C31367271","wikidata":"https://www.wikidata.org/wiki/Q5196444","display_name":"Customer advocacy","level":4,"score":0.5871741771697998},{"id":"https://openalex.org/C101276457","wikidata":"https://www.wikidata.org/wiki/Q5196474","display_name":"Customer retention","level":4,"score":0.5616576671600342},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.5205163359642029},{"id":"https://openalex.org/C77197577","wikidata":"https://www.wikidata.org/wiki/Q17009646","display_name":"Customer delight","level":5,"score":0.4842666983604431},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.3791702687740326},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.3666497468948364}],"mesh":[],"locations_count":2,"locations":[{"id":"mag:2900554580","doi":"https://doi.org/10.15294/jeec.v7i2.26193","is_oa":false,"landing_page_url":"http://lib.unnes.ac.id/44306/","pdf_url":null,"source":{"id":"https://openalex.org/S128621090","display_name":"The Journal of Economic Education","issn_l":"0022-0485","issn":["0022-0485","2152-4068"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","erih-plus","jufo-1","norway-1","poland-70","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"The Journal of Economic Education","raw_type":null},{"id":"mag:3163471790","doi":null,"is_oa":false,"landing_page_url":"http://lib.unnes.ac.id/43936/","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W3203162230","https://openalex.org/W3196354693","https://openalex.org/W3126680185","https://openalex.org/W3090216049","https://openalex.org/W2286139359","https://openalex.org/W7221304202","https://openalex.org/W7216077486","https://openalex.org/W3209000895","https://openalex.org/W2991613613","https://openalex.org/W2781492131"],"abstract_inverted_index":{"Today\u2019s":[0],"the":[1,4,17,22,29,46,80],"competition":[2],"in":[3],"retail":[5,11],"business":[6],"is":[7,35,143,156,173,187],"very":[8],"tight,":[9],"so":[10],"businesses":[12],"must":[13,32],"pay":[14],"attention":[15],"to":[16,44,78],"factors":[18,30],"that":[19,31,141,171],"can":[20],"influence":[21,145,158,175,189],"development":[23],"of":[24,28,40,48,115,146,159,176,190],"their":[25,93],"business.":[26],"One":[27],"be":[33],"considered":[34],"customer":[36,56,64,90,96,153,166,180,183,194,197],"loyalty.":[37,97,167],"The":[38,98,124,138,168],"objectives":[39],"this":[41],"study":[42,73],"are":[43],"determine":[45],"effect":[47],"service":[49,84,147,160,177],"quality":[50,85,148,161,178],"and":[51,86,92,135,149,162,185],"product":[52],"marketing":[53,87,150,163,191],"strategy":[54,151,164],"for":[55],"satisfaction,":[57,91,154,184],"as":[58,60],"well":[59],"its":[61],"impact":[62,94],"on":[63,89,95,152,165,179,193],"loyalty":[65,181,195],"at":[66],"Mutiara":[67,102],"Cahaya":[68,103],"Supermarket":[69,104],"Tegal":[70],"Regency.":[71],"This":[72],"used":[74,127,132],"a":[75,108,112,120,128],"quantitative":[76],"descriptive":[77],"explain":[79],"causality":[81],"relationship":[82],"between":[83],"strategies":[88,192],"population":[99],"was":[100],"all":[101],"customers":[105],"who":[106],"had":[107],"member":[109],"card":[110],"with":[111],"total":[113],"sampling":[114,122],"100":[116],"people":[117],"by":[118],"using":[119],"incidental":[121],"technique.":[123],"research":[125],"instrument":[126],"questionnaire.":[129],"Data":[130],"analysis":[131],"multiple":[133],"regression":[134],"path":[136],"analysis.":[137],"results":[139],"show":[140],"there":[142,155,172,186],"an":[144,157,188],"conclusion":[169],"shows":[170],"no":[174],"through":[182,196],"satisfaction.":[198]},"counts_by_year":[{"year":2023,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2018-11-29T00:00:00"}
