{"id":"https://openalex.org/W2898649458","doi":null,"title":"Marimekko as a building block of online identity : representations of the self and Marimekko in Instagram users\u2019 posts","display_name":"Marimekko as a building block of online identity : representations of the self and Marimekko in Instagram users\u2019 posts","publication_year":2018,"publication_date":"2018-01-01","ids":{"openalex":"https://openalex.org/W2898649458","mag":"2898649458"},"language":"en","primary_location":{"id":"pmh:oai:tampub.uta.fi:10024/104503","doi":null,"is_oa":false,"landing_page_url":"http://tampub.uta.fi/handle/10024/104503","pdf_url":null,"source":{"id":"https://openalex.org/S4306401860","display_name":"Tampere University Institutional Repository (Tampere University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I150589677","host_organization_name":"Tampere University of Applied Sciences","host_organization_lineage":["https://openalex.org/I150589677"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"fi=Pro gradu -tutkielma | en=Master's thesis|"},"volume":null,"type":"dissertation","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5011704208","display_name":"Saara Pakarinen","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Saara Pakarinen","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5011704208"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.5673999786376953,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.5673999786376953,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.32010000944137573,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12738","display_name":"Corporate Identity and Reputation","score":0.018699999898672104,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/marimekko","display_name":"Marimekko","score":0.9850000143051147},{"id":"https://openalex.org/keywords/online-identity","display_name":"online identity","score":0.7990000247955322},{"id":"https://openalex.org/keywords/instagram","display_name":"Instagram","score":0.8230000138282776},{"id":"https://openalex.org/keywords/self-representation","display_name":"self-representation","score":0.8399999737739563},{"id":"https://openalex.org/keywords/consumer-brands","display_name":"consumer brands","score":0.3709999918937683},{"id":"https://openalex.org/keywords/brand-communication","display_name":"brand communication","score":0.5299999713897705},{"id":"https://openalex.org/keywords/brand-personality-traits","display_name":"brand personality traits","score":0.3100000023841858}],"concepts":[{"id":"https://openalex.org/C2778355321","wikidata":"https://www.wikidata.org/wiki/Q17079427","display_name":"Identity (music)","level":2,"score":0.6521135568618774},{"id":"https://openalex.org/C2777210771","wikidata":"https://www.wikidata.org/wiki/Q4927124","display_name":"Block (permutation group theory)","level":2,"score":0.5665750503540039},{"id":"https://openalex.org/C2988612419","wikidata":"https://www.wikidata.org/wiki/Q7448312","display_name":"Self representation","level":2,"score":0.546600341796875},{"id":"https://openalex.org/C108827166","wikidata":"https://www.wikidata.org/wiki/Q175975","display_name":"Internet privacy","level":1,"score":0.403299480676651},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.34743309020996094},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.3321845233440399},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.2964531183242798},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.2721989154815674},{"id":"https://openalex.org/C107038049","wikidata":"https://www.wikidata.org/wiki/Q35986","display_name":"Aesthetics","level":1,"score":0.24052417278289795},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.1674063801765442},{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.12523075938224792},{"id":"https://openalex.org/C114614502","wikidata":"https://www.wikidata.org/wiki/Q76592","display_name":"Combinatorics","level":1,"score":0.08252373337745667}],"mesh":[],"locations_count":3,"locations":[{"id":"pmh:oai:tampub.uta.fi:10024/104503","doi":null,"is_oa":false,"landing_page_url":"http://tampub.uta.fi/handle/10024/104503","pdf_url":null,"source":{"id":"https://openalex.org/S4306401860","display_name":"Tampere University Institutional Repository (Tampere University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I150589677","host_organization_name":"Tampere University of Applied Sciences","host_organization_lineage":["https://openalex.org/I150589677"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"fi=Pro gradu -tutkielma | en=Master's thesis|"},{"id":"pmh:oai:trepo.tuni.fi:10024/104503","doi":null,"is_oa":false,"landing_page_url":"https://trepo.tuni.fi/handle/10024/104503","pdf_url":null,"source":{"id":"https://openalex.org/S4306401860","display_name":"Tampere University Institutional Repository (Tampere University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I150589677","host_organization_name":"Tampere University of Applied Sciences","host_organization_lineage":["https://openalex.org/I150589677"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"fi=Pro gradu -tutkielma | en=Master's thesis|"},{"id":"mag:2898649458","doi":null,"is_oa":false,"landing_page_url":"https://trepo.tuni.fi/handle/10024/104503","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":17,"referenced_works":["https://openalex.org/W1569812823","https://openalex.org/W1689991769","https://openalex.org/W1996105032","https://openalex.org/W2000577124","https://openalex.org/W2031403547","https://openalex.org/W2044950274","https://openalex.org/W2068141366","https://openalex.org/W2091399289","https://openalex.org/W2147459640","https://openalex.org/W2147970098","https://openalex.org/W2152534083","https://openalex.org/W2201558745","https://openalex.org/W2334198940","https://openalex.org/W2485032528","https://openalex.org/W2488441654","https://openalex.org/W2583030325","https://openalex.org/W2886427183"],"related_works":["https://openalex.org/W7072027800","https://openalex.org/W6980741684","https://openalex.org/W7066890727","https://openalex.org/W7025265871","https://openalex.org/W2606833073","https://openalex.org/W6987286876","https://openalex.org/W6990133989","https://openalex.org/W6992989659","https://openalex.org/W2978908223","https://openalex.org/W7058181193"],"abstract_inverted_index":{"T\u00e4m\u00e4":[0],"Pro":[1],"Gradu":[2],"-tutkielma":[3],"on":[4,16,31,190],"tehty":[5],"tunnetun":[6],"suomalaisen":[7],"design-yrityksen,":[8],"Marimekon,":[9],"innoittamana":[10],"mutta":[11,263],"taloudellisesti":[12],"riippumattomasti.":[13],"Tutkielman":[14],"tarkoituksena":[15],"selvitt\u00e4\u00e4,":[17,62],"millaisissa":[18],"yhteyksiss\u00e4":[19],"Marimekko":[20,54,87,112,218],"esiintyy":[21,55],"globaalisti":[22],"sosiaalisen":[23,28,131],"median":[24,29,132],"k\u00e4ytt\u00e4jien":[25,222],"p\u00e4ivityksiss\u00e4.":[26,57],"Tarkasteltava":[27],"kanava":[30],"visuaalista":[32],"sis\u00e4lt\u00f6\u00e4":[33],"painottava":[34],"Instagram.":[35],"Tutkimus":[36,89],"pyrkii":[37,90],"selvitt\u00e4m\u00e4\u00e4n,":[38,92],"kuinka":[39],"Instagram-":[40,221],"k\u00e4ytt\u00e4j\u00e4t":[41],"tuovat":[42],"Marimekkoa":[43],"esiin":[44,73],"osana":[45,220],"identiteetti\u00e4\u00e4n":[46],"ja":[47,51,59,65,81,102,118,129,143,153,178,204,237,243,250,261,273,283,286],"mink\u00e4":[48],"teemojen,":[49],"mielipiteiden":[50],"asenteiden":[52],"yhteydess\u00e4":[53],"Instagram-k\u00e4ytt\u00e4jien":[56],"Kvalitatiivinen":[58],"multimodaalinen":[60],"diskurssianalyysi":[61],"millaisia":[63],"tunteita":[64],"mielikuvia":[66],"Marimekko-p\u00e4ivityksiss\u00e4":[67],"esiintyy,":[68],"miten":[69],"omaa":[70],"persoonaa":[71],"tuodaan":[72],"Marimekon":[74,126,256],"avulla,":[75],"mill\u00e4":[76],"kielellisill\u00e4":[77],"keinoilla":[78],"kannanottoja":[79,246],"tehd\u00e4\u00e4n":[80,144],"millaiseen":[82],"el\u00e4m\u00e4npiiriin":[83],"tai":[84],"ilmi\u00f6iden":[85],"joukkoon":[86],"liitet\u00e4\u00e4n.":[88],"my\u00f6s":[91,290],"mik\u00e4":[93],"puoli":[94],"kansainv\u00e4lisen":[95],"suuryrityksen":[96],"liiketoiminnoista":[97],"painottuu":[98],"kuluttajien":[99,104],"viesteiss\u00e4":[100],"vahvimmin":[101],"vastaako":[103],"keskin\u00e4inen":[105],"viestint\u00e4":[106],"sosiaalisessa":[107],"mediassa":[108],"niit\u00e4":[109],"p\u00e4\u00e4viestej\u00e4,":[110],"joita":[111],"l\u00e4hett\u00e4\u00e4":[113],"yrityksen\u00e4":[114],"omasta":[115],"visiostaan,":[116],"br\u00e4ndist\u00e4\u00e4n":[117],"tuotteistaan.":[119],"\\n":[120,213],"\\nTutkielman":[121,214],"alkupuolella":[122],"esitet\u00e4\u00e4n":[123],"lyhyt":[124],"taustakatsaus":[125],"globaaleihin":[127],"viesteihin":[128],"Instagramiin":[130],"v\u00e4lineen\u00e4":[133],"sek\u00e4":[134,168,269],"somepalvelun":[135],"tyypillisiin":[136],"sis\u00e4lt\u00f6ihin.":[137],"Teoriaosassa":[138],"m\u00e4\u00e4ritell\u00e4\u00e4n":[139],"tutkimuksen":[140],"keskeiset":[141],"k\u00e4sitteet":[142],"katsaus":[145],"aiempaan":[146],"tutkimuskirjallisuuteen.":[147],"Teoriaosuus":[148],"keskittyy":[149],"identiteettiin,":[150],"hashtagien":[151,249],"k\u00e4ytt\u00f6\u00f6n":[152],"kannanottoon":[154],"liittyv\u00e4\u00e4n":[155],"lingvistiseen":[156],"tutkimukseen.":[157],"Metodologian":[158],"taustana":[159],"k\u00e4ytet\u00e4\u00e4n":[160],"Bucholtz":[161],"&":[162],"Hallin":[163],"(2005)":[164],"teoreettista":[165],"kehyst\u00e4":[166],"kielest\u00e4":[167],"identiteetist\u00e4.":[169],"Georgaloun":[170],"(2017)":[171],"tutkimusta":[172],"identiteetin":[173,223],"rakentamisesta":[174],"Facebookissa":[175],"sovelletaan":[176],"Instagramiin,":[177],"tutkielma":[179],"hy\u00f6dynt\u00e4\u00e4":[180],"Zappavignan":[181],"(2015)":[182],"hashtag-tutkimuksen":[183],"jaottelua.":[184],"Suuren":[185],"hakutulosm\u00e4\u00e4r\u00e4n":[186],"vuoksi":[187],"tutkielman":[188],"aineisto":[189],"ker\u00e4tty":[191],"Instagramista":[192],"satunnaisotannalla":[193],"#marimekko-hashtagia":[194],"k\u00e4ytt\u00e4en":[195],"vuosilta":[196],"2016\u20132018.":[197],"Koska":[198],"Instagram-p\u00e4ivitysten":[199],"merkitykset":[200],"muodostuvat":[201],"tekstin,":[202],"kuvan":[203],"symbolisten":[205],"emoji-elementtien":[206],"yhteisvaikutuksesta,":[207],"tutkimus":[208],"k\u00e4sittelee":[209],"viestej\u00e4":[210],"multimodaalisina":[211],"kokonaisuuksina.":[212],"tulokset":[215],"osoittavat,":[216],"ett\u00e4":[217],"toimii":[219],"rakentamista.":[224],"Instagram-k\u00e4ytt\u00e4j\u00e4t":[225,253],"julkaisivat":[226],"l\u00e4hes":[227],"pelk\u00e4st\u00e4\u00e4n":[228],"positiivista":[229],"sis\u00e4lt\u00f6\u00e4,":[230],"jossa":[231],"he":[232],"k\u00e4sitteliv\u00e4t":[233],"Marimekkoon":[234],"liittyvi\u00e4":[235],"aiheita":[236],"el\u00e4m\u00e4ntyylej\u00e4.":[238],"Suosituimpina":[239],"teemoina":[240],"korostuivat":[241],"muoti":[242],"koti.":[244],"Positiivisia":[245],"ilmaistiin":[247],"sanavalintojen,":[248],"emojien":[251],"avulla.":[252],"kertoivat":[254],"mielipiteit\u00e4\u00e4n":[255],"tuotteista":[257],"aina":[258],"vaatteista":[259],"astiastoihin":[260],"sisustuskankaisiin,":[262],"postausten":[264],"p\u00e4\u00e4osassa":[265],"olivat":[266],"henkil\u00f6t":[267],"itse":[268],"heid\u00e4n":[270],"jokap\u00e4iv\u00e4inen":[271],"el\u00e4m\u00e4ns\u00e4":[272],"kokemuspiirins\u00e4.":[274],"Hashtagia":[275],"#marimekko":[276],"k\u00e4ytettiin,":[277],"kun":[278],"haluttiin":[279],"ilmaista":[280],"henkil\u00f6kohtaisia":[281],"mieltymyksi\u00e4":[282],"tyylej\u00e4":[284],"\u2013":[285],"sit\u00e4":[287],"kautta":[288],"kertoa":[289],"identiteeteist\u00e4.":[291]},"counts_by_year":[{"year":2023,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2018-11-09T00:00:00"}
