{"id":"https://openalex.org/W2898326119","doi":"https://doi.org/10.12816/0050840","title":"\u062a\u062d\u062f\u064a\u062f \u0623\u062b\u0631 \u0627\u0644\u062c\u0627\u0630\u0628\u064a\u0629\u060c \u0627\u0644\u062c\u0648\u062f\u0629\u060c \u0627\u0644\u0642\u064a\u0645\u0629 \u0648\u0627\u0644\u0645\u0635\u062f\u0627\u0642\u064a\u0629 \u0639\u0644\u0649 \u0631\u0623\u0633\u0645\u0627\u0644 \u0639\u0644\u0627\u0645\u0629 \u0628\u0646\u0643 \u0627\u0644\u062e\u0644\u064a\u062c \u0627\u0644\u062c\u0632\u0627\u0626\u0631 AGB \u0648\u0643\u0627\u0644\u0629 \u0633\u0639\u064a\u062f\u0629 = Assessing the Effects of Affinity, Quality, Value and Credibility on the Brand Equity in the Banking Agency (Saida AGB)","display_name":"\u062a\u062d\u062f\u064a\u062f \u0623\u062b\u0631 \u0627\u0644\u062c\u0627\u0630\u0628\u064a\u0629\u060c \u0627\u0644\u062c\u0648\u062f\u0629\u060c \u0627\u0644\u0642\u064a\u0645\u0629 \u0648\u0627\u0644\u0645\u0635\u062f\u0627\u0642\u064a\u0629 \u0639\u0644\u0649 \u0631\u0623\u0633\u0645\u0627\u0644 \u0639\u0644\u0627\u0645\u0629 \u0628\u0646\u0643 \u0627\u0644\u062e\u0644\u064a\u062c \u0627\u0644\u062c\u0632\u0627\u0626\u0631 AGB \u0648\u0643\u0627\u0644\u0629 \u0633\u0639\u064a\u062f\u0629 = Assessing the Effects of Affinity, Quality, Value and Credibility on the Brand Equity in the Banking Agency (Saida AGB)","publication_year":2017,"publication_date":"2017-12-01","ids":{"openalex":"https://openalex.org/W2898326119","doi":"https://doi.org/10.12816/0050840","mag":"2898326119"},"language":"ar","primary_location":{"id":"doi:10.12816/0050840","doi":"https://doi.org/10.12816/0050840","is_oa":false,"landing_page_url":"https://doi.org/10.12816/0050840","pdf_url":null,"source":{"id":"https://openalex.org/S4306537475","display_name":"\u0645\u062c\u0644\u0629 \u0627\u0644\u0628\u062d\u0648\u062b \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629 \u0648\u0627\u0644\u0645\u0627\u0644\u064a\u0629","issn_l":"2352-9822","issn":["2352-9822","2588-1574"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Economic and Financial Research","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5088171908","display_name":"\u0645\u064a\u0645\u0648\u0646 \u0645\u0648\u0641\u0642","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"\u0645\u0648\u0641\u0642 \u0645\u064a\u0645\u0648\u0646","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5045433457","display_name":"\u0643\u0631\u064a\u0645\u0629 \u0634\u064a\u062e","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"\u0643\u0631\u064a\u0645\u0629 \u0634\u064a\u062e","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"4","issue":"2","first_page":"75","last_page":"97"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.6342999935150146,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.6342999935150146,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.12759999930858612,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.09870000183582306,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-equity","display_name":"brand equity","score":0.9750000238418579},{"id":"https://openalex.org/keywords/brand-affinity","display_name":"brand affinity","score":0.7120000123977661},{"id":"https://openalex.org/keywords/brand-quality","display_name":"brand quality","score":0.8379999995231628},{"id":"https://openalex.org/keywords/brand-value","display_name":"brand value","score":0.8289999961853027},{"id":"https://openalex.org/keywords/brand-credibility","display_name":"brand credibility","score":0.9879999756813049},{"id":"https://openalex.org/keywords/banking-agencies","display_name":"banking agencies","score":0.5199999809265137},{"id":"https://openalex.org/keywords/customer-loyalty","display_name":"customer loyalty","score":0.3959999978542328}],"concepts":[{"id":"https://openalex.org/C2780224610","wikidata":"https://www.wikidata.org/wiki/Q1530061","display_name":"Credibility","level":2,"score":0.841881275177002},{"id":"https://openalex.org/C108170787","wikidata":"https://www.wikidata.org/wiki/Q3951828","display_name":"Agency (philosophy)","level":2,"score":0.6389342546463013},{"id":"https://openalex.org/C199728807","wikidata":"https://www.wikidata.org/wiki/Q2578557","display_name":"Equity (law)","level":2,"score":0.6363627910614014},{"id":"https://openalex.org/C205971072","wikidata":"https://www.wikidata.org/wiki/Q513100","display_name":"Brand equity","level":2,"score":0.5455020666122437},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.533955454826355},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.5112042427062988},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.4133707880973816},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.2003423273563385},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.19177353382110596},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.13532754778862},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.12543779611587524},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.08816242218017578},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.0637417733669281},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0},{"id":"https://openalex.org/C62520636","wikidata":"https://www.wikidata.org/wiki/Q944","display_name":"Quantum mechanics","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.12816/0050840","doi":"https://doi.org/10.12816/0050840","is_oa":false,"landing_page_url":"https://doi.org/10.12816/0050840","pdf_url":null,"source":{"id":"https://openalex.org/S4306537475","display_name":"\u0645\u062c\u0644\u0629 \u0627\u0644\u0628\u062d\u0648\u062b \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629 \u0648\u0627\u0644\u0645\u0627\u0644\u064a\u0629","issn_l":"2352-9822","issn":["2352-9822","2588-1574"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Economic and Financial Research","raw_type":"journal-article"},{"id":"mag:2785180698","doi":null,"is_oa":false,"landing_page_url":"https://www.asjp.cerist.dz/en/article/33396","pdf_url":null,"source":{"id":"https://openalex.org/S4306537475","display_name":"\u0645\u062c\u0644\u0629 \u0627\u0644\u0628\u062d\u0648\u062b \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629 \u0648\u0627\u0644\u0645\u0627\u0644\u064a\u0629","issn_l":"2352-9822","issn":["2352-9822","2588-1574"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"\u0645\u062c\u0644\u0629 \u0627\u0644\u0628\u062d\u0648\u062b \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629 \u0648\u0627\u0644\u0645\u0627\u0644\u064a\u0629","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2785180698","https://openalex.org/W2796197897","https://openalex.org/W2907162579","https://openalex.org/W4254426832","https://openalex.org/W2971777709","https://openalex.org/W2954054956","https://openalex.org/W7047211296","https://openalex.org/W4243428477","https://openalex.org/W4405959298","https://openalex.org/W2949381008"],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2018-11-02T00:00:00"}
