{"id":"https://openalex.org/W2897779191","doi":"https://doi.org/10.1108/ihr-09-2018-0014","title":"Understanding millennial perceptions of human and nonhuman brands","display_name":"Understanding millennial perceptions of human and nonhuman brands","publication_year":2018,"publication_date":"2018-10-18","ids":{"openalex":"https://openalex.org/W2897779191","doi":"https://doi.org/10.1108/ihr-09-2018-0014","mag":"2897779191"},"language":"en","primary_location":{"id":"doi:10.1108/ihr-09-2018-0014","doi":"https://doi.org/10.1108/ihr-09-2018-0014","is_oa":true,"landing_page_url":"https://doi.org/10.1108/ihr-09-2018-0014","pdf_url":"https://www.emerald.com/insight/content/doi/10.1108/IHR-09-2018-0014/full/pdf?title=understanding-millennial-perceptions-of-human-and-nonhuman-brands","source":{"id":"https://openalex.org/S4210224398","display_name":"International Hospitality Review","issn_l":"2516-8142","issn":["2516-8142"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["cwts-core","doaj"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Hospitality Review","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://www.emerald.com/insight/content/doi/10.1108/IHR-09-2018-0014/full/pdf?title=understanding-millennial-perceptions-of-human-and-nonhuman-brands","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5022684663","display_name":"Junaid Ul Haq","orcid":"https://orcid.org/0000-0001-8646-7995","observed_orcids":["https://orcid.org/0000-0001-8646-7995"]},"institutions":[{"id":"https://openalex.org/I103163165","display_name":"Florida State University","ror":"https://ror.org/05g3dte14","country_code":"US","type":"education","lineage":["https://openalex.org/I103163165"]},{"id":"https://openalex.org/I146563203","display_name":"University of International Business and Economics","ror":"https://ror.org/05khqpb71","country_code":"CN","type":"education","lineage":["https://openalex.org/I146563203"]},{"id":"https://openalex.org/I195024194","display_name":"Riphah International University","ror":"https://ror.org/02kdm5630","country_code":"PK","type":"education","lineage":["https://openalex.org/I195024194"]}],"countries":["CN","PK","US"],"is_corresponding":false,"raw_author_name":"Junaid ul Haq","raw_affiliation_strings":["Department of Marketing, Business School, University of International Business and Economics, Beijing, China","Dedman School of Hospitality, Florida State University, Tallahassee, Florida, USA","Faculty of Management Sciences, Riphah International University, Faisalabad Campus, Faisalabad, Pakistan,"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Marketing, Business School, University of International Business and Economics, Beijing, China","institution_ids":["https://openalex.org/I146563203"]},{"raw_affiliation_string":"Dedman School of Hospitality, Florida State University, Tallahassee, Florida, USA","institution_ids":["https://openalex.org/I103163165"]},{"raw_affiliation_string":"Faculty of Management Sciences, Riphah International University, Faisalabad Campus, Faisalabad, Pakistan,","institution_ids":["https://openalex.org/I195024194"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5090619623","display_name":"Mark A. Bonn","orcid":"https://orcid.org/0000-0003-3652-4060","observed_orcids":["https://orcid.org/0000-0003-3652-4060"]},"institutions":[{"id":"https://openalex.org/I103163165","display_name":"Florida State University","ror":"https://ror.org/05g3dte14","country_code":"US","type":"education","lineage":["https://openalex.org/I103163165"]},{"id":"https://openalex.org/I146563203","display_name":"University of International Business and Economics","ror":"https://ror.org/05khqpb71","country_code":"CN","type":"education","lineage":["https://openalex.org/I146563203"]},{"id":"https://openalex.org/I195024194","display_name":"Riphah International University","ror":"https://ror.org/02kdm5630","country_code":"PK","type":"education","lineage":["https://openalex.org/I195024194"]}],"countries":["CN","PK","US"],"is_corresponding":false,"raw_author_name":"Mark A. Bonn","raw_affiliation_strings":["Dedman School of Hospitality, Florida State University, Tallahassee, Florida, USA","Department of Marketing, Business School, University of International Business and Economics, Beijing, China","Faculty of Management Sciences, Riphah International University, Faisalabad Campus, Faisalabad, Pakistan,"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Dedman School of Hospitality, Florida State University, Tallahassee, Florida, USA","institution_ids":["https://openalex.org/I103163165"]},{"raw_affiliation_string":"Department of Marketing, Business School, University of International Business and Economics, Beijing, China","institution_ids":["https://openalex.org/I146563203"]},{"raw_affiliation_string":"Faculty of Management Sciences, Riphah International University, Faisalabad Campus, Faisalabad, Pakistan,","institution_ids":["https://openalex.org/I195024194"]}]}],"institutions":[],"countries_distinct_count":3,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.3417,"has_fulltext":true,"cited_by_count":9,"citation_normalized_percentile":{"value":0.87995338,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":96},"biblio":{"volume":"32","issue":"1","first_page":"60","last_page":"74"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9136000275611877,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9136000275611877,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.03460000082850456,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12128","display_name":"AI in Service Interactions","score":0.02810000069439411,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/millennials","display_name":"millennials","score":0.9869999885559082},{"id":"https://openalex.org/keywords/human-brands","display_name":"human brands","score":0.921999990940094},{"id":"https://openalex.org/keywords/brand-credibility","display_name":"brand credibility","score":0.9660000205039978},{"id":"https://openalex.org/keywords/brand-equity","display_name":"brand equity","score":0.9990000128746033},{"id":"https://openalex.org/keywords/generational-differences","display_name":"generational differences","score":0.9340000152587891},{"id":"https://openalex.org/keywords/generation-z","display_name":"Generation Z","score":0.8790000081062317},{"id":"https://openalex.org/keywords/tourism-branding","display_name":"tourism branding","score":0.9139999747276306},{"id":"https://openalex.org/keywords/hospitality-marketing","display_name":"hospitality marketing","score":0.6919999718666077},{"id":"https://openalex.org/keywords/emotional-attachment","display_name":"emotional attachment","score":0.6729999780654907},{"id":"https://openalex.org/keywords/social-media-use","display_name":"social media use","score":0.75}],"concepts":[{"id":"https://openalex.org/C2780224610","wikidata":"https://www.wikidata.org/wiki/Q1530061","display_name":"Credibility","level":2,"score":0.6932010054588318},{"id":"https://openalex.org/C107482638","wikidata":"https://www.wikidata.org/wiki/Q815825","display_name":"Hospitality","level":3,"score":0.685056746006012},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.6548194885253906},{"id":"https://openalex.org/C18918823","wikidata":"https://www.wikidata.org/wiki/Q49389","display_name":"Tourism","level":2,"score":0.6137460470199585},{"id":"https://openalex.org/C2776950860","wikidata":"https://www.wikidata.org/wiki/Q2914681","display_name":"Originality","level":3,"score":0.5995721220970154},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.599205493927002},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.5101804733276367},{"id":"https://openalex.org/C71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","level":2,"score":0.4869934022426605},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.4434940218925476},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3392292559146881},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.1117594838142395},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0859387218952179},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C11012388","wikidata":"https://www.wikidata.org/wiki/Q170658","display_name":"Creativity","level":2,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/ihr-09-2018-0014","doi":"https://doi.org/10.1108/ihr-09-2018-0014","is_oa":true,"landing_page_url":"https://doi.org/10.1108/ihr-09-2018-0014","pdf_url":"https://www.emerald.com/insight/content/doi/10.1108/IHR-09-2018-0014/full/pdf?title=understanding-millennial-perceptions-of-human-and-nonhuman-brands","source":{"id":"https://openalex.org/S4210224398","display_name":"International Hospitality Review","issn_l":"2516-8142","issn":["2516-8142"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["cwts-core","doaj"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Hospitality Review","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.1108/ihr-09-2018-0014","doi":"https://doi.org/10.1108/ihr-09-2018-0014","is_oa":true,"landing_page_url":"https://doi.org/10.1108/ihr-09-2018-0014","pdf_url":"https://www.emerald.com/insight/content/doi/10.1108/IHR-09-2018-0014/full/pdf?title=understanding-millennial-perceptions-of-human-and-nonhuman-brands","source":{"id":"https://openalex.org/S4210224398","display_name":"International Hospitality Review","issn_l":"2516-8142","issn":["2516-8142"],"is_oa":true,"is_in_doaj":true,"is_core":true,"listed_in":["cwts-core","doaj"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Hospitality Review","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2897779191.pdf","grobid_xml":"https://content.openalex.org/works/W2897779191.grobid-xml"},"referenced_works_count":49,"referenced_works":["https://openalex.org/W1505518416","https://openalex.org/W1505905242","https://openalex.org/W1592411571","https://openalex.org/W1968242447","https://openalex.org/W1973316895","https://openalex.org/W1976839163","https://openalex.org/W1987834455","https://openalex.org/W1988050849","https://openalex.org/W1988540540","https://openalex.org/W1988770145","https://openalex.org/W2003203845","https://openalex.org/W2021166829","https://openalex.org/W2033525589","https://openalex.org/W2040273429","https://openalex.org/W2053234682","https://openalex.org/W2056726912","https://openalex.org/W2061847732","https://openalex.org/W2070361664","https://openalex.org/W2071666535","https://openalex.org/W2079421870","https://openalex.org/W2079962567","https://openalex.org/W2084103191","https://openalex.org/W2084399600","https://openalex.org/W2087986063","https://openalex.org/W2089871805","https://openalex.org/W2098418305","https://openalex.org/W2102311936","https://openalex.org/W2128068758","https://openalex.org/W2133688904","https://openalex.org/W2135255848","https://openalex.org/W2135794904","https://openalex.org/W2142373496","https://openalex.org/W2143312982","https://openalex.org/W2143892618","https://openalex.org/W2153189090","https://openalex.org/W2160372641","https://openalex.org/W2161246478","https://openalex.org/W2195507389","https://openalex.org/W2266639535","https://openalex.org/W2333925990","https://openalex.org/W2344072902","https://openalex.org/W2412399122","https://openalex.org/W2516079741","https://openalex.org/W2607657495","https://openalex.org/W2794368224","https://openalex.org/W2900323328","https://openalex.org/W2900927010","https://openalex.org/W3121539238","https://openalex.org/W4235678817"],"related_works":["https://openalex.org/W6992969365","https://openalex.org/W7088362007","https://openalex.org/W4387467729","https://openalex.org/W3164013077","https://openalex.org/W1041615735","https://openalex.org/W2808743311","https://openalex.org/W7166520559","https://openalex.org/W2627086527","https://openalex.org/W7043644827","https://openalex.org/W1727390479"],"abstract_inverted_index":{"Purpose":[0],"The":[1,166],"purpose":[2],"of":[3,106,179,185,223],"this":[4],"paper":[5],"is":[6,230],"to":[7,21,55,72,81,91,98,124,137,150,161,220,235],"obtain":[8],"perceptions":[9,238],"from":[10],"three":[11,221],"distinct":[12],"millennial":[13,41,87,237],"segments":[14,43,88],"about":[15],"human":[16,29,49,58,99,240],"and":[17,25,30,34,50,59,63,100,130,140,153,172,188,199,241],"nonhuman":[18,31,51,60,101,133,242],"brands":[19,134,190,195,202],"related":[20,160,219],"travel.":[22],"Specifically,":[23],"inter":[24],"intra":[26],"relationships":[27],"between":[28],"brand":[32,61,102],"credibility":[33,62],"equity":[35,64],"constructs":[36],"were":[37,53,89,110],"investigated.":[38],"Design/methodology/approach":[39],"Three":[40],"generational":[42,162,224],"representing":[44],"571":[45],"respondents":[46],"familiar":[47],"with":[48,196,201],"brands,":[52],"investigated":[54],"explore":[56],"their":[57,95,131],"perceptual":[65],"issues.":[66],"Structural":[67],"equation":[68],"modeling":[69],"was":[70,79,118,122],"employed":[71],"test":[73],"the":[74,107,151,177,231],"study":[75,233],"hypotheses.":[76],"Multi-group":[77],"analysis":[78],"used":[80],"observe":[82],"group":[83,113],"differences.":[84,163],"Findings":[85],"Selected":[86],"found":[90,123],"have":[92],"differences":[93,218],"in":[94,127,209],"behavior":[96],"pertaining":[97],"constructs.":[103],"All":[104],"hypotheses":[105],"overall":[108],"model":[109],"accepted.":[111],"For":[112],"differences,":[114],"a":[115],"significant":[116],"difference":[117],"observed.":[119],"Gen":[120,142],"Z":[121],"be":[125,204],"different":[126],"emulating":[128],"humans":[129],"linked":[132],"when":[135],"compared":[136],"both":[138],"younger":[139],"older":[141],"Y":[143],"segments.":[144],"Research":[145],"limitations/implications":[146],"Study":[147],"findings":[148,159],"contribute":[149],"marketing":[152,174],"tourism":[154,173],"branding":[155],"literature,":[156],"as":[157],"do":[158],"Practical":[164],"implications":[165,169,213,215],"authors":[167],"suggested":[168],"for":[170,206,239],"hospitality":[171,207],"professionals":[175],"under":[176],"headings":[178],"emotional":[180],"attachment,":[181],"entertaining":[182],"content,":[183],"use":[184],"social":[186],"media":[187],"exploring":[189],"online.":[191],"Implications":[192],"including":[193],"multicultural,":[194],"strong":[197],"values":[198],"engaging":[200],"can":[203],"helpful":[205],"managers":[208],"attracting":[210],"millennials.":[211,227],"Social":[212,214],"suggest":[216],"behavioral":[217],"sub-groups":[222],"cohorts":[225],"involving":[226],"Originality/value":[228],"This":[229],"first":[232],"dedicated":[234],"observing":[236],"brands.":[243]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":3},{"year":2021,"cited_by_count":2},{"year":2020,"cited_by_count":1}],"updated_date":"2026-10-14T16:39:01.820549","created_date":"2018-10-26T00:00:00"}
