{"id":"https://openalex.org/W2896928620","doi":"https://doi.org/10.1080/10495142.2018.1526735","title":"Is Current Way of Promoting Sustainability, Sustainable?","display_name":"Is Current Way of Promoting Sustainability, Sustainable?","publication_year":2018,"publication_date":"2018-10-09","ids":{"openalex":"https://openalex.org/W2896928620","doi":"https://doi.org/10.1080/10495142.2018.1526735","mag":"2896928620"},"language":"en","primary_location":{"id":"doi:10.1080/10495142.2018.1526735","doi":"https://doi.org/10.1080/10495142.2018.1526735","is_oa":false,"landing_page_url":"https://doi.org/10.1080/10495142.2018.1526735","pdf_url":null,"source":{"id":"https://openalex.org/S157001289","display_name":"Journal of Nonprofit & Public Sector Marketing","issn_l":"1049-5142","issn":["1049-5142","1540-6997"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","fnege-4","jufo-1","norway-1","poland-40","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Nonprofit & Public Sector Marketing","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5059438196","display_name":"R.V. ShabbirHusain","orcid":"https://orcid.org/0000-0002-0052-2103","observed_orcids":["https://orcid.org/0000-0002-0052-2103"]},"institutions":[{"id":"https://openalex.org/I301324184","display_name":"Xavier School of Management","ror":"https://ror.org/046vhnd58","country_code":"IN","type":"education","lineage":["https://openalex.org/I301324184"]}],"countries":["IN"],"is_corresponding":true,"raw_author_name":"R.V. ShabbirHusain","raw_affiliation_strings":["Department of Marketing, XLRI Jamshedpur School of Business and Human Resources, Jamshedpur, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Marketing, XLRI Jamshedpur School of Business and Human Resources, Jamshedpur, India","institution_ids":["https://openalex.org/I301324184"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5009368553","display_name":"Sanjeev Varshney","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I301324184","display_name":"Xavier School of Management","ror":"https://ror.org/046vhnd58","country_code":"IN","type":"education","lineage":["https://openalex.org/I301324184"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Sanjeev Varshney","raw_affiliation_strings":["Department of Marketing, XLRI Jamshedpur School of Business and Human Resources, Jamshedpur, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Marketing, XLRI Jamshedpur School of Business and Human Resources, Jamshedpur, India","institution_ids":["https://openalex.org/I301324184"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5059438196"],"corresponding_institution_ids":["https://openalex.org/I301324184"],"apc_list":null,"apc_paid":null,"fwci":2.4617,"has_fulltext":false,"cited_by_count":21,"citation_normalized_percentile":{"value":0.91047485,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":97},"biblio":{"volume":"31","issue":"1","first_page":"84","last_page":"113"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10539","display_name":"Sustainable Supply Chain Management","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/greenwashing","display_name":"greenwashing","score":0.9860000014305115},{"id":"https://openalex.org/keywords/environmentally-friendly-products","display_name":"sustainable products","score":0.652999997138977},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.6209999918937683},{"id":"https://openalex.org/keywords/brand-attitude","display_name":"brand attitude","score":0.8399999737739563},{"id":"https://openalex.org/keywords/green-advertising","display_name":"green advertising","score":0.6919999718666077},{"id":"https://openalex.org/keywords/perceived-performance","display_name":"perceived performance","score":0.6240000128746033},{"id":"https://openalex.org/keywords/perceived-product-value","display_name":"perceived product value","score":0.8880000114440918},{"id":"https://openalex.org/keywords/environmental-concern","display_name":"environmental concern","score":0.4620000123977661}],"concepts":[{"id":"https://openalex.org/C2778815883","wikidata":"https://www.wikidata.org/wiki/Q983063","display_name":"Greenwashing","level":3,"score":0.9673270583152771},{"id":"https://openalex.org/C2780224610","wikidata":"https://www.wikidata.org/wiki/Q1530061","display_name":"Credibility","level":2,"score":0.823174238204956},{"id":"https://openalex.org/C66204764","wikidata":"https://www.wikidata.org/wiki/Q219416","display_name":"Sustainability","level":2,"score":0.6717216968536377},{"id":"https://openalex.org/C18296254","wikidata":"https://www.wikidata.org/wiki/Q1395219","display_name":"Skepticism","level":2,"score":0.6324371099472046},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6231002807617188},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5709049701690674},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5117590427398682},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5089743137359619},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.5015268325805664},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.35369348526000977},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.17655688524246216},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.08082374930381775},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C18903297","wikidata":"https://www.wikidata.org/wiki/Q7150","display_name":"Ecology","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1080/10495142.2018.1526735","doi":"https://doi.org/10.1080/10495142.2018.1526735","is_oa":false,"landing_page_url":"https://doi.org/10.1080/10495142.2018.1526735","pdf_url":null,"source":{"id":"https://openalex.org/S157001289","display_name":"Journal of Nonprofit & Public Sector Marketing","issn_l":"1049-5142","issn":["1049-5142","1540-6997"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-b","anvur-scientific","cwts-core","fnege-4","jufo-1","norway-1","poland-40","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Nonprofit & Public Sector Marketing","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Responsible consumption and production","id":"https://metadata.un.org/sdg/12","score":0.833299994468689}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":90,"referenced_works":["https://openalex.org/W4709151","https://openalex.org/W286974750","https://openalex.org/W1482244801","https://openalex.org/W1524589575","https://openalex.org/W1537883825","https://openalex.org/W1559330557","https://openalex.org/W1587664098","https://openalex.org/W1594356976","https://openalex.org/W1605750616","https://openalex.org/W1833518599","https://openalex.org/W1908807906","https://openalex.org/W1956529446","https://openalex.org/W1965456370","https://openalex.org/W1971196679","https://openalex.org/W1972006359","https://openalex.org/W1974314763","https://openalex.org/W1981494820","https://openalex.org/W1983150389","https://openalex.org/W1984710542","https://openalex.org/W1985512138","https://openalex.org/W1986936900","https://openalex.org/W1991511800","https://openalex.org/W1992098088","https://openalex.org/W1992193527","https://openalex.org/W1993410211","https://openalex.org/W1993546428","https://openalex.org/W1994063030","https://openalex.org/W1999972889","https://openalex.org/W2017091277","https://openalex.org/W2019601703","https://openalex.org/W2020680448","https://openalex.org/W2023991906","https://openalex.org/W2029072710","https://openalex.org/W2029157403","https://openalex.org/W2033248552","https://openalex.org/W2035803327","https://openalex.org/W2043277781","https://openalex.org/W2044640583","https://openalex.org/W2046951305","https://openalex.org/W2055949247","https://openalex.org/W2058082910","https://openalex.org/W2058394012","https://openalex.org/W2059807490","https://openalex.org/W2064927577","https://openalex.org/W2066119415","https://openalex.org/W2070094935","https://openalex.org/W2075411796","https://openalex.org/W2077231444","https://openalex.org/W2086642814","https://openalex.org/W2089370919","https://openalex.org/W2089672489","https://openalex.org/W2092066179","https://openalex.org/W2092455690","https://openalex.org/W2099697766","https://openalex.org/W2120707999","https://openalex.org/W2124407769","https://openalex.org/W2127045312","https://openalex.org/W2131643775","https://openalex.org/W2137059620","https://openalex.org/W2155759945","https://openalex.org/W2157079174","https://openalex.org/W2178048914","https://openalex.org/W2191549778","https://openalex.org/W2198829320","https://openalex.org/W2242992959","https://openalex.org/W2269213754","https://openalex.org/W2298083485","https://openalex.org/W2315145469","https://openalex.org/W2317737724","https://openalex.org/W2318665975","https://openalex.org/W2328832051","https://openalex.org/W2332694823","https://openalex.org/W2378301674","https://openalex.org/W2395417152","https://openalex.org/W2486941627","https://openalex.org/W2902225836","https://openalex.org/W2980326835","https://openalex.org/W2998617684","https://openalex.org/W3157432320","https://openalex.org/W4200051735","https://openalex.org/W4205547351","https://openalex.org/W4235058934","https://openalex.org/W4235678817","https://openalex.org/W4241240443","https://openalex.org/W4248499982","https://openalex.org/W4249003381","https://openalex.org/W4285719527","https://openalex.org/W4288076309","https://openalex.org/W4298185589","https://openalex.org/W4299927410"],"related_works":["https://openalex.org/W4321370578","https://openalex.org/W7087779294","https://openalex.org/W4409997817","https://openalex.org/W2734799242","https://openalex.org/W7169520162","https://openalex.org/W3094125538","https://openalex.org/W2367469087","https://openalex.org/W7025376270","https://openalex.org/W7039301939","https://openalex.org/W7081542071"],"abstract_inverted_index":{"Consumer":[0],"behavior":[1],"regarding":[2],"sustainable":[3],"products":[4],"has":[5],"been":[6],"a":[7,12,32,79,96,100,132,151],"complex":[8],"concept.":[9],"There":[10],"is":[11,103],"discrepancy":[13],"between":[14,44],"consumer\u2019s":[15,97],"espoused":[16],"concern":[17],"towards":[18,112],"environment":[19,24],"and":[20,46,60,115,142,156],"their":[21],"purchase":[22],"of":[23,54,57,86,128,161],"friendly":[25],"products.":[26],"Past":[27],"literature":[28,141],"suggests":[29],"greenwashing":[30,39],"being":[31,40,162],"possible":[33],"reason":[34],"for":[35,149],"this":[36,49],"discrepancy.":[37],"With":[38],"caused":[41],"by":[42,78,106,146],"mismatch":[43],"communication":[45,59],"perceived":[47],"performance,":[48],"article":[50],"focuses":[51],"on":[52,63,135],"assessment":[53],"simultaneous":[55],"impact":[56,134],"both":[58,105],"performance":[61],"elements":[62],"brand":[64,102,136,154],"attitude.":[65,137],"A":[66],"quantitative":[67],"study":[68,81],"was":[69,76,89],"undertaken":[70],"to":[71,82,121],"test":[72],"the":[73,116,122,159],"hypotheses.":[74],"This":[75],"followed":[77],"qualitative":[80],"understand":[83],"alternative":[84],"explanation":[85],"hypotheses":[87],"that":[88,95,118],"not":[90],"accepted.":[91],"The":[92],"research":[93],"revealed":[94],"attitude":[98,155],"toward":[99],"green":[101,113,124,153],"impacted":[104],"his":[107],"or":[108],"her":[109],"general":[110],"skepticism":[111],"ads":[114],"credibility":[117],"she":[119],"assigns":[120],"firm\u2019s":[123],"message.":[125],"Perceived":[126],"value":[127],"product":[129],"also":[130],"had":[131],"positive":[133,152],"Findings":[138],"advance":[139],"academic":[140],"support":[143],"managerial":[144],"community":[145],"highlighting":[147],"factors":[148],"building":[150],"resultantly":[157],"avoiding":[158],"trap":[160],"equated":[163],"with":[164],"greenwashing.":[165]},"counts_by_year":[{"year":2026,"cited_by_count":3},{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":3},{"year":2023,"cited_by_count":3},{"year":2022,"cited_by_count":3},{"year":2021,"cited_by_count":3},{"year":2020,"cited_by_count":3},{"year":2019,"cited_by_count":1}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2018-10-26T00:00:00"}