{"id":"https://openalex.org/W2895642425","doi":"https://doi.org/10.21272/mmi.2018.2-24","title":"Pillars of internal marketing and their impact on staff performance","display_name":"Pillars of internal marketing and their impact on staff performance","publication_year":2018,"publication_date":"2018-01-01","ids":{"openalex":"https://openalex.org/W2895642425","doi":"https://doi.org/10.21272/mmi.2018.2-24","mag":"2895642425"},"language":"en","primary_location":{"id":"doi:10.21272/mmi.2018.2-24","doi":"https://doi.org/10.21272/mmi.2018.2-24","is_oa":true,"landing_page_url":"https://doi.org/10.21272/mmi.2018.2-24","pdf_url":"http://mmi.fem.sumdu.edu.ua/sites/default/files/MMI_A24-02-2018_AL-Ghaswyneh_0.pdf","source":{"id":"https://openalex.org/S4210204559","display_name":"Marketing and Management of Innovations","issn_l":"2218-4511","issn":["2218-4511","2227-6718"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj","erih-plus","norway-1","poland-20","russia-white-list-2"],"host_organization":"https://openalex.org/P4310322434","host_organization_name":"Sumy State University","host_organization_lineage":["https://openalex.org/P4310322434"],"host_organization_lineage_names":["Sumy State University"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Marketing and Management of Innovations","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"http://mmi.fem.sumdu.edu.ua/sites/default/files/MMI_A24-02-2018_AL-Ghaswyneh_0.pdf","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5054638762","display_name":"Odai Falah Mohammad AL-Ghaswyneh","orcid":"https://orcid.org/0000-0002-9851-3407","observed_orcids":["https://orcid.org/0000-0002-9851-3407","https://orcid.org/0000-0002-9325-3167"]},"institutions":[{"id":"https://openalex.org/I118590987","display_name":"Northern Border University","ror":"https://ror.org/03j9tzj20","country_code":"SA","type":"education","lineage":["https://openalex.org/I118590987"]}],"countries":["SA"],"is_corresponding":true,"raw_author_name":"Odai Falah Mohammad AL-Ghaswyneh","raw_affiliation_strings":["Assistant Professor, Marketing Department, Northern Border University, Arar, Saudi Arabia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Assistant Professor, Marketing Department, Northern Border University, Arar, Saudi Arabia","institution_ids":["https://openalex.org/I118590987"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5054638762"],"corresponding_institution_ids":["https://openalex.org/I118590987"],"apc_list":null,"apc_paid":null,"fwci":0.9494,"has_fulltext":true,"cited_by_count":5,"citation_normalized_percentile":{"value":0.77108334,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":97},"biblio":{"volume":null,"issue":"2","first_page":"313","last_page":"326"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14309","display_name":"Employee Performance and Management","score":0.8481000065803528,"subfield":{"id":"https://openalex.org/subfields/3307","display_name":"Human Factors and Ergonomics"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14309","display_name":"Employee Performance and Management","score":0.8481000065803528,"subfield":{"id":"https://openalex.org/subfields/3307","display_name":"Human Factors and Ergonomics"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11543","display_name":"Employee Performance and Motivation","score":0.14579999446868896,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10006","display_name":"Job Satisfaction and Organizational Behavior","score":0.0020000000949949026,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/internal-marketing","display_name":"internal marketing","score":0.9990000128746033},{"id":"https://openalex.org/keywords/job-performance","display_name":"employee performance","score":0.7350000143051147},{"id":"https://openalex.org/keywords/job-satisfaction","display_name":"job satisfaction","score":0.9210000038146973},{"id":"https://openalex.org/keywords/employee-training","display_name":"employee training","score":0.6290000081062317},{"id":"https://openalex.org/keywords/internal-communication","display_name":"internal communication","score":0.8230000138282776},{"id":"https://openalex.org/keywords/promotion-system","display_name":"promotion system","score":0.5989999771118164},{"id":"https://openalex.org/keywords/incentive-mechanisms","display_name":"incentive mechanisms","score":0.9940000176429749},{"id":"https://openalex.org/keywords/employee-retention","display_name":"employee retention","score":0.6290000081062317},{"id":"https://openalex.org/keywords/work-environment","display_name":"work environment","score":0.7009999752044678},{"id":"https://openalex.org/keywords/university-staff","display_name":"university employees","score":0.7570000290870667},{"id":"https://openalex.org/keywords/gender-differences","display_name":"gender differences","score":0.5220000147819519}],"concepts":[{"id":"https://openalex.org/C29122968","wikidata":"https://www.wikidata.org/wiki/Q1414816","display_name":"Incentive","level":2,"score":0.7945235967636108},{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.7627189755439758},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6146153807640076},{"id":"https://openalex.org/C198531522","wikidata":"https://www.wikidata.org/wiki/Q485146","display_name":"Sample (material)","level":2,"score":0.521044909954071},{"id":"https://openalex.org/C2718322","wikidata":"https://www.wikidata.org/wiki/Q629463","display_name":"Job satisfaction","level":2,"score":0.51008540391922},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5059754252433777},{"id":"https://openalex.org/C18762648","wikidata":"https://www.wikidata.org/wiki/Q42213","display_name":"Work (physics)","level":2,"score":0.49003708362579346},{"id":"https://openalex.org/C191511416","wikidata":"https://www.wikidata.org/wiki/Q999278","display_name":"Customer satisfaction","level":2,"score":0.45705318450927734},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.4147111177444458},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.20846912264823914},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.19265517592430115},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.0},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.0},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.0},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.0},{"id":"https://openalex.org/C78519656","wikidata":"https://www.wikidata.org/wiki/Q101333","display_name":"Mechanical engineering","level":1,"score":0.0},{"id":"https://openalex.org/C43617362","wikidata":"https://www.wikidata.org/wiki/Q170050","display_name":"Chromatography","level":1,"score":0.0},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.21272/mmi.2018.2-24","doi":"https://doi.org/10.21272/mmi.2018.2-24","is_oa":true,"landing_page_url":"https://doi.org/10.21272/mmi.2018.2-24","pdf_url":"http://mmi.fem.sumdu.edu.ua/sites/default/files/MMI_A24-02-2018_AL-Ghaswyneh_0.pdf","source":{"id":"https://openalex.org/S4210204559","display_name":"Marketing and Management of Innovations","issn_l":"2218-4511","issn":["2218-4511","2227-6718"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj","erih-plus","norway-1","poland-20","russia-white-list-2"],"host_organization":"https://openalex.org/P4310322434","host_organization_name":"Sumy State University","host_organization_lineage":["https://openalex.org/P4310322434"],"host_organization_lineage_names":["Sumy State University"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Marketing and Management of Innovations","raw_type":"journal-article"},{"id":"pmh:oai:essuir.sumdu.edu.ua:123456789/68740","doi":null,"is_oa":false,"landing_page_url":"http://essuir.sumdu.edu.ua/handle/123456789/68740","pdf_url":null,"source":{"id":"https://openalex.org/S4306400377","display_name":"Electronic Sumy State University Institutional Repository (Sumy State University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I25822123","host_organization_name":"Sumy State University","host_organization_lineage":["https://openalex.org/I25822123"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Article"}],"best_oa_location":{"id":"doi:10.21272/mmi.2018.2-24","doi":"https://doi.org/10.21272/mmi.2018.2-24","is_oa":true,"landing_page_url":"https://doi.org/10.21272/mmi.2018.2-24","pdf_url":"http://mmi.fem.sumdu.edu.ua/sites/default/files/MMI_A24-02-2018_AL-Ghaswyneh_0.pdf","source":{"id":"https://openalex.org/S4210204559","display_name":"Marketing and Management of Innovations","issn_l":"2218-4511","issn":["2218-4511","2227-6718"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj","erih-plus","norway-1","poland-20","russia-white-list-2"],"host_organization":"https://openalex.org/P4310322434","host_organization_name":"Sumy State University","host_organization_lineage":["https://openalex.org/P4310322434"],"host_organization_lineage_names":["Sumy State University"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Marketing and Management of Innovations","raw_type":"journal-article"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/8","score":0.7257999777793884,"display_name":"Decent work and economic growth"}],"sustainable_development_goals_aurora":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2895642425.pdf","grobid_xml":"https://content.openalex.org/works/W2895642425.grobid-xml"},"referenced_works_count":36,"referenced_works":["https://openalex.org/W182368683","https://openalex.org/W612885260","https://openalex.org/W1489618562","https://openalex.org/W1587629117","https://openalex.org/W1809174592","https://openalex.org/W1818192987","https://openalex.org/W1983176196","https://openalex.org/W1984153654","https://openalex.org/W1990634463","https://openalex.org/W1991667672","https://openalex.org/W2010163566","https://openalex.org/W2031018564","https://openalex.org/W2055540303","https://openalex.org/W2060840499","https://openalex.org/W2068239354","https://openalex.org/W2072037919","https://openalex.org/W2074153357","https://openalex.org/W2083935682","https://openalex.org/W2091491658","https://openalex.org/W2095263520","https://openalex.org/W2124673925","https://openalex.org/W2132556802","https://openalex.org/W2134541077","https://openalex.org/W2144000442","https://openalex.org/W2186212097","https://openalex.org/W2255720081","https://openalex.org/W2460489517","https://openalex.org/W2579952451","https://openalex.org/W2588267390","https://openalex.org/W2590673519","https://openalex.org/W2765546205","https://openalex.org/W2768618550","https://openalex.org/W2981515336","https://openalex.org/W3138433667","https://openalex.org/W4238641699","https://openalex.org/W4248368074"],"related_works":["https://openalex.org/W2898508970","https://openalex.org/W3112360666","https://openalex.org/W2998422368","https://openalex.org/W1582812435","https://openalex.org/W4206305041","https://openalex.org/W819733300","https://openalex.org/W7116963914","https://openalex.org/W3136410160","https://openalex.org/W1501098207","https://openalex.org/W3157024127"],"abstract_inverted_index":{"This":[0],"study":[1,105,167,223,255],"focus":[2],"on":[3,149,178,210,224,237],"employees":[4,122],"as":[5,282],"an":[6],"internal":[7,34,110,125,140,280],"customer":[8,75],"to":[9,17,19,37,42,81,198,201,204,226],"the":[10,13,39,100,104,116,119,124,130,133,139,150,154,162,166,169,175,180,190,195,199,228,238,241,249,254,260,273,277],"specifications":[11],"that":[12,47,90,174],"working":[14,243],"environment":[15,182,244],"provides":[16],"them":[18,66],"achieve":[20,38],"their":[21,29,206],"tasks":[22,207],"and":[23,62,74,115,146,186,192,216,232,245,264,268,276],"increase":[24],"staff's":[25,40,211],"performance":[26,152],"by":[27,64,86,129,183,193,235],"examining":[28],"job":[30],"satisfaction.The":[31],"concept":[32,285],"of":[33,103,108,118,121,136,138,144,153,156,165,171,240,262,266,279],"marketing":[35,56,126,141,281],"is":[36,92,173],"satisfaction":[41,212],"satisfy":[43],"customers'":[44],"needs.Any":[45],"organization":[46],"implements":[48],"a":[49,222,283],"retention":[50],"policy":[51],"for":[52,58,99],"its":[53,59,71,83,87,147,246,269],"high":[54],"performing":[55],"professionals":[57],"products,":[60],"services":[61,84],"operations":[63],"providing":[65,194],"with":[67,189,213,248],"awareness":[68],"programs":[69],"about":[70,123],"mission,":[72],"objectives":[73],"requirements,":[76],"will":[77],"inevitably":[78],"be":[79,202],"able":[80,203],"improve":[82],"provided":[85],"staff.Analysis":[88],"revealed":[89],"there":[91],"no":[93],"statistically":[94],"significant":[95],"value":[96],"below":[97],"(0.05)":[98],"main":[101],"hypothesis":[102],"in":[106,142,218,253,271,286],"terms":[107,143],"training,":[109,214,230],"communications,":[111],"promotion,":[112],"incentive":[113,231],"systems,":[114],"dissatisfaction":[117],"majority":[120,155,170],"pillars":[127],"applied":[128],"university.This":[131],"explains":[132],"low":[134],"level":[135,261],"effectiveness":[137],"implementation":[145],"impact":[148],"professional":[151,274],"respondents":[157],"from":[158],"both":[159],"genders.In":[160],"comparing":[161],"statistical":[163],"findings":[164],"sample,":[168],"responses":[172],"university":[176],"works":[177],"enhancing":[179,272,287],"work":[181,251],"using":[184],"technology":[185],"direct":[187],"connections":[188],"staff,":[191],"required":[196],"information":[197],"staff":[200,267,288],"perform":[205],"without":[208],"focusing":[209,236],"incentive,":[215],"promotion":[217,233],"general.This":[219],"requires":[220,258],"conducting":[221],"how":[225],"develop":[227],"university's":[229],"systems":[234],"characteristics":[239],"current":[242],"relation":[247],"prevailing":[250],"culture":[252],"community.Moreover,":[256],"this":[257],"highlighting":[259],"qualification":[263],"training":[265],"role":[270,278],"performance,":[275],"novel":[284],"performance.":[289]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":3},{"year":2021,"cited_by_count":1}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2018-10-12T00:00:00"}
