{"id":"https://openalex.org/W2894397185","doi":"https://doi.org/10.1353/asr.2018.0024","title":"Gender Segregation Revealed: Five Years of Red Books Data Tell a Global Story","display_name":"Gender Segregation Revealed: Five Years of Red Books Data Tell a Global Story","publication_year":2018,"publication_date":"2018-01-01","ids":{"openalex":"https://openalex.org/W2894397185","doi":"https://doi.org/10.1353/asr.2018.0024","mag":"2894397185"},"language":"en","primary_location":{"id":"doi:10.1353/asr.2018.0024","doi":"https://doi.org/10.1353/asr.2018.0024","is_oa":false,"landing_page_url":"https://doi.org/10.1353/asr.2018.0024","pdf_url":null,"source":{"id":"https://openalex.org/S4210207892","display_name":"Advertising & Society Quarterly","issn_l":"2475-1790","issn":["2475-1790"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["abdc-c"],"host_organization":"https://openalex.org/P4310316801","host_organization_name":"Advertising Educational Foundation","host_organization_lineage":["https://openalex.org/P4310316801"],"host_organization_lineage_names":["Advertising Educational Foundation"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Advertising &amp; Society Quarterly","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5065282332","display_name":"Tao Deng","orcid":"https://orcid.org/0000-0002-4901-3940","observed_orcids":["https://orcid.org/0000-0002-4901-3940"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Tao Deng","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5089751292","display_name":"Jean M. Grow","orcid":"https://orcid.org/0000-0002-0856-0462","observed_orcids":["https://orcid.org/0000-0002-0856-0462"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Jean M. Grow","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.3168,"has_fulltext":false,"cited_by_count":11,"citation_normalized_percentile":{"value":0.84438537,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":96},"biblio":{"volume":"19","issue":"3","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11047","display_name":"Gender Diversity and Inequality","score":0.5054000020027161,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11047","display_name":"Gender Diversity and Inequality","score":0.5054000020027161,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12908","display_name":"Media, Gender, and Advertising","score":0.4828999936580658,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13911","display_name":"Employment, Labor, and Gender Studies","score":0.006099999882280827,"subfield":{"id":"https://openalex.org/subfields/1410","display_name":"Industrial relations"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/gender-segregation","display_name":"gender segregation","score":0.9990000128746033},{"id":"https://openalex.org/keywords/women-in-advertising","display_name":"women in advertising","score":0.7630000114440918},{"id":"https://openalex.org/keywords/underrepresentation-of-women","display_name":"underrepresentation of women","score":0.8759999871253967},{"id":"https://openalex.org/keywords/creative-management","display_name":"creative management","score":0.7020000219345093},{"id":"https://openalex.org/keywords/advertising-agencies","display_name":"advertising agencies","score":0.7120000123977661},{"id":"https://openalex.org/keywords/gender-inequality-in-employment","display_name":"gender inequality in employment","score":0.5889999866485596},{"id":"https://openalex.org/keywords/red-book","display_name":"Red Book","score":0.4860000014305115}],"concepts":[{"id":"https://openalex.org/C2775899829","wikidata":"https://www.wikidata.org/wiki/Q3109007","display_name":"Globe","level":2,"score":0.8440061807632446},{"id":"https://openalex.org/C2777683733","wikidata":"https://www.wikidata.org/wiki/Q201456","display_name":"Directory","level":2,"score":0.6880176067352295},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6362777948379517},{"id":"https://openalex.org/C2777267654","wikidata":"https://www.wikidata.org/wiki/Q3519023","display_name":"Test (biology)","level":2,"score":0.4524560570716858},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.3589684069156647},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.34294021129608154},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.34089112281799316},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3239830732345581},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.25207990407943726},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.2081148326396942},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.0},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.1353/asr.2018.0024","doi":"https://doi.org/10.1353/asr.2018.0024","is_oa":false,"landing_page_url":"https://doi.org/10.1353/asr.2018.0024","pdf_url":null,"source":{"id":"https://openalex.org/S4210207892","display_name":"Advertising & Society Quarterly","issn_l":"2475-1790","issn":["2475-1790"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["abdc-c"],"host_organization":"https://openalex.org/P4310316801","host_organization_name":"Advertising Educational Foundation","host_organization_lineage":["https://openalex.org/P4310316801"],"host_organization_lineage_names":["Advertising Educational Foundation"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Advertising &amp; Society Quarterly","raw_type":"journal-article"},{"id":"pmh:oai:epublications.marquette.edu:comm_fac-1561","doi":null,"is_oa":false,"landing_page_url":"https://epublications.marquette.edu/comm_fac/550","pdf_url":null,"source":{"id":"https://openalex.org/S4306401682","display_name":"e-Publications@Marquette (Marquette University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I102461120","host_organization_name":"Marquette University","host_organization_lineage":["https://openalex.org/I102461120"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"College of Communication Faculty Research and Publications","raw_type":"text"},{"id":"pmh:oai:muse.jhu.edu:/article/704486","doi":null,"is_oa":false,"landing_page_url":"https://muse.jhu.edu/article/704486","pdf_url":null,"source":{"id":"https://openalex.org/S4377196299","display_name":"Project Muse (Johns Hopkins University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I145311948","host_organization_name":"Johns Hopkins University","host_organization_lineage":["https://openalex.org/I145311948"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"text"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Gender equality","score":1.0,"id":"https://metadata.un.org/sdg/5"},{"display_name":"Reduced inequalities","score":0.8974000215530396,"id":"https://metadata.un.org/sdg/10"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":35,"referenced_works":["https://openalex.org/W378939584","https://openalex.org/W602792270","https://openalex.org/W1049180492","https://openalex.org/W1492831120","https://openalex.org/W1542151437","https://openalex.org/W1603286124","https://openalex.org/W1908811467","https://openalex.org/W1973552581","https://openalex.org/W1979216570","https://openalex.org/W1982250178","https://openalex.org/W1984275587","https://openalex.org/W1989315198","https://openalex.org/W1992298033","https://openalex.org/W1995001793","https://openalex.org/W2011783566","https://openalex.org/W2012189185","https://openalex.org/W2016517326","https://openalex.org/W2038232461","https://openalex.org/W2052700172","https://openalex.org/W2053445272","https://openalex.org/W2061895962","https://openalex.org/W2067589470","https://openalex.org/W2084122675","https://openalex.org/W2085955612","https://openalex.org/W2094117429","https://openalex.org/W2094401444","https://openalex.org/W2148954725","https://openalex.org/W2148959849","https://openalex.org/W2150279742","https://openalex.org/W2505036434","https://openalex.org/W2586866272","https://openalex.org/W2601132228","https://openalex.org/W2790301896","https://openalex.org/W2793292260","https://openalex.org/W2794363895"],"related_works":["https://openalex.org/W2150279742","https://openalex.org/W3048221496","https://openalex.org/W1007436167","https://openalex.org/W4396223083","https://openalex.org/W1542151437","https://openalex.org/W4385493449","https://openalex.org/W2122049486","https://openalex.org/W7155457607","https://openalex.org/W2890849844","https://openalex.org/W2094117429"],"abstract_inverted_index":{"Abstract:":[0],"This":[1],"study":[2,50,106],"explores":[3,25],"five":[4,85,134],"years":[5],"of":[6,14,29,42,99,111,124],"data":[7,76],"from":[8,78,87],"Red":[9],"Books":[10],"(":[11],"Standard":[12],"Directory":[13],"Advertising":[15],"Agencies":[16],"),":[17],"a":[18,108,147,163],"respected":[19],"advertising":[20,30,61,102,117,153],"industry":[21],"database.":[22],"Specifically,":[23],"it":[24],"the":[26,34,71,92,96],"gendered":[27],"composition":[28],"creative":[31,46,62,103,118,129,154],"departments":[32,63,155],"across":[33,84],"globe,":[35],"and":[36,45,53,56,68,137,158],"is":[37,140],"framed":[38],"by":[39,133,138],"sociological":[40],"models":[41],"gender":[43,58],"segregation":[44,59],"systems":[47],"theory.":[48],"The":[49,105],"demonstrates":[51,107],"pervasive":[52],"systemic":[54,168],"horizontal":[55],"vertical":[57],"within":[60,116,128],"worldwide.":[64],"Using":[65],"frequency":[66],"test":[67],"correlation":[69],"analysis,":[70],"authors":[72],"analyzed":[73],"23,746":[74],"personnel":[75],"points":[77],"4,713":[79],"agencies,":[80],"in":[81,101,150,152,156],"50":[82],"countries,":[83],"regions,":[86],"2012":[88],"through":[89],"2016.":[90],"In":[91],"process,":[93],"they":[94],"quantified":[95],"significant":[97],"underrepresentation":[98],"women":[100,114,127,151],"departments.":[104],"global":[109],"average":[110,123],"only":[112],"23.5%":[113],"working":[115],"departments,":[119],"while":[120],"revealing":[121],"an":[122],"just":[125],"16.1%":[126],"management.":[130],"Detailed":[131],"analysis":[132],"geographic":[135],"regions":[136],"country":[139],"also":[141],"presented.":[142],"Finally,":[143],"trend":[144],"analyses":[145],"predict":[146],"modest":[148],"increase":[149],"2017":[157],"2018,":[159],"though":[160],"not":[161],"on":[162],"scale":[164],"that":[165],"would":[166],"indicate":[167],"change.":[169]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":3},{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":2},{"year":2020,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2018-10-05T00:00:00"}
