{"id":"https://openalex.org/W2892777832","doi":"https://doi.org/10.4018/ijthi.2019010101","title":"Single Discount or Multiple Discounts?","display_name":"Single Discount or Multiple Discounts?","publication_year":2018,"publication_date":"2018-09-26","ids":{"openalex":"https://openalex.org/W2892777832","doi":"https://doi.org/10.4018/ijthi.2019010101","mag":"2892777832"},"language":"en","primary_location":{"id":"doi:10.4018/ijthi.2019010101","doi":"https://doi.org/10.4018/ijthi.2019010101","is_oa":false,"landing_page_url":"https://doi.org/10.4018/ijthi.2019010101","pdf_url":null,"source":{"id":"https://openalex.org/S130700065","display_name":"International Journal of Technology and Human Interaction","issn_l":"1548-3908","issn":["1548-3908","1548-3916"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-c","anvur-scientific","cwts-core","jufo-1","norway-1","poland-40","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Technology and Human Interaction","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5054851354","display_name":"Yi\u2010Fen Chen","orcid":"https://orcid.org/0000-0001-9177-3647","observed_orcids":["https://orcid.org/0000-0001-9177-3647","https://orcid.org/0000-0002-8813-6740"]},"institutions":[{"id":"https://openalex.org/I151221077","display_name":"Chung Yuan Christian University","ror":"https://ror.org/02w8ws377","country_code":"TW","type":"education","lineage":["https://openalex.org/I151221077"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Yi-Fen Chen","raw_affiliation_strings":["Department of International Business, Chung Yuan Christian University, Taoyuan, Taiwan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of International Business, Chung Yuan Christian University, Taoyuan, Taiwan","institution_ids":["https://openalex.org/I151221077"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5014191512","display_name":"Ruo-Chi Cheng","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I151221077","display_name":"Chung Yuan Christian University","ror":"https://ror.org/02w8ws377","country_code":"TW","type":"education","lineage":["https://openalex.org/I151221077"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Ruo-Chi Cheng","raw_affiliation_strings":["Chung Yuan Christian University, Taoyuan, Taiwan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Chung Yuan Christian University, Taoyuan, Taiwan","institution_ids":["https://openalex.org/I151221077"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I151221077"],"apc_list":null,"apc_paid":null,"fwci":0.8944,"has_fulltext":false,"cited_by_count":8,"citation_normalized_percentile":{"value":0.85030781,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":95},"biblio":{"volume":"15","issue":"1","first_page":"1","last_page":"14"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9961000084877014,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9961000084877014,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.0024999999441206455,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10315","display_name":"Decision-Making and Behavioral Economics","score":0.0005000000237487257,"subfield":{"id":"https://openalex.org/subfields/1800","display_name":"General Decision Sciences"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/perceived-value","display_name":"perceived value","score":0.8700000047683716},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":0.9629999995231628},{"id":"https://openalex.org/keywords/online-shopping","display_name":"online shopping","score":0.8610000014305115},{"id":"https://openalex.org/keywords/price-level","display_name":"price level","score":0.777999997138977},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.6909999847412109}],"concepts":[{"id":"https://openalex.org/C169087156","wikidata":"https://www.wikidata.org/wiki/Q2131593","display_name":"Framing (construction)","level":2,"score":0.8396763205528259},{"id":"https://openalex.org/C136714292","wikidata":"https://www.wikidata.org/wiki/Q1440683","display_name":"Framing effect","level":3,"score":0.677445650100708},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5955499410629272},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5541243553161621},{"id":"https://openalex.org/C2781402841","wikidata":"https://www.wikidata.org/wiki/Q1259790","display_name":"Sales promotion","level":3,"score":0.5323835611343384},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.48136383295059204},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.45804518461227417},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.4358093738555908},{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.41464468836784363},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.3939272463321686},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.13960883021354675},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.08983805775642395},{"id":"https://openalex.org/C2781310500","wikidata":"https://www.wikidata.org/wiki/Q1231428","display_name":"Persuasion","level":2,"score":0.08480784296989441},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.07815730571746826},{"id":"https://openalex.org/C139749660","wikidata":"https://www.wikidata.org/wiki/Q5657855","display_name":"Sales management","level":2,"score":0.06832799315452576},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0},{"id":"https://openalex.org/C66938386","wikidata":"https://www.wikidata.org/wiki/Q633538","display_name":"Structural engineering","level":1,"score":0.0},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.4018/ijthi.2019010101","doi":"https://doi.org/10.4018/ijthi.2019010101","is_oa":false,"landing_page_url":"https://doi.org/10.4018/ijthi.2019010101","pdf_url":null,"source":{"id":"https://openalex.org/S130700065","display_name":"International Journal of Technology and Human Interaction","issn_l":"1548-3908","issn":["1548-3908","1548-3916"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-c","anvur-scientific","cwts-core","jufo-1","norway-1","poland-40","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Technology and Human Interaction","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:igg:jthi00:v:15:y:2019:i:1:p:1-14","doi":null,"is_oa":false,"landing_page_url":"https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/IJTHI.2019010101","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":45,"referenced_works":["https://openalex.org/W1964194234","https://openalex.org/W1965202160","https://openalex.org/W1969778690","https://openalex.org/W1972049351","https://openalex.org/W1974644471","https://openalex.org/W1975635363","https://openalex.org/W1976273810","https://openalex.org/W1979315741","https://openalex.org/W1979410064","https://openalex.org/W1996395832","https://openalex.org/W1997429116","https://openalex.org/W2005931066","https://openalex.org/W2010101930","https://openalex.org/W2012238114","https://openalex.org/W2014564520","https://openalex.org/W2017679397","https://openalex.org/W2018888731","https://openalex.org/W2022092369","https://openalex.org/W2028772662","https://openalex.org/W2029850206","https://openalex.org/W2033434148","https://openalex.org/W2036389121","https://openalex.org/W2043978658","https://openalex.org/W2063505083","https://openalex.org/W2066212305","https://openalex.org/W2090656822","https://openalex.org/W2090873661","https://openalex.org/W2094551677","https://openalex.org/W2095429460","https://openalex.org/W2097110894","https://openalex.org/W2100058029","https://openalex.org/W2100445142","https://openalex.org/W2117012826","https://openalex.org/W2126721318","https://openalex.org/W2128107650","https://openalex.org/W2133037631","https://openalex.org/W2133469585","https://openalex.org/W2170319631","https://openalex.org/W2193472361","https://openalex.org/W2285140432","https://openalex.org/W2332368680","https://openalex.org/W2559568290","https://openalex.org/W2997960800","https://openalex.org/W3011865677","https://openalex.org/W4253828088"],"related_works":["https://openalex.org/W3014315987","https://openalex.org/W4402223636","https://openalex.org/W2279992707","https://openalex.org/W3138764131","https://openalex.org/W2269983514","https://openalex.org/W2086087865","https://openalex.org/W4408233463","https://openalex.org/W3174881416","https://openalex.org/W4210470719","https://openalex.org/W4311484470"],"abstract_inverted_index":{"The":[0,64],"emerging":[1],"online":[2,26,122],"economy":[3],"provides":[4],"consumers":[5],"with":[6],"easy":[7],"access":[8],"to":[9,118],"numerous":[10],"choices.":[11],"This":[12,106],"article":[13],"investigates":[14],"the":[15,96,125],"effects":[16,97],"of":[17,57,71,98],"price":[18,69,94,99],"promotion":[19,33,100],"framing":[20,70,101],"messages":[21],"on":[22,78,90,102],"perceived":[23,79],"value":[24,80,85],"and":[25,41,49,130],"consumer":[27,103],"purchase":[28,91,104],"intention.":[29,92,105],"A":[30],"3":[31],"(price":[32,55],"framing:":[34],"single":[35,72],"discount/multiple":[36],"discounts-":[37,45],"large":[38,50],"discount":[39,43,47,51,73],"first":[40,48],"small":[42,46],"last/multiple":[44],"last)":[52],"\u00d7":[53],"2":[54],"level":[56],"product:":[58],"low/high)":[59],"experimental":[60],"design":[61],"is":[62],"conducted.":[63],"experiment":[65],"results":[66],"demonstrated":[67],"that":[68],"has":[74,86],"a":[75,87],"greater":[76],"influence":[77,89],"than":[81],"multiple":[82],"discounts.":[83],"Perceived":[84],"positive":[88],"Additionally,":[93],"moderates":[95],"finding":[107,111],"offers":[108],"potential":[109],"for":[110,114,132],"better":[112],"ways":[113],"sellers":[115],"or":[116],"managers":[117],"present":[119],"discounts":[120],"in":[121],"shopping.":[123],"Finally,":[124],"conclusion":[126],"presents":[127],"implications,":[128],"limitations,":[129],"directions":[131],"future":[133],"research.":[134]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":1}],"updated_date":"2026-10-14T16:39:01.820549","created_date":"2018-10-05T00:00:00"}