{"id":"https://openalex.org/W2890521067","doi":null,"title":"Distinctive elements in packaging (FMCG): an exploratory study","display_name":"Distinctive elements in packaging (FMCG): an exploratory study","publication_year":2010,"publication_date":"2010-01-01","ids":{"openalex":"https://openalex.org/W2890521067","mag":"2890521067"},"language":"en","primary_location":{"id":"pmh:oai:dro.deakin.edu.au:DU:30110044","doi":null,"is_oa":false,"landing_page_url":"http://pandora.nla.gov.au/pan/25410/20110307-1059/anzmac2010.org/proceedings/pdf/anzmac10Final00335.pdf","pdf_url":"http://pandora.nla.gov.au/pan/25410/20110307-1059/anzmac2010.org/proceedings/pdf/anzmac10Final00335.pdf","source":{"id":"https://openalex.org/S4306402457","display_name":"Deakin Research Online (Deakin University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I149704539","host_organization_name":"Deakin University","host_organization_lineage":["https://openalex.org/I149704539"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Conference Paper"},"volume":null,"type":"conference-paper","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5082633071","display_name":"Maria Alejandra Pinero de Plaza","orcid":"https://orcid.org/0000-0001-5421-9604","observed_orcids":["https://orcid.org/0000-0001-5421-9604"]},"institutions":[{"id":"https://openalex.org/I170239107","display_name":"University of South Australia","ror":"https://ror.org/01p93h210","country_code":"AU","type":"education","lineage":["https://openalex.org/I170239107","https://openalex.org/I4405259444"]}],"countries":["AU"],"is_corresponding":false,"raw_author_name":"Maria Alejandra Pinero de Plaza","raw_affiliation_strings":["[University of South Australia]"],"raw_orcid":"https://orcid.org/0000-0001-5421-9604","affiliations":[{"raw_affiliation_string":"[University of South Australia]","institution_ids":["https://openalex.org/I170239107"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5072696308","display_name":"Larry Lockshin","orcid":"https://orcid.org/0000-0003-4948-7326","observed_orcids":["https://orcid.org/0000-0003-4948-7326"]},"institutions":[{"id":"https://openalex.org/I170239107","display_name":"University of South Australia","ror":"https://ror.org/01p93h210","country_code":"AU","type":"education","lineage":["https://openalex.org/I170239107","https://openalex.org/I4405259444"]}],"countries":["AU"],"is_corresponding":false,"raw_author_name":"Larry Lockshin","raw_affiliation_strings":["[University of South Australia]"],"raw_orcid":"https://orcid.org/0000-0003-4948-7326","affiliations":[{"raw_affiliation_string":"[University of South Australia]","institution_ids":["https://openalex.org/I170239107"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5058738586","display_name":"Rachel Kennedy","orcid":"https://orcid.org/0000-0002-8052-6293","observed_orcids":["https://orcid.org/0000-0002-8052-6293"]},"institutions":[{"id":"https://openalex.org/I170239107","display_name":"University of South Australia","ror":"https://ror.org/01p93h210","country_code":"AU","type":"education","lineage":["https://openalex.org/I170239107","https://openalex.org/I4405259444"]}],"countries":["AU"],"is_corresponding":false,"raw_author_name":"Rachel Kennedy","raw_affiliation_strings":["[University of South Australia]"],"raw_orcid":"https://orcid.org/0000-0002-8052-6293","affiliations":[{"raw_affiliation_string":"[University of South Australia]","institution_ids":["https://openalex.org/I170239107"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5075151021","display_name":"Armando Maria Corsi","orcid":"https://orcid.org/0000-0002-2479-199X","observed_orcids":["https://orcid.org/0000-0002-2479-199X"]},"institutions":[{"id":"https://openalex.org/I170239107","display_name":"University of South Australia","ror":"https://ror.org/01p93h210","country_code":"AU","type":"education","lineage":["https://openalex.org/I170239107","https://openalex.org/I4405259444"]}],"countries":["AU"],"is_corresponding":false,"raw_author_name":"Armando Maria Corsi","raw_affiliation_strings":["[University of South Australia]"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"[University of South Australia]","institution_ids":["https://openalex.org/I170239107"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I170239107"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":93},"biblio":{"volume":null,"issue":null,"first_page":"1","last_page":"7"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14055","display_name":"Consumer Packaging Perceptions and Trends","score":0.9970999956130981,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14055","display_name":"Consumer Packaging Perceptions and Trends","score":0.9970999956130981,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.0017999999690800905,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.0005000000237487257,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/packaging-design","display_name":"packaging design","score":0.8159999847412109},{"id":"https://openalex.org/keywords/fast-moving-consumer-goods","display_name":"fast-moving consumer goods","score":0.9760000109672546},{"id":"https://openalex.org/keywords/brand-cues","display_name":"brand cues","score":0.5339999794960022},{"id":"https://openalex.org/keywords/packaging-color","display_name":"packaging color","score":0.5770000219345093},{"id":"https://openalex.org/keywords/brand-names","display_name":"brand names","score":0.8740000128746033},{"id":"https://openalex.org/keywords/logos","display_name":"logos","score":0.9020000100135803},{"id":"https://openalex.org/keywords/font-style","display_name":"font style","score":0.8500000238418579},{"id":"https://openalex.org/keywords/consumer-product-selection","display_name":"consumer product selection","score":0.5149999856948853},{"id":"https://openalex.org/keywords/brand-preference","display_name":"brand preference","score":0.460999995470047},{"id":"https://openalex.org/keywords/supermarket-customers","display_name":"supermarket consumers","score":0.5199999809265137},{"id":"https://openalex.org/keywords/brand-recognition","display_name":"brand recognition","score":0.5189999938011169}],"concepts":[{"id":"https://openalex.org/C85973986","wikidata":"https://www.wikidata.org/wiki/Q1091731","display_name":"Exploratory research","level":2,"score":0.5181078314781189},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.43630844354629517},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.41579902172088623},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.10823875665664673},{"id":"https://openalex.org/C19165224","wikidata":"https://www.wikidata.org/wiki/Q23404","display_name":"Anthropology","level":1,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"pmh:oai:dro.deakin.edu.au:DU:30110044","doi":null,"is_oa":false,"landing_page_url":"http://pandora.nla.gov.au/pan/25410/20110307-1059/anzmac2010.org/proceedings/pdf/anzmac10Final00335.pdf","pdf_url":"http://pandora.nla.gov.au/pan/25410/20110307-1059/anzmac2010.org/proceedings/pdf/anzmac10Final00335.pdf","source":{"id":"https://openalex.org/S4306402457","display_name":"Deakin Research Online (Deakin University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I149704539","host_organization_name":"Deakin University","host_organization_lineage":["https://openalex.org/I149704539"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Conference Paper"},{"id":"pmh:oai:figshare.com:article/20799442","doi":null,"is_oa":false,"landing_page_url":"https://figshare.com/articles/conference_contribution/Distinctive_elements_in_packaging_FMCG_an_exploratory_study/20799442","pdf_url":null,"source":{"id":"https://openalex.org/S4377196282","display_name":"Figshare","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210132348","host_organization_name":"Figshare (United Kingdom)","host_organization_lineage":["https://openalex.org/I4210132348"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Conference contribution"},{"id":"mag:2890521067","doi":null,"is_oa":false,"landing_page_url":"http://dro.deakin.edu.au/view/DU:30110044","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":18,"referenced_works":["https://openalex.org/W1534556118","https://openalex.org/W1796994598","https://openalex.org/W1966172094","https://openalex.org/W2004211681","https://openalex.org/W2026629104","https://openalex.org/W2037356031","https://openalex.org/W2046752514","https://openalex.org/W2046994974","https://openalex.org/W2053144375","https://openalex.org/W2093156895","https://openalex.org/W2098804822","https://openalex.org/W2107080035","https://openalex.org/W2121919044","https://openalex.org/W2138949459","https://openalex.org/W2160255058","https://openalex.org/W2234649517","https://openalex.org/W2410901473","https://openalex.org/W2795663461"],"related_works":["https://openalex.org/W7163554397","https://openalex.org/W4380683735","https://openalex.org/W2604427113","https://openalex.org/W7216609697","https://openalex.org/W7217220462","https://openalex.org/W4409619016","https://openalex.org/W2901829782","https://openalex.org/W4230378181","https://openalex.org/W7140449958","https://openalex.org/W7141219536"],"abstract_inverted_index":{"This":[0],"research":[1],"sets":[2],"groundwork":[3],"for":[4,50,104],"incorporating":[5],"concepts":[6],"from":[7],"the":[8,13,30,46,86,92,99],"branding":[9],"managerial":[10],"perspective":[11],"into":[12],"Fast":[14],"Moving":[15],"Consumer":[16],"Goods":[17],"(FMCG)":[18],"environment.":[19],"We":[20,64],"undertook":[21],"our":[22],"study":[23],"in":[24,53,85],"a":[25,40,80],"busy":[26],"supermarket":[27],"to":[28,102],"capture":[29],"\u2018top":[31],"of":[32,94],"mind\u2019":[33],"packaging":[34,48],"elements":[35,49],"that":[36,67],"helped":[37],"shoppers":[38],"select":[39],"product.":[41],"115":[42],"in-store":[43],"interviewees":[44],"ranked":[45],"important":[47],"one":[51],"product":[52],"their":[54,83],"cart":[55],"as:":[56],"colour,":[57],"brand":[58,70,81],"name,":[59],"logo,":[60],"font-style,":[61],"and":[62,69,96],"picture.":[63],"also":[65],"found":[66],"colour":[68],"cue":[71],"differed":[72],"depending":[73],"on":[74],"whether":[75],"or":[76],"not":[77],"consumers":[78],"classify":[79],"as":[82],"favourite":[84],"category.":[87],"An":[88],"experimental":[89],"approach":[90],"under":[91],"light":[93],"memory":[95],"recognition":[97],"is":[98],"next":[100],"step":[101],"follow":[103],"further":[105],"research.":[106]},"counts_by_year":[{"year":2024,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2018-09-27T00:00:00"}
