{"id":"https://openalex.org/W2889973339","doi":"https://doi.org/10.1108/cms-04-2017-0092","title":"A study on the factors to measure employer brand: the case of undergraduate senior students","display_name":"A study on the factors to measure employer brand: the case of undergraduate senior students","publication_year":2018,"publication_date":"2018-09-19","ids":{"openalex":"https://openalex.org/W2889973339","doi":"https://doi.org/10.1108/cms-04-2017-0092","mag":"2889973339"},"language":"en","primary_location":{"id":"doi:10.1108/cms-04-2017-0092","doi":"https://doi.org/10.1108/cms-04-2017-0092","is_oa":false,"landing_page_url":"https://doi.org/10.1108/cms-04-2017-0092","pdf_url":null,"source":{"id":"https://openalex.org/S149205526","display_name":"Chinese Management Studies","issn_l":"1750-614X","issn":["1750-614X","1750-6158"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-c","cwts-core","jufo-1","norway-1","poland-40","russia-white-list-2"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Chinese Management Studies","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":null,"display_name":"Chi-Cheng Lee","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I91951123","display_name":"Cheng Shiu University","ror":"https://ror.org/011bdtx65","country_code":"TW","type":"education","lineage":["https://openalex.org/I91951123"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Chi-Cheng Lee","raw_affiliation_strings":["Department of Business Administration, Cheng Shiu University, Kaohsiung, Taiwan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Business Administration, Cheng Shiu University, Kaohsiung, Taiwan","institution_ids":["https://openalex.org/I91951123"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5085071971","display_name":"Rui\u2010Hsin Kao","orcid":"https://orcid.org/0000-0002-8908-3206","observed_orcids":["https://orcid.org/0000-0002-8908-3206"]},"institutions":[{"id":"https://openalex.org/I16590763","display_name":"National Quemoy University","ror":"https://ror.org/0370v7d46","country_code":"TW","type":"education","lineage":["https://openalex.org/I16590763"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Rui-Hsin Kao","raw_affiliation_strings":["Department of Ocean and Border Governance, National Quemoy University, Kinmen Hsien, Taiwan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Ocean and Border Governance, National Quemoy University, Kinmen Hsien, Taiwan","institution_ids":["https://openalex.org/I16590763"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5070435150","display_name":"Chia-Jung Lin","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I91951123","display_name":"Cheng Shiu University","ror":"https://ror.org/011bdtx65","country_code":"TW","type":"education","lineage":["https://openalex.org/I91951123"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Chia-Jung Lin","raw_affiliation_strings":["Department of Business Administration, Cheng Shiu University, Kaohsiung, Taiwan"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Business Administration, Cheng Shiu University, Kaohsiung, Taiwan","institution_ids":["https://openalex.org/I91951123"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":4.5501,"has_fulltext":false,"cited_by_count":22,"citation_normalized_percentile":{"value":0.93800539,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":"12","issue":"4","first_page":"812","last_page":"832"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12415","display_name":"Employer Branding and e-HRM","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12415","display_name":"Employer Branding and e-HRM","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11779","display_name":"Higher Education and Employability","score":0.0003000000142492354,"subfield":{"id":"https://openalex.org/subfields/3304","display_name":"Education"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12843","display_name":"Human Resource and Talent Management","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/employer-brand","display_name":"employer brand","score":0.9319999814033508},{"id":"https://openalex.org/keywords/job-applicants","display_name":"job applicants","score":0.8849999904632568},{"id":"https://openalex.org/keywords/employee-perceptions","display_name":"employee perceptions","score":0.7459999918937683},{"id":"https://openalex.org/keywords/cross-cultural-comparison","display_name":"cross-cultural comparison","score":0.671999990940094},{"id":"https://openalex.org/keywords/family-life","display_name":"family life","score":0.453000009059906},{"id":"https://openalex.org/keywords/employee-welfare","display_name":"employee welfare","score":0.5019999742507935},{"id":"https://openalex.org/keywords/employer-employee-perceptions","display_name":"employer-employee perceptions","score":0.4440000057220459},{"id":"https://openalex.org/keywords/taiwan","display_name":"Taiwan","score":0.47099998593330383},{"id":"https://openalex.org/keywords/china","display_name":"China","score":0.8610000014305115}],"concepts":[{"id":"https://openalex.org/C2776950860","wikidata":"https://www.wikidata.org/wiki/Q2914681","display_name":"Originality","level":3,"score":0.7015994787216187},{"id":"https://openalex.org/C2776351498","wikidata":"https://www.wikidata.org/wiki/Q1434188","display_name":"Sustenance","level":2,"score":0.5955132246017456},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5740501284599304},{"id":"https://openalex.org/C191935318","wikidata":"https://www.wikidata.org/wiki/Q148","display_name":"China","level":2,"score":0.5736823678016663},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.5582778453826904},{"id":"https://openalex.org/C2777146004","wikidata":"https://www.wikidata.org/wiki/Q14949826","display_name":"CLARITY","level":2,"score":0.515149712562561},{"id":"https://openalex.org/C2778139618","wikidata":"https://www.wikidata.org/wiki/Q13440398","display_name":"Workforce","level":2,"score":0.481285035610199},{"id":"https://openalex.org/C57375061","wikidata":"https://www.wikidata.org/wiki/Q453181","display_name":"Brand management","level":2,"score":0.4674207866191864},{"id":"https://openalex.org/C120936955","wikidata":"https://www.wikidata.org/wiki/Q2155640","display_name":"Empirical research","level":2,"score":0.45596712827682495},{"id":"https://openalex.org/C2778120531","wikidata":"https://www.wikidata.org/wiki/Q661062","display_name":"Connotation","level":2,"score":0.44486480951309204},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.39649710059165955},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.35840195417404175},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.3513827919960022},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.3498977720737457},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.3316359519958496},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.23401427268981934},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.19993850588798523},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.16653093695640564},{"id":"https://openalex.org/C50522688","wikidata":"https://www.wikidata.org/wiki/Q189833","display_name":"Economic growth","level":1,"score":0.1091010570526123},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.0},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.0},{"id":"https://openalex.org/C11012388","wikidata":"https://www.wikidata.org/wiki/Q170658","display_name":"Creativity","level":2,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.0},{"id":"https://openalex.org/C55493867","wikidata":"https://www.wikidata.org/wiki/Q7094","display_name":"Biochemistry","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1108/cms-04-2017-0092","doi":"https://doi.org/10.1108/cms-04-2017-0092","is_oa":false,"landing_page_url":"https://doi.org/10.1108/cms-04-2017-0092","pdf_url":null,"source":{"id":"https://openalex.org/S149205526","display_name":"Chinese Management Studies","issn_l":"1750-614X","issn":["1750-614X","1750-6158"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-c","cwts-core","jufo-1","norway-1","poland-40","russia-white-list-2"],"host_organization":"https://openalex.org/P4310319811","host_organization_name":"Emerald Publishing Limited","host_organization_lineage":["https://openalex.org/P4310319811"],"host_organization_lineage_names":["Emerald Publishing Limited"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Chinese Management Studies","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.6452000141143799,"display_name":"Decent work and economic growth","id":"https://metadata.un.org/sdg/8"}],"sustainable_development_goals_aurora":[{"score":0.6299999952316284,"display_name":"Decent work and economic growth","id":"https://metadata.un.org/sdg/8"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":37,"referenced_works":["https://openalex.org/W34336973","https://openalex.org/W428842540","https://openalex.org/W1126447394","https://openalex.org/W1879731720","https://openalex.org/W1956461526","https://openalex.org/W1982861704","https://openalex.org/W1984810205","https://openalex.org/W1989526972","https://openalex.org/W1991646372","https://openalex.org/W1992843651","https://openalex.org/W1994435257","https://openalex.org/W1994672388","https://openalex.org/W1997226394","https://openalex.org/W1999184524","https://openalex.org/W2005092827","https://openalex.org/W2034386962","https://openalex.org/W2036298464","https://openalex.org/W2036763640","https://openalex.org/W2039011707","https://openalex.org/W2047345533","https://openalex.org/W2049362416","https://openalex.org/W2059031133","https://openalex.org/W2061820079","https://openalex.org/W2077682853","https://openalex.org/W2077722073","https://openalex.org/W2091621581","https://openalex.org/W2093798992","https://openalex.org/W2097030212","https://openalex.org/W2111771113","https://openalex.org/W2144643027","https://openalex.org/W2171069811","https://openalex.org/W2302097782","https://openalex.org/W2378965375","https://openalex.org/W2584389583","https://openalex.org/W2967030096","https://openalex.org/W3008897195","https://openalex.org/W3015634246"],"related_works":["https://openalex.org/W2883824741","https://openalex.org/W1991646372","https://openalex.org/W631694851","https://openalex.org/W2301836666","https://openalex.org/W3189966302","https://openalex.org/W2939307740","https://openalex.org/W3214633642","https://openalex.org/W6992775050","https://openalex.org/W4404577759","https://openalex.org/W4294291630"],"abstract_inverted_index":{"Purpose":[0],"This":[1,169,220],"paper":[2],"aims":[3],"to":[4,103,115,197],"develop":[5],"the":[6,18,22,49,120,136,149,154,165,173,179,198,206,210,217,222,232,238],"structure":[7],"of":[8,24,31,52,123,131,148,156,182,209,224,227,240],"employer":[9,25,29,53,188,211,228],"brand":[10,30,54,189,229],"and":[11,15,37,46,57,63,73,90,107,119,133,140,159,175,245],"discuss":[12],"whether":[13],"employees":[14],"employers":[16],"have":[17,112],"same":[19,233],"view":[20],"on":[21,243],"elements":[23],"brand.":[26],"Design/methodology/approach":[27],"The":[28,93],"Taiwan,":[32,183],"which":[33,82,111],"includes":[34],"5":[35],"facets":[36,51],"20":[38,129],"eight":[39],"terms,":[40],"was":[41],"obtained.":[42],"Management,":[43],"welfare,":[44],"interest":[45],"environment":[47],"are":[48,138,144],"common":[50],"in":[55,86,101],"China":[56],"Western":[58,72,157,166,176],"countries.":[59],"In":[60,126,178],"addition,":[61],"family":[62,80],"atmosphere":[64],"is":[65,83,185,214],"an":[66,203],"important":[67],"factor":[68],"that":[69,96,187],"merges":[70],"both":[71],"Eastern":[74],"job":[75],"applicants.":[76],"Its":[77],"contents":[78],"emphasize":[79],"life,":[81],"only":[84],"found":[85,186],"applicants":[87,118],"from":[88,153],"Taiwan":[89],"China.":[91],"Findings":[92],"results":[94],"showed":[95],"enterprises":[97],"utilize":[98],"functional":[99],"factors":[100],"order":[102],"connect":[104],"emotions":[105],"closely":[106],"satisfy":[108],"psychological":[109],"sustenance,":[110],"true":[113],"attraction":[114],"young":[116],"Taiwanese":[117],"current":[121],"workforce":[122],"employees.":[124],"Originality/value":[125],"general,":[127],"after":[128],"years":[130],"establishment":[132],"empirical":[134],"research,":[135],"achievements":[137],"rich":[139],"many":[141],"practical":[142],"opinions":[143],"provided.":[145],"However,":[146],"most":[147],"existing":[150],"literatures":[151],"come":[152],"researches":[155],"scholars,":[158],"they":[160],"may":[161],"be":[162],"affected":[163],"by":[164],"social":[167],"value.":[168],"study":[170,180,226,242],"has":[171],"explored":[172],"Oriental":[174],"literatures.":[177],"field":[181],"it":[184,213],"will":[190],"definitely":[191],"show":[192],"different":[193],"style":[194],"features":[195],"due":[196],"cultural":[199,218],"difference.":[200,219],"Therefore,":[201],"when":[202],"enterprise":[204],"applies":[205],"relevant":[207],"connotation":[208],"brand,":[212],"necessary":[215],"considering":[216],"shows":[221],"importance":[223],"cross-cultural":[225],"recently.":[230],"At":[231],"time,":[234],"this":[235,241],"also":[236],"highlights":[237],"contribution":[239],"theory":[244],"practice.":[246]},"counts_by_year":[{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":4},{"year":2022,"cited_by_count":3},{"year":2021,"cited_by_count":6},{"year":2020,"cited_by_count":4},{"year":2019,"cited_by_count":1}],"updated_date":"2026-09-27T08:07:27.782135","created_date":"2018-09-27T00:00:00"}
