{"id":"https://openalex.org/W2889831575","doi":null,"title":"Effect of Emotional Attachment to a Brand on Credibility of Information Sources","display_name":"Effect of Emotional Attachment to a Brand on Credibility of Information Sources","publication_year":2008,"publication_date":"2008-01-01","ids":{"openalex":"https://openalex.org/W2889831575","mag":"2889831575"},"language":"en","primary_location":{"id":"pmh:oai:UFDC:UFE0022228_00001","doi":null,"is_oa":false,"landing_page_url":"http://ufdc.ufl.edu/UFE0022228/00001","pdf_url":null,"source":{"id":"https://openalex.org/S4306400471","display_name":"University of Florida Digital Collections (University of Florida)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I33213144","host_organization_name":"University of Florida","host_organization_lineage":["https://openalex.org/I33213144"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"text"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5051187440","display_name":"Yeuseung Kim","orcid":"https://orcid.org/0000-0001-8253-3801","observed_orcids":["https://orcid.org/0000-0001-8253-3801"]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Yeuseung Kim","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0001-8253-3801","affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5051187440"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":3,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":93},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.8109999895095825,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.8109999895095825,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.15940000116825104,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.02319999970495701,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/emotional-brand-attachment","display_name":"emotional brand attachment","score":0.8330000042915344},{"id":"https://openalex.org/keywords/source-credibility","display_name":"source credibility","score":0.9670000076293945},{"id":"https://openalex.org/keywords/user-generated-content","display_name":"user-generated content","score":0.7409999966621399},{"id":"https://openalex.org/keywords/message-believability","display_name":"message believability","score":0.9879999756813049},{"id":"https://openalex.org/keywords/attitude-toward-advertisement","display_name":"attitude toward advertisement","score":0.8420000076293945},{"id":"https://openalex.org/keywords/brand-attitude","display_name":"brand attitude","score":0.9700000286102295},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":0.9990000128746033},{"id":"https://openalex.org/keywords/trustworthiness","display_name":"trustworthiness","score":0.6800000071525574},{"id":"https://openalex.org/keywords/consumer-brand-relationships","display_name":"consumer-brand relationships","score":0.36899998784065247}],"concepts":[{"id":"https://openalex.org/C2780224610","wikidata":"https://www.wikidata.org/wiki/Q1530061","display_name":"Credibility","level":2,"score":0.7893859148025513},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.7872079610824585},{"id":"https://openalex.org/C2776620684","wikidata":"https://www.wikidata.org/wiki/Q7565144","display_name":"Source credibility","level":3,"score":0.5392424464225769},{"id":"https://openalex.org/C2776035688","wikidata":"https://www.wikidata.org/wiki/Q1606558","display_name":"Affect (linguistics)","level":2,"score":0.5320972204208374},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.5141556262969971},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.47293806076049805},{"id":"https://openalex.org/C28160582","wikidata":"https://www.wikidata.org/wiki/Q2914471","display_name":"Appeal to emotion","level":3,"score":0.46185386180877686},{"id":"https://openalex.org/C3018121129","wikidata":"https://www.wikidata.org/wiki/Q2122243","display_name":"Negative information","level":2,"score":0.4580352306365967},{"id":"https://openalex.org/C153701036","wikidata":"https://www.wikidata.org/wiki/Q659974","display_name":"Trustworthiness","level":2,"score":0.4431944191455841},{"id":"https://openalex.org/C136006765","wikidata":"https://www.wikidata.org/wiki/Q1134689","display_name":"Corporate branding","level":3,"score":0.44202134013175964},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.4328426122665405},{"id":"https://openalex.org/C2781238097","wikidata":"https://www.wikidata.org/wiki/Q175026","display_name":"Object (grammar)","level":2,"score":0.4212339520454407},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.36482375860214233},{"id":"https://openalex.org/C57375061","wikidata":"https://www.wikidata.org/wiki/Q453181","display_name":"Brand management","level":2,"score":0.3374856114387512},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.22348842024803162},{"id":"https://openalex.org/C2778449503","wikidata":"https://www.wikidata.org/wiki/Q329777","display_name":"Appeal","level":2,"score":0.06721344590187073},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0},{"id":"https://openalex.org/C46312422","wikidata":"https://www.wikidata.org/wiki/Q11024","display_name":"Communication","level":1,"score":0.0},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:UFDC:UFE0022228_00001","doi":null,"is_oa":false,"landing_page_url":"http://ufdc.ufl.edu/UFE0022228/00001","pdf_url":null,"source":{"id":"https://openalex.org/S4306400471","display_name":"University of Florida Digital Collections (University of Florida)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I33213144","host_organization_name":"University of Florida","host_organization_lineage":["https://openalex.org/I33213144"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"text"},{"id":"mag:2889831575","doi":null,"is_oa":false,"landing_page_url":"https://oatd.org/oatd/record?record=florida%5C%3Aetd%5C%3AUFE0022228","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":54,"referenced_works":["https://openalex.org/W1767586509","https://openalex.org/W1832238961","https://openalex.org/W1906004480","https://openalex.org/W1971698073","https://openalex.org/W1972070459","https://openalex.org/W1980301480","https://openalex.org/W1988171912","https://openalex.org/W1991670833","https://openalex.org/W1993708928","https://openalex.org/W1994049447","https://openalex.org/W1999459851","https://openalex.org/W2002588817","https://openalex.org/W2004761654","https://openalex.org/W2005289409","https://openalex.org/W2019426417","https://openalex.org/W2019836716","https://openalex.org/W2022708341","https://openalex.org/W2024874105","https://openalex.org/W2027525432","https://openalex.org/W2029186508","https://openalex.org/W2031058373","https://openalex.org/W2033161512","https://openalex.org/W2035860906","https://openalex.org/W2037464800","https://openalex.org/W2039200841","https://openalex.org/W2042922813","https://openalex.org/W2044640583","https://openalex.org/W2057172983","https://openalex.org/W2060855982","https://openalex.org/W2069927273","https://openalex.org/W2073270049","https://openalex.org/W2073692684","https://openalex.org/W2074857025","https://openalex.org/W2076389556","https://openalex.org/W2084399600","https://openalex.org/W2091646305","https://openalex.org/W2093022235","https://openalex.org/W2093331673","https://openalex.org/W2099594827","https://openalex.org/W2103413716","https://openalex.org/W2119209319","https://openalex.org/W2120061261","https://openalex.org/W2123597250","https://openalex.org/W2126216359","https://openalex.org/W2130768078","https://openalex.org/W2135856408","https://openalex.org/W2153474330","https://openalex.org/W2156925274","https://openalex.org/W2168652818","https://openalex.org/W2314762674","https://openalex.org/W2332694823","https://openalex.org/W3124721213","https://openalex.org/W4236457916","https://openalex.org/W4238722264"],"related_works":["https://openalex.org/W2886288136","https://openalex.org/W2044640583","https://openalex.org/W2082773951","https://openalex.org/W4416950291","https://openalex.org/W4404933540","https://openalex.org/W2801141131","https://openalex.org/W2126216359","https://openalex.org/W7140266168","https://openalex.org/W2470515461","https://openalex.org/W3045403098"],"abstract_inverted_index":{"The":[0,118,155,176,307,362],"dynamic":[1],"media":[2],"environment":[3],"is":[4,339],"providing":[5],"new":[6],"opportunities":[7],"for":[8],"interaction":[9,276],"between":[10,88,124],"advertisers":[11],"and":[12,91,97,132,271,284,304,327,351,373],"consumers.":[13],"While":[14],"numerous":[15],"practitioners":[16],"have":[17,36],"put":[18],"forth":[19],"opinions":[20],"on":[21,163,324],"the":[22,64,89,92,95,115,125,137,158,161,168,174,182,190,194,200,208,217,223,229,237,243,246,263,266,275,282,285,298,302,360,367,371],"differential":[23],"effects":[24],"of":[25,31,63,73,106,129,139,157,160,170,219,248,262,265,268,278,287,309,312],"consumer-generated":[26,49,131],"content":[27],"as":[28,61,146],"a":[29,57,83,86,103,121,130,133,141,144,150,153,256,260,310,321],"type":[30],"an":[32,269,288,335],"advertisement,":[33,299,368],"few":[34],"researchers":[35],"empirically":[37],"sought":[38],"to":[39,48,56,82,111,114,173,216,222,228,255,281,293,347],"determine":[40],"how":[41,68],"consumers":[42,69],"perceive":[43,70],"traditional":[44],"corporate-generated":[45,134],"advertisements":[46,74],"compared":[47],"advertisements.":[50],"In":[51],"this":[52,98,249],"study,":[53],"emotional":[54,80,171,220,253,279],"attachment":[55,81,109,116,172,221,254,280],"brand":[58,84,93,230,257,283],"was":[59,165,290],"examined":[60],"one":[62],"factors":[65],"that":[66,252,317,341],"affect":[67,295],"two":[71],"sources":[72],"in":[75,102,234,240,330,356],"different":[76],"ways.":[77],"A":[78],"consumer's":[79],"forms":[85],"tie":[87,99],"consumer":[90,191,201],"or":[94],"company,":[96],"can":[100,258],"result":[101],"biased":[104],"processing":[105],"information":[107,184,192,202,235,241],"because":[108],"seeks":[110],"maintain":[112],"proximity":[113],"object.":[117],"research":[119],"found":[120,181,199,292],"marginal":[122],"difference":[123],"source":[126,159,267,286,318,344],"credibility":[127,164,264,319,345],"(trustworthiness)":[128],"advertisement.":[135,336,361],"Overall,":[136],"participants":[138],"perceived":[140,343],"message":[142,151,212,272,325,328,349,353],"from":[143,152,236,242],"company":[145,183,209,238],"more":[147,185,203,232],"credible":[148,186,204],"than":[149,187,205,239],"consumer.":[154,244],"effect":[156,277,323],"advertisement":[162,270,289],"affected":[166],"by":[167],"level":[169,218],"brand.":[175,224],"highly":[177,226],"emotionally":[178,196],"attached":[179,197,227],"group":[180,198],"they":[188,206],"did":[189,207],"whereas":[193],"less":[195],"information.":[210],"Likewise,":[211],"believability":[213,326,329,354],"varied":[214],"according":[215],"Those":[225],"believed":[231],"strongly":[233],"Thus,":[245],"results":[247,308,355],"experiment":[250],"confirmed":[251],"be":[259],"moderator":[261],"believability.":[273],"However,":[274],"not":[291],"significantly":[294],"attitude":[296,300,333,358,365,369],"toward":[297,301,334,359,366,370],"brand,":[303,372],"purchase":[305,374],"intention.":[306],"series":[311],"simple":[313],"regression":[314],"analyses":[315],"showed":[316],"has":[320],"significant":[322],"turn":[331],"influences":[332],"Therefore,":[337],"it":[338],"suggested":[340],"higher":[342,348,352],"leads":[346],"believability,":[350],"stronger":[357],"relations":[363],"among":[364],"intention":[375],"were":[376],"also":[377],"confirmed.":[378],"(":[379],"en":[380],")":[381]},"counts_by_year":[{"year":2018,"cited_by_count":1},{"year":2014,"cited_by_count":1},{"year":2013,"cited_by_count":1}],"updated_date":"2026-10-12T09:40:04.860316","created_date":"2018-09-27T00:00:00"}