{"id":"https://openalex.org/W2889514922","doi":"https://doi.org/10.31520/ei.2017.19.2(64).327-332","title":"RESEARCH OF POSSIBILITIES FOR THE APPLICATION OF TRANSFORMED APPROACH-MARKETING LOGISTICS IN UKRAINE","display_name":"RESEARCH OF POSSIBILITIES FOR THE APPLICATION OF TRANSFORMED APPROACH-MARKETING LOGISTICS IN UKRAINE","publication_year":2017,"publication_date":"2017-07-07","ids":{"openalex":"https://openalex.org/W2889514922","doi":"https://doi.org/10.31520/ei.2017.19.2(64).327-332","mag":"2889514922"},"language":"en","primary_location":{"id":"doi:10.31520/ei.2017.19.2(64).327-332","doi":"https://doi.org/10.31520/ei.2017.19.2(64).327-332","is_oa":true,"landing_page_url":"https://doi.org/10.31520/ei.2017.19.2(64).327-332","pdf_url":"http://ei-journal.com/index.php/journal/article/download/140/90","source":{"id":"https://openalex.org/S4210221230","display_name":"Economic innovations","issn_l":"2524-003X","issn":["2524-003X","2616-5430"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["erih-plus"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Economic innovations","raw_type":"journal-article"},"parent_works":[],"lineage":["https://openalex.org/W2889514922"],"child_works_count":0,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"http://ei-journal.com/index.php/journal/article/download/140/90","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5012343564","display_name":"Tetiana Yakymchuk","orcid":"https://orcid.org/0000-0002-9790-1977","observed_orcids":["https://orcid.org/0000-0002-9790-1977"]},"institutions":[{"id":"https://openalex.org/I118493624","display_name":"Kherson National Technical University","ror":"https://ror.org/04trbj059","country_code":"UA","type":"education","lineage":["https://openalex.org/I118493624"]}],"countries":["UA"],"is_corresponding":false,"raw_author_name":"T.V. Yakymchuk","raw_affiliation_strings":["Department of Foreign Economic Activity Kherson National Technical University Beryslavskoe highway 24, Kherson, Ukraine"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Foreign Economic Activity Kherson National Technical University Beryslavskoe highway 24, Kherson, Ukraine","institution_ids":["https://openalex.org/I118493624"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5027217281","display_name":"V.S. Samkova","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I118493624","display_name":"Kherson National Technical University","ror":"https://ror.org/04trbj059","country_code":"UA","type":"education","lineage":["https://openalex.org/I118493624"]}],"countries":["UA"],"is_corresponding":false,"raw_author_name":"V.S. Samkova","raw_affiliation_strings":["Kherson National Technical University Beryslavskoe highway 24, Kherson, Ukraine"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Kherson National Technical University Beryslavskoe highway 24, Kherson, Ukraine","institution_ids":["https://openalex.org/I118493624"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I118493624"],"apc_list":{"value":1000,"currency":"UAH","value_usd":null},"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"19","issue":"2(64)","first_page":"327","last_page":"332"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12984","display_name":"Transport and Logistics Innovations","score":0.48559999465942383,"subfield":{"id":"https://openalex.org/subfields/2209","display_name":"Industrial and Manufacturing Engineering"},"field":{"id":"https://openalex.org/fields/22","display_name":"Engineering"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T12984","display_name":"Transport and Logistics Innovations","score":0.48559999465942383,"subfield":{"id":"https://openalex.org/subfields/2209","display_name":"Industrial and Manufacturing Engineering"},"field":{"id":"https://openalex.org/fields/22","display_name":"Engineering"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T13499","display_name":"Economic Systems and Logistics Management","score":0.17810000479221344,"subfield":{"id":"https://openalex.org/subfields/2000","display_name":"General Economics, Econometrics and Finance"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.16099999845027924,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/marketing-logistics","display_name":"marketing logistics","score":0.9810000061988831},{"id":"https://openalex.org/keywords/logistics-services-market","display_name":"logistics services market","score":0.9229999780654907},{"id":"https://openalex.org/keywords/ukraine","display_name":"Ukraine","score":0.35499998927116394},{"id":"https://openalex.org/keywords/european-comparison","display_name":"European comparison","score":0.6150000095367432}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.727635383605957},{"id":"https://openalex.org/C31173074","wikidata":"https://www.wikidata.org/wiki/Q2632514","display_name":"Attractiveness","level":2,"score":0.7120869159698486},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6227515339851379},{"id":"https://openalex.org/C2779439359","wikidata":"https://www.wikidata.org/wiki/Q317088","display_name":"Commodity","level":2,"score":0.5319167971611023},{"id":"https://openalex.org/C26517878","wikidata":"https://www.wikidata.org/wiki/Q228039","display_name":"Key (lock)","level":2,"score":0.5097731947898865},{"id":"https://openalex.org/C93032411","wikidata":"https://www.wikidata.org/wiki/Q1363963","display_name":"Marketing strategy","level":2,"score":0.4386396110057831},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.43797609210014343},{"id":"https://openalex.org/C40700","wikidata":"https://www.wikidata.org/wiki/Q1411783","display_name":"Industrial organization","level":1,"score":0.4074040949344635},{"id":"https://openalex.org/C54750564","wikidata":"https://www.wikidata.org/wiki/Q26643","display_name":"Commerce","level":1,"score":0.3455794155597687},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.07285541296005249},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0},{"id":"https://openalex.org/C38652104","wikidata":"https://www.wikidata.org/wiki/Q3510521","display_name":"Computer security","level":1,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C11171543","wikidata":"https://www.wikidata.org/wiki/Q41630","display_name":"Psychoanalysis","level":1,"score":0.0},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.31520/ei.2017.19.2(64).327-332","doi":"https://doi.org/10.31520/ei.2017.19.2(64).327-332","is_oa":true,"landing_page_url":"https://doi.org/10.31520/ei.2017.19.2(64).327-332","pdf_url":"http://ei-journal.com/index.php/journal/article/download/140/90","source":{"id":"https://openalex.org/S4210221230","display_name":"Economic innovations","issn_l":"2524-003X","issn":["2524-003X","2616-5430"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["erih-plus"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Economic innovations","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.31520/ei.2017.19.2(64).327-332","doi":"https://doi.org/10.31520/ei.2017.19.2(64).327-332","is_oa":true,"landing_page_url":"https://doi.org/10.31520/ei.2017.19.2(64).327-332","pdf_url":"http://ei-journal.com/index.php/journal/article/download/140/90","source":{"id":"https://openalex.org/S4210221230","display_name":"Economic innovations","issn_l":"2524-003X","issn":["2524-003X","2616-5430"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["erih-plus"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Economic innovations","raw_type":"journal-article"},"sustainable_development_goals":[{"score":0.7207000255584717,"display_name":"Industry, innovation and infrastructure","id":"https://metadata.un.org/sdg/9"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2889514922.pdf","grobid_xml":"https://content.openalex.org/works/W2889514922.grobid-xml"},"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W4392523126","https://openalex.org/W4200385042","https://openalex.org/W4410391789","https://openalex.org/W7063010609","https://openalex.org/W3036360798","https://openalex.org/W4200229477","https://openalex.org/W4414864222","https://openalex.org/W7213494080","https://openalex.org/W2758939222","https://openalex.org/W2766553128"],"abstract_inverted_index":{"The":[0,79],"development":[1],"of":[2,5,32,43,53,75,82,89],"the":[3,30,33,38,51,54,73],"market":[4,39,55],"logistics":[6,60,91],"services":[7],"has":[8],"been":[9],"surveyed":[10],"and":[11,17,45,58,67,87],"its":[12],"major":[13],"trends":[14],"in":[15,92],"Ukraine":[16,93],"Europe":[18],"are":[19,84,94],"compared.":[20],"It":[21,47],"is":[22,26,48],"noted":[23],"that":[24,61],"it":[25],"possible":[27],"to":[28],"maximize":[29],"effect":[31],"enterprise":[34],"competitive":[35],"advantage":[36],"on":[37],"only":[40],"through":[41],"integration":[42],"marketing":[44,57,90],"logistics.":[46],"conditioned":[49],"by":[50],"interaction":[52],"oriented":[56],"flow-oriented":[59],"creates":[62],"opportunities":[63],"for":[64,77],"raising":[65],"information":[66],"commodity":[68],"utility":[69],"as":[70,72],"well":[71],"value":[74],"goods":[76],"consumers.":[78],"key":[80],"factors":[81],"success":[83],"identified,":[85],"perspectives":[86],"attractiveness":[88],"determined.":[95]},"counts_by_year":[],"updated_date":"2026-11-14T11:04:58.165337","created_date":"2018-09-07T00:00:00"}