{"id":"https://openalex.org/W2889148103","doi":null,"title":"Mind the generation gap","display_name":"Mind the generation gap","publication_year":2004,"publication_date":"2004-01-01","ids":{"openalex":"https://openalex.org/W2889148103","mag":"2889148103"},"language":"en","primary_location":{"id":"mag:2889148103","doi":null,"is_oa":false,"landing_page_url":"https://journals.co.za/content/mfsa/10/6/EJC75577","pdf_url":null,"source":{"id":"https://openalex.org/S2764614041","display_name":"Journal Marketing Federation of Southern Africa","issn_l":"1811-9565","issn":["1811-9565"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Journal Marketing Federation of Southern Africa","raw_type":null},"volume":null,"type":"article","indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5079034112","display_name":"Graeme Codrington","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Graeme Codrington","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5079034112"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":3,"citation_normalized_percentile":{"value":0.56352201,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":93},"biblio":{"volume":"10","issue":"6","first_page":"36","last_page":"37"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14088","display_name":"Generational Differences and Trends","score":0.8223000168800354,"subfield":{"id":"https://openalex.org/subfields/3319","display_name":"Life-span and Life-course Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14088","display_name":"Generational Differences and Trends","score":0.8223000168800354,"subfield":{"id":"https://openalex.org/subfields/3319","display_name":"Life-span and Life-course Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.08009999990463257,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12807","display_name":"Consumer Behavior and Market Dynamics","score":0.031300000846385956,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/intergenerational-differences","display_name":"intergenerational differences","score":0.878000020980835},{"id":"https://openalex.org/keywords/generational-differences","display_name":"generational differences","score":0.9279999732971191},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.4569999873638153}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.41809654235839844}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:2889148103","doi":null,"is_oa":false,"landing_page_url":"https://journals.co.za/content/mfsa/10/6/EJC75577","pdf_url":null,"source":{"id":"https://openalex.org/S2764614041","display_name":"Journal Marketing Federation of Southern Africa","issn_l":"1811-9565","issn":["1811-9565"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Journal Marketing Federation of Southern Africa","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2011515957","https://openalex.org/W254698097","https://openalex.org/W3012180610","https://openalex.org/W2258210937","https://openalex.org/W2940613827","https://openalex.org/W2329421929","https://openalex.org/W2400260873","https://openalex.org/W2467927769","https://openalex.org/W4300894756","https://openalex.org/W2467271089"],"abstract_inverted_index":null,"counts_by_year":[{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":1}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2018-09-07T00:00:00"}