{"id":"https://openalex.org/W2885896609","doi":"https://doi.org/10.35808/ersj/748","title":"The Role of Co-creation Activities, Trust and Gender on Higher Education Marketing Performance","display_name":"The Role of Co-creation Activities, Trust and Gender on Higher Education Marketing Performance","publication_year":2017,"publication_date":"2017-11-01","ids":{"openalex":"https://openalex.org/W2885896609","doi":"https://doi.org/10.35808/ersj/748","mag":"2885896609"},"language":"en","primary_location":{"id":"doi:10.35808/ersj/748","doi":"https://doi.org/10.35808/ersj/748","is_oa":true,"landing_page_url":"https://doi.org/10.35808/ersj/748","pdf_url":null,"source":{"id":"https://openalex.org/S2764563877","display_name":"EUROPEAN RESEARCH STUDIES JOURNAL","issn_l":"1108-2976","issn":["1108-2976"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["anvur-scientific","norway-1","poland-100"],"host_organization":"https://openalex.org/P4323995299","host_organization_name":"University of Piraeus","host_organization_lineage":["https://openalex.org/P4323995299"],"host_organization_lineage_names":["University of Piraeus"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"EUROPEAN RESEARCH STUDIES JOURNAL","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://doi.org/10.35808/ersj/748","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5003781559","display_name":"Yudi Sutarso","orcid":"https://orcid.org/0000-0002-8575-501X","observed_orcids":["https://orcid.org/0000-0002-8575-501X"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Yudi Sutarso","raw_affiliation_strings":["STIE Perbanas Surabaya"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"STIE Perbanas Surabaya","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5110742293","display_name":"Rizal","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Rizal","raw_affiliation_strings":["Department of Management"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Management","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5112380459","display_name":"Tengku","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Tengku","raw_affiliation_strings":["Department of Economics"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Economics","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5059358792","display_name":"Prijono Tjiptoherijanto","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Prijono Tjiptoherijanto","raw_affiliation_strings":["Department of Economics"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Economics","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.79,"has_fulltext":false,"cited_by_count":15,"citation_normalized_percentile":{"value":0.82207768,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":97},"biblio":{"volume":"XX","issue":"Issue 3A","first_page":"825","last_page":"845"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.5160999894142151,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.5160999894142151,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11114","display_name":"Service and Product Innovation","score":0.3977000117301941,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.02199999988079071,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/higher-education-marketing","display_name":"higher education marketing","score":0.7670000195503235},{"id":"https://openalex.org/keywords/student-satisfaction","display_name":"student satisfaction","score":0.7680000066757202},{"id":"https://openalex.org/keywords/student-loyalty","display_name":"student loyalty","score":0.8429999947547913},{"id":"https://openalex.org/keywords/value-co-creation","display_name":"value co-creation","score":0.9470000267028809},{"id":"https://openalex.org/keywords/trust","display_name":"trust","score":0.9409999847412109},{"id":"https://openalex.org/keywords/gender-differences","display_name":"gender differences","score":0.9190000295639038},{"id":"https://openalex.org/keywords/personality-traits","display_name":"personality traits","score":0.9639999866485596},{"id":"https://openalex.org/keywords/mba-students","display_name":"MBA students","score":0.8629999756813049},{"id":"https://openalex.org/keywords/mediating-effect","display_name":"mediating effect","score":0.5640000104904175},{"id":"https://openalex.org/keywords/moderating-effect","display_name":"moderating effect","score":0.9739999771118164}],"concepts":[{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6527026891708374},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5871450901031494},{"id":"https://openalex.org/C2781155252","wikidata":"https://www.wikidata.org/wiki/Q2270945","display_name":"Co-creation","level":2,"score":0.4479069113731384},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.3582903742790222},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.26072314381599426}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.35808/ersj/748","doi":"https://doi.org/10.35808/ersj/748","is_oa":true,"landing_page_url":"https://doi.org/10.35808/ersj/748","pdf_url":null,"source":{"id":"https://openalex.org/S2764563877","display_name":"EUROPEAN RESEARCH STUDIES JOURNAL","issn_l":"1108-2976","issn":["1108-2976"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["anvur-scientific","norway-1","poland-100"],"host_organization":"https://openalex.org/P4323995299","host_organization_name":"University of Piraeus","host_organization_lineage":["https://openalex.org/P4323995299"],"host_organization_lineage_names":["University of Piraeus"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"EUROPEAN RESEARCH STUDIES JOURNAL","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:ers:journl:v:xx:y:2017:i:3a:p:825-845","doi":null,"is_oa":false,"landing_page_url":"http://ersj.eu/dmdocuments/2017-xx-3-a-57.pdf","pdf_url":"http://ersj.eu/dmdocuments/2017-xx-3-a-57.pdf","source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"},{"id":"pmh:oai:www.um.edu.mt:123456789/30471","doi":null,"is_oa":true,"landing_page_url":"https://www.um.edu.mt/library/oar//handle/123456789/30471","pdf_url":null,"source":{"id":"https://openalex.org/S4306400782","display_name":"OAR@UM (University of Malta)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I197854408","host_organization_name":"University of Malta","host_organization_lineage":["https://openalex.org/I197854408"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":{"id":"doi:10.35808/ersj/748","doi":"https://doi.org/10.35808/ersj/748","is_oa":true,"landing_page_url":"https://doi.org/10.35808/ersj/748","pdf_url":null,"source":{"id":"https://openalex.org/S2764563877","display_name":"EUROPEAN RESEARCH STUDIES JOURNAL","issn_l":"1108-2976","issn":["1108-2976"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["anvur-scientific","norway-1","poland-100"],"host_organization":"https://openalex.org/P4323995299","host_organization_name":"University of Piraeus","host_organization_lineage":["https://openalex.org/P4323995299"],"host_organization_lineage_names":["University of Piraeus"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"EUROPEAN RESEARCH STUDIES JOURNAL","raw_type":"journal-article"},"sustainable_development_goals":[{"score":0.7567999958992004,"id":"https://metadata.un.org/sdg/4","display_name":"Quality education"},{"score":0.6025999784469604,"id":"https://metadata.un.org/sdg/5","display_name":"Gender equality"}],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":64,"referenced_works":["https://openalex.org/W236954570","https://openalex.org/W279792378","https://openalex.org/W919187098","https://openalex.org/W1607210182","https://openalex.org/W1641003075","https://openalex.org/W1865706690","https://openalex.org/W1956213629","https://openalex.org/W1971440513","https://openalex.org/W1973185321","https://openalex.org/W1973585073","https://openalex.org/W1973817125","https://openalex.org/W1975694814","https://openalex.org/W1976645103","https://openalex.org/W1978081297","https://openalex.org/W1978334805","https://openalex.org/W1978718634","https://openalex.org/W1978942994","https://openalex.org/W1979907230","https://openalex.org/W1982334980","https://openalex.org/W1983327080","https://openalex.org/W1985419904","https://openalex.org/W1988239019","https://openalex.org/W1989304788","https://openalex.org/W1995389758","https://openalex.org/W2002951030","https://openalex.org/W2006715383","https://openalex.org/W2010438979","https://openalex.org/W2014975189","https://openalex.org/W2017989737","https://openalex.org/W2023071763","https://openalex.org/W2033823697","https://openalex.org/W2036924469","https://openalex.org/W2037651472","https://openalex.org/W2038726255","https://openalex.org/W2042049661","https://openalex.org/W2042152554","https://openalex.org/W2042962409","https://openalex.org/W2048361026","https://openalex.org/W2051861101","https://openalex.org/W2063276342","https://openalex.org/W2070504166","https://openalex.org/W2070629130","https://openalex.org/W2078496076","https://openalex.org/W2086272023","https://openalex.org/W2092331824","https://openalex.org/W2093505263","https://openalex.org/W2097233750","https://openalex.org/W2106045451","https://openalex.org/W2110134801","https://openalex.org/W2115809403","https://openalex.org/W2127162607","https://openalex.org/W2137247419","https://openalex.org/W2139079404","https://openalex.org/W2139364752","https://openalex.org/W2145095523","https://openalex.org/W2159550836","https://openalex.org/W2176603024","https://openalex.org/W2190658766","https://openalex.org/W2258646925","https://openalex.org/W2298730933","https://openalex.org/W2333616398","https://openalex.org/W3157407122","https://openalex.org/W4235459023","https://openalex.org/W4285719527"],"related_works":["https://openalex.org/W2740504374","https://openalex.org/W4412685833","https://openalex.org/W3169186654","https://openalex.org/W7111576852","https://openalex.org/W2898701885","https://openalex.org/W2089889719","https://openalex.org/W4367357917","https://openalex.org/W7120580632","https://openalex.org/W4406034553","https://openalex.org/W1754927884"],"abstract_inverted_index":{"This":[0],"study":[1,42,87],"attempts":[2],"to":[3,18,108,153],"analyze":[4],"the":[5,20,31,44,89,114,117,123,127,144,159],"effect":[6,90],"of":[7,23,34,49,57,77,91,126],"co-creation":[8,24,93,118,130,155],"activities":[9,94,131,156,160],"on":[10,15,95,100,113,162],"satisfaction":[11,96],"and":[12,17,26,37,97,104,119,132,157],"its":[13,98],"impact":[14,99],"loyalty,":[16],"investigate":[19],"mediating":[21],"role":[22,33],"value":[25,103],"trust,":[27,133],"as":[28,30,139],"well":[29],"moderating":[32,124,141],"personality":[35,135],"traits":[36],"gender":[38,121],"in":[39,52,68,71,85,143],"higher":[40,150],"education.This":[41],"took":[43],"sample":[45],"from":[46,65,80],"graduate":[47],"students":[48],"master's":[50],"degree":[51],"management":[53],"program":[54],"or":[55],"Master":[56],"Business":[58],"Administration":[59],"(MBA).":[60],"There":[61],"were":[62],"18":[63],"universities":[64],"10":[66],"cities":[67],"Indonesia":[69],"involved":[70],"this":[72,86],"study.":[73],"The":[74,82,146],"survey":[75],"comprised":[76],"590":[78],"responses":[79],"students.":[81],"essential":[83],"finding":[84],"confirms":[88],"student":[92,163],"loyalty.":[101],"Co-creation":[102],"trust":[105],"are":[106],"found":[107],"be":[109],"a":[110,140],"partial":[111],"mediation":[112],"relationship":[115,128],"between":[116,129],"satisfaction.Moreover,":[120],"is":[122,137],"factor":[125],"yet":[134],"trait":[136],"not":[138],"variable":[142],"relationship.":[145],"findings":[147],"imply":[148],"that":[149],"education":[151],"needs":[152],"encourage":[154],"adapt":[158],"based":[161],"gender.":[164]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":4},{"year":2022,"cited_by_count":3},{"year":2021,"cited_by_count":2},{"year":2020,"cited_by_count":2}],"updated_date":"2026-11-12T12:28:57.059296","created_date":"2018-08-22T00:00:00"}