{"id":"https://openalex.org/W2884537513","doi":null,"title":"\u0627\u0644\u0646\u0648\u0627\u062a\u062c \u0627\u0644\u0633\u0644\u0648\u0643\u064a\u0629 \u0644\u0631\u0623\u0633 \u0627\u0644\u0645\u0627\u0644 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0646 \u0648\u062c\u0647\u0629 \u0646\u0638\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643: \u062d\u0627\u0644\u0629 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0641\u064a \u0627\u0644\u062c\u0632\u0627\u0626\u0631","display_name":"\u0627\u0644\u0646\u0648\u0627\u062a\u062c \u0627\u0644\u0633\u0644\u0648\u0643\u064a\u0629 \u0644\u0631\u0623\u0633 \u0627\u0644\u0645\u0627\u0644 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0646 \u0648\u062c\u0647\u0629 \u0646\u0638\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643: \u062d\u0627\u0644\u0629 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0641\u064a \u0627\u0644\u062c\u0632\u0627\u0626\u0631","publication_year":2018,"publication_date":"2018-06-01","ids":{"openalex":"https://openalex.org/W2884537513","mag":"2884537513"},"language":"ar","primary_location":{"id":"mag:2884537513","doi":null,"is_oa":false,"landing_page_url":"https://www.asjp.cerist.dz/en/article/52997","pdf_url":null,"source":{"id":"https://openalex.org/S4306525460","display_name":"recherches \u00e9conomiques","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"recherches \u00e9conomiques","raw_type":null},"volume":null,"type":"article","indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5054290196","display_name":"\u062e\u0627\u0644\u062f \u0642\u0627\u0634\u064a","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4403928302","display_name":"University of Blida 2","ror":"https://ror.org/04hbgcp92","country_code":"DZ","type":"education","lineage":["https://openalex.org/I4403928302"]}],"countries":["DZ"],"is_corresponding":false,"raw_author_name":"\u062e\u0627\u0644\u062f \u0642\u0627\u0634\u064a","raw_affiliation_strings":["\u062c\u0627\u0645\u0639\u0629 \u0627\u0644\u0628\u0644\u064a\u062f\u06292"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"\u062c\u0627\u0645\u0639\u0629 \u0627\u0644\u0628\u0644\u064a\u062f\u06292","institution_ids":["https://openalex.org/I4403928302"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5071271278","display_name":"\u0633\u0641\u064a\u0627\u0646 \u0644\u0631\u0627\u062f\u064a","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4403928302","display_name":"University of Blida 2","ror":"https://ror.org/04hbgcp92","country_code":"DZ","type":"education","lineage":["https://openalex.org/I4403928302"]}],"countries":["DZ"],"is_corresponding":false,"raw_author_name":"\u0633\u0641\u064a\u0627\u0646 \u0644\u0631\u0627\u062f\u064a","raw_affiliation_strings":["\u062c\u0627\u0645\u0639\u0629 \u0627\u0644\u0628\u0644\u064a\u062f\u0629 2 \u0644\u0648\u0646\u064a\u0633\u064a \u0639\u0644\u064a"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"\u062c\u0627\u0645\u0639\u0629 \u0627\u0644\u0628\u0644\u064a\u062f\u0629 2 \u0644\u0648\u0646\u064a\u0633\u064a \u0639\u0644\u064a","institution_ids":["https://openalex.org/I4403928302"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4403928302"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.08496263,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"13","issue":"1","first_page":"187","last_page":"206"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9911999702453613,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9911999702453613,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.0019000000320374966,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.00139999995008111,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-capital","display_name":"brand capital","score":0.828000009059906},{"id":"https://openalex.org/keywords/behavioral-effects","display_name":"behavioral effects","score":0.6899999976158142},{"id":"https://openalex.org/keywords/customer-perspective","display_name":"customer perspective","score":0.7839999794960022},{"id":"https://openalex.org/keywords/electronic-devices","display_name":"electronic devices","score":0.8700000047683716},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.7960000038146973},{"id":"https://openalex.org/keywords/algeria","display_name":"Algeria","score":0.38199999928474426}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3288036286830902}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:2884537513","doi":null,"is_oa":false,"landing_page_url":"https://www.asjp.cerist.dz/en/article/52997","pdf_url":null,"source":{"id":"https://openalex.org/S4306525460","display_name":"recherches \u00e9conomiques","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"recherches \u00e9conomiques","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W3120275199","https://openalex.org/W4412116879","https://openalex.org/W2760863277","https://openalex.org/W3118827403","https://openalex.org/W3093913513","https://openalex.org/W4285539246","https://openalex.org/W2740532292","https://openalex.org/W4236726249","https://openalex.org/W2968112010","https://openalex.org/W2673640018"],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2026-10-27T15:51:10.671819","created_date":"2018-08-03T00:00:00"}
