{"id":"https://openalex.org/W286423564","doi":null,"title":"Social networking as a marketing tool: study of participation in cultural events promoted by Facebook","display_name":"Social networking as a marketing tool: study of participation in cultural events promoted by Facebook","publication_year":2011,"publication_date":"2011-01-01","ids":{"openalex":"https://openalex.org/W286423564","mag":"286423564"},"language":"en","primary_location":{"id":"pmh:oai:repositorio.iscte-iul.pt:10071/3661","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/10071/3661","pdf_url":"http://hdl.handle.net/10071/3661","source":{"id":"https://openalex.org/S7407055197","display_name":"Reposit\u00f3rio do ISCTE-IUL","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"conferenceObject"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"http://hdl.handle.net/10071/3661","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5102050633","display_name":"Marcia de Ara\u00fajo Rebelo","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Marcia de Ara\u00fajo Rebelo","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5009790996","display_name":"Br\u00e1ulio Alturas","orcid":"https://orcid.org/0000-0003-0142-3737","observed_orcids":["https://orcid.org/0000-0003-0142-3737"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Br\u00e1ulio Alturas","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0003-0142-3737","affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.3919,"has_fulltext":true,"cited_by_count":5,"citation_normalized_percentile":{"value":0.8769441,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":93},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9980000257492065,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9980000257492065,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12863","display_name":"Web and Library Services","score":0.0008999999845400453,"subfield":{"id":"https://openalex.org/subfields/3309","display_name":"Library and Information Sciences"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13745","display_name":"Media and Digital Communication","score":0.00039999998989515007,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-networking","display_name":"social networking","score":0.9419999718666077},{"id":"https://openalex.org/keywords/facebook","display_name":"Facebook","score":0.6890000104904175},{"id":"https://openalex.org/keywords/event-marketing","display_name":"event marketing","score":0.5960000157356262},{"id":"https://openalex.org/keywords/cultural-events","display_name":"cultural events","score":0.9779999852180481},{"id":"https://openalex.org/keywords/event-participation","display_name":"event participation","score":0.875},{"id":"https://openalex.org/keywords/social-influence","display_name":"social influence","score":0.6790000200271606},{"id":"https://openalex.org/keywords/friend-recommendation","display_name":"friend recommendation","score":0.5619999766349792},{"id":"https://openalex.org/keywords/cultural-institutions","display_name":"cultural institutions","score":0.7170000076293945},{"id":"https://openalex.org/keywords/event-promotion","display_name":"event promotion","score":0.7400000095367432}],"concepts":[{"id":"https://openalex.org/C2779662365","wikidata":"https://www.wikidata.org/wiki/Q5416694","display_name":"Event (particle physics)","level":2,"score":0.6490013599395752},{"id":"https://openalex.org/C156571341","wikidata":"https://www.wikidata.org/wiki/Q2905785","display_name":"Cyberpsychology","level":3,"score":0.5895753502845764},{"id":"https://openalex.org/C554936623","wikidata":"https://www.wikidata.org/wiki/Q199657","display_name":"Reading (process)","level":2,"score":0.5592997074127197},{"id":"https://openalex.org/C182306322","wikidata":"https://www.wikidata.org/wiki/Q1779371","display_name":"Order (exchange)","level":2,"score":0.535669207572937},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.49263936281204224},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.4309697151184082},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.4055655300617218},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.405509889125824},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.37936267256736755},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3588784337043762},{"id":"https://openalex.org/C108827166","wikidata":"https://www.wikidata.org/wiki/Q175975","display_name":"Internet privacy","level":1,"score":0.3453906774520874},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.21915483474731445},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.15029728412628174},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.11594471335411072},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.11221319437026978},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C62520636","wikidata":"https://www.wikidata.org/wiki/Q944","display_name":"Quantum mechanics","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:repositorio.iscte-iul.pt:10071/3661","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/10071/3661","pdf_url":"http://hdl.handle.net/10071/3661","source":{"id":"https://openalex.org/S7407055197","display_name":"Reposit\u00f3rio do ISCTE-IUL","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"conferenceObject"},{"id":"mag:286423564","doi":null,"is_oa":false,"landing_page_url":"https://repositorio.iscte-iul.pt/handle/10071/3661","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":{"id":"pmh:oai:repositorio.iscte-iul.pt:10071/3661","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/10071/3661","pdf_url":"http://hdl.handle.net/10071/3661","source":{"id":"https://openalex.org/S7407055197","display_name":"Reposit\u00f3rio do ISCTE-IUL","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"conferenceObject"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W286423564.pdf","grobid_xml":"https://content.openalex.org/works/W286423564.grobid-xml"},"referenced_works_count":9,"referenced_works":["https://openalex.org/W32207669","https://openalex.org/W1949024701","https://openalex.org/W1985749074","https://openalex.org/W2013011604","https://openalex.org/W2096105736","https://openalex.org/W2264067869","https://openalex.org/W2409874855","https://openalex.org/W2507432617","https://openalex.org/W2798363635"],"related_works":["https://openalex.org/W2321322063","https://openalex.org/W7024355356","https://openalex.org/W2063438195","https://openalex.org/W2598485996","https://openalex.org/W75047209","https://openalex.org/W7064072722","https://openalex.org/W2610970035","https://openalex.org/W2620950352","https://openalex.org/W4396826293","https://openalex.org/W2026917772"],"abstract_inverted_index":{"This":[0],"paper":[1],"addresses":[2],"the":[3,13,38,80,89,92,114,129,166,169],"topic":[4],"of":[5,40,49,168,171],"Social":[6],"Networking":[7],"as":[8],"a":[9,26,31,53,66,185],"Marketing":[10],"tool":[11],"studying":[12],"participation":[14,132],"in":[15,88,113,133,150,160],"cultural":[16,74,102,134,146,190],"events":[17,75,103,135,172],"disseminated":[18],"through":[19,57,77,104,176],"social":[20,177],"networks,":[21],"specifically":[22],"by":[23,62,65,109],"Facebook.":[24],"After":[25],"theoretical":[27],"framework,":[28],"we":[29],"propose":[30],"conceptual":[32],"model":[33],"that":[34,46,82,95,121,181],"identifies":[35],"and":[36,86,116,123,131,148,173],"analyses":[37],"assumptions":[39],"this":[41],"research.":[42],"It":[43],"is":[44,59,183],"argued":[45],"\u201cthe":[47],"reading":[48],"an":[50,54],"invitation":[51],"to":[52,73,98,101,145,158,162,188],"event":[55,115],"received":[56,76,139],"Facebook":[58,105,182],"positively":[60,127],"influenced":[61],"being":[63],"sent":[64],"friend\u201d,":[67],"\u201cusers":[68],"who":[69],"regularly":[70],"read":[71],"invitations":[72,100,108],"Facebook,":[78],"are":[79,143],"ones":[81],"more":[83,164],"often":[84],"accept":[85,99],"participate":[87],"same":[90],"events\u201d,":[91],"main":[93],"reasons":[94],"lead":[96],"users":[97],"are:":[106],"\u201creceive":[107],"someone":[110],"known\u201d,":[111],"\u201cinterest":[112],"comments":[117],"from":[118,125],"friends":[119,126],"about":[120],"event\u201d":[122],"\u201ccomments":[124],"influence":[128],"acceptance":[130],"for":[136],"which":[137],"they":[138],"invitation\u201d.":[140],"The":[141],"results":[142],"relevant":[144],"institutions":[147],"professionals":[149],"organizing":[151],"events.":[152,191],"These":[153],"should":[154],"pay":[155],"particular":[156],"attention":[157],"studies":[159],"order":[161],"work":[163],"effectively":[165],"advantages":[167],"disclosure":[170],"marketing":[174],"campaigns":[175],"networks.":[178],"We":[179],"conclude":[180],"considered":[184],"good":[186],"way":[187],"promote":[189]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":1},{"year":2014,"cited_by_count":1},{"year":2012,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2016-06-24T00:00:00"}
