{"id":"https://openalex.org/W286005166","doi":null,"title":"Restaurant color's as stimuli to enhance pleasure feeling and its effect on diners' behavioral intentions in the family chain restaurants","display_name":"Restaurant color's as stimuli to enhance pleasure feeling and its effect on diners' behavioral intentions in the family chain restaurants","publication_year":2013,"publication_date":"2013-01-01","ids":{"openalex":"https://openalex.org/W286005166","mag":"286005166"},"language":"en","primary_location":{"id":"pmh:oai:ir.uitm.edu.my:44566","doi":null,"is_oa":true,"landing_page_url":"https://ir.uitm.edu.my/view/publication/Journal_of_Tourism,_Hospitality_=26_Culinary_Arts_=28JTHCA=29/>,","pdf_url":"http://ir.uitm.edu.my/id/eprint/44566/1/44566.pdf","source":{"id":"https://openalex.org/S4306402285","display_name":"UiTM Institutional Repositories (Universiti Teknologi MARA)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I82724352","host_organization_name":"Universiti Teknologi MARA","host_organization_lineage":["https://openalex.org/I82724352"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"http://ir.uitm.edu.my/id/eprint/44566/1/44566.pdf","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5004623968","display_name":"Mohhidin Othman","orcid":"https://orcid.org/0000-0003-0812-7527","observed_orcids":["https://orcid.org/0000-0003-0812-7527"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Mohhidin Othman","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0003-0812-7527","affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5035650823","display_name":"Bahar Goodarzirad","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Bahar Goodarzirad","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.7946,"has_fulltext":true,"cited_by_count":8,"citation_normalized_percentile":{"value":0.77665811,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":97},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12496","display_name":"Color perception and design","score":0.6161999702453613,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12496","display_name":"Color perception and design","score":0.6161999702453613,"subfield":{"id":"https://openalex.org/subfields/3207","display_name":"Social Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.361299991607666,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.006800000090152025,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/behavioral-intention","display_name":"behavioral intention","score":0.722000002861023},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.5690000057220459},{"id":"https://openalex.org/keywords/customer-relationships","display_name":"customer relationships","score":0.6019999980926514}],"concepts":[{"id":"https://openalex.org/C2776115432","wikidata":"https://www.wikidata.org/wiki/Q7455855","display_name":"Servicescape","level":3,"score":0.9782916307449341},{"id":"https://openalex.org/C2777113389","wikidata":"https://www.wikidata.org/wiki/Q208195","display_name":"Pleasure","level":2,"score":0.8278192281723022},{"id":"https://openalex.org/C122980154","wikidata":"https://www.wikidata.org/wiki/Q205555","display_name":"Feeling","level":2,"score":0.7930550575256348},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.6534669399261475},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5466901659965515},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.5252627730369568},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.39490947127342224},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.36019188165664673},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3030106723308563},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.2525314688682556},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0}],"mesh":[],"locations_count":5,"locations":[{"id":"pmh:oai:ir.uitm.edu.my:44566","doi":null,"is_oa":true,"landing_page_url":"https://ir.uitm.edu.my/view/publication/Journal_of_Tourism,_Hospitality_=26_Culinary_Arts_=28JTHCA=29/>,","pdf_url":"http://ir.uitm.edu.my/id/eprint/44566/1/44566.pdf","source":{"id":"https://openalex.org/S4306402285","display_name":"UiTM Institutional Repositories (Universiti Teknologi MARA)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I82724352","host_organization_name":"Universiti Teknologi MARA","host_organization_lineage":["https://openalex.org/I82724352"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Article"},{"id":"pmh:oai:CiteSeerX.psu:10.1.1.672.8389","doi":null,"is_oa":false,"landing_page_url":"http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.672.8389","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"http://www.jthca.org/Download/pdf/V5+IS1/chap+4.pdf","raw_type":"text"},{"id":"pmh:oai:psasir.upm.edu.my:30488","doi":null,"is_oa":false,"landing_page_url":"http://psasir.upm.edu.my/id/eprint/30488/","pdf_url":null,"source":{"id":"https://openalex.org/S4377196260","display_name":"Universiti Putra Malaysia Institutional Repository (Universiti Putra Malaysia)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I130343225","host_organization_name":"Universiti Putra Malaysia","host_organization_lineage":["https://openalex.org/I130343225"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Article"},{"id":"mag:286005166","doi":null,"is_oa":false,"landing_page_url":"http://psasir.upm.edu.my/id/eprint/30488/","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null},{"id":"mag:3193350307","doi":null,"is_oa":false,"landing_page_url":"https://ir.uitm.edu.my/id/eprint/44566/","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":{"id":"pmh:oai:ir.uitm.edu.my:44566","doi":null,"is_oa":true,"landing_page_url":"https://ir.uitm.edu.my/view/publication/Journal_of_Tourism,_Hospitality_=26_Culinary_Arts_=28JTHCA=29/>,","pdf_url":"http://ir.uitm.edu.my/id/eprint/44566/1/44566.pdf","source":{"id":"https://openalex.org/S4306402285","display_name":"UiTM Institutional Repositories (Universiti Teknologi MARA)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I82724352","host_organization_name":"Universiti Teknologi MARA","host_organization_lineage":["https://openalex.org/I82724352"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W286005166.pdf","grobid_xml":"https://content.openalex.org/works/W286005166.grobid-xml"},"referenced_works_count":45,"referenced_works":["https://openalex.org/W54930839","https://openalex.org/W1574378514","https://openalex.org/W1607573915","https://openalex.org/W1770446288","https://openalex.org/W1777859530","https://openalex.org/W1974824710","https://openalex.org/W1979907230","https://openalex.org/W1984842352","https://openalex.org/W1999696709","https://openalex.org/W2001934794","https://openalex.org/W2002149948","https://openalex.org/W2005419708","https://openalex.org/W2008135122","https://openalex.org/W2012906356","https://openalex.org/W2013657470","https://openalex.org/W2015042596","https://openalex.org/W2018657152","https://openalex.org/W2019039045","https://openalex.org/W2024844799","https://openalex.org/W2025597167","https://openalex.org/W2029029275","https://openalex.org/W2031686141","https://openalex.org/W2033585437","https://openalex.org/W2038125955","https://openalex.org/W2052414956","https://openalex.org/W2055951938","https://openalex.org/W2056903341","https://openalex.org/W2059372139","https://openalex.org/W2062141136","https://openalex.org/W2067654010","https://openalex.org/W2072398537","https://openalex.org/W2079029406","https://openalex.org/W2083411588","https://openalex.org/W2087985989","https://openalex.org/W2109293801","https://openalex.org/W2111483536","https://openalex.org/W2115503054","https://openalex.org/W2127970663","https://openalex.org/W2154070348","https://openalex.org/W2318177504","https://openalex.org/W2327975117","https://openalex.org/W2611897969","https://openalex.org/W3025702560","https://openalex.org/W3157605967","https://openalex.org/W4410597081"],"related_works":["https://openalex.org/W3193350307","https://openalex.org/W2388418378","https://openalex.org/W137903901","https://openalex.org/W2150781364","https://openalex.org/W2769108464","https://openalex.org/W7205088233","https://openalex.org/W2374586849","https://openalex.org/W1760373422","https://openalex.org/W3016359094","https://openalex.org/W2898210154"],"abstract_inverted_index":{"Colors":[0],"have":[1],"significant":[2],"impact":[3],"on":[4,58,127],"our":[5],"daily":[6],"life":[7],"and":[8,43,62,104,120,122,144],"play":[9,114],"an":[10,15,36,91,136],"important":[11,37,137],"role":[12,138],"in":[13,29,39,64,68,101,105,117,139],"enhancing":[14],"environment":[16],"as":[17,19,95,133],"well":[18],"forming":[20,118],"impressions.Restaurants\u2019":[21],"servicescape":[22,41,56],"color":[23,57,90,129],"has":[24],"received":[25],"limited":[26],"research":[27],"interest":[28],"the":[30,53,73,128],"past":[31],"but":[32],"it":[33,134],"is":[34,50],"becoming":[35],"consideration":[38],"future":[40],"design":[42],"construction.":[44],"The":[45],"aim":[46],"of":[47,55,76,93,130],"this":[48],"paper":[49],"to":[51],"investigate":[52],"effects":[54],"diners\u2019":[59,108],"pleasure":[60,99],"feelings":[61,119],"behaviors":[63],"family":[65,77],"chain":[66,78],"restaurants":[67],"Malaysia.":[69],"Data":[70],"gathered":[71],"through":[72],"convenience":[74],"sampling":[75],"restaurant":[79,123],"customers":[80],"using":[81],"a":[82],"structured":[83],"self":[84],"administrated":[85],"questionnaire.This":[86],"study":[87],"found":[88],"that":[89,97,112],"aspect":[92],"servicescapes":[94],"stimuli":[96],"enhance":[98],"feeling":[100],"consumption":[102],"experience":[103],"turn":[106],"affected":[107],"behavioral":[109],"intentions.Findings":[110],"show":[111],"colors":[113],"persuasive":[115],"roles":[116],"behaviors,":[121],"managers":[124],"should":[125],"focus":[126],"service":[131],"scape":[132],"plays":[135],"creating":[140],"positive":[141],"consumer":[142],"outcomes":[143],"building":[145],"stronger":[146],"customer":[147],"relationships.":[148]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":1},{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":3},{"year":2015,"cited_by_count":2}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2016-06-24T00:00:00"}