{"id":"https://openalex.org/W2811445112","doi":"https://doi.org/10.1177/0886260518780411","title":"Evaluation of a Social Norms Sexual Violence Prevention Marketing Campaign Targeted Toward College Men: Attitudes, Beliefs, and Behaviors Over 5 Years","display_name":"Evaluation of a Social Norms Sexual Violence Prevention Marketing Campaign Targeted Toward College Men: Attitudes, Beliefs, and Behaviors Over 5 Years","publication_year":2018,"publication_date":"2018-06-25","ids":{"openalex":"https://openalex.org/W2811445112","doi":"https://doi.org/10.1177/0886260518780411","mag":"2811445112","pmid":"https://pubmed.ncbi.nlm.nih.gov/29936905"},"language":"en","primary_location":{"id":"doi:10.1177/0886260518780411","doi":"https://doi.org/10.1177/0886260518780411","is_oa":false,"landing_page_url":"https://doi.org/10.1177/0886260518780411","pdf_url":null,"source":{"id":"https://openalex.org/S45333638","display_name":"Journal of Interpersonal Violence","issn_l":"0886-2605","issn":["0886-2605","1552-6518"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core","dongbi-b","erih-plus","jufo-2","ki-jl-2","medline","norway-2","poland-100","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Interpersonal Violence","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref","pubmed"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5077304585","display_name":"Annelise M. Mennicke","orcid":"https://orcid.org/0000-0003-4259-4356","observed_orcids":["https://orcid.org/0000-0003-4259-4356"]},"institutions":[{"id":"https://openalex.org/I102149020","display_name":"University of North Carolina at Charlotte","ror":"https://ror.org/04dawnj30","country_code":"US","type":"education","lineage":["https://openalex.org/I102149020"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Annelise Mennicke","raw_affiliation_strings":["University of North Carolina at Charlotte, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of North Carolina at Charlotte, USA","institution_ids":["https://openalex.org/I102149020"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5036003372","display_name":"Stephanie C. Kennedy","orcid":"https://orcid.org/0000-0003-1488-5818","observed_orcids":["https://orcid.org/0000-0003-1488-5818"]},"institutions":[{"id":"https://openalex.org/I140172145","display_name":"University of Connecticut","ror":"https://ror.org/02der9h97","country_code":"US","type":"education","lineage":["https://openalex.org/I140172145"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Stephanie C. Kennedy","raw_affiliation_strings":["University of Connecticut, West Hartford, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Connecticut, West Hartford, USA","institution_ids":["https://openalex.org/I140172145"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5077832876","display_name":"Jill Gromer","orcid":"https://orcid.org/0000-0001-6418-3203","observed_orcids":["https://orcid.org/0000-0001-6418-3203"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Jill Gromer","raw_affiliation_strings":["Independent Researcher, Lakeland, FL, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Independent Researcher, Lakeland, FL, USA","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5097467633","display_name":"Mara Klem-O\u2019Connor","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I102149020","display_name":"University of North Carolina at Charlotte","ror":"https://ror.org/04dawnj30","country_code":"US","type":"education","lineage":["https://openalex.org/I102149020"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Mara Klem-O\u2019Connor","raw_affiliation_strings":["University of North Carolina at Charlotte, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of North Carolina at Charlotte, USA","institution_ids":["https://openalex.org/I102149020"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5077304585"],"corresponding_institution_ids":["https://openalex.org/I102149020"],"apc_list":{"value":3900,"currency":"USD","value_usd":3900},"apc_paid":null,"fwci":5.5808,"has_fulltext":false,"cited_by_count":57,"citation_normalized_percentile":{"value":0.9518816,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":96,"max":100},"biblio":{"volume":"36","issue":"7-8","first_page":"NP3999","last_page":"NP4021"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11548","display_name":"Sexual Assault and Victimization Studies","score":0.9984999895095825,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11548","display_name":"Sexual Assault and Victimization Studies","score":0.9984999895095825,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10380","display_name":"Intimate Partner and Family Violence","score":0.00039999998989515007,"subfield":{"id":"https://openalex.org/subfields/3306","display_name":"Health"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12214","display_name":"Media Influence and Health","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1208","display_name":"Literature and Literary Theory"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/sexual-violence-prevention","display_name":"sexual violence prevention","score":0.921999990940094},{"id":"https://openalex.org/keywords/male-university-students","display_name":"male university students","score":0.847000002861023},{"id":"https://openalex.org/keywords/social-norms-theory","display_name":"social norms theory","score":0.8220000267028809},{"id":"https://openalex.org/keywords/gender-based-violence-prevention","display_name":"gender-based violence prevention","score":0.8420000076293945},{"id":"https://openalex.org/keywords/peer-attitudes","display_name":"peer attitudes","score":0.4259999990463257},{"id":"https://openalex.org/keywords/prosocial-behavior","display_name":"prosocial behavior","score":0.7559999823570251},{"id":"https://openalex.org/keywords/attitudes-and-beliefs","display_name":"attitudes and beliefs","score":0.5809999704360962},{"id":"https://openalex.org/keywords/college-students","display_name":"university students","score":0.531000018119812}],"concepts":[{"id":"https://openalex.org/C158608086","wikidata":"https://www.wikidata.org/wiki/Q2990613","display_name":"Prosocial behavior","level":2,"score":0.8257207870483398},{"id":"https://openalex.org/C179077568","wikidata":"https://www.wikidata.org/wiki/Q12336254","display_name":"Social norms approach","level":3,"score":0.8172625303268433},{"id":"https://openalex.org/C2777754422","wikidata":"https://www.wikidata.org/wiki/Q17081927","display_name":"Social marketing","level":2,"score":0.7315643429756165},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.6595319509506226},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.6206539273262024},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.5681439638137817},{"id":"https://openalex.org/C526869908","wikidata":"https://www.wikidata.org/wiki/Q3298118","display_name":"Suicide prevention","level":3,"score":0.5078371167182922},{"id":"https://openalex.org/C166735990","wikidata":"https://www.wikidata.org/wiki/Q1750812","display_name":"Human factors and ergonomics","level":3,"score":0.4965820908546448},{"id":"https://openalex.org/C3017944768","wikidata":"https://www.wikidata.org/wiki/Q1450463","display_name":"Poison control","level":2,"score":0.49121159315109253},{"id":"https://openalex.org/C190385971","wikidata":"https://www.wikidata.org/wiki/Q373494","display_name":"Injury prevention","level":3,"score":0.48947203159332275},{"id":"https://openalex.org/C129484327","wikidata":"https://www.wikidata.org/wiki/Q177603","display_name":"Social perception","level":3,"score":0.418915331363678},{"id":"https://openalex.org/C138496976","wikidata":"https://www.wikidata.org/wiki/Q175002","display_name":"Developmental psychology","level":1,"score":0.33825919032096863},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.18200615048408508},{"id":"https://openalex.org/C99454951","wikidata":"https://www.wikidata.org/wiki/Q932068","display_name":"Environmental health","level":1,"score":0.08392256498336792},{"id":"https://openalex.org/C142724271","wikidata":"https://www.wikidata.org/wiki/Q7208","display_name":"Pathology","level":1,"score":0.0},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0}],"mesh":[{"descriptor_ui":"D001290","descriptor_name":"Attitude","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false},{"descriptor_ui":"D006801","descriptor_name":"Humans","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false},{"descriptor_ui":"D008297","descriptor_name":"Male","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false},{"descriptor_ui":"D012742","descriptor_name":"Sex Offenses","qualifier_ui":"Q000517","qualifier_name":"prevention & control","is_major_topic":true},{"descriptor_ui":"D014495","descriptor_name":"Universities","qualifier_ui":null,"qualifier_name":null,"is_major_topic":true},{"descriptor_ui":"D015144","descriptor_name":"Southeastern United States","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false},{"descriptor_ui":"D040541","descriptor_name":"Marketing","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false},{"descriptor_ui":"D066262","descriptor_name":"Social Norms","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false}],"locations_count":2,"locations":[{"id":"doi:10.1177/0886260518780411","doi":"https://doi.org/10.1177/0886260518780411","is_oa":false,"landing_page_url":"https://doi.org/10.1177/0886260518780411","pdf_url":null,"source":{"id":"https://openalex.org/S45333638","display_name":"Journal of Interpersonal Violence","issn_l":"0886-2605","issn":["0886-2605","1552-6518"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core","dongbi-b","erih-plus","jufo-2","ki-jl-2","medline","norway-2","poland-100","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Interpersonal Violence","raw_type":"journal-article"},{"id":"pmid:29936905","doi":null,"is_oa":false,"landing_page_url":"https://pubmed.ncbi.nlm.nih.gov/29936905","pdf_url":null,"source":{"id":"https://openalex.org/S4306525036","display_name":"PubMed","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1299303238","host_organization_name":"National Institutes of Health","host_organization_lineage":["https://openalex.org/I1299303238"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of interpersonal violence","raw_type":"Journal Article"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.7246000170707703,"display_name":"Good health and well-being","id":"https://metadata.un.org/sdg/3"},{"score":0.6025999784469604,"display_name":"Gender equality","id":"https://metadata.un.org/sdg/5"},{"score":0.5473999977111816,"display_name":"Peace, justice, and strong institutions","id":"https://metadata.un.org/sdg/16"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":22,"referenced_works":["https://openalex.org/W2010124757","https://openalex.org/W2020195563","https://openalex.org/W2050617680","https://openalex.org/W2061218910","https://openalex.org/W2063892604","https://openalex.org/W2066282021","https://openalex.org/W2095870820","https://openalex.org/W2097941039","https://openalex.org/W2105279060","https://openalex.org/W2113816425","https://openalex.org/W2116242869","https://openalex.org/W2118003711","https://openalex.org/W2118432234","https://openalex.org/W2118835039","https://openalex.org/W2130120611","https://openalex.org/W2136079802","https://openalex.org/W2161373733","https://openalex.org/W2164969423","https://openalex.org/W2481901499","https://openalex.org/W2623450347","https://openalex.org/W2994394399","https://openalex.org/W4237152793"],"related_works":["https://openalex.org/W2343844802","https://openalex.org/W2130120611","https://openalex.org/W2063892604","https://openalex.org/W2206733980","https://openalex.org/W2889069550","https://openalex.org/W2214389465","https://openalex.org/W2303279266","https://openalex.org/W2750576945","https://openalex.org/W4291014863","https://openalex.org/W2266089858"],"abstract_inverted_index":{"The":[0],"article":[1],"evaluates":[2],"the":[3,25,95,98,105,117,127,144],"effectiveness":[4],"of":[5,53,86,107,116,134,146,149],"a":[6,20,64,123,153],"5-year":[7],"social":[8,61,65,150],"norms":[9,62,66,151],"sexual":[10,46],"violence":[11,47,160],"prevention":[12],"marketing":[13,67],"campaign":[14,68],"designed":[15],"specifically":[16],"for":[17,143],"men":[18,34,157],"on":[19,114],"large":[21],"public":[22],"university":[23],"in":[24,158],"Southeastern":[26],"United":[27],"States.":[28],"From":[29],"2010":[30],"through":[31],"2014,":[32],"4,158":[33],"were":[35],"asked":[36],"about":[37],"their":[38,51,54],"self-reported":[39,83,111],"attitudes,":[40,56,75],"beliefs,":[41,57,76],"and":[42,58,77,84,89,94,109,136],"behavior":[43,112],"related":[44],"to":[45,71,126,140,155],"as":[48,50,129,152],"well":[49],"perception":[52,85],"peers'":[55],"behaviors.":[59,78],"Using":[60],"theory,":[63],"was":[69],"developed":[70],"target":[72],"highly":[73],"discrepant":[74],"Results":[79],"indicate":[80],"that":[81],"both":[82],"peer":[87],"attitudes":[88],"beliefs":[90],"improved":[91],"over":[92,101],"time,":[93],"discrepancy":[96],"between":[97],"two":[99],"reduced":[100],"time.":[102],"In":[103],"addition,":[104],"frequency":[106],"positive":[108],"prosocial":[110],"increased":[113],"five":[115],"six":[118],"indicators.":[119],"This":[120],"study":[121],"represents":[122],"significant":[124],"contribution":[125],"literature,":[128],"it":[130],"uses":[131],"5":[132],"years":[133],"data":[135],"includes":[137],"behavioral":[138],"indicators":[139],"add":[141],"evidence":[142],"efficacy":[145],"targeting":[147],"misperceptions":[148],"mechanism":[154],"engage":[156],"gender-based":[159],"prevention.":[161]},"counts_by_year":[{"year":2026,"cited_by_count":3},{"year":2025,"cited_by_count":8},{"year":2024,"cited_by_count":9},{"year":2023,"cited_by_count":9},{"year":2022,"cited_by_count":16},{"year":2021,"cited_by_count":4},{"year":2020,"cited_by_count":4},{"year":2019,"cited_by_count":4}],"updated_date":"2026-10-31T12:09:11.096373","created_date":"2018-07-10T00:00:00"}