{"id":"https://openalex.org/W2809960000","doi":"https://doi.org/10.4018/978-1-5225-5357-1.ch015","title":"Fans' Narrations","display_name":"Fans' Narrations","publication_year":2018,"publication_date":"2018-06-07","ids":{"openalex":"https://openalex.org/W2809960000","doi":"https://doi.org/10.4018/978-1-5225-5357-1.ch015","mag":"2809960000"},"language":"en","primary_location":{"id":"doi:10.4018/978-1-5225-5357-1.ch015","doi":"https://doi.org/10.4018/978-1-5225-5357-1.ch015","is_oa":false,"landing_page_url":"https://doi.org/10.4018/978-1-5225-5357-1.ch015","pdf_url":null,"source":{"id":"https://openalex.org/S4210183798","display_name":"Advances in media, entertainment and the arts (AMEA) book series","issn_l":"2475-6814","issn":["2475-6814","2475-6830"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core"],"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Advances in Media, Entertainment, and the Arts","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W4246686400","display_name":"Handbook of Research on Transmedia Storytelling and Narrative Strategies"},"type":"book-chapter","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5033102239","display_name":"Ersin Diker","orcid":"https://orcid.org/0000-0002-3973-0639","observed_orcids":["https://orcid.org/0000-0002-3973-0639"]},"institutions":[{"id":"https://openalex.org/I143914637","display_name":"G\u00fcm\u00fc\u015fhane University","ror":"https://ror.org/00r9t7n55","country_code":"TR","type":"education","lineage":["https://openalex.org/I143914637"]}],"countries":["TR"],"is_corresponding":false,"raw_author_name":"Ersin Diker","raw_affiliation_strings":["G\u00fcm\u00fc\u015fhane University, Turkey"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"G\u00fcm\u00fc\u015fhane University, Turkey","institution_ids":["https://openalex.org/I143914637"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5068559473","display_name":"Birg\u00fcl TA\u015eDELEN","orcid":"https://orcid.org/0000-0003-0281-3892","observed_orcids":["https://orcid.org/0000-0003-0281-3892"]},"institutions":[{"id":"https://openalex.org/I143914637","display_name":"G\u00fcm\u00fc\u015fhane University","ror":"https://ror.org/00r9t7n55","country_code":"TR","type":"education","lineage":["https://openalex.org/I143914637"]}],"countries":["TR"],"is_corresponding":false,"raw_author_name":"Birg\u00fcl Ta\u015fdelen","raw_affiliation_strings":["G\u00fcm\u00fc\u015fhane University, Turkey"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"G\u00fcm\u00fc\u015fhane University, Turkey","institution_ids":["https://openalex.org/I143914637"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I143914637"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.05749271,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"292","last_page":"309"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14035","display_name":"Literature, Culture, and Aesthetics","score":0.8740000128746033,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14035","display_name":"Literature, Culture, and Aesthetics","score":0.8740000128746033,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.12049999833106995,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.002300000051036477,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/transmedia-storytelling","display_name":"transmedia storytelling","score":0.8610000014305115},{"id":"https://openalex.org/keywords/participatory-culture","display_name":"participatory culture","score":0.8709999918937683},{"id":"https://openalex.org/keywords/social-media","display_name":"social media","score":0.8320000171661377},{"id":"https://openalex.org/keywords/brand-communication","display_name":"brand communication","score":0.9589999914169312},{"id":"https://openalex.org/keywords/brand-loyalty","display_name":"brand loyalty","score":0.9129999876022339},{"id":"https://openalex.org/keywords/brand-image","display_name":"brand image","score":0.7239999771118164},{"id":"https://openalex.org/keywords/brand-reputation","display_name":"brand reputation","score":0.9670000076293945},{"id":"https://openalex.org/keywords/fan-comments","display_name":"fan comments","score":0.6179999709129333},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":0.4869999885559082}],"concepts":[{"id":"https://openalex.org/C2776538412","wikidata":"https://www.wikidata.org/wiki/Q989963","display_name":"Storytelling","level":3,"score":0.5915434956550598},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5889209508895874},{"id":"https://openalex.org/C48798503","wikidata":"https://www.wikidata.org/wiki/Q877546","display_name":"Reputation","level":2,"score":0.5516713857650757},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.5405802130699158},{"id":"https://openalex.org/C127576917","wikidata":"https://www.wikidata.org/wiki/Q624630","display_name":"Competitor analysis","level":2,"score":0.4438810348510742},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.4178571403026581},{"id":"https://openalex.org/C201280247","wikidata":"https://www.wikidata.org/wiki/Q11032","display_name":"Newspaper","level":2,"score":0.4135148525238037},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.4125373363494873},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.25901931524276733},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.25685057044029236},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.23980265855789185},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.19117367267608643},{"id":"https://openalex.org/C199033989","wikidata":"https://www.wikidata.org/wiki/Q1318295","display_name":"Narrative","level":2,"score":0.18405035138130188},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.10613778233528137},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.09038209915161133},{"id":"https://openalex.org/C124952713","wikidata":"https://www.wikidata.org/wiki/Q8242","display_name":"Literature","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.4018/978-1-5225-5357-1.ch015","doi":"https://doi.org/10.4018/978-1-5225-5357-1.ch015","is_oa":false,"landing_page_url":"https://doi.org/10.4018/978-1-5225-5357-1.ch015","pdf_url":null,"source":{"id":"https://openalex.org/S4210183798","display_name":"Advances in media, entertainment and the arts (AMEA) book series","issn_l":"2475-6814","issn":["2475-6814","2475-6830"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core"],"host_organization":"https://openalex.org/P4310320424","host_organization_name":"IGI Global","host_organization_lineage":["https://openalex.org/P4310320424"],"host_organization_lineage_names":["IGI Global"],"type":"book series"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Advances in Media, Entertainment, and the Arts","raw_type":"book-chapter"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":39,"referenced_works":["https://openalex.org/W22371370","https://openalex.org/W376355528","https://openalex.org/W609132619","https://openalex.org/W1203246128","https://openalex.org/W1546387851","https://openalex.org/W1598792477","https://openalex.org/W1602880800","https://openalex.org/W1796978253","https://openalex.org/W1971530845","https://openalex.org/W1974895348","https://openalex.org/W1990596918","https://openalex.org/W2008098237","https://openalex.org/W2011554523","https://openalex.org/W2020266303","https://openalex.org/W2035777273","https://openalex.org/W2043146457","https://openalex.org/W2066065478","https://openalex.org/W2098099892","https://openalex.org/W2120896261","https://openalex.org/W2135294661","https://openalex.org/W2152274359","https://openalex.org/W2185304698","https://openalex.org/W2293045797","https://openalex.org/W2316713820","https://openalex.org/W2346537030","https://openalex.org/W2395716099","https://openalex.org/W2427131136","https://openalex.org/W2555510919","https://openalex.org/W2580363849","https://openalex.org/W2592146712","https://openalex.org/W2615555443","https://openalex.org/W2633397948","https://openalex.org/W2946842410","https://openalex.org/W3008978344","https://openalex.org/W3101032887","https://openalex.org/W3153389987","https://openalex.org/W4285719527","https://openalex.org/W6600661432","https://openalex.org/W6722792143"],"related_works":["https://openalex.org/W2811436234","https://openalex.org/W2525205667","https://openalex.org/W4387319768","https://openalex.org/W1985974894","https://openalex.org/W4394904516","https://openalex.org/W3023862958","https://openalex.org/W3140219584","https://openalex.org/W4285083977","https://openalex.org/W6982347237","https://openalex.org/W3147633566"],"abstract_inverted_index":{"In":[0],"today's":[1],"world,":[2],"with":[3,75,108,142],"the":[4,47,66,99,135,146],"development":[5],"of":[6,79,101,148],"technology,":[7],"brands":[8,56],"have":[9,70,94],"turned":[10],"to":[11,30,58,85,132,152],"new":[12],"communication":[13,20,68,87],"means":[14],"and":[15,32,43,53,62,89,112,157],"methods":[16],"apart":[17],"from":[18,34],"traditional":[19],"tools":[21,52],"like":[22],"television,":[23],"newspapers,":[24],"magazines,":[25],"cinemas,":[26],"etc.":[27],"in":[28,37,72,98,126,145],"order":[29],"differentiate":[31],"escape":[33],"their":[35,109],"competitors":[36],"an":[38,95],"increasingly":[39],"competitive":[40],"environment.":[41],"Storytelling":[42],"social":[44,73,90,123],"media":[45,74],"are":[46],"leading":[48],"ones":[49],"among":[50],"these":[51],"methods.":[54],"Thus,":[55,125],"aim":[57],"create":[59],"branding":[60],"process":[61],"brand":[63,153],"loyalty":[64],"through":[65,119],"strategic":[67],"they":[69],"established":[71],"consumers.":[76],"The":[77],"concept":[78],"participatory":[80],"culture":[81,150],"has":[82,139],"expanded":[83],"thanks":[84],"digital":[86],"technologies":[88],"media.":[91,124],"Fans":[92],"who":[93],"important":[96],"place":[97],"storytelling":[100,137],"transmedia":[102,136],"reshape":[103],"a":[104],"story,":[105],"associate":[106],"it":[107,114,117,129],"own":[110],"lives,":[111],"recreate":[113],"by":[115],"producing":[116],"again":[118],"various":[120],"media,":[121],"especially":[122],"this":[127],"study,":[128],"is":[130],"aimed":[131],"reveal":[133],"how":[134],"which":[138],"been":[140],"awarded":[141],"fan":[143],"comments":[144],"context":[147],"participant":[149],"contributes":[151],"communication,":[154],"image,":[155],"reputation,":[156],"marketing.":[158]},"counts_by_year":[],"updated_date":"2026-10-10T09:11:00.788812","created_date":"2018-07-10T00:00:00"}