{"id":"https://openalex.org/W2809821995","doi":"https://doi.org/10.20491/isarder.2018.455","title":"D\u00fc\u015f\u00fck Maliyetli Havayolu Firmalar\u0131 ile Tam Hizmet Veren Havayolu Firmalar\u0131 Marka Ki\u015filiklerinin Kar\u015f\u0131la\u015ft\u0131rmas\u0131: T\u00fcrk Havayollar\u0131 - Pegasus Havayollar\u0131 \u0130ncelemesi - Brand Personality Comparison of the Low Cost Airlines And Full Service Airlines: Turkish Airlines - Pegasus Airlines Analaysis","display_name":"D\u00fc\u015f\u00fck Maliyetli Havayolu Firmalar\u0131 ile Tam Hizmet Veren Havayolu Firmalar\u0131 Marka Ki\u015filiklerinin Kar\u015f\u0131la\u015ft\u0131rmas\u0131: T\u00fcrk Havayollar\u0131 - Pegasus Havayollar\u0131 \u0130ncelemesi - Brand Personality Comparison of the Low Cost Airlines And Full Service Airlines: Turkish Airlines - Pegasus Airlines Analaysis","publication_year":2018,"publication_date":"2018-06-30","ids":{"openalex":"https://openalex.org/W2809821995","doi":"https://doi.org/10.20491/isarder.2018.455","mag":"2809821995"},"language":"tr","primary_location":{"id":"doi:10.20491/isarder.2018.455","doi":"https://doi.org/10.20491/isarder.2018.455","is_oa":true,"landing_page_url":"http://doi.org/10.20491/isarder.2018.455","pdf_url":"https://doi.org/10.20491/isarder.2018.455","source":{"id":"https://openalex.org/S2764689644","display_name":"Journal of Business Research - Turk","issn_l":"1309-0712","issn":["1309-0712"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["tr-dizin"],"host_organization":"https://openalex.org/P4310318316","host_organization_name":"Isarder","host_organization_lineage":["https://openalex.org/P4310318316"],"host_organization_lineage_names":["Isarder"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Business Research - Turk","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://doi.org/10.20491/isarder.2018.455","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5008214602","display_name":"Vahap \u00d6nen","orcid":"https://orcid.org/0000-0001-8592-9430","observed_orcids":["https://orcid.org/0000-0001-8592-9430"]},"institutions":[{"id":"https://openalex.org/I96268669","display_name":"Okan University","ror":"https://ror.org/054d5vq03","country_code":"TR","type":"education","lineage":["https://openalex.org/I96268669"]}],"countries":["TR"],"is_corresponding":true,"raw_author_name":"VAHAP \u00d6NEN","raw_affiliation_strings":["\u0130stanbul Okan Universitesi Uygulamal\u0131 Bilimler Fak\u00fcltesi Sivil Havac\u0131l\u0131k Y\u00f6netimi, \u0130stanbul, T\u00fcrkiye orcid.org","\u0130stanbul Okan University Faculty of Applied Sciences Department of Aviation Management, \u0130stanbul, Turkey orcid.org"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"\u0130stanbul Okan Universitesi Uygulamal\u0131 Bilimler Fak\u00fcltesi Sivil Havac\u0131l\u0131k Y\u00f6netimi, \u0130stanbul, T\u00fcrkiye orcid.org","institution_ids":["https://openalex.org/I96268669"]},{"raw_affiliation_string":"\u0130stanbul Okan University Faculty of Applied Sciences Department of Aviation Management, \u0130stanbul, Turkey orcid.org","institution_ids":["https://openalex.org/I96268669"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5008214602"],"corresponding_institution_ids":["https://openalex.org/I96268669"],"apc_list":{"value":150,"currency":"USD","value_usd":150},"apc_paid":{"value":150,"currency":"USD","value_usd":150},"fwci":0.346,"has_fulltext":true,"cited_by_count":3,"citation_normalized_percentile":{"value":0.71937827,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":93},"biblio":{"volume":"10","issue":"2","first_page":"783","last_page":"802"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.6845999956130981,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.6845999956130981,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11599","display_name":"Aviation Industry Analysis and Trends","score":0.22380000352859497,"subfield":{"id":"https://openalex.org/subfields/2000","display_name":"General Economics, Econometrics and Finance"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.02329999953508377,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-personality","display_name":"brand personality","score":0.9929999709129333},{"id":"https://openalex.org/keywords/low-cost-carriers","display_name":"low-cost carriers","score":0.9160000085830688},{"id":"https://openalex.org/keywords/full-service-airlines","display_name":"full-service airlines","score":0.8880000114440918},{"id":"https://openalex.org/keywords/turkish-airlines","display_name":"Turkish Airlines","score":0.9279999732971191},{"id":"https://openalex.org/keywords/pegasus-airlines","display_name":"Pegasus Airlines","score":0.9990000128746033},{"id":"https://openalex.org/keywords/airline-branding","display_name":"airline branding","score":0.7049999833106995},{"id":"https://openalex.org/keywords/consumer-perception","display_name":"consumer perception","score":0.42399999499320984}],"concepts":[{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.6036482453346252},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.35283392667770386},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.34921538829803467}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.20491/isarder.2018.455","doi":"https://doi.org/10.20491/isarder.2018.455","is_oa":true,"landing_page_url":"http://doi.org/10.20491/isarder.2018.455","pdf_url":"https://doi.org/10.20491/isarder.2018.455","source":{"id":"https://openalex.org/S2764689644","display_name":"Journal of Business Research - Turk","issn_l":"1309-0712","issn":["1309-0712"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["tr-dizin"],"host_organization":"https://openalex.org/P4310318316","host_organization_name":"Isarder","host_organization_lineage":["https://openalex.org/P4310318316"],"host_organization_lineage_names":["Isarder"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Business Research - Turk","raw_type":"journal-article"},{"id":"mag:2970190887","doi":null,"is_oa":true,"landing_page_url":"https://www.ceeol.com/content-files/document-701143.pdf","pdf_url":null,"source":{"id":"https://openalex.org/S2764689644","display_name":"Journal of Business Research - Turk","issn_l":"1309-0712","issn":["1309-0712"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["tr-dizin"],"host_organization":"https://openalex.org/P4310318316","host_organization_name":"Isarder","host_organization_lineage":["https://openalex.org/P4310318316"],"host_organization_lineage_names":["Isarder"],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Journal of Business Research - Turk","raw_type":null}],"best_oa_location":{"id":"doi:10.20491/isarder.2018.455","doi":"https://doi.org/10.20491/isarder.2018.455","is_oa":true,"landing_page_url":"http://doi.org/10.20491/isarder.2018.455","pdf_url":"https://doi.org/10.20491/isarder.2018.455","source":{"id":"https://openalex.org/S2764689644","display_name":"Journal of Business Research - Turk","issn_l":"1309-0712","issn":["1309-0712"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":["tr-dizin"],"host_organization":"https://openalex.org/P4310318316","host_organization_name":"Isarder","host_organization_lineage":["https://openalex.org/P4310318316"],"host_organization_lineage_names":["Isarder"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Business Research - Turk","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2809821995.pdf","grobid_xml":"https://content.openalex.org/works/W2809821995.grobid-xml"},"referenced_works_count":22,"referenced_works":["https://openalex.org/W285930556","https://openalex.org/W395296562","https://openalex.org/W628402407","https://openalex.org/W1963764248","https://openalex.org/W1983174700","https://openalex.org/W1983180063","https://openalex.org/W1988714291","https://openalex.org/W1988860973","https://openalex.org/W2011913264","https://openalex.org/W2021364145","https://openalex.org/W2024548189","https://openalex.org/W2044797971","https://openalex.org/W2051539700","https://openalex.org/W2063506561","https://openalex.org/W2078429717","https://openalex.org/W2078524654","https://openalex.org/W2082665979","https://openalex.org/W2087679804","https://openalex.org/W2174579691","https://openalex.org/W3121590070","https://openalex.org/W4241941157","https://openalex.org/W4248505864"],"related_works":["https://openalex.org/W2970190887","https://openalex.org/W6981288049","https://openalex.org/W2795087707","https://openalex.org/W7166255745","https://openalex.org/W2572626356","https://openalex.org/W2783082000","https://openalex.org/W4383681579","https://openalex.org/W3187272256","https://openalex.org/W4297743911","https://openalex.org/W7123127379"],"abstract_inverted_index":{"sonucuna":[0],"var\u0131lm\u0131\u015ft\u0131r.":[1]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2023,"cited_by_count":1},{"year":2019,"cited_by_count":1}],"updated_date":"2026-11-13T13:42:25.865203","created_date":"2018-07-10T00:00:00"}