{"id":"https://openalex.org/W2809703418","doi":"https://doi.org/10.12662/2359-618xregea.v7i1.p118-127.2018","title":"A INFLU\u00caNCIA DAS REDES SOCIAIS NAS DECIS\u00d5ES DE COMPRAS","display_name":"A INFLU\u00caNCIA DAS REDES SOCIAIS NAS DECIS\u00d5ES DE COMPRAS","publication_year":2018,"publication_date":"2018-06-29","ids":{"openalex":"https://openalex.org/W2809703418","doi":"https://doi.org/10.12662/2359-618xregea.v7i1.p118-127.2018","mag":"2809703418"},"language":"pt","primary_location":{"id":"doi:10.12662/2359-618xregea.v7i1.p118-127.2018","doi":"https://doi.org/10.12662/2359-618xregea.v7i1.p118-127.2018","is_oa":true,"landing_page_url":"https://doi.org/10.12662/2359-618xregea.v7i1.p118-127.2018","pdf_url":"https://periodicos.unichristus.edu.br/gestao/article/download/1833/696","source":{"id":"https://openalex.org/S2737068574","display_name":"Revista Gest\u00e3o em An\u00e1lise","issn_l":"1984-7297","issn":["1984-7297","2359-618X"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":"https://openalex.org/P4310312185","host_organization_name":"Centro Universit\u00e1rio Christus","host_organization_lineage":["https://openalex.org/P4310312185"],"host_organization_lineage_names":["Centro Universit\u00e1rio Christus"],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Revista Gest\u00e3o em An\u00e1lise","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://periodicos.unichristus.edu.br/gestao/article/download/1833/696","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5028288514","display_name":"Juliana Carvalho de Sousa","orcid":"https://orcid.org/0000-0002-0388-3959","observed_orcids":["https://orcid.org/0000-0002-0388-3959"]},"institutions":[{"id":"https://openalex.org/I84554738","display_name":"Universidade Federal Rural do Semi-\u00c1rido","ror":"https://ror.org/05x2svh05","country_code":"BR","type":"education","lineage":["https://openalex.org/I84554738"]}],"countries":["BR"],"is_corresponding":false,"raw_author_name":"Juliana Carvalho de Sousa","raw_affiliation_strings":["Universidade Federal Rural do Semi-\u00c1rido/Docente"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universidade Federal Rural do Semi-\u00c1rido/Docente","institution_ids":["https://openalex.org/I84554738"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5019123599","display_name":"Pablo Marlon Medeiros da Silva","orcid":"https://orcid.org/0000-0003-4612-5143","observed_orcids":["https://orcid.org/0000-0003-4612-5143"]},"institutions":[{"id":"https://openalex.org/I4210088480","display_name":"Universidade Potiguar","ror":"https://ror.org/00315pw02","country_code":"BR","type":"education","lineage":["https://openalex.org/I4210088480"]}],"countries":["BR"],"is_corresponding":false,"raw_author_name":"Pablo Marlon Medeiros da Silva","raw_affiliation_strings":["Universidade Potiguar/Doutorando em Administra\u00e7\u00e3o"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universidade Potiguar/Doutorando em Administra\u00e7\u00e3o","institution_ids":["https://openalex.org/I4210088480"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5076873782","display_name":"Francisco Roberto Pinto","orcid":"https://orcid.org/0000-0003-2559-1524","observed_orcids":["https://orcid.org/0000-0003-2559-1524"]},"institutions":[{"id":"https://openalex.org/I102939073","display_name":"Universidade Estadual do Cear\u00e1","ror":"https://ror.org/00sec1m50","country_code":"BR","type":"education","lineage":["https://openalex.org/I102939073"]}],"countries":["BR"],"is_corresponding":false,"raw_author_name":"Francisco Roberto Pinto","raw_affiliation_strings":["Universidade Estadual do Cear\u00e1/Docente"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universidade Estadual do Cear\u00e1/Docente","institution_ids":["https://openalex.org/I102939073"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5012454598","display_name":"Anderson Lopes Nascimento","orcid":"https://orcid.org/0000-0003-2538-9000","observed_orcids":["https://orcid.org/0000-0003-2538-9000"]},"institutions":[{"id":"https://openalex.org/I102939073","display_name":"Universidade Estadual do Cear\u00e1","ror":"https://ror.org/00sec1m50","country_code":"BR","type":"education","lineage":["https://openalex.org/I102939073"]}],"countries":["BR"],"is_corresponding":false,"raw_author_name":"Anderson Lopes Nascimento","raw_affiliation_strings":["Universidade Estadual do Cear\u00e1/Mestre em Administra\u00e7\u00e3o"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universidade Estadual do Cear\u00e1/Mestre em Administra\u00e7\u00e3o","institution_ids":["https://openalex.org/I102939073"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5067653991","display_name":"L\u00edvia Nascimento Rabelo","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I84554738","display_name":"Universidade Federal Rural do Semi-\u00c1rido","ror":"https://ror.org/05x2svh05","country_code":"BR","type":"education","lineage":["https://openalex.org/I84554738"]}],"countries":["BR"],"is_corresponding":false,"raw_author_name":"Livia Nascimento Rabelo","raw_affiliation_strings":["Universidade Federal Rural do Semi-\u00c1rido/Graduada em Administra\u00e7\u00e3o"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universidade Federal Rural do Semi-\u00c1rido/Graduada em Administra\u00e7\u00e3o","institution_ids":["https://openalex.org/I84554738"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.346,"has_fulltext":true,"cited_by_count":8,"citation_normalized_percentile":{"value":0.71937827,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":95},"biblio":{"volume":"7","issue":"1","first_page":"118","last_page":"118"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.8568999767303467,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.8568999767303467,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.13729999959468842,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.0012000000569969416,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-media","display_name":"social media","score":0.7960000038146973},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.9279999732971191},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.9259999990463257},{"id":"https://openalex.org/keywords/gender-differences","display_name":"gender differences","score":0.9459999799728394},{"id":"https://openalex.org/keywords/age-differences","display_name":"age differences","score":0.9679999947547913},{"id":"https://openalex.org/keywords/social-media-use","display_name":"social media use","score":0.5669999718666077}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.5654222369194031},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.4476911425590515},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.3282499313354492},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.18425679206848145}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.12662/2359-618xregea.v7i1.p118-127.2018","doi":"https://doi.org/10.12662/2359-618xregea.v7i1.p118-127.2018","is_oa":true,"landing_page_url":"https://doi.org/10.12662/2359-618xregea.v7i1.p118-127.2018","pdf_url":"https://periodicos.unichristus.edu.br/gestao/article/download/1833/696","source":{"id":"https://openalex.org/S2737068574","display_name":"Revista Gest\u00e3o em An\u00e1lise","issn_l":"1984-7297","issn":["1984-7297","2359-618X"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":"https://openalex.org/P4310312185","host_organization_name":"Centro Universit\u00e1rio Christus","host_organization_lineage":["https://openalex.org/P4310312185"],"host_organization_lineage_names":["Centro Universit\u00e1rio Christus"],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Revista Gest\u00e3o em An\u00e1lise","raw_type":"journal-article"},{"id":"pmh:oai:ojs.emnuvens.com.br:article/1833","doi":null,"is_oa":false,"landing_page_url":"https://periodicos.unichristus.edu.br/gestao/article/view/1833","pdf_url":null,"source":{"id":"https://openalex.org/S4306402641","display_name":"LA Referencia (Red Federada de Repositorios Institucionales de Publicaciones Cient\u00edficas)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4383465926","host_organization_name":"LA Referencia","host_organization_lineage":["https://openalex.org/I4383465926"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"instacron:CHRISTUS","raw_type":"info:eu-repo/semantics/article"},{"id":"pmh:oai:doaj.org/article:b4f4aa63bc95499293b6fa0e6b31f1bd","doi":null,"is_oa":false,"landing_page_url":"https://doaj.org/article/b4f4aa63bc95499293b6fa0e6b31f1bd","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Revista Gest\u00e3o em An\u00e1lise, Vol 7, Iss 1, Pp 118-127 (2018)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.12662/2359-618xregea.v7i1.p118-127.2018","doi":"https://doi.org/10.12662/2359-618xregea.v7i1.p118-127.2018","is_oa":true,"landing_page_url":"https://doi.org/10.12662/2359-618xregea.v7i1.p118-127.2018","pdf_url":"https://periodicos.unichristus.edu.br/gestao/article/download/1833/696","source":{"id":"https://openalex.org/S2737068574","display_name":"Revista Gest\u00e3o em An\u00e1lise","issn_l":"1984-7297","issn":["1984-7297","2359-618X"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":"https://openalex.org/P4310312185","host_organization_name":"Centro Universit\u00e1rio Christus","host_organization_lineage":["https://openalex.org/P4310312185"],"host_organization_lineage_names":["Centro Universit\u00e1rio Christus"],"type":"journal"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Revista Gest\u00e3o em An\u00e1lise","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2809703418.pdf","grobid_xml":"https://content.openalex.org/works/W2809703418.grobid-xml"},"referenced_works_count":12,"referenced_works":["https://openalex.org/W1581545764","https://openalex.org/W1977881424","https://openalex.org/W1979333515","https://openalex.org/W1985749074","https://openalex.org/W1991876998","https://openalex.org/W2003893761","https://openalex.org/W2080752321","https://openalex.org/W2122036089","https://openalex.org/W2133783979","https://openalex.org/W2283701525","https://openalex.org/W2288043638","https://openalex.org/W2460401010"],"related_works":["https://openalex.org/W6930855970","https://openalex.org/W7154604352","https://openalex.org/W7155018738","https://openalex.org/W3020218013","https://openalex.org/W4399304814","https://openalex.org/W3005180454","https://openalex.org/W7018743419","https://openalex.org/W6991820491","https://openalex.org/W137600730","https://openalex.org/W3159684819"],"abstract_inverted_index":{"O":[0],"presente":[1],"estudo":[2],"analisou":[3],"a":[4,49,53],"influ\u00eancia":[5,87],"das":[6],"redes":[7,77,82],"sociais":[8,83],"sobre":[9],"o":[10],"comportamento":[11,90],"de":[12,16,27,29,42,45,86,97],"consumidores":[13],"no":[14,70,89],"processo":[15],"compra.":[17],"Apresentou":[18],"car\u00e1ter":[19],"descritivo,":[20],"com":[21,39,62],"abordagem":[22],"quantitativa,":[23],"usando":[24],"como":[25],"instrumento":[26],"coleta":[28],"dados":[30],"um":[31],"question\u00e1rio":[32],"on-line":[33],"validado":[34],"por":[35],"N\u00f3brega":[36],"(2014),":[37],"aplicado":[38],"346":[40],"residentes":[41],"cidades":[43],"nordestinas":[44],"m\u00e9dio":[46],"porte.":[47],"Utilizou-se":[48],"estat\u00edstica":[50],"descritiva":[51],"e":[52,66,99],"t\u00e9cnica":[54],"ANOVA.":[55],"Os":[56],"resultados":[57],"apontaram":[58],"que":[59,71,80],"h\u00e1":[60],"diferen\u00e7as":[61],"rela\u00e7\u00e3o":[63],"ao":[64,74],"g\u00eanero":[65],"\u00e0":[67],"faixa":[68],"et\u00e1ria":[69],"diz":[72],"respeito":[73],"consumo":[75],"nas":[76],"sociais.":[78],"Concluiu-se":[79],"as":[81],"t\u00eam":[84],"poder":[85],"relevante":[88],"dos":[91],"consumidores,":[92],"sendo":[93],"uma":[94],"importante":[95],"via":[96],"comunica\u00e7\u00e3o":[98],"intera\u00e7\u00e3o.":[100]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":1},{"year":2020,"cited_by_count":1}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2018-07-10T00:00:00"}
