{"id":"https://openalex.org/W2808205254","doi":null,"title":"New Product Diffusion with Two Interacting Segments or Products","display_name":"New Product Diffusion with Two Interacting Segments or Products","publication_year":2007,"publication_date":"2007-01-01","ids":{"openalex":"https://openalex.org/W2808205254","mag":"2808205254"},"language":"en","primary_location":{"id":"pmh:oai:repository.upenn.edu:marketing_papers-1317","doi":null,"is_oa":true,"landing_page_url":"https://repository.upenn.edu/marketing_papers/375","pdf_url":"https://repository.upenn.edu/cgi/viewcontent.cgi?article=1317&context=marketing_papers","source":{"id":"https://openalex.org/S4306402083","display_name":"ScholarlyCommons (University of Pennsylvania)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I79576946","host_organization_name":"University of Pennsylvania","host_organization_lineage":["https://openalex.org/I79576946"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Marketing Papers","raw_type":"text"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://repository.upenn.edu/cgi/viewcontent.cgi?article=1317&context=marketing_papers","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5086007653","display_name":"Nitin Bakshi","orcid":"https://orcid.org/0000-0002-9825-189X","observed_orcids":["https://orcid.org/0000-0002-9825-189X"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Nitin Bakshi","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5035743198","display_name":"Kartik Hosanagar","orcid":"https://orcid.org/0000-0002-6442-9434","observed_orcids":["https://orcid.org/0000-0002-6442-9434"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Kartik Hosanagar","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0002-6442-9434","affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5036557860","display_name":"Christophe Van den Bulte","orcid":"https://orcid.org/0000-0001-9708-1596","observed_orcids":["https://orcid.org/0000-0001-9708-1596"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Christophe Van den Bulte","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0001-9708-1596","affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":1,"citation_normalized_percentile":{"value":0.53004894,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":93},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12659","display_name":"Innovation Diffusion and Forecasting","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12659","display_name":"Innovation Diffusion and Forecasting","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10328","display_name":"Supply Chain and Inventory Management","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/new-product-diffusion","display_name":"new product diffusion","score":0.9459999799728394},{"id":"https://openalex.org/keywords/customer-segments","display_name":"customer segments","score":0.6460000276565552},{"id":"https://openalex.org/keywords/product-diffusion","display_name":"product diffusion","score":0.45899999141693115},{"id":"https://openalex.org/keywords/stability-of-equilibrium","display_name":"equilibrium stability","score":0.906000018119812},{"id":"https://openalex.org/keywords/convergence-behavior","display_name":"convergence behavior","score":0.7429999709129333},{"id":"https://openalex.org/keywords/market-potential","display_name":"market potential","score":0.6579999923706055},{"id":"https://openalex.org/keywords/seeding-strategies","display_name":"seeding strategies","score":0.6460000276565552},{"id":"https://openalex.org/keywords/demand-control","display_name":"demand control","score":0.8519999980926514}],"concepts":[{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.6134905219078064},{"id":"https://openalex.org/C69357855","wikidata":"https://www.wikidata.org/wiki/Q163214","display_name":"Diffusion","level":2,"score":0.5091771483421326},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.4130038022994995},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.27342548966407776},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.182101309299469},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.1304229497909546},{"id":"https://openalex.org/C97355855","wikidata":"https://www.wikidata.org/wiki/Q11473","display_name":"Thermodynamics","level":1,"score":0.08054739236831665}],"mesh":[],"locations_count":4,"locations":[{"id":"pmh:oai:repository.upenn.edu:marketing_papers-1317","doi":null,"is_oa":true,"landing_page_url":"https://repository.upenn.edu/marketing_papers/375","pdf_url":"https://repository.upenn.edu/cgi/viewcontent.cgi?article=1317&context=marketing_papers","source":{"id":"https://openalex.org/S4306402083","display_name":"ScholarlyCommons (University of Pennsylvania)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I79576946","host_organization_name":"University of Pennsylvania","host_organization_lineage":["https://openalex.org/I79576946"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Marketing Papers","raw_type":"text"},{"id":"pmh:oai:CiteSeerX.psu:10.1.1.392.9627","doi":null,"is_oa":false,"landing_page_url":"http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.392.9627","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"http://qbox.wharton.upenn.edu/documents/opim/research/Bakshi - Multi Prod Diff.pdf","raw_type":"text"},{"id":"pmh:oai:repository.upenn.edu:20.500.14332/39554","doi":null,"is_oa":false,"landing_page_url":"https://repository.upenn.edu/handle/20.500.14332/39554","pdf_url":null,"source":{"id":"https://openalex.org/S4306402083","display_name":"ScholarlyCommons (University of Pennsylvania)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I79576946","host_organization_name":"University of Pennsylvania","host_organization_lineage":["https://openalex.org/I79576946"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"published","raw_type":"Working Paper"},{"id":"mag:2808205254","doi":null,"is_oa":false,"landing_page_url":"https://repository.upenn.edu/cgi/viewcontent.cgi?article=1317&context=marketing_papers","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":{"id":"pmh:oai:repository.upenn.edu:marketing_papers-1317","doi":null,"is_oa":true,"landing_page_url":"https://repository.upenn.edu/marketing_papers/375","pdf_url":"https://repository.upenn.edu/cgi/viewcontent.cgi?article=1317&context=marketing_papers","source":{"id":"https://openalex.org/S4306402083","display_name":"ScholarlyCommons (University of Pennsylvania)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I79576946","host_organization_name":"University of Pennsylvania","host_organization_lineage":["https://openalex.org/I79576946"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Marketing Papers","raw_type":"text"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2808205254.pdf","grobid_xml":"https://content.openalex.org/works/W2808205254.grobid-xml"},"referenced_works_count":40,"referenced_works":["https://openalex.org/W58504464","https://openalex.org/W71012416","https://openalex.org/W146054332","https://openalex.org/W609594583","https://openalex.org/W1506777791","https://openalex.org/W1533200881","https://openalex.org/W1861069607","https://openalex.org/W1967174428","https://openalex.org/W1970650168","https://openalex.org/W1973270663","https://openalex.org/W1984130730","https://openalex.org/W1993428784","https://openalex.org/W1995834231","https://openalex.org/W2002944058","https://openalex.org/W2003955127","https://openalex.org/W2008903655","https://openalex.org/W2009321446","https://openalex.org/W2009884847","https://openalex.org/W2013833032","https://openalex.org/W2021912993","https://openalex.org/W2038197107","https://openalex.org/W2052937415","https://openalex.org/W2053366617","https://openalex.org/W2059726439","https://openalex.org/W2070717370","https://openalex.org/W2075532272","https://openalex.org/W2095851786","https://openalex.org/W2104534880","https://openalex.org/W2106805078","https://openalex.org/W2106901357","https://openalex.org/W2110733496","https://openalex.org/W2137893686","https://openalex.org/W2149561536","https://openalex.org/W2150375325","https://openalex.org/W2151384094","https://openalex.org/W2152838072","https://openalex.org/W2265422133","https://openalex.org/W2326305080","https://openalex.org/W2765616802","https://openalex.org/W3022946999"],"related_works":["https://openalex.org/W7095148875","https://openalex.org/W2106805078","https://openalex.org/W287004030","https://openalex.org/W4205228254","https://openalex.org/W3003814571","https://openalex.org/W6993124929","https://openalex.org/W164321699","https://openalex.org/W3201804457","https://openalex.org/W2913100528","https://openalex.org/W2150720762"],"abstract_inverted_index":{"We":[0],"study":[1,84],"the":[2,12,19,31,42,46,58,66,80,98,102,119,142,174,180,199,210,213,226],"diffusion":[3,20,56,67,81,104],"of":[4,45,68,101,144,176,182,201],"a":[5,76,88,115,137,202],"product":[6,47,203],"in":[7,15,24,30,48,57,75,166,179,204,212],"two":[8,69,177,187],"customer":[9,188,227],"segments":[10],"where":[11],"acceptance":[13,43],"level":[14,44],"one":[16,49,205],"segment":[17,50,206],"affects":[18],"rate":[21],"not":[22,86],"only":[23],"that":[25],"same":[26],"segment,":[27],"but":[28],"also":[29,63,154],"other.":[32,59],"The":[33,60],"inter-segment":[34],"influence":[35,146,151],"can":[36,51,161],"be":[37],"positive":[38],"or":[39,53],"negative,":[40],"i.e.,":[41,125,193,220],"reinforce":[52],"impede":[54],"its":[55],"model":[61],"set-up":[62],"applies":[64],"to":[65,96,107,117,126,136,197],"products,":[70],"with":[71,121],"independent":[72],"market":[73,164,223],"potential,":[74],"single":[77],"population.":[78],"Since":[79],"system":[82],"we":[83,91,113,153,169],"does":[85],"have":[87],"closed-form":[89],"solution,":[90],"use":[92],"phase":[93],"plane":[94],"analysis":[95],"identify":[97,118,127],"equilibrium":[99,139],"points":[100],"joint":[103],"process":[105],"and":[106,148,215],"characterize":[108],"their":[109],"stability":[110],"properties.":[111],"Further,":[112],"provide":[114,155,170],"means":[116],"regions":[120,130],"different":[122],"convergence":[123],"behavior,":[124],"boundaries":[128],"for":[129,225],"within":[131],"which":[132,158],"all":[133],"trajectories":[134],"converge":[135],"particular":[138],"point.":[140],"For":[141],"cases":[143],"asymmetric":[145,183],"(+/-)":[147,184],"mutually":[149],"impeding":[150],"(-/-),":[152],"conditions":[156],"under":[157],"both":[159],"products":[160],"achieve":[162],"full":[163],"potential":[165,224],"equilibrium.":[167],"Finally,":[168],"managerial":[171],"insights":[172],"into":[173],"effectiveness":[175],"strategies":[178],"context":[181],"interaction":[185],"between":[186],"segments:":[189],"(1)":[190],"\u201cseeding,":[191],"\u201d":[192,219],"using":[194],"free":[195],"samples":[196],"support":[198],"launch":[200],"being":[207],"harmed":[208],"by":[209],"adoption":[211],"other,":[214],"(2)":[216],"\u201cdemand":[217],"control,":[218],"purposely":[221],"limiting":[222]},"counts_by_year":[{"year":2015,"cited_by_count":1}],"updated_date":"2026-09-26T08:19:03.415552","created_date":"2018-06-21T00:00:00"}