{"id":"https://openalex.org/W2807833124","doi":"https://doi.org/10.4236/tel.2018.810111","title":"Temptation in Purchasing Decision: A Quasi Experiment to Validate the Set Betweenness Axiom","display_name":"Temptation in Purchasing Decision: A Quasi Experiment to Validate the Set Betweenness Axiom","publication_year":2018,"publication_date":"2018-01-01","ids":{"openalex":"https://openalex.org/W2807833124","doi":"https://doi.org/10.4236/tel.2018.810111","mag":"2807833124"},"language":"en","primary_location":{"id":"doi:10.4236/tel.2018.810111","doi":"https://doi.org/10.4236/tel.2018.810111","is_oa":true,"landing_page_url":"https://doi.org/10.4236/tel.2018.810111","pdf_url":"http://www.scirp.org/journal/PaperDownload.aspx?paperID=85342","source":{"id":"https://openalex.org/S2764708357","display_name":"Theoretical Economics Letters","issn_l":"2162-2078","issn":["2162-2078","2162-2086"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core"],"host_organization":"https://openalex.org/P4310320480","host_organization_name":"Scientific Research Publishing","host_organization_lineage":["https://openalex.org/P4310320480"],"host_organization_lineage_names":["Scientific Research Publishing"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Theoretical Economics Letters","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"http://www.scirp.org/journal/PaperDownload.aspx?paperID=85342","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5000935948","display_name":"Reddy Sai Shiva Jayanth","orcid":"https://orcid.org/0000-0002-9895-3891","observed_orcids":["https://orcid.org/0000-0002-9895-3891"]},"institutions":[{"id":"https://openalex.org/I132357854","display_name":"Indian Institute of Management Kozhikode","ror":"https://ror.org/03m1xdc36","country_code":"IN","type":"education","lineage":["https://openalex.org/I132357854"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Reddy Sai Shiva Jayanth","raw_affiliation_strings":["Indian Institute of Management Kozhikode, IIMK Campus, Calicut, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Indian Institute of Management Kozhikode, IIMK Campus, Calicut, India","institution_ids":["https://openalex.org/I132357854"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5062976556","display_name":"Kausik Gangopadhyay","orcid":"https://orcid.org/0000-0002-9690-8923","observed_orcids":["https://orcid.org/0000-0002-9690-8923"]},"institutions":[{"id":"https://openalex.org/I132357854","display_name":"Indian Institute of Management Kozhikode","ror":"https://ror.org/03m1xdc36","country_code":"IN","type":"education","lineage":["https://openalex.org/I132357854"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Kausik Gangopadhyay","raw_affiliation_strings":["Indian Institute of Management Kozhikode, IIMK Campus, Calicut, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Indian Institute of Management Kozhikode, IIMK Campus, Calicut, India","institution_ids":["https://openalex.org/I132357854"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I132357854"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.05513709,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"08","issue":"10","first_page":"1709","last_page":"1720"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10315","display_name":"Decision-Making and Behavioral Economics","score":0.9990000128746033,"subfield":{"id":"https://openalex.org/subfields/1800","display_name":"General Decision Sciences"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10315","display_name":"Decision-Making and Behavioral Economics","score":0.9990000128746033,"subfield":{"id":"https://openalex.org/subfields/1800","display_name":"General Decision Sciences"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10646","display_name":"Experimental Behavioral Economics Studies","score":0.00039999998989515007,"subfield":{"id":"https://openalex.org/subfields/3311","display_name":"Safety Research"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/temptation","display_name":"temptation","score":0.9309999942779541},{"id":"https://openalex.org/keywords/self-control","display_name":"self-control","score":0.9729999899864197},{"id":"https://openalex.org/keywords/menu-choice","display_name":"menu selection","score":0.7160000205039978},{"id":"https://openalex.org/keywords/price-discounts","display_name":"discounts","score":0.4749999940395355},{"id":"https://openalex.org/keywords/commitment","display_name":"commitment","score":0.7919999957084656},{"id":"https://openalex.org/keywords/preference-elicitation","display_name":"preference elicitation","score":0.5789999961853027},{"id":"https://openalex.org/keywords/ice-cream","display_name":"ice cream","score":0.6620000004768372},{"id":"https://openalex.org/keywords/shirts","display_name":"shirts","score":0.5879999995231628},{"id":"https://openalex.org/keywords/family-wealth","display_name":"family wealth","score":0.5690000057220459}],"concepts":[{"id":"https://openalex.org/C2779271205","wikidata":"https://www.wikidata.org/wiki/Q1053973","display_name":"Temptation","level":2,"score":0.855815052986145},{"id":"https://openalex.org/C117045392","wikidata":"https://www.wikidata.org/wiki/Q4899215","display_name":"Betweenness centrality","level":3,"score":0.8109495639801025},{"id":"https://openalex.org/C167729594","wikidata":"https://www.wikidata.org/wiki/Q17736","display_name":"Axiom","level":2,"score":0.7249027490615845},{"id":"https://openalex.org/C2781249084","wikidata":"https://www.wikidata.org/wiki/Q908656","display_name":"Preference","level":2,"score":0.6992040872573853},{"id":"https://openalex.org/C170088968","wikidata":"https://www.wikidata.org/wiki/Q4830547","display_name":"Axiom independence","level":3,"score":0.6202669739723206},{"id":"https://openalex.org/C2779110102","wikidata":"https://www.wikidata.org/wiki/Q1323737","display_name":"Revealed preference","level":2,"score":0.6187448501586914},{"id":"https://openalex.org/C177264268","wikidata":"https://www.wikidata.org/wiki/Q1514741","display_name":"Set (abstract data type)","level":2,"score":0.5980960130691528},{"id":"https://openalex.org/C144237770","wikidata":"https://www.wikidata.org/wiki/Q747534","display_name":"Mathematical economics","level":1,"score":0.582801342010498},{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.5252156853675842},{"id":"https://openalex.org/C151797676","wikidata":"https://www.wikidata.org/wiki/Q179692","display_name":"Axiom of choice","level":4,"score":0.4840542674064636},{"id":"https://openalex.org/C2986080485","wikidata":"https://www.wikidata.org/wiki/Q1331926","display_name":"Decision maker","level":2,"score":0.47143593430519104},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.4711184501647949},{"id":"https://openalex.org/C2775924081","wikidata":"https://www.wikidata.org/wiki/Q55608371","display_name":"Control (management)","level":2,"score":0.4617841839790344},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.43650710582733154},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.26925766468048096},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.2621105909347534},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.22591939568519592},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.22325760126113892},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.12367534637451172},{"id":"https://openalex.org/C153046414","wikidata":"https://www.wikidata.org/wiki/Q12482","display_name":"Set theory","level":3,"score":0.09991297125816345},{"id":"https://openalex.org/C21547014","wikidata":"https://www.wikidata.org/wiki/Q1423657","display_name":"Operations management","level":1,"score":0.07094448804855347},{"id":"https://openalex.org/C187736073","wikidata":"https://www.wikidata.org/wiki/Q2920921","display_name":"Management","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0},{"id":"https://openalex.org/C53811970","wikidata":"https://www.wikidata.org/wiki/Q5062194","display_name":"Centrality","level":2,"score":0.0},{"id":"https://openalex.org/C539667460","wikidata":"https://www.wikidata.org/wiki/Q2414942","display_name":"Management science","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.4236/tel.2018.810111","doi":"https://doi.org/10.4236/tel.2018.810111","is_oa":true,"landing_page_url":"https://doi.org/10.4236/tel.2018.810111","pdf_url":"http://www.scirp.org/journal/PaperDownload.aspx?paperID=85342","source":{"id":"https://openalex.org/S2764708357","display_name":"Theoretical Economics Letters","issn_l":"2162-2078","issn":["2162-2078","2162-2086"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core"],"host_organization":"https://openalex.org/P4310320480","host_organization_name":"Scientific Research Publishing","host_organization_lineage":["https://openalex.org/P4310320480"],"host_organization_lineage_names":["Scientific Research Publishing"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Theoretical Economics Letters","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.4236/tel.2018.810111","doi":"https://doi.org/10.4236/tel.2018.810111","is_oa":true,"landing_page_url":"https://doi.org/10.4236/tel.2018.810111","pdf_url":"http://www.scirp.org/journal/PaperDownload.aspx?paperID=85342","source":{"id":"https://openalex.org/S2764708357","display_name":"Theoretical Economics Letters","issn_l":"2162-2078","issn":["2162-2078","2162-2086"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core"],"host_organization":"https://openalex.org/P4310320480","host_organization_name":"Scientific Research Publishing","host_organization_lineage":["https://openalex.org/P4310320480"],"host_organization_lineage_names":["Scientific Research Publishing"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Theoretical Economics Letters","raw_type":"journal-article"},"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"id":"https://metadata.un.org/sdg/16","score":0.7200000286102295,"display_name":"Peace, justice, and strong institutions"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2807833124.pdf","grobid_xml":"https://content.openalex.org/works/W2807833124.grobid-xml"},"referenced_works_count":13,"referenced_works":["https://openalex.org/W1567232458","https://openalex.org/W1584973901","https://openalex.org/W1992986152","https://openalex.org/W2133442558","https://openalex.org/W2137623058","https://openalex.org/W2140408056","https://openalex.org/W2153525033","https://openalex.org/W2516126197","https://openalex.org/W2575283584","https://openalex.org/W2972210842","https://openalex.org/W3123801957","https://openalex.org/W3124578620","https://openalex.org/W3124999956"],"related_works":["https://openalex.org/W2126332504","https://openalex.org/W2101835804","https://openalex.org/W2137623058","https://openalex.org/W4241841075","https://openalex.org/W7097298378","https://openalex.org/W2166901759","https://openalex.org/W2050794446","https://openalex.org/W7097480805","https://openalex.org/W4375953641","https://openalex.org/W2548645267"],"abstract_inverted_index":{"We":[0,60,100],"examined":[1],"the":[2,6,11,19,41,52,126],"Set":[3,122],"Betweenness":[4,123],"axiom,":[5],"most":[7,127],"crucial":[8],"assumption":[9],"in":[10],"literature":[12],"studying":[13],"Temptation":[14],"and":[15,24,68,82,104],"Self-control":[16],"starting":[17],"with":[18,121,132],"seminal":[20],"work":[21],"by":[22],"Gul":[23],"Pesendorfer":[25],"[1].":[26],"This":[27],"axiom":[28],"states":[29],"that":[30,48,58,84,94,115,116,118],"presence":[31],"of":[32],"a":[33,37,46,56,65,70,86,90,97],"tempting":[34,53,66,87],"alternative":[35,54,67],"creates":[36],"self-control":[38],"problem":[39],"for":[40,110,140],"decision":[42],"maker":[43],"who":[44],"prefers":[45],"menu":[47,57],"does":[49],"not":[50],"include":[51],"over":[55],"does.":[59],"identified":[61],"reduced":[62,91],"price":[63,92],"as":[64,106],"conducted":[69],"quasi-experiment":[71],"on":[72],"288":[73],"respondents.":[74],"The":[75],"respondents":[76],"expressed":[77],"their":[78],"preference":[79,139],"between":[80],"menus":[81],"alternatives":[83],"contain":[85],"good":[88,95],"at":[89,96],"and/or":[93],"non-reduced":[98],"price.":[99],"chose":[101],"ice":[102],"cream":[103],"shirt":[105],"two":[107],"different":[108],"choices":[109],"goods.":[111],"Our":[112],"results":[113],"demonstrate":[114],"choice":[117],"is":[119,125],"consistent":[120],"Axiom":[124],"observed":[128],"choice.":[129],"Moreover,":[130],"people":[131],"more":[133],"familial":[134],"wealth":[135],"may":[136],"have":[137],"higher":[138],"commitment.":[141]},"counts_by_year":[],"updated_date":"2026-10-30T12:39:25.321706","created_date":"2018-06-21T00:00:00"}