{"id":"https://openalex.org/W2807236552","doi":null,"title":"Youtube as a marketing tool in relationship marketing","display_name":"Youtube as a marketing tool in relationship marketing","publication_year":2018,"publication_date":"2018-01-01","ids":{"openalex":"https://openalex.org/W2807236552","mag":"2807236552"},"language":"en","primary_location":{"id":"mag:2807236552","doi":null,"is_oa":false,"landing_page_url":"https://theses.cz/id/0gxq5w/","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null},"parent_works":[],"lineage":["https://openalex.org/W2807236552"],"child_works_count":0,"type":"dissertation","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5014661844","display_name":"Alexandra Nam","orcid":"https://orcid.org/0000-0001-8672-9764","observed_orcids":["https://orcid.org/0000-0001-8672-9764"]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Alexandra Nam","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5014661844"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9945999979972839,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9945999979972839,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.005100000184029341,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13745","display_name":"Media and Digital Communication","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/youtube","display_name":"YouTube","score":0.9760000109672546},{"id":"https://openalex.org/keywords/relationship-marketing","display_name":"relationship marketing","score":0.9570000171661377},{"id":"https://openalex.org/keywords/youtubers","display_name":"YouTubers","score":0.9850000143051147},{"id":"https://openalex.org/keywords/influencer-marketing","display_name":"influencer marketing","score":0.671999990940094},{"id":"https://openalex.org/keywords/business-models","display_name":"business models","score":0.503000020980835},{"id":"https://openalex.org/keywords/advertising-revenue","display_name":"advertising revenue","score":0.5529999732971191},{"id":"https://openalex.org/keywords/brand-promotion","display_name":"brand promotion","score":0.7059999704360962},{"id":"https://openalex.org/keywords/sales-growth","display_name":"sales growth","score":0.640999972820282},{"id":"https://openalex.org/keywords/online-video-platforms","display_name":"online video platforms","score":0.3790000081062317}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.4857538342475891},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.3993954658508301},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.20635169744491577}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:2807236552","doi":null,"is_oa":false,"landing_page_url":"https://theses.cz/id/0gxq5w/","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2688513824","https://openalex.org/W6997569467","https://openalex.org/W7072433211","https://openalex.org/W2898319733","https://openalex.org/W7113296792","https://openalex.org/W2260265787","https://openalex.org/W2582549022","https://openalex.org/W2945729492","https://openalex.org/W7135606878","https://openalex.org/W845718880"],"abstract_inverted_index":{"YouTube":[0,27,77,152],"je":[1,28],"rostouci":[2],"jako":[3,6,17,153],"spolecnost":[4],"a":[5,19,24,39,62,148,159],"komunita.":[7],"Ma":[8],"to":[9,33,93],"stat":[10],"se":[11,70],"popularni":[12],"platformou":[13],"pro":[14,20,109],"jednotlivce":[15],"zname":[16],"YouTubers":[18,89,110,147],"firmy":[21,63],"propagovat":[22],"sebe":[23],"sve":[25],"produkty.":[26],"vsak":[29],"pom\u011brn\u011b":[30],"mlada":[31],"spolecnost.":[32],"bylo":[34],"zacala":[35],"v":[36,143],"roce":[37],"2005":[38],"nebyla":[40],"velk\u00fdm":[41],"hracem":[42],"ve":[43],"vznikajicich":[44],"mediich":[45],"hry":[46],"a\u017e":[47],"do":[48],"poslednich":[49],"let.":[50],"Z":[51],"tohoto":[52],"d\u016fvodu":[53],"nebylo":[54],"ka\u017ed\u00fd":[55],"v\u00fdzkum":[56],"o":[57],"tom,":[58,144],"jak":[59],"p\u0159esn\u011b":[60],"jednotlivci":[61],"jsou":[64,83],"schopni":[65],"pou\u017eivat":[66,151],"vznikajici":[67],"media,":[68],"aby":[69,80],"staly":[71],"ziskove.":[72],"B\u00fdval\u00fd":[73],"osobni":[74],"asistent":[75],"hv\u011bzdy":[76],"bude":[78,111,124],"rozhovorem,":[79],"zjistil":[81],"jake":[82],"soucasne":[84],"obchodni":[85],"modely,":[86],"ktere":[87,129,140],"pou\u017eivaji":[88],"zv\u00fdsit":[90],"ziskovost.":[91],"Bude":[92],"otev\u0159en\u00fd":[94],"rozhovor":[95],"umo\u017enit":[96],"konverzace,":[97],"ktera":[98],"m\u016f\u017ee":[99],"vest":[100],"k":[101,137],"neocekavanemu":[102],"informace.":[103],"Ocekava":[104],"se,":[105,119],"\u017ee":[106,120,145],"nejv\u00fdnosn\u011bjsi":[107,122],"cesta":[108],"reklama":[112],"s":[113],"naslednou":[114],"podporou.":[115],"Pro":[116],"spolecnosti,":[117],"ocekava":[118],"jejich":[121,126,157],"t\u0159ida":[123],"r\u016fst":[125],"prodeje.":[127],"Informace,":[128],"p\u0159ichazi":[130],"z":[131],"teto":[132],"studie":[133],"mohou":[134],"b\u00fdt":[135],"pou\u017eity":[136],"vedeni":[138],"osob,":[139],"maji":[141],"zajem":[142],"jste":[146],"pomahate":[149],"podnik\u016fm":[150],"nastroj":[154],"na":[155],"podporu":[156],"znacky":[158],"ziskovosti.":[160]},"counts_by_year":[],"updated_date":"2025-11-06T04:12:42.849631","created_date":"2018-06-13T00:00:00"}
