{"id":"https://openalex.org/W2806933845","doi":null,"title":"Parasocial Interaction in the Digital Age: An Examination of Relationship Building and the Effectiveness of YouTube Celebrities","display_name":"Parasocial Interaction in the Digital Age: An Examination of Relationship Building and the Effectiveness of YouTube Celebrities","publication_year":2018,"publication_date":"2018-05-31","ids":{"openalex":"https://openalex.org/W2806933845","mag":"2806933845"},"language":"en","primary_location":{"id":"pmh:oai:tsmri.journals.sfu.ca:article/364","doi":null,"is_oa":false,"landing_page_url":"http://thejsms.org/index.php/TSMRI/article/view/364","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"The Journal of Social Media in Society; Vol 7, No 1 (2018): The Journal of Social Media in Society; 280-294","raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5090665044","display_name":"Leslie Rasmussen","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I194120229","display_name":"Xavier University","ror":"https://ror.org/00f266q65","country_code":"US","type":"education","lineage":["https://openalex.org/I194120229"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Leslie Rasmussen","raw_affiliation_strings":["Xavier University,"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Xavier University,","institution_ids":["https://openalex.org/I194120229"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5090665044"],"corresponding_institution_ids":["https://openalex.org/I194120229"],"apc_list":null,"apc_paid":null,"fwci":16.1766,"has_fulltext":false,"cited_by_count":125,"citation_normalized_percentile":{"value":0.98785123,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":100},"biblio":{"volume":"7","issue":"1","first_page":"280","last_page":"294"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9990000128746033,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9990000128746033,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13745","display_name":"Media and Digital Communication","score":0.00039999998989515007,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/parasocial-interaction","display_name":"parasocial interaction","score":0.9990000128746033},{"id":"https://openalex.org/keywords/celebrity-influence","display_name":"celebrity influence","score":0.7070000171661377},{"id":"https://openalex.org/keywords/relationship-building","display_name":"relationship building","score":0.8199999928474426},{"id":"https://openalex.org/keywords/user-generated-content","display_name":"user-generated content","score":0.7670000195503235},{"id":"https://openalex.org/keywords/product-endorsement","display_name":"product endorsement","score":0.8349999785423279},{"id":"https://openalex.org/keywords/brand-ambassadors","display_name":"brand ambassadors","score":0.43299999833106995},{"id":"https://openalex.org/keywords/credibility","display_name":"credibility","score":0.35199999809265137},{"id":"https://openalex.org/keywords/word-of-mouth","display_name":"word of mouth","score":0.6940000057220459},{"id":"https://openalex.org/keywords/influencer-marketing","display_name":"influencer marketing","score":0.7239999771118164}],"concepts":[{"id":"https://openalex.org/C2780620123","wikidata":"https://www.wikidata.org/wiki/Q7242","display_name":"Beauty","level":2,"score":0.7099948525428772},{"id":"https://openalex.org/C512170562","wikidata":"https://www.wikidata.org/wiki/Q173799","display_name":"Entertainment","level":2,"score":0.6463239789009094},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.6254767179489136},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6186708807945251},{"id":"https://openalex.org/C108827166","wikidata":"https://www.wikidata.org/wiki/Q175975","display_name":"Internet privacy","level":1,"score":0.5666511654853821},{"id":"https://openalex.org/C153701036","wikidata":"https://www.wikidata.org/wiki/Q659974","display_name":"Trustworthiness","level":2,"score":0.5122019648551941},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.5018072128295898},{"id":"https://openalex.org/C122980154","wikidata":"https://www.wikidata.org/wiki/Q205555","display_name":"Feeling","level":2,"score":0.48134860396385193},{"id":"https://openalex.org/C139268390","wikidata":"https://www.wikidata.org/wiki/Q1850904","display_name":"Opinion leadership","level":2,"score":0.44924822449684143},{"id":"https://openalex.org/C136197465","wikidata":"https://www.wikidata.org/wiki/Q1729295","display_name":"Variety (cybernetics)","level":2,"score":0.4106658101081848},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.40591782331466675},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.2799380421638489},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.2291574478149414},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.21696612238883972},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.1994786560535431},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.19244596362113953},{"id":"https://openalex.org/C107038049","wikidata":"https://www.wikidata.org/wiki/Q35986","display_name":"Aesthetics","level":1,"score":0.19228002429008484},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.13579335808753967},{"id":"https://openalex.org/C153349607","wikidata":"https://www.wikidata.org/wiki/Q36649","display_name":"Visual arts","level":1,"score":0.08669427037239075},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:tsmri.journals.sfu.ca:article/364","doi":null,"is_oa":false,"landing_page_url":"http://thejsms.org/index.php/TSMRI/article/view/364","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"The Journal of Social Media in Society; Vol 7, No 1 (2018): The Journal of Social Media in Society; 280-294","raw_type":"info:eu-repo/semantics/article"},{"id":"mag:2806933845","doi":null,"is_oa":false,"landing_page_url":"https://thejsms.org/index.php/JSMS/article/view/364","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2765864597","https://openalex.org/W2807113758","https://openalex.org/W3122816655","https://openalex.org/W7208764073","https://openalex.org/W2800200019","https://openalex.org/W3131573152","https://openalex.org/W6983566210","https://openalex.org/W4386789703","https://openalex.org/W7056225555","https://openalex.org/W3035189507"],"abstract_inverted_index":{"Since":[0],"its":[1],"inception":[2],"in":[3,138],"2005,":[4],"YouTube":[5,26,53,105,118,149,173,191],"has":[6,31],"allowed":[7],"users":[8],"to":[9,52,55,58,77,189,196],"publish":[10],"video":[11],"content.":[12],"Many":[13,48],"have":[14,50],"capitalized":[15],"on":[16,133],"the":[17,35,79,146,168],"platform":[18],"by":[19],"amassing":[20],"large":[21],"followings":[22],"and":[23,86,98,137,152,154,162],"becoming":[24],"bonafide":[25],"celebrities.":[27],"The":[28,91,126],"beauty":[29,85,150],"celebrity":[30,151,155],"become":[32,120],"one":[33],"of":[34,39,84,160,170],"most":[36],"popular":[37],"types":[38],"YouTuber,":[40],"with":[41,104,164,199],"some":[42],"boasting":[43],"over":[44],"7":[45],"million":[46],"subscribers.":[47],"brands":[49],"turned":[51],"celebrities":[54,80,119,174,192],"entice":[56],"them":[57],"create":[59],"user":[60],"generated":[61],"content":[62],"that":[63],"will":[64],"serve":[65,110],"as":[66,111,178,193],"product":[67,96,113],"endorsements":[68],"aimed":[69],"at":[70],"a":[71,82,112,116,121,134,139],"highly":[72,200],"segmented":[73],"audience.":[74],"Viewers":[75],"subscribe":[76],"watch":[78],"discuss":[81],"variety":[83],"lifestyle":[87],"products":[88],"or":[89],"services.":[90],"interaction":[92,147],"goes":[93],"beyond":[94],"simple":[95],"placement":[97],"branded":[99],"entertainment,":[100],"instead,":[101],"viewers":[102],"socialize":[103],"celebrities,":[106],"whom":[107],"may":[108],"also":[109,176],"ambassador.":[114],"In":[115],"sense,":[117],"friend":[122],"sharing":[123,130],"their":[124],"opinion.":[125],"traditional":[127],"word-of-mouth":[128],"opinion":[129],"is":[131],"now":[132],"grander":[135],"scale,":[136],"more":[140],"intimate":[141],"setting.":[142],"This":[143],"study":[144],"explored":[145],"between":[148],"viewer,":[153],"influence.":[156],"Participants":[157],"reported":[158],"feelings":[159],"knowing":[161],"familiarity":[163],"speakers,":[165],"thus":[166],"revealing":[167],"occurrence":[169],"parasocial":[171],"interaction.":[172],"were":[175,182],"viewed":[177],"credible":[179],"sources":[180],"who":[181],"trustworthy.":[183],"Findings":[184],"provide":[185],"insight":[186],"for":[187],"organizations":[188],"channel":[190],"they":[194],"attempt":[195],"build":[197],"relationships":[198],"targeted":[201],"publics.":[202]},"counts_by_year":[{"year":2025,"cited_by_count":13},{"year":2024,"cited_by_count":24},{"year":2023,"cited_by_count":22},{"year":2022,"cited_by_count":19},{"year":2021,"cited_by_count":20},{"year":2020,"cited_by_count":19},{"year":2019,"cited_by_count":7},{"year":2016,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2018-06-13T00:00:00"}