{"id":"https://openalex.org/W2805629861","doi":"https://doi.org/10.17708/drmj.2018.v07n01a03","title":"ANALYSIS OF INTERACTIONS ON NON-PROFIT ORGANIZATION\u2019S SOCIAL MEDIA CHANNEL IN THE CONTEXT OF CRUELTY-FREE ETHICAL CONSUMERISM","display_name":"ANALYSIS OF INTERACTIONS ON NON-PROFIT ORGANIZATION\u2019S SOCIAL MEDIA CHANNEL IN THE CONTEXT OF CRUELTY-FREE ETHICAL CONSUMERISM","publication_year":2018,"publication_date":"2018-05-31","ids":{"openalex":"https://openalex.org/W2805629861","doi":"https://doi.org/10.17708/drmj.2018.v07n01a03","mag":"2805629861"},"language":"en","primary_location":{"id":"doi:10.17708/drmj.2018.v07n01a03","doi":"https://doi.org/10.17708/drmj.2018.v07n01a03","is_oa":true,"landing_page_url":"https://doi.org/10.17708/drmj.2018.v07n01a03","pdf_url":"http://sam-d.si/wp-content/uploads/2018/05/DRMJ-vol07-no01-2018-web-1-33-50.pdf","source":{"id":"https://openalex.org/S4210191098","display_name":"Dynamic Relationships Management Journal","issn_l":"2232-5867","issn":["2232-5867","2350-367X"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj","norway-1","poland-20","russia-white-list-3"],"host_organization":"https://openalex.org/P4310314487","host_organization_name":"Slovenian Academy of Management","host_organization_lineage":["https://openalex.org/P4310314487"],"host_organization_lineage_names":["Slovenian Academy of Management"],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Dynamic Relationships Management Journal","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"http://sam-d.si/wp-content/uploads/2018/05/DRMJ-vol07-no01-2018-web-1-33-50.pdf","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5025977255","display_name":"Barbara \u010cater","orcid":"https://orcid.org/0000-0003-0005-7288","observed_orcids":["https://orcid.org/0000-0003-0005-7288"]},"institutions":[{"id":"https://openalex.org/I153976015","display_name":"University of Ljubljana","ror":"https://ror.org/05njb9z20","country_code":"SI","type":"education","lineage":["https://openalex.org/I153976015"]}],"countries":["SI"],"is_corresponding":false,"raw_author_name":"Barbara \u010cater","raw_affiliation_strings":["Faculty of Economics , University of Ljubljana , Slovenia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Economics , University of Ljubljana , Slovenia","institution_ids":["https://openalex.org/I153976015"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5040872055","display_name":"Patricia Fux","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I153976015","display_name":"University of Ljubljana","ror":"https://ror.org/05njb9z20","country_code":"SI","type":"education","lineage":["https://openalex.org/I153976015"]}],"countries":["SI"],"is_corresponding":false,"raw_author_name":"Patricia Fux","raw_affiliation_strings":["Faculty of Economics , University of Ljubljana , Slovenia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Economics , University of Ljubljana , Slovenia","institution_ids":["https://openalex.org/I153976015"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I153976015"],"apc_list":null,"apc_paid":null,"fwci":0.3517,"has_fulltext":true,"cited_by_count":8,"citation_normalized_percentile":{"value":0.7373815,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":87,"max":97},"biblio":{"volume":"7","issue":"1","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9409000277519226,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9409000277519226,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12027","display_name":"Social Media in Health Education","score":0.014299999922513962,"subfield":{"id":"https://openalex.org/subfields/3306","display_name":"Health"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11121","display_name":"Public Relations and Crisis Communication","score":0.013700000010430813,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/nonprofit-organizations","display_name":"nonprofit organizations","score":0.9049999713897705},{"id":"https://openalex.org/keywords/social-media-engagement","display_name":"social media engagement","score":0.9200000166893005},{"id":"https://openalex.org/keywords/people-for-the-ethical-treatment-of-animals","display_name":"People for the Ethical Treatment of Animals","score":0.9580000042915344},{"id":"https://openalex.org/keywords/facebook","display_name":"Facebook","score":0.7020000219345093},{"id":"https://openalex.org/keywords/awareness-raising","display_name":"awareness raising","score":0.49799999594688416},{"id":"https://openalex.org/keywords/information-content","display_name":"information content","score":0.7120000123977661},{"id":"https://openalex.org/keywords/consumer-behavior-change","display_name":"consumer behavior change","score":0.6100000143051147},{"id":"https://openalex.org/keywords/animal-welfare-advocacy","display_name":"animal welfare advocacy","score":0.4659999907016754}],"concepts":[{"id":"https://openalex.org/C2780226355","wikidata":"https://www.wikidata.org/wiki/Q1936750","display_name":"Cruelty","level":2,"score":0.9136148691177368},{"id":"https://openalex.org/C2781385186","wikidata":"https://www.wikidata.org/wiki/Q89640","display_name":"Consumerism","level":2,"score":0.8449926376342773},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.4886353611946106},{"id":"https://openalex.org/C181622380","wikidata":"https://www.wikidata.org/wiki/Q26911","display_name":"Profit (economics)","level":2,"score":0.4363196790218353},{"id":"https://openalex.org/C127162648","wikidata":"https://www.wikidata.org/wiki/Q16858953","display_name":"Channel (broadcasting)","level":2,"score":0.43485337495803833},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.41515934467315674},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.37492257356643677},{"id":"https://openalex.org/C73484699","wikidata":"https://www.wikidata.org/wiki/Q161733","display_name":"Criminology","level":1,"score":0.21303436160087585},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.20653122663497925},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.1990763247013092},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.18454205989837646},{"id":"https://openalex.org/C76155785","wikidata":"https://www.wikidata.org/wiki/Q418","display_name":"Telecommunications","level":1,"score":0.1328158974647522},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.10878774523735046},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.10353246331214905},{"id":"https://openalex.org/C95457728","wikidata":"https://www.wikidata.org/wiki/Q309","display_name":"History","level":0,"score":0.09261703491210938},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.17708/drmj.2018.v07n01a03","doi":"https://doi.org/10.17708/drmj.2018.v07n01a03","is_oa":true,"landing_page_url":"https://doi.org/10.17708/drmj.2018.v07n01a03","pdf_url":"http://sam-d.si/wp-content/uploads/2018/05/DRMJ-vol07-no01-2018-web-1-33-50.pdf","source":{"id":"https://openalex.org/S4210191098","display_name":"Dynamic Relationships Management Journal","issn_l":"2232-5867","issn":["2232-5867","2350-367X"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj","norway-1","poland-20","russia-white-list-3"],"host_organization":"https://openalex.org/P4310314487","host_organization_name":"Slovenian Academy of Management","host_organization_lineage":["https://openalex.org/P4310314487"],"host_organization_lineage_names":["Slovenian Academy of Management"],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Dynamic Relationships Management Journal","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:d39bf3afef2e416d90a8162490029eaa","doi":null,"is_oa":true,"landing_page_url":"https://doaj.org/article/d39bf3afef2e416d90a8162490029eaa","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Dynamic Relationships Management Journal (DRMJ), Vol 7, Iss 1, Pp 29-46 (2018)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.17708/drmj.2018.v07n01a03","doi":"https://doi.org/10.17708/drmj.2018.v07n01a03","is_oa":true,"landing_page_url":"https://doi.org/10.17708/drmj.2018.v07n01a03","pdf_url":"http://sam-d.si/wp-content/uploads/2018/05/DRMJ-vol07-no01-2018-web-1-33-50.pdf","source":{"id":"https://openalex.org/S4210191098","display_name":"Dynamic Relationships Management Journal","issn_l":"2232-5867","issn":["2232-5867","2350-367X"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj","norway-1","poland-20","russia-white-list-3"],"host_organization":"https://openalex.org/P4310314487","host_organization_name":"Slovenian Academy of Management","host_organization_lineage":["https://openalex.org/P4310314487"],"host_organization_lineage_names":["Slovenian Academy of Management"],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Dynamic Relationships Management Journal","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2805629861.pdf","grobid_xml":"https://content.openalex.org/works/W2805629861.grobid-xml"},"referenced_works_count":56,"referenced_works":["https://openalex.org/W172797803","https://openalex.org/W260409893","https://openalex.org/W653808127","https://openalex.org/W1482735512","https://openalex.org/W1603558595","https://openalex.org/W1691286783","https://openalex.org/W1738371377","https://openalex.org/W1858324939","https://openalex.org/W1871708374","https://openalex.org/W1872587102","https://openalex.org/W1935999716","https://openalex.org/W1940469556","https://openalex.org/W1968343018","https://openalex.org/W1980576987","https://openalex.org/W1983895294","https://openalex.org/W1991997945","https://openalex.org/W1996437456","https://openalex.org/W2009426659","https://openalex.org/W2012207606","https://openalex.org/W2031110212","https://openalex.org/W2038969112","https://openalex.org/W2040902978","https://openalex.org/W2045685243","https://openalex.org/W2063139645","https://openalex.org/W2065524055","https://openalex.org/W2066404524","https://openalex.org/W2078118207","https://openalex.org/W2086157089","https://openalex.org/W2090336751","https://openalex.org/W2093425966","https://openalex.org/W2098450562","https://openalex.org/W2104433259","https://openalex.org/W2104554137","https://openalex.org/W2121559822","https://openalex.org/W2121583048","https://openalex.org/W2121776543","https://openalex.org/W2122705478","https://openalex.org/W2123091518","https://openalex.org/W2130300609","https://openalex.org/W2133421643","https://openalex.org/W2137219682","https://openalex.org/W2139398774","https://openalex.org/W2143355507","https://openalex.org/W2150380213","https://openalex.org/W2151275433","https://openalex.org/W2153853937","https://openalex.org/W2171035245","https://openalex.org/W2172187513","https://openalex.org/W2416141575","https://openalex.org/W2517145653","https://openalex.org/W3122316302","https://openalex.org/W3125065061","https://openalex.org/W6628917916","https://openalex.org/W6661639898","https://openalex.org/W6808238750","https://openalex.org/W6983625183"],"related_works":["https://openalex.org/W2802648363","https://openalex.org/W163104560","https://openalex.org/W2558766253","https://openalex.org/W2905724862","https://openalex.org/W3118866497","https://openalex.org/W3091948959","https://openalex.org/W4391915147","https://openalex.org/W2768455937","https://openalex.org/W2230535004","https://openalex.org/W6889064064"],"abstract_inverted_index":{"Social":[0],"media":[1,34],"offer":[2],"non-profit":[3,45,66,175],"organizations":[4,176],"a":[5,161],"new,":[6],"convenient,":[7],"cheap,":[8],"and":[9,19,57,85,99,111,119,147,168,182],"wide":[10],"reach":[11,117],"medium":[12],"to":[13,29,35,121,130,174,177],"spread":[14],"their":[15],"messages,":[16],"increase":[17],"awareness":[18,84,110],"connect":[20],"with":[21,40,138,185],"supporters.The":[22],"main":[23,91,107,132],"objective":[24],"of":[25,53,73,83,89,163],"this":[26],"study":[27,47],"is":[28,48,87,153,160,172],"examine":[30],"interactions":[31],"on":[32,145],"social":[33],"understand":[36],"how":[37],"people":[38,94],"engage":[39],"the":[41,51,64,70,90,104,142,166],"content":[42,137,152,171],"published":[43],"by":[44],"organizations.This":[46],"set":[49],"in":[50],"context":[52],"cruelty-free":[54],"ethical":[55],"consumerism":[56],"data":[58],"for":[59,69],"analysis":[60],"were":[61,150],"collected":[62],"from":[63],"international":[65],"organization":[67],"People":[68],"Ethical":[71],"Treatment":[72],"Animals":[74],"(PETA)":[75],"official":[76],"Facebook":[77],"page.Study":[78],"points":[79],"out":[80],"that":[81,124,136],"lack":[82,162],"knowledge":[86,164],"one":[88],"reasons":[92],"why":[93],"do":[95,101],"not":[96,102],"behave":[97],"ethically":[98],"therefore":[100,169],"follow":[103],"studied":[105],"organization's":[106,131],"goal.However,":[108],"once":[109],"information":[112],"are":[113],"gained,":[114],"individual":[115],"may":[116],"epiphany":[118],"willingness":[120],"change":[122],"behaviour.At":[123],"point":[125],"individuals":[126],"also":[127],"showed":[128],"support":[129],"goal.The":[133],"research":[134],"shows":[135],"informational":[139],"component":[140],"received":[141],"most":[143],"engagement":[144],"average":[146],"supporting":[148],"comments":[149],"prevailing.Informational":[151],"perceived":[154],"as":[155],"especially":[156],"valuable":[157],"when":[158],"there":[159],"about":[165],"topic":[167],"such":[170],"recommended":[173],"raise":[178],"awareness,":[179],"create":[180],"new":[181],"strengthen":[183],"relationships":[184],"existing":[186],"supporters.":[187]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":4},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2018-06-13T00:00:00"}
